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BTEC Level 2 Unit 2: Planning and Pitching a Digital Media Product

Rob Miller | Thursday June 11, 2015

Categories: Nationals, BTEC Nationals, BTEC Nationals Level 2, Level 2 Creative Media Production, Advertising, Marketing, TV Advertising, Hot Entries, New Media, Digital Media, Internet, Social Networking, We Media, Production Zone, New Media Production, Video Production, Web Production, Introductory Resources, Intro to Media Languages


This BTEC portfolio assessed unit allows you to develop your creativity and is all about communicating your ideas for a new digital media product to an audience.

Use this guide in conjunction with a lesson plan on Edusites Media that your teachers may also use. It’s always interesting to see how both students and teachers approach tasks from each side of the fence!

You only need to develop ideas, and plan the production of a digital media product from one media sector

  • Moving Image
  • Publishing
  • Audio
  • Web Production
  • and Digital Games

Learning Aim A: Understand How To Develop Ideas for a Digital Media Product

It is essential to study existing pitches to prepare for Learning aim A.

Have a look at the following pitches for digital media products and services and with the person next to you, answer the questions below?

KIC App Pitch (Creative Digital Media)

1.4 Digital Identity - Divine Shine Media

  1. What is the pitch for? What is the digital media product?
  2. Who is the target audience? What is it about the pitch that allows you to understand who the audience is?
  3. What is the purpose of the product? To inform, educate, entertain, persuade, sell or provide a service?
  4. What platforms will the digital product be available on?
  5. What are the strengths and weaknesses of the pitch? How could it have been improved?

Summarise your research by typing up in 2 or 3 paragraphs, and create a blog that will have all of your ideas and creative work for this topic as a digital file/record. This is a valuable activity for Creative Digital Media Production. It acts evidence of your portfolio work as a digital file – you will be able to scan in individual documents like storyboards and scripts, mood sheets etc. later on. Crucially, also keep a hard copy of everything in your portfolio as back up for assessment purposes. You do not have to have a blog, just a digital file of your work.

If you need help on how to set up a blog, go to Edusites...

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