Viewing entries from category: WJEC A2 Media Studies
WJEC AS Media Studies Representations and Responses
Welcome to Edusites Media’s comprehensive resources and materials link covering every aspect of MS1, Representations and Audience and MS2, Media Production Processes.
Studying textual analysis, audiences, genre, narrative and representation suggests a broad area of work but focussing on key areas of academic study we have everything covered – this includes in depth schemes of work with embedded links, case studies,...[ read full article ] »
Categories: GCSE, WJEC GCSE, WJEC GCSE Film Studies, WJEC GCSE Media Studies, A Level, AQA A Level, AQA A2, AQA AS, OCR A Level, OCR A2, OCR AS, WJEC A Level, WJEC A2, WJEC A2 Film Studies, WJEC A2 Media Studies, WJEC AS, WJEC AS Film Studies , WJEC AS Media Studies, Other Topics, Blogs
We Study Media by Rob McMinn
The Student Room & Media Studies
Setting up a Radio Station on Mediaed.org.uk
Modern Mechanix: examples of vintage advertising
Technorati on Ideology
Ideology for Kids: Decoding the Kremlin’s Website
The End of Cyberspace
Kinoeye on Media Studies
Bluegrass Film Society
Kids Gobble Up Interactive Junk Food Marketing
Continental Philosophy: Key Notes on Theorists
Dr. Mabuse’s Kaledio-scope: Four Models of Film/Media Blogging
Media Studies...[ read full article ] »
Categories: GCSE, AQA GCSE, WJEC GCSE, WJEC GCSE Film Studies, WJEC GCSE Media Studies, A Level, AQA A Level, AQA A2, AQA AS, OCR A Level, OCR A2, OCR AS, WJEC A Level, WJEC A2, WJEC A2 Film Studies, WJEC A2 Media Studies, WJEC AS, WJEC AS Film Studies , WJEC AS Media Studies, Film, Crime Drama, Key Concepts, Genre, Other Topics, Television, Television Crime Drama, Television Drama
Television and film crime/cop drama is very popular with a wide audience. Crime Dramas seek to anchor the representations of all types of police officers, criminals and victims as ‘believable’ characters, with ‘realistic’ plot lines, set in urban locations.The genre has been taken up in the US under the heading of American Quality Televsion (AQT) - see under heading AQT.
Codes and Conventions
- are constructed realities
- depict constructed versions of...
- The Night Manager (Ep. 2, Sunday 28th February 2016 BBC One 9pm)
- Catchphrase (Saturday 9th July 2016 ITV1 7pm)
- Black Mirror (Series 3, Episode 1: ‘White Christmas’, Tuesday 16th December 2014 C4 10pm)
The purpose of this pack is to provide a research platform for students and teachers of MS4. Students must choose carefully in the exam the question that best relates to the media industry and texts they have studied. Exam questions will be chosen from the following...[ read full article ] »
- Star Wars: The Force Awakens (2015)
- Deadpool (2016)
- Amy (2015)
The purpose of this pack is to provide a research platform for students and teachers of MS4 by exploring all key potential exam areas of questioning – the three films are all contemporary, one is British and reflect the different ‘types’ of films consumed by global, and national audiences. Star Wars: The Force Awakens is a high production value, globally distributed blockbuster, Deadpool is a medium...[ read full article ] »
- Green Party Election Campaign (2015-16)
- Paddy Power Campaign (2014-16)
- Protein World Campaign (2015-16)
The purpose of this pack is to provide a research platform for students and teachers of MS4 by exploring key exam question areas relating specifically to a question topic. Advertising can be problematic in relation to answering questions on Genre in Section A, for example, (dependent on campaign choice) but can often be a best fit for questions on Regulation in...[ read full article ] »
Categories: A Level, AQA A Level, AQA A2, Edexcel A Level, Edexcel A2, OCR A Level, OCR A2, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Key Concepts, Genre, Ideology, Media Language, Representation & Stereotyping, Theory, Application of Theory, Feminist Theory, Gender Theory, Postcolonial Theory, Poststructuralist Theory, Race Theory, Representation Theory, Structuralist Theory
There is a need in Media Studies, like all social sciences and critical subjects, to engage with theory and students should be encouraged to do so in their work. Using a theory is an effective way of a student demonstrating their understanding of the topic under discussion, adding weight to their arguments and undeniably lending gravitas to their answer. A key requirement in a successful Media Studies response is also to provide evidence of the validity of the arguments...[ read full article ] »
I was just wondering if anybody can recommend some useful text books for teaching WJEC A and AS Media Studies? Many thanks, Catherine
I would highly recommend the WJEC AS Media Studies Study and Revision Guide by Christine Bell and edited by Barbara Connell, I swear by it and my students love it just as much. When I first started teaching AS Media I tried various other textbooks but this one is brilliant and has all of the information that students need to know for both...[ read full article ] »
Our full or half day, interactive, visually stimulating workshops introduce pupils/students to the examined unit, MS4.
