Paper 1 Section A
55 minutes
Question 1 is based on the 2015 advertisement for This Girl Can from the set products. Use the advertisement when answering the question.
Question 1
Explore how the advertisement for This Girl Can uses the following elements of media language to create meanings:
(a) images [5]
(b) language [5]
(c) layout and design. [5]
Indicative Content
Imagery
- A mention is made of the image of the protagonist in the exercise class.
- A description is offered of the activity taking place, possibly stressing the sense of exertion and engagement. Connotations of enjoying/benefiting from exercise may be discussed.
- Comments on the ‘normality’ of the subject. Celebritisation is not an essential element of this campaign, instead the opposite is being promoted and normality is at the heart of this message.
- There is appreciation for the lack of manipulation. The woman is sweating, un-made up and in non-branded wear. There is almost a sense that this could be somebody you know, family members or friends trying to upgrade themselves.
- The image has a vibrancy, an intensity that is almost heroic in its commitment to the moment and the sheer joy being expressed. Propp character types may be explored here.
- The relatively untypical image may be viewed as a Barthes type enigma code, drawing in a potential audience. Candidates may discuss the interest generated by such a non-stereotypical image.
Language
- Candidates may make simple reference to the slogan and hashtag on the poster.
- Observations could be made regarding the intriguing pivotal phrase “Sweating like a pig, feeling like a fox. Humour is evident in this and it is a striking textual concept. Candidates may begin to explore the connotation of…
