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Viewing entries from category: Introductory Resources

Introducing Media Representations 1 »

Steve Campsall | Wednesday December 08, 2010

Categories: Introductory Resources, Intro to Media Representations

Media texts are often made to appear very realistic in appearance – so much so that they are often said to provide their audience with a ‘window on the world’.

It’s a fact that we learn a great deal about the world simply through what we see, hear and read in the media.

It’s important, therefore, that we can analyse just how the media does represent the world to its audiences.

Is the way it does so wholly fair and objective, for example?

  • It’s important that...
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Introducing Media Languages 1 »

Steve Campsall | Tuesday December 07, 2010

Categories: Theory, Semiotic Theory, Introductory Resources, Intro to Media Languages

Associated Resources

Analyse Rambo Poster: Media Language.doc

The Four Media Studies Key Concepts

These four ideas or concepts are at the core of your course and will, eventually, come to be at the core of all the many analyses and discussions of media texts you carry out. You’ll be covering each one in increasing detail over the next two years of your course but, for the next few lessons, there’ll be just a brief introduction.

MEDIA LANGUAGES

Any media product, such...

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WJEC Level 1/2 Creative & Media Unit 1: Creating a Proposal in Response to a Brief »

Rob Miller | Tuesday June 30, 2015

Categories: Certificates, WJEC Certificates, Advertising, Marketing, Key Concepts, Introductory Resources, Intro to Media Audiences, Understanding Media, Understanding Key Concepts, Understanding Key Skills, Hot Entries

Introduction

Welcome to this vocational course, designed for applied, creative learners who like to learn by doing.

Although this particular unit is exam assessed, even in those 2 hours you are asked to be creative by responding to a set brief that you have 20 hours to prepare for (your school will be sent the brief in December).

The good news is that you can also take your research notes into the exam with you!

Pupils and teachers can find out more information about this...

[ read full article ] »

BTEC Level 2 Unit 1: Digital Media Sectors and Audiences »

Rob Miller | Tuesday June 16, 2015

Categories: Nationals, BTEC Nationals, BTEC Nationals Level 2, Level 2 Creative Media Production, Advertising, Marketing, Key Concepts, Introductory Resources, Intro to Media Audiences, Intro to Media Institutions, Intro to Media Languages, Intro to Media Representations, Audience, Media Language, Hot Entries, New Media, Internet, Social Networking, Defining Social Networks, New Technologies, Production Zone, Audio Production, Digital Photography, New Media Production, Print Production, Video Production, Web Production

Introduction

The BTEC First is a great qualification that will prepare you for the world of work or further study.

You will learn how to use software and hardware that is used in digital media industries – by photographers, editors, sound recordists, web designers and games designers.

Have a look at the following 10 steps to success in Creative Digital Media Production.

But first – you need to understand about the digital media industry and audiences – every media...

[ read full article ] »

BTEC Level 2 Unit 2: Planning and Pitching a Digital Media Product »

Rob Miller | Thursday June 11, 2015

Categories: Nationals, BTEC Nationals, BTEC Nationals Level 2, Level 2 Creative Media Production, Advertising, Marketing, TV Advertising, Hot Entries, New Media, Digital Media, Internet, Social Networking, We Media, Production Zone, New Media Production, Video Production, Web Production, Introductory Resources, Intro to Media Languages

Introduction

This BTEC portfolio assessed unit allows you to develop your creativity and is all about communicating your ideas for a new digital media product to an audience.

Use this guide in conjunction with a lesson plan on Edusites Media that your teachers may also use. It’s always interesting to see how both students and teachers approach tasks from each side of the fence!

You only need to develop ideas, and plan the production of a digital media product from one...

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Induction Resources & Activities »

Rob Miller | Monday September 30, 2013

Categories: GCSE, AQA GCSE, OCR GCSE, WJEC GCSE, WJEC GCSE Media Studies, A Level, AQA A Level, AQA A2, AQA AS, OCR A Level, OCR A2, OCR AS, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Nationals, BTEC Nationals, BTEC Nationals Level 2, Level 2 Creative Media Production, BTEC Nationals Level 3, Level 3 Creative Media Production, Firsts, BTEC Firsts, Key Concepts, Introductory Resources, Intro to Media Audiences, Intro to Media Institutions, Intro to Media Languages, Intro to Media Representations, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Starters & Teaching Ideas, Admin, iTraining, Improve Your Teaching, iTraining Workshops, Staffroom, Induction

click on image to enlarge

Welcome to MediaEdu’s Induction Resources and Activities – please find below a suggested approach introducing GCSE, AS and BTEC students to studying the Media. Schemes of Work and assessment deadlines are tight these days but there is always/should always be an Induction Week when the learners can grapple with the fundamentals of the subject.

What happens next?, media charades, hangman and decorating the classroom are tried and tested and still...

[ read full article ] »

Making Movies Make Sense DVD | An Interactive Guide to Using Film »

Richard Gent | Monday September 17, 2012

Categories: KS3, Year 7, Year 8, Year 9, Film, Film Analysis, Key Concepts, Introductory Resources, Media Language, Production Zone, Video Production, Skills, Video Camera Skills, Staffroom

What is Making Movies Make Sense?

‘Making Movies Make Sense’ is an all-new interactive resource to help you run film viewing and filmmaking activities with children and young people.