Centres are invited to specify which three industries and nine texts they intend to study in advance or Edusites Media can make their own recommendations. Approaches to MS4 and exploring and demystifying exam questions will be key content but also applying all question areas to chosen texts – genre, narrative, representation in Section A and audience...[ read full article ] »
Categories: GCSE, AQA GCSE, OCR GCSE, WJEC GCSE, WJEC GCSE Media Studies, A Level, AQA A Level, AQA A2, AQA AS, OCR A Level, OCR A2, OCR AS, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Consultancy and Workshops, Revision Workshops, Admin, Staffroom
Welcome to Edusites Media’s Media Studies Revision Workshops link. Here you will find a range of workshops which can be tailored to your individual needs, whether at GCSE, AS or A2 or WJEC, AQA or OCR. To see an overview of all our Media Studies Workshops and CPD please click here.
We also run workshops and CPD for GCSE and A Level Film Studies via FilmEdu, our dedicated support site for Film.
Click on the links below for further information on our Media...[ read full article ] »
Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Film, Documentaries, Nanook, British, Soviet Union, Nazi Propaganda, Cinema Verite, Documentaries Links, Hot Entries
The following resource is intended to prepare students for WJEC A2 Media Studies coursework Unit MS3. The documentary brief is found here. A suggestion would be to introduce the unit in May/June, after AS Unit MS1 external assessment is complete.
Tasks in Order
1. Research the Codes and Conventions of Documentary. Use the resources below to identify what you consider to be different types of film documentary (with examples) showing clear understanding of the codes and...[ read full article ] »
Below is an analysis of three music artists to assist research for MS4, Music Industry. For details of alternative artists, and a breakdown of admin related to the unit please see MediaEdu’s MS4 Music Pack: Beyonce, One Direction and Green Day.
WJEC permit one historical case study only from three chosen texts and The Beatles will be this first case study, also evidencing a British band that has received commercial, global success. AC/DC are...[ read full article ] »
Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Key Concepts, Audience, Ideology, Media Language, Representation & Stereotyping, Hot Entries, New Media, Synergy, News, News Ownership, News Values, Newspapers, Popular Press
The purpose of this pack is to provide a research platform for students and teachers of MS4 by exploring key potential exam areas of questioning – a relevant balance of Newspapers could be a tabloid, mid market tabloid and a broadsheet or replacing the mid market tabloid with a local newspaper or a newspaper aimed at a specific demographic. This resource explores The Times as a national, traditional broadsheet, The Daily Mirror as a national,...[ read full article ] »
Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Hot Entries, Music, British Pop Music, Fan Websites, Music Distribution, Music Industry, Music Promotion, The Press, New Media, Convergence, Internet, Social Networking, Synergy, Theory, Misc Theory
The purpose of this pack is to provide a research platform for students and teachers of MS4 by exploring key potential exam areas of questioning – a useful balance of Music Artists includes a global performer (Beyonce), a British/Irish artist (One Direction) and a more independent case study or at least, reflecting more an indie genre (Green Day).
When studying or teaching MS4, a balance of artists and genres allows for comparative textual study...[ read full article ] »
Categories: A Level, AQA A Level, AQA A2, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Advertising, Marketing, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries
The purpose of this pack is to provide a research platform for students and teachers of MS4 by exploring key potential exam areas of questioning – the advertising campaign is contemporary while in the exam you will be expected to analyse three, one of which must be British and it would make sense to have one global and the other with lower production values and more niche audience to enable a full answer to all potential question areas. BT Infinity and BT Sport are high...[ read full article ] »
Categories: A Level, AQA A Level, AQA A2, OCR A Level, OCR AS, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Key Concepts, Audience, Genre, Ideology, Institutions, Representation & Stereotyping, Hot Entries, Television, American Quality Television (AQT)
Breaking Bad has, in a short period of time become iconic, ‘must see TV’ that in terms of genre conventions can be categorised as Crime Drama but also as AQT (American Quality Television). The programme has eclipsed the status of critical and commercial success and become widely accepted as one of the ‘greatest television programmes of all time’ in a range of polls canvassing a broad demographic – it entered the...[ read full article ] »
How does Weekend of a Champion and Bowling for Columbine conform to the codes and conventions of the documentary genre?
