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The Impact of New / Digital Media 24 Hour News Case Study

| Friday April 19, 2013

Categories: A Level, AQA A Level, AQA A2, Advertising, Viral Advertising, Hot Entries, New Media, Convergence, Digital Media, Internet, Social Networking, Community, History of the Internet, Mobile Phones, Public Vs Privacy, Communications, New Technologies, User Generated Content, We Media, News, More on News, 24 Hour News

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Why do you need to study this Unit?

  • In your final exam you will need to respond to an essay question in Section B of the paper.
  • You can either choose one on Representation using your case study which you will produce with your Media Studies teacher at some point in your course;
  • Or you can choose a question on the Impact of New/Digital Media.

For a Top Mark Question you need to:

  • The answer shows a confident and appropriate discussion and evaluation of the question,  referencing a wide range of examples, providing detailed illustration and demonstrating a comprehensive application of knowledge and understanding of current ideas, debates and information about new media technology (related to the question);
  • An engaged and sophisticated response that is clear, well written and well structured, with clear evidence of critical autonomy;
  • At the top of this level candidates will produce an articulate and stimulating response which demonstrates evidence of an independent and informed approach and reference a variety of appropriate and relevant media texts.

(AQA, Spec, 2013)

When studying the unit topics it is useful to keep the exam type questions in mind for example:

2 a) Digital media have, in many ways, changed how we consume media products. Who do you think benefits most, audiences or producers? (48 marks)

2 b) Media Institutions are right to feel threatened by new/digital media. Consider this statement and show how media institutions are reacting to technological developments. (48 marks)

(AQA Spec, 2013)

This section on the Impact of New/Digital Technology aims to provide you with an example of a case study. In addition, the information will again help you with your responses on possible questions that might come up in Section A, Question 3, and it is therefore important to have a general overview, and a detailed understanding of how New/Digital Technology impacts and ‘why’.

You will be expected to...


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