Viewing entries from category: Ideology
Understanding Ideology »
Categories: Key Concepts, Ideology, Understanding Media, Understanding Key Concepts
Definition
Ideology means a set of values, beliefs and ideas that guide our lives.
Literally the word means the ‘study of ideas’. It has become accepted as the set of values and beliefs that we believe to be true, and that have become part of our daily life. These are the natural agreed values, or common sense, that keep society running. One such belief is that we all need to work to earn money to live, and we agree to pay taxes to...
[ read full article ] »What is Media Studies? »
Categories: Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Other Topics
Media Studies isn’t easy to describe. It’s a living concept that continues to change just as technology and our experience with technology change. The purpose of Media Studies is to provide audiences with access to information no matter how it is experienced and allow people to adopt diverse critical positions.
Media Studies is desirable because its curriculum is inclusive; it recognises that the form of delivery as well as the content to be...
[ read full article ] »An Introduction to Key Concepts in Media Studies »
Categories: Key Concepts, Intro to Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping
Studying media is about watching, reading, discussing and evaluating media texts such as films, television and radio programmes, newspapers and magazines, and advertisements.
An important aspect of Media Studies is evaluating (this is called ‘reading’) a media text to find out what it is trying to say to the audience, and how that message is being communicated. The first AS module is usually known as ‘Reading the media’.
In the course...
[ read full article ] »Postcolonialism & Cultural Imperalism »
Categories: Courses, A Level, AQA A Level, AQA A2, OCR A Level, OCR A2, WJEC A Level, WJEC A2, WJEC A2 Film Studies, WJEC A2 Media Studies, Key Concepts, Ideology, Representation & Stereotyping, Hot Entries, Theory, Postcolonialism, Theory Downloads
We had an enquiry recently about Postmodernism which led to some productive responses. Ellen Grundy’s approach involved:
(L)ooking at representation and postcolonialism (as follows):
A research task on Gurinder Chadha and her films. How do her life and the themes of her films suggest a post colonial identity? For example Bend it like Beckham as a coming together of different ethnicities / cultures.
The classic clip of going for an ‘English’...
[ read full article ] »Ideology Quiz »
Categories: Key Concepts, Ideology, Other Topics, Quizzes, Starters, Skills
These quizzes are best viewed in Firefox.
Firefox is an excellent alternative to Internet Explorer which is available free for both PCs and Macs.
Ideology Links »
Categories: Key Concepts, Ideology, Other Topics, Useful Links, Ideas & Resources
Englishbiz on Ideology
Please subscribe or log in to access the rest of this resource.
Media.edusites offers a wealth of enriched content to help you help your Media Studies students. Please subscribe or log in to access this content.
If you've never been here and would like a sample of what's on offer, please sample it here, and use the menu on the left to browse the site's content by title.
The trial covers just a few samples, if you would like to find out if we have the resources you need, get in touch by email using the contact details below.
The content of this site has been produced by teachers and examiners. We have a similar site for English called English.edusites.co.uk
Kind regards, Richard Gent
Edusites Ltd
[email] richard@edusites.co.uk
[telephone] 01604 847689
[fax] 01604 843220
What is Media Studies? »
Categories: Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Other Topics
Media Studies isn’t easy to describe. It’s a living concept that continues to change just as technology and our experience with technology change. The purpose of Media Studies is to provide audiences with access to information no matter how it is experienced and allow people to adopt diverse critical positions.
Media Studies is desirable because its curriculum is inclusive; it recognises that the form of...
[ read full article ] »