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OCR J200 GCSE Media Paper 1 Section B Indicative Content

Morag Larsen | Tuesday November 08, 2016

Categories: GCSE, OCR GCSE

Paper 1 Section B

Q1 – 1 mark

Identify the organisation that 'age rates' video games in the UK.

What does the PEGI system monitor?

  • PEGI monitors the suitability of video games in relation to age ranges

Q2 – 10 marks

Explain two reasons why a film company would release a video game linked to a film.

What is meant by the term synergy in relation to marketing campaigns for films? Why is it important?

Candidates responses should include:

  • For a film to be successful in terms of engaging the public, it has to be marketed and promoted effectively.
  • Even if a film is considered artistically brilliant, it is still vital that as many potential audiences as possible are sought. This has a direct correlation to a film’s likely box office success.
  • The film producers therefore must put together a campaign or strategy to create a buzz around their product.
  • Synergy in film marketing and promotion is when two or more concepts/elements combine to mutually support the whole project.
  • The impact of a synergic campaign should, realistically, create a bigger impact combined than the individual strategies individually.
  • Strategies can be presented in a number of formats: Merchandising tie-ins / Product placements etc.
  • The Lego Movie concept could thus be promoted across a range of associated products – Its own brand of toys for example. Production can be amended to support specific characters in the film/ Locations/ Plot lines etc.
  • This idea was further developed by the release of a Lego Movie video game. This additional product, while supporting the concept of the movie, acted as an extra layer of marketing.

LEGO MOVIE

Q3 – 10 marks

Explain how …


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