Documentary is the earliest of film genres, from the Lumiere Brothers’ The Arrival of a Train at La Ciotat and Workers Leaving a Factory (1895) through to The Epic of Everest (1912) and Vertov’s Man With a Movie Camera from 1929. It is, and always has been a prolific genre with the primary objective to inform but also to...[ read full article ] »
MS3 contributes to synoptic assessment and crucially demonstrates the importance of research in informing media production. The three components of the unit are:
- Research Investigation (1400 – 1800 words): 45 Marks
- Production (informed by the investigation): 45 Marks
- Evaulation (500 – 750 words): 10 Marks
Research Investigation: MediaEdu Exemplar: Documentary and Genre
This is an individual piece of work that allows students to focus on one...[ read full article ] »
All exam boards have their ‘favourite’ media theorists – this resource explores both contemporary and historical theory and the different approaches to studying core AS Media Studies concepts of Narrative, Genre, Representation and Audience. For AS Media Studies, pupils/students would only be expected to make limited/some reference to theorists at both MS1 and MS2 while at MS4 reference to 2 or 3 three theorists in each essay could be expected...[ read full article ] »
- WJEC A2 Media Studies MS4 Sample Exam.docx
- WJEC A2 Media Studies MS4 Sample Exam A Grade Response.docx
- WJEC A2 Media Studies MS4 Exemplar 2.docx
- WJEC A2 Media Studies MS4 Film Narrative Exemplar.docx
- WJEC A2 Media Studies MS4 Representation Games Exemplar.docx
Categories: GCSE, AQA GCSE, OCR GCSE, WJEC GCSE, WJEC GCSE Media Studies, A Level, AQA A Level, AQA A2, AQA AS, OCR A Level, OCR A2, OCR AS, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Nationals, BTEC Nationals, BTEC Nationals Level 2, Level 2 Creative Media Production, BTEC Nationals Level 3, Level 3 Creative Media Production, Firsts, BTEC Firsts, Key Concepts, Introductory Resources, Intro to Media Audiences, Intro to Media Institutions, Intro to Media Languages, Intro to Media Representations, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Starters & Teaching Ideas, Admin, iTraining, Improve Your Teaching, iTraining Workshops, Staffroom, Induction
Welcome to MediaEdu’s Induction Resources and Activities – please find below a suggested approach introducing GCSE, AS and BTEC students to studying the Media. Schemes of Work and assessment deadlines are tight these days but there is always/should always be an Induction Week when the learners can grapple with the fundamentals of the subject.
What happens next?, media charades, hangman and decorating the classroom are tried and tested and still...[ read full article ] »
Categories: A Level, AQA A Level, AQA A2, AQA AS, OCR A Level, OCR A2, OCR AS, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Hot Entries, Starters & Teaching Ideas, KS5 Media Studies Starters
5 in a Row
Some activities are aimed at setting tasks which enable the students to get on with it, and you to have time to take the register or meet and greet.
Emerging Technologies Review ICT
Ask students to research the following sites, and see how they could use this in their ePortfolios or as a way of tracking their work. A great introduction for Controlled Assessment:
- Vimeo, YouTube, Flickr
- Prezi, Scribd
- Slideshare, Slide Rocket or SlideBoom
- BUBBL, Wordle
If...[ read full article ] »
Categories: A Level, AQA A Level, AQA A2, AQA AS, OCR A Level, OCR A2, OCR AS, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Key Concepts, Audience, Genre, Ideology, Institutions, Intro to Institutions, Censorship & Regulation, Copyright, Ownership, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Skills, Textual Analysis
All texts taught should include this checklist for textual analysis:
Download Link: Textual Analysis Checklist.doc
Selected Text [Enter Text] | Industry [Enter Industry]
- Background / Context
- Marketing Promotion
- Global Implications
- Distribution / Exhibition
Audience / Users
Key Media Concepts
- Key Codes
Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Advertising, Intro to Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Audience, Genre, Institutions, Intro to Institutions, Censorship & Regulation, Copyright, Ownership, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Digital Media, Globalisation, Integration, Internet, New Technologies, Postmodernism, Synergy, Television, Intro to Television, Television Industry, Staffroom, Exemplar Materials
Television remains a popular industry at MS4 in that is encourages students and teachers to study contemporary texts as a result of availability and immediacy and use archives such as 4OD, BBC iPlayer and ITV Player. Good combinations include one American programme regularly broadcast on British television, one high production value, mainstream British text and one with a more selective, niche target audience – House, Britain’s Got Talent and Charlie Brooker’s Black...[ read full article ] »
MS3 Media Investigation and Production (50%)
MS4 Media, Text, Industry and Audience (50%)
- WJEC A Level Media Studies Overview
- 2012 WJEC A2 Media Studies SOW.doc
- Studying The Film Industry
- Studying The Advertising Industry and Text
- Studying The Newspaper Industry and Text
- DTP Skills Development - Planning and Production
- Evaluating and Linking Magazine Coursework to Key Concepts
- Textual Analysis, Research, IT, Industry
- Planning, Research,...
