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Viewing entries from category: Integration

Understanding Institutions »

Jeremy Orlebar | Tuesday December 01, 2009

Categories: Key Concepts, Institutions, Understanding Media, Understanding Key Concepts, New Media, Integration

The following A Level boards: AQA, OCR, and WJEC require students to demonstrate knowledge and critical understanding of media institutions. The key requirement across the syllabuses is to understand the relationship between Institutions and their media products.

Students should have knowledge and understanding of these six topics:

  1. OWNERSHIP Ways in which ownership of a media institution can affect or influence the content and distribution of its media texts.
  2. MARKETING The...
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AQA GCSE Media Studies Unit 3 Exploring Media Industries Student Resource »

Rob Miller | Monday August 17, 2015

Categories: GCSE, AQA GCSE, Film, Film Industry, Key Concepts, Audience Consumption & Platforms, Audience, Institutions, Censorship & Regulation, Ownership, Media Language, Regulation, Magazines, New Media, Integration, New Technologies, Synergy

This resource is intended to be used in conjunction with the Unit 3 Mock Exam and Insert on the Edusites subject Overview page. Click on AQA GCSE MS Unit 3 Mock Exam (and Attachments for the Exam Insert).

Who is this?

I am thinking you may recognise this company?

I am certain you will be familiar with this 2015 film

The connection is that Jurassic World (2015) is produced and distributed by Universal Studios (they own the rights to the film and pay for all the...

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OCR A2 Media Studies G325 Sec B Contemporary Media Issues: Global Media »

Rob Miller | Thursday March 20, 2014

Categories: A Level, OCR A Level, OCR A2, Key Concepts, Media Language, Hot Entries, New Media, Convergence, Digital Media, Globalisation, Integration, New Technologies, Synergy, User Generated Content, We Media, News, More on News, 24 Hour News, News Ownership, News Values

G325 Section B fundamentals initially need to be observed and factored into the teaching of this Contemporary Media Issue – two media forms must be referenced in equal measure by the student. There must also be a past, present and future element to the analysis but with emphasis on the present (the past must be used to give balance only and to contextualise an argument). Two main case studies minimum ideally need to be explored for each media form while others need to be...

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AQA GCSE Media Studies Unit 3 Exploring Media Industries: Conglomerates »

Rob Miller | Friday January 24, 2014

Categories: GCSE, AQA GCSE, Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Institutions, Intro to Institutions, Censorship & Regulation, Ownership, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Magazines, More on Magazines, New Media, Convergence, Digital Media, Integration, New Technologies, Synergy

Print Magazines Conglomerate Case Study: Bauer Media Group

Bauer are a multinational media corporation whose business interests are global – H. Bauer Publishing, part of the oligopoly of magazine publishers are the magazine publishing division whose other media interests include Bauer Radio and Box Television (50% owned by C4).

The company was founded in 1875 and was owned then, and still are today exclusively by the Bauer family who are based in Hamburg, Germany. H. Bauer...

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Media in the Online Age »

Rob Miller | Friday October 25, 2013

Categories: A Level, OCR A Level, OCR A2, Hot Entries, New Media, Convergence, Digital Media, Globalisation, Integration, Internet, New Technologies, Synergy, User Generated Content, We Media

click on image to enlarge

When approaching this topic some key G325 Section B fundamentals need to be observed and factored into the teaching of this Contemporary Media Issue – two media forms must be referenced in equal measure by the student, see MediaEdu Exemplar Response that uses the Music Industry and Magazines as examples of two media (OCR A Level Media Studies Overview: scroll down – A2 Mock and Sample Responses sub heading). There must be a past, present and...

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Angry Birds Independent Video Games Case Study »

Rob Miller | Monday September 16, 2013

Categories: GCSE, AQA GCSE, Games, Computer Games, Video Games, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Digital Media, Integration, New Technologies, Synergy

click on image to enlarge

Independent Games Production and Distribution - An Institutional Context

Games like Angry Birds have become a cultural phenomenon – the game is deliberately simplistic and primarily targets a female demographic. It has benefited from the current (late August 2013) fragmentation of the computer game industry into a multi-platform marketplace where more mainstream, high profile so-called Triple A games like Call of Duty, Halo, Assassin’s Creed and...

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2014 AQA GCSE Media Studies 2-Year Gaming Scheme »

Rob Miller | Thursday January 24, 2013

Categories: GCSE, AQA GCSE, Games, Computer Games, Machinima, Video Games, Timeline, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Digital Media, Integration, Internet, New Technologies, Synergy

Scheme

  • Unit 1: Investigating the Media (Promotion and Marketing of Video Games)
  • Unit 2: Understanding the Media (Controlled Assessment)
  • 2014 AQA GCSE Media Studies 2-Year Gaming Scheme.doc

Associated Resources

  • World of Warcraft: Mists of Pandaria Case Study
  • Minecraft Case Study
  • Halo 4 Case Study
  • Video Games Quiz
  • Understanding Video Games
  • An Introduction to Machinima
  • OCR AS G322 Section B The Games Industry Case Study
  • OCR AS G322 Section B The Games Industry Practice...
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2013 WJEC GCSE Media Studies Web Based Drama Conventions and Activities »

Rob Miller | Thursday December 27, 2012

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Hot Entries, New Media, Convergence, Digital Media, Integration, New Technologies, Synergy, Web Based Drama

Section B: Thinking about the Media – Planning Web Based Drama

Web Based Drama can be studied on one level as stories that are presented in a dramatic way and like their TV Drama counterpart – they explore a range of sub genres which can also be hybridized. Again, like TV Drama they involve dramatic programmes that are scripted and are normally fictional. Crucially they have a shorter running time than TV Drama and lower production values.

