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BBC News Case Study

Rob Miller | Thursday July 31, 2014

Categories: GCSE, AQA GCSE, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Hot Entries, News, News Values, Popular Press

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Origins and Launch

BBC News is a global, recognisable brand that offers 24-hour, rolling news 365 days a year. The BBC has a pedigree as being a quality national, local and world news as part of the government’s public service television remit (PSB). Presenters have become household names over the years and have resisted criticism that the BBC is a breeding ground for Oxbridge public schoolboys and schoolgirls and that one of the feeder routes for these journalists into the BBC is via the BBC News channel. Newsreaders and presenters regularly extend their on screen secondary persona by taking part and appearing in other BBC brands like Comic Relief and Strictly Come Dancing to assuage their on screen persona as journalists that just deliver serious news into our homes. Huw Edwards, a current BBC newsreader embodies this tradition as a BAFTA award winning, jovial Welshman who anchors both the flagship BBC News at Ten (BBC1) programme, Britain’s most watched news programme, but also the hour long BBC News at Five on BBC News 24.

BBC News 24 launched in 1997, exploiting the emerging digitisation of television and became the first real competition to Sky News which had been running since 1989. Now the competition to supply news around the clock is much more significant including CNN, Al Jazeera English and Fox News with increasingly convergence being crucial to the continued success of a brand – declining television audiences, particularly within the younger generation has meant that getting the news out there must mean utlising all of the possible platforms available to reach a target audience including the mandatory website as a convergent hub itself. Bulletins are available via the BBC Red Button and also as an App and on the BBC’s mobile website. With over £2bn in funding each year via the licence fee, the BBC should be at the cutting edge of developing the possibilities of digital technology to...

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