Looking for Eric is an independent Social Realist / Comedy hybrid that is culturally and institutionally British. The narrative is about a middle aged Manchester Postman (Eric) who is frustrated with his life – he has been separated from his ex-wife (Lilly) for 20 years, is single and lives with his two wayward step-sons who cause him significant trouble and distress. One night, at his wits end he steals some weed from one of the boys and sits in front of a full length...[ read full article ] »
Institutional Factors | Distribution
Submarine was written and directed by Richard Ayoade and released at UK cinemas in March 2011 after significant critical success at festivals including the London Film Festival (LFF) but particularly the Toronto Film Festival. Toronto success secured the film a distribution contract with the Weinstein Company (formerly Disney owned Miramax) – Bob and Harvey Weinstein’s company in essence can be described as a ‘Mini Major’ film...[ read full article ] »
Categories: A Level, AQA A Level, AQA A2, OCR A Level, OCR A2, WJEC A Level, WJEC A2, WJEC A2 Film Studies, WJEC A2 Media Studies, Key Concepts, Ideology, Representation & Stereotyping, Hot Entries, Theory, Postcolonial Theory, Theory Downloads
We had an enquiry recently about Postmodernism which led to some productive responses. Ellen Grundy’s approach involved:
(L)ooking at representation and postcolonialism (as follows):
A research task on Gurinder Chadha and her films. How do her life and the themes of her films suggest a post colonial identity? For example Bend it like Beckham as a coming together of different ethnicities / cultures.
The classic clip of going for an ‘English’ in Goodness Gracious Me that turns...[ read full article ] »
Categories: GCSE, AQA GCSE, OCR GCSE, WJEC GCSE, WJEC GCSE Film Studies, WJEC GCSE Media Studies, A Level, AQA A Level, AQA A2, AQA AS, OCR A Level, OCR A2, OCR AS, WJEC A Level, WJEC A2, WJEC A2 Film Studies, WJEC A2 Media Studies, WJEC AS, WJEC AS Film Studies , WJEC AS Media Studies, Film, Mise-en-scene, Key Concepts, Media Language, Hot Entries
Denotation and Connotation
These are two important words concerned with the way an audience understands the meaning of a media text. These can also be called the signs and signified meaning, or the micro and macro features.
Denotation / sign / micro feature is the basic, literal meaning of what is in the picture or scene.
Connotation / signified meaning / macro feature means different interpretations suggested by the text, often associated with additional meaning, values,...[ read full article ] »
- Semiotics Glossary.doc
The fixing of a set of meanings, often found in a photograph or advert, usually through captions or other written text
Where the signifier has no connection to the signified e.g. Snow and Christmas
A system of signs, languages or symbols that allow audiences to decode meaning e.g. Technical and Symbolic codes or Narrative codes
A way of decoding meaning by breaking down and studying...[ read full article ] »
- Moving Image Terminology and Semiotics.doc
The study of signs that help us to deconstruct Media Texts
The physical form of the sign, without deeper meaning
Meaning associated with the relationship between signifier and signified. Connotation is open to interpretation
Meaning which is subjective interpretation, yet untrue
A Media Text has a reinforced...[ read full article ] »
- Representation Theory Simplified Handout.doc
The media literally re-presents the world to us. Dominant and oppositional arguments conflict e.g. on one hand the media is showing us how things actually are, on the other hand they are telling us how things should be (dictating representations, not just reflecting society).
The main representations we study in the media are:
- Social Class
- Race and Ethnicity
- National Identity...
