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WJEC GCSE Media Studies Interactive Film Trailers and Film Posters Resource

Rob Miller | Wednesday August 26, 2015

Categories: GCSE, Eduqas (WJEC) GCSE, WJEC GCSE Media Studies, Advertising, Marketing, Viral Advertising, Film, Film Analysis, Film Industry, Film Language, Film Trailers, Mise-en-scene, Key Concepts, Distribution, Audience, Genre, Institutions, Censorship & Regulation, Media Language, Narrative, Regulation, Representation & Stereotyping, New Media, Digital Media, Internet, Social Networking, Making Money, New Technologies, Synergy, Posters, Film Poster Analysis, Poster Design

This resource is to be used in conjunction with the Edusites Media Specimen Exam with Exemplar Response and the Film Trailer and Film Poster Quizzes.

Section A Film Trailers

Film Trailers… What are they and why do you think they are important media to study? Have a look at the following trailers from 2014 and write down what the audience appeals are. We’ll deconstruct the first one, Gravity.

Gravity (2014) https://www.youtube.com/watch?v=bXgOaeDfmRQ

  • Narrative enigma – the text gives audiences clues to narrative and genre
  • Immediate narrative action – CGI/SFX suggests promises of pleasure in relation to a. Budget and b. Action Sequences
  • Familiar male voice – George Clooney, ‘A’ list film star
  • Warner Bros. logo – linking with the budget, this confirms the presence of high production values (distributed by one of Hollywood The Big Six)
  • Fast paced editing – although a standard convention of a trailer it is still entertaining to younger audiences
  • Use of emotive (generates emotion) representation to appeal to audiences – non-diegetic sound similar to a heartbeat, astronaut’s isolation and predicament, fearful facial expressions, anchoring diegetic dialogue “I can’t breathe?
  • Use of flashback – astronaut’s life on earth (back story)
  • Star marketing – Clooney, Bullock, Cuaron (Director)

The Selfish Giant (2014) https://www.youtube.com/watch?v=aJLO3BJEkGY

Captain America: The Winter Soldier (2014) https://www.youtube.com/watch?v=NLWsK1ZFunA

Types of Trailer

There are two types of film trailer: Teaser Trailers and Theatrical Trailers.

Teaser Trailers

  • Shorter in length – normally a maximum of 60 seconds, often much less than that
  • Released months before the film comes out – sometimes the film is still in production, or post production (there may be scenes/shots that are not in the final film)
  • Mainly used by bigger budget films
  • Designed to create initial interest/curiosity and viral hype by planting narrative...

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