Paper 1 Section B
Q1 – 1 mark
Identify the organisation that 'age rates' video games in the UK.
What does the PEGI system monitor?
- PEGI monitors the suitability of video games in relation to age ranges
Q2 – 10 marks
Explain two reasons why a film company would release a video game linked to a film.
What is meant by the term synergy in relation to marketing campaigns for films? Why is it important?
Candidates responses should include:
- For a film to be successful in terms of engaging the public, it has to be marketed and promoted effectively.
- Even if a film is considered artistically brilliant, it is still vital that as many potential audiences as possible are sought. This has a direct correlation to a film’s likely box office success.
- The film producers therefore must put together a campaign or strategy to create a buzz around their product.
- Synergy in film marketing and promotion is when two or more concepts/elements combine to mutually support the whole project.
- The impact of a synergic campaign should, realistically, create a bigger impact combined than the individual strategies individually.
- Strategies can be presented in a number of formats: Merchandising tie-ins / Product placements etc.
- The Lego Movie concept could thus be promoted across a range of associated products – Its own brand of toys for example. Production can be amended to support specific characters in the film/ Locations/ Plot lines etc.
- This idea was further developed by the release of a Lego Movie video game. This additional product, while supporting the concept of the movie, acted as an extra layer of marketing.
LEGO MOVIE
Q3 – 10 marks
Explain how …
