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The Times, Daily Mirror and i Newspaper Study

Rob Miller | Tuesday September 30, 2014

Categories: A Level, Eduqas (WJEC) A Level, WJEC A2, WJEC A2 Media Studies, Key Concepts, Audience, Ideology, Media Language, Representation & Stereotyping, Hot Entries, New Media, Synergy, News, News Ownership, News Values, Newspapers, Popular Press

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The purpose of this pack is to provide a research platform for students and teachers of MS4 by exploring key potential exam areas of questioning – a relevant balance of Newspapers could be a tabloid, mid market tabloid and a broadsheet or replacing the mid market tabloid with a local newspaper or a newspaper aimed at a specific demographic. This resource explores The Times as a national, traditional broadsheet, The Daily Mirror as a national, traditional tabloid and i Newspaper as a broadsheet targeting a younger demographic.

When studying or teaching MS4, a balance of newspapers and genres allows for comparative textual study and centres are reminded that in the exam not every question topic below fits each industry – students must choose carefully the question topic that best fits the texts/industry they have studied. Narrative, for example is not always straightforward to analyse in reference to newspapers in Section A while Globalisation could be difficult in Section B – The Times is a globally recognised brand while a way of answering a question on newspapers and globalisation is explaining how they do, and do not reflect global culture. I have warned my own students about this possibility while choosing questions.

Also crucial when choosing newspapers for MS4 is to make reference to a specific edition of the newspaper you are studying (for the purpose of this overview it will provide a generic understanding of all three texts with some textual analysis).

The exam topic areas covered could be:

Section B

  • Production and Production Values
  • Marketing and Distribution
  • Globalisation
  • Digital Technology
  • Audience Targeting and Positioning
  • Audience Response and Appeals
  • Regulation
  • Star Marketing

Section A

  • Genre
  • Narrative
  • Representation

The Times

The Times is a broadsheet newspaper – this is the genre. Typically, The Times follows the conventions of broadsheet newspapers by having a high ratio of text...

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