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AQA AS MEST1 Case Study & Exemplar Response

| Tuesday May 14, 2013

Categories: A Level, AQA A Level, AQA AS, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, New Media, Convergence, Internet, Social Networking, Community, Mobile Phones, Making Money, New Technologies, Synergy, User Generated Content, Admin, Staffroom, Exemplar Materials

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Unit 1 Investigating Media

50% of AS, 25% of A Level, 2 Hour Written Examination 80 Marks

Two Sections: Section A

The unseen text will either be a moving image or a static image. You need to do four compulsory short answer questions.

Section B: Case Study

You have a choice of one from two essays.

AQA Specification (2013)

Section B (45 minutes) will require a sustained response to one of a choice of two questions which will give the candidates the opportunity to write about their cross-media study. Questions will not be topic-specific, but designed to allow candidates to show what they know and understand about media products and processes by applying their knowledge and understanding of media concepts and contexts. (32 marks)

Investigation of a cross-media case study from one of the following topic areas:

  • Broadcast or film fiction
  • Documentary and hybrid forms
  • Lifestyle
  • Music
  • News
  • Sport

(AQA Spec, 2013)

Areas to cover / examine (across and within the three platforms):

  • audiences and how they receive and respond to (and create) texts
  • institutional contexts including the relationship with the advertising industry, the level of independence / corporateness and how these contexts may influence the production and content of texts
  • representations available within the texts and how these are constructed and construed
  • semiotic, narrative and generic codes and conventions within the individual texts and across the topic, accounting for similarities and differences in codes and conventions across the media
  • features and issues such as synergy, intertextuality, cross-media promotion, public service remit and other obligations, censorship and control, news and entertainment values, the technologies used in the production and reception process – as relevant to the topic chosen.

For example:

1. Consider how imaginative techniques are used by media products from your cross-media study to attract and maintain audiences...


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