Viewing entries from category: Viral Advertising
Vauxhall Corsa Cmon Campaign (2007-2010) »
Categories: Advertising, More on Advertising, Viral Advertising, Courses, A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, New Media, New Technologies, Synergy
Institutional Factors
- Campaign sequenced by DLKW (Delaney, Lund, Knox and Warren). Full Service
- Vauxhall Opel - re-brand the Corsa from one of function and cheapness only to Style, Form, Fun and Vibrancy – “Put the fun back into Driving” (imperative command)
- Adverts combined product image and product demonstration format
- Adverts have international/global appeal
- USP – Cmon’s puppets (live in Barcelona)
- Extensive Viral Marketing
- Cross...
Advertising & Digital Technologies Essay Plan »
Categories: Advertising, More on Advertising, Viral Advertising, Courses, A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, New Media, Convergence, Digital Media, Internet, New Technologies
Explore the impact of Digital Technologies on Advertising
Key Teaching Areas
- The impact on Production (identify new digital forms of advertising and the effect on traditional media forms)
- Advertising and Media Convergence
- Narrative vs. Interactive Narrative (new technology)
- Changes to Target Audiences e.g. the Internet and Narrowcasting
- New forms of Distribution
- Case Study e.g. ad2-one – the relationship between text, industry and audience
Deconstructing Web Pages »
Categories: Advertising, Viral Advertising, Courses, GCSE, WJEC GCSE, WJEC GCSE Media Studies, Hot Entries, Website Analysis, Social Networking Analysis, Web Pages
Associated Resources
Deconstructing Website Pages.doc
The main point with websites is that they can be deconstructed like any other media form – the basic principles of Print Media (Magazines and Newspapers) apply in that a fundamental audience appeal is constructed from layout and design with the key fact that websites have their own conventions.
The Tabloid (see below) is the closest form of traditional media that compares with the...
[ read full article ] »Top 10 Viral Ads in 2010 (Excluding Trailers) »
Categories: Advertising, Viral Advertising, New Media, Digital Media
Click on the link below to view the ads.
http://adage.com/digital/article?article_id=147518
Source: Advertising Age: The Ad Age Viral Video Chart
Cadbury’s Viral Marketing Campaign »
Categories: Advertising, Viral Advertising, New Media, Digital Media, Other Topics
Case Study: Cadburys Adopts Viral Marketing Scheme
In this article I will look at the messages and values encoded in Cadbury’s recent venture in to viral marketing. I will consider the ways in which campaigns such as Gorilla (2007), Airport (2008) and Eyebrows (2009) subvert the traditional conventions of advertising to engage and sustain the interest of the viewer with fresh take on the Cadbury’s brand identity. This will take the form...
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Top 10 Viral Ads in 2010 (Excluding Trailers) »
Categories: Advertising, Viral Advertising, New Media, Digital Media
Click on the link below to view the ads.
http://adage.com/digital/article?article_id=147518
Source: Advertising Age: The Ad Age Viral Video Chart