Making Movies Make Sense shows you:

  • What equipment you need
  • The key principles: camera, lighting, sound and editing
  • How to make a film step by step: planning, filming and editing
  • Practical activities for classroom and out-of-school contexts
  • What films to use

Making Movies Make Sense is...

[ read full article ] »

Internet Safety Animation by Newman School »

Jack Todhunter | Monday February 21, 2011

Categories: Advertising, More on Advertising, Key Concepts, Introductory Resources, Understanding Media, Production Zone, Skills, Staffroom, Equipment

This video was created using a combo of three programs. First, a cheap Mac program called Noodle Flix. This allows green screen and allows you to animate half a dozen digital heads, male and female.

Second a “cloud” program called Xtranormal which used to be free but they now charge for downloads. This gives you camera moves like a studio and third a PC program called Crazytalk which is very versatile. You can animate eyes and mouths on objects but it is meant for faces. A...

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Introducing Media Representations 2 »

Steve Campsall | Wednesday December 08, 2010

Categories: Introductory Resources, Intro to Media Representations

Associated Resources

Click on the link below to download a Word version of this article. You’ll find it easier to read.

Media Representations - Sunday Times Article on Teen Magazines.doc

  • Read the following extract from an article that appeared in the Sunday Times in 2005.
  • Using your knowledge of semiotics (that is, the use of signs and codes), choose one of the images below of girls’ magazine covers to analyse.
  • Can you identify a few of the ways in which the image you...
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Introducing Media Representations 3 »

Steve Campsall | Wednesday December 08, 2010

Categories: Introductory Resources, Intro to Media Representations

Whilst the technology available to the giant media corporations is nowadays quite phenomenal in its ability to recreate what looks, to the audience, to be reality, it’s important that as a Media Studies student you are able to stay thoroughly objective.

  • Being objective means ‘standing well back’ from a media text and avoiding getting too involved in its story or detail. This will allow you to recognise it for what it is: its producer’s point of view and, therefore,...
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Introducing Media Representations 4 »

Steve Campsall | Wednesday December 08, 2010

Categories: Introductory Resources, Intro to Media Representations

‘Narrative’ (1)

Learning about an idea called ‘narrative’ can be very useful for your GCSE in Media Studies as it provides you with a subtle way of analysing many media texts including your own productions. This is because narrative is such a very common technique used to create many different kinds of media text, including news stories, films, TV series and advertisements.

  • Narrative is a way of giving information in a way that is not ‘dry’ and ‘boring’ – a...
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Introducing Media Representations 5 »

Steve Campsall | Wednesday December 08, 2010

Categories: Introductory Resources, Intro to Media Representations

‘Narrative’ (2) - The Used of Narrative

Even advertisements are often created with a kind of ‘story’ lurking hidden within them. In ads for household cleaners, for instance, the ‘germs’ and ‘dirt’ are often presented as ‘the baddies’ and we need the product to overcome them. If you analyse the ad below, can you uncover a ‘goodie’ and a ‘villain’ as well as a ‘problem’ that needs to be overcome?

  • The technical term for the way a story is told –...
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Introducing Media Representations 6 »

Steve Campsall | Wednesday December 08, 2010

Categories: Introductory Resources, Intro to Media Representations

Dominant Ideologies

Some people see media texts as harmless and just there for their audience’s entertainment – we can take them or leave them; others suggest that media texts help create, reinforce or support a certain view of society and the world. This is a view, they claim, that reflects not the concerns of the majority, but the concerns of those who own companies and have wealth and power.

  • Society’s commonly held ideas or world-view – its ‘dominant values’...
[ read full article ] »

Introducing Media Institutions »

Steve Campsall | Wednesday December 08, 2010

Categories: Introductory Resources, Intro to Media Institutions

One of the most difficult Media Studies ‘Key Concepts’ to write about meaningfully in your essays is ‘Media Institutions’; but write about it you must if you want to obtain a high grade at the end of your course.

It can help to think about what it means when a concentration of media companies – those that can manufacture high quality media texts and products and distribute them widely and easily – lies in just a few hands. These companies are called ‘media...

[ read full article ] »

Introducing Media Languages 2 »

Steve Campsall | Tuesday December 07, 2010

Categories: Theory, Semiotic Theory, Introductory Resources, Intro to Media Languages

Analysing Media Texts Using Semiotics

Semiotics is a way of analysing any media text to uncover the ways it creates meaning for its target audience. Some key terms in semiotics are sign, code, denotation and connotation.

Media texts, like the magazine ad on the right (from a charity’s campaign against verbal abuse), can be made powerful and compelling.

If you’ve been to any recent film at a multiplex cinema with an ultra-wide screen and surround Dolby 5.1 sound,...

[ read full article ] »

Introducing Media Audiences »

Steve Campsall | Tuesday December 07, 2010

Categories: Introductory Resources, Intro to Media Audiences

Ever since the mass media began in earnest with newspapers, magazines, cinema and radio way back in the early decades of last century and before, understanding just how an audience might or might not be affected by watching or ‘consuming’ what the media text presents has occupied the thoughts of many academics throughout the world.

It is what has led to media censorship, to the state taking control of the media in some countries, to the banning of the media in others and...

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