H409 Paper 02 Evolving Media
Sample Mark Scheme with Indicative Content
Duration: 2 hours
Maximum Mark: 70
For answers marked by levels of response:
- To determine the level – start at the highest level and work down until you reach the level that matches the answer
- To determine the mark within the level, consider the following:
Subject–Specific Marking Instructions:
- Levels of Response targeting AO1 and AO2
- Where a mark scheme targets marks at AO1 and AO2, there is no requirement for a response to be awarded in the same level for AO1 as for AO2, so for example a response could be awarded Level 3 for AO1 and Level
NB – This document (especially the section on Long Form TV Drama) should be read and used in conjunction with OCR’s published mark scheme for the Specimen Assessment Materials.
Question 1
Explain how media producers target and attract audiences. Refer to Minecraft to support your answer.
Assessment Objectives
AO1: 1a 1b – Demonstrate knowledge and understanding of the theoretical framework of media.
AO1: 2a 2b – Demonstrate knowledge and understanding of contexts of media and their influence on media products and processes.
AO1 Total: 15 marks.
Question 1 Indicative Content
The content below is not prescriptive and all valid points should be credited. It is not expected that responses will include all of the points listed.
AO1:1
- Responses…
