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Eduqas (WJEC) GCSE Media Paper 2 Section B Indicative Content

Morag Larsen | Tuesday November 08, 2016

Categories: GCSE, Eduqas (WJEC) GCSE, WJEC GCSE Media Studies

Paper 2 Section B

ADDITIONAL ADVISORY NON-EXAM CONTEXT

This mock paper is constructed without knowledge of internal centre choices for extracts. In the GCSE exam, the format/choice is likely to be different. Indicative content is offered for the sitcom examples.

Centres studying the drama examples should refer to the exam board mark scheme and guidance.

Suggested questions for drama texts are offered below.

Representations

Question 1

a) Mediated Personalities and Narrative Stereotypes are often essential elements of contemporary music videos. Discuss in relation to Bruno Mars/Mark Ronson’s Uptown Funk and Taylor Swift’s Bad Blood. [20]

b) Analyse the Pharrell Williams website and discuss how effective it is in engaging with institutional, promotional and marketing aspects of the industry. Example images shown overleaf. [10]

http://pharrellwilliams.com

Indicative Content

1a)

UPTOWN FUNK

  • The opening shot shows a pair of legs in high heel shoes. This has connotations of female appeal whereby the stereotypically shapely legs and smart shoes typify a feminine ideal.
  • The cut to the protagonist Mars shows him with his entourage dressed in vibrant pinks, jaunty Panama hat, headband, sunglasses and dripping in gold. The effect has multiple connotations. His clothing is cool, hip, urban and almost Jazz-era influenced.
  • The gold, worn by not only him but others, suggests a hip-hop style appreciation of ‘bling’ accoutrements and the resultant macho swagger that can sometimes be associated with that genre.
  • The gang’s bold, colourful style of clothing is suggestive of early 80s style USA Hip-Hop, RnB groups. 
  • One of the stores behind the group is selling ‘Gold’ thus reinforcing this concept.
  • There is a prevalent stereotype that suggests the gang mentality. Groups of males hanging together, expressive, laughing and joking, checking out each other’s styles/clothes, checking out the female figure on its way towards them. While not...

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