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AQA AS MEST1 Section A Guide & Exemplar Response

| Tuesday May 14, 2013

Categories: A Level, AQA A Level, AQA AS, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Admin, Staffroom, Exemplar Materials

Unit 1 Investigating Media

50% of AS, 25% of A Level, 2 Hour Written Examination 80 marks

Two Sections: Section A

The unseen text will either be a moving image or a static image. You need to do four compulsory short answer questions.

(1 hour 15 minutes including 15 minutes reading/viewing time) will consist of four short answer questions, all compulsory, relating to a piece of unseen stimulus material. The unseen material will take the form of one of the following: moving image, audio, e-media or print.

Questions will require candidates to focus on:

  • media forms
  • codes and conventions
  • media representations
  • media institutions
  • media audiences and values and ideologies.

Candidates will be required to demonstrate knowledge and understanding of these media concepts and the contexts in which they appear. (48 marks)

Assessment Objectives

AO1

Demonstrate knowledge and understanding of media concepts, contexts (and critical debates).

AO2

Apply knowledge and understanding when analysing media products and processes (and evaluating their own practical work) to show how meanings and responses are created.

Questions and Mark Scheme

Question 1: Media Forms (12 marks)

How does the clip from the Olympics Opening Ceremony use media language to draw the audience in?

Anticipated Content

(This is a guide to what might be expected in candidates’ answers. However it is not exhaustive. Be prepared to accept original and different ideas. Ultimately candidates should be rewarded for what they have achieved, not penalised for what they may have omitted).

Media language is used in the following ways to draw the audience into the programme:

  • Camera: panning shots, helicopter shots, establishing shots, over the shoulder shots
  • Editing: variety of scenes, fluently taking the audience on a tour of London and Buckingham Palace, at the Bond scene, shorter sharp cuts were used to imply action and drama with the dramatic change of lighting, where the palace is...

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