Students need to be aware of...

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Lady Gaga Case Study »

Rob Miller | Monday September 10, 2012

Categories: A Level, OCR A Level, OCR AS, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Music, Music Distribution, Music Industry, Music Promotion, Music Video, The Press, New Media, Convergence, Digital Media, Integration, Internet, Social Networking, Making Money, New Technologies, Website Analysis, Social Networking Analysis, Web Pages

Lady Gaga – Sony Music Entertainment | Universal Music Group

The music industry can be split into mainstream and independent artists with the so called ‘Big Four’ (now the Big Three) controlling the market. In a similar way that the oligopoly of film distributors control film distribution (Warners, 20th Century Fox, Paramount, Universal, Sony, Disney) mainstream music distribution is controlled by the Universal Music Group, Sony Music Entertainment and Warner Music Group...

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Teaching Television Text & Industry Case Study »

Rob Miller | Thursday June 21, 2012

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Advertising, Intro to Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Audience, Genre, Institutions, Intro to Institutions, Censorship & Regulation, Copyright, Ownership, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Digital Media, Globalisation, Integration, Internet, New Technologies, Postmodernism, Synergy, Television, Intro to Television, Television Industry, Staffroom, Exemplar Materials

Television remains a popular industry at MS4 in that is encourages students and teachers to study contemporary texts as a result of availability and immediacy and use archives such as 4OD, BBC iPlayer and ITV Player. Good combinations include one American programme regularly broadcast on British television, one high production value, mainstream British text and one with a more selective, niche target audience – House, Britain’s Got Talent and Charlie Brooker’s Black...

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Lady Gaga Cross Media Case Study »

Rob Miller | Wednesday June 13, 2012

Categories: A Level, AQA A Level, AQA AS, Advertising, Viral Advertising, Key Concepts, Audience, Genre, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Music, Fan Websites, Music Distribution, Music Industry, Music Promotion, Music Video, New Media, Convergence, Digital Media, Integration, Internet, Social Networking, Making Money, New Technologies, Website Analysis, Social Networking Analysis, Web Pages

Lady Gaga – Sony Music Entertainment | Universal Music Group

For your AQA AS Media Studies Cross Media Study you are required to understand a range of texts across 3 different media platforms – Broadcasting, E Media and Print with notions of institution underpinning the background to production e.g. funding, ownership, use of technology and distribution.

Exam questions often directly ask students to examine how institutions are represented across the three platforms.

This...

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eMedia Smart TV & The Demise of the Boxed Set »

Jeremy Orlebar | Tuesday June 12, 2012

Categories: Hot Entries, New Media, Convergence, Digital Media, Integration, New Technologies

If 2011 was the year of Twitter and Facebook, then 2012 will be the year of the Smart TV. This is the now accepted name across all frontiers for fully connected television.

A Smart TV is a television set that brings to your living room all the channels from Freeview HD, or a subscribed cable or satellite service, as well as broadband internet connectivity.

So you can check your Facebook profile, or fire off a Tweet, compare insurance quotes, while watching Sherlock, all on...

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Vertical & Horizontal Integration »

Richard Gent | Tuesday July 19, 2011

Categories: Key Concepts, Institutions, Censorship & Regulation, Ownership, New Media, Integration, News, News Ownership

Vertical Integration

Commercial institutions try to combat the power of the BBC by becoming larger and creating vertical integration. This is where an institution has shares or owns each part of the production and distribution process. For example: Warner Bros Entertainment calls itself a fully integrated broad based entertainment company which owns film studios and the means to distribute the films as well as some of the cinemas in which they are shown. Warner Bros in itself...

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Ownership, Synergy & Technological Convergence »

Stephen Hill | Monday November 08, 2010

Categories: Key Concepts, Institutions, Ownership, Magazines, Intro to Magazines, More on Magazines, Music Press, Music Press Institution, New Media, Convergence, Digital Media, Integration, New Technologies, Synergy, We Media

Introduction

The need to target a ‘specific audience’ is a key issue for the ‘magazine industry’. Magazines are heavily ‘subsidized by advertising’ and the key to attracting a sustainable ‘portfolio of advertisers’ is the creation of a product that is desirable to their ‘target market’.

As a consequence, within the magazine industry as a whole, there are many magazines aimed at similar audiences because that ‘demographic’ is lucrative for advertisers....

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Institutions Revision »

Jeremy Orlebar | Thursday June 03, 2010

Categories: Key Concepts, Institutions, Intro to Institutions, New Media, Integration

All A Level boards: AQA, OCR, and WJEC require students to demonstrate knowledge and critical understanding of media institutions. The key requirement is to understand the relationship between Institutions and their media products.

Students should have knowledge and understanding of these six topics:

  • AUDIENCES The significance of media ownership to the way audiences receive texts.
  • TECHNOLOGY The importance of new technologies on media ownership and audiences.
  • PUBLIC SERVICE...
[ read full article ] »