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OCR A2 Media Studies G325 Section B: Media and Collective Identity Exemplar

Rob Miller | Monday March 17, 2014

Categories: A Level, OCR A Level, OCR A2, Key Concepts, Audience, Ideology, Media Language, Representation & Stereotyping, Hot Entries, iTraining, Improve Your Teaching, Staffroom, Exemplar Materials

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Broken Down, Exemplar C-B Grade Response

Analyse the impact of media representation on the collective identity of one or more groups of people.

You have one hour only to answer this question so the essay needs to be well planned and structured – MediaEdu suggests that students detail sub headings for the essay and then bullet point the main areas underneath those headings that are to be covered. It is also good practice when preparing for the exam to write in full prose an example introduction and conclusion.

Stare at the question until you are happy with the area of study it wants you to explore and then respond in the first paragraph by showing the examiner you know what collective media identity is as a concept – follow this by linking in some early theory and introduce your topic, youth collective identity:

  • Collective identity implies a homogenous group (each with common interests and a similar lifestyle). Representations in the media can reflect this.
  • Representation is the way in which the media mediate, repackage or ‘re-present’ individuals, people, places and social groups to audiences.
  • Theorists like Richard Dyer argue there are political and social reasons for maintaining a hegemonic collective identity (traditional representations that are reinforced as common sense) in perpetuating social divisions, maintaining the dominant culture and legitimising inequality.
  • This is turn can underpinned by moral panics – wayward youth culture was seen to blame for the 2011 London riots and applying Stanley Cohen’s appropriation from Wilkins – 1964 of the concept deviancy amplification, youth was demonised in tabloid, mid market tabloid and television news coverage.

Now you need to begin to link collective identity more directly to youth culture (your topic) remembering there must be reference to a ‘past, present and future’ referencing two media. This is the time to also impress the...


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