Categories: GCSE, AQA GCSE, A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Film, Crime Drama, Key Concepts, Narrative, Hot Entries, Television, Television Crime Drama
Source: Latymer Media Blog
- Narrative AS Terminology Revision Sheet.doc
- Narrative Enigmas
- Narrative Themes
- Narrative Structure
- Narrative Theory
- The structure and organisation of media texts e.g. story
- Narrative chain of cause and effect – the plotlines in a story that are triggered by action and enigma codes (something happens that causes something else to happen)
- Narrative is correlated with genre – some genres have...
- Genre Revision Test.doc
- Genre Test Answers.doc
1. What does the word genre literally mean? 1 mark
2. How does the concept of genre help audiences understand media texts? 2 marks
3. Give three ways audiences can identify genre. 3 marks
4. Using two examples, identify how can genre be understood in terms of narrative themes and structure. 4 marks
5. What are generic codes and conventions? 1 mark
6. Explain the difference between Iconography and...[ read full article ] »
- The Rite Mikael Håfström, 2011
- Paranormal Activity 2 Tod Williams, 2010
- Saw (6 films in franchise) James Wan, 2002-2009
- Blair Witch Project Daniel Myrick + Eduardo Sánchez, 1999
- Dog Soldiers Neil Marshall, 2002
- Urban Legend Jamie Blanks, 1998
- I Know What You Did Last Summer Jim Gillespie, 1997
- Hostel Eli Roth, 2005
Codes and Conventions
- Split into sub genres (see below), often hybridised
- Primary target audience – male, 16-24, Mainstreamers
- 15 or 18...
- ‘Spectacular Bodies’ - Yvonne Tasker (Routledge) 1998
- ‘Action’ – Richard Dyer, 2000
- ‘Action Women: Muscles, Mothers and Others’ – Yvonne Tasker, 1998
Contemporary Action Films
- Your Highness (Adventure/Comedy Hybrid) David Gordon Green, 2011
- Inception (Action/Sci Fi Hybrid) Christopher Nolan, 2010
- Quantum of Solace Marc Forster, 2008
- Die Hard 4.0 Len Wiseman, 2007
- Tomb Raider Simon West, 2000
- Mission Impossible: II John Woo, 2000
Codes and...[ read full article ] »
- Lord of the Rings (Peter Jackson, 2001-2003)
- Harry Potter (Chris Columbus, 2001-11)
- Chronicles of Narnia (Andrew Adamson, 2005)
- Tron (Kenneth Branagh, 2011)
- Pan’s Labyrinth (Guillermo del Toro, 2006)
Codes and Conventions
- High production values
- Younger target audience although significant older appeal
- Wide/saturated distribution (normally by an American Studio e.g. Warners or Disney). Mainstreamers and Aspirers
- Dedicated, sometimes obsessive fan base
- “Television is the Drug of the Nation”
- “Like Religion Television is a form of Social Control”
- “Television has a disproportionate status in our lives”
- “Television is cool, there’s loads of great programmes and those massive HD, LCD/Plasma screens are so awesome. I’m gonna get a 3D TV and sit in my front room with the silly glasses on, woo-hoo!”
- “The Medium is the Message” – Like the Cultivation Theory McLuhan...
- Directed by Stephen Frears
- Shot on location in Dorset and at Pinewood Studios
- Adapted screenplay by Moira Buffini (Jane Eyre, 2011) from a Graphic Novel by Posy Simmonds (The Guardian). Ready made Storyboard.
- Produced by BBC Films (Exec Production), Ruby Films (Production Company) and West End Films (Sales Agents/Casting)
- Ruby Films (Fish Tank 2009, Jane Eyre 2011) are an independent production company that specialise in literary adaptations
- West End Films are sales...
Shifty is an independent social realist film that borrows (in terms of genre conventions) from the Crime Thriller/Gangster film, although arguably is not a hybrid genre. The film was produced with key funding from fledgling organisation Microwave who offer grants to film makers if they can keep the production budget under £100,000 and can execute filming in less than 18 days. Additional funding for distribution came from the UK Film Council’s P and A Fund (£200,000)...[ read full article ] »
- Independent Film – CULTURALLY and INSTITUTIONALLY
- Writer / Director – Andrea Arnold (b.1961, Dartford)
- Part funded / Executive Production by BBC Films
- Produced by Kasander Films (Arnold’s Production Company)
- Additional funding: UK Film Council (Prints and Advertising Fund - £70,000, New Cinema Fund - £644,000 and Development Fund - £20,000)
- Nominated for the Palm D’Or at Cannes 2009
- Winner of Jury Prize at Cannes
- 2010 BAFTA – Best British Film
- British Film and Hollywood Essay.doc
British Film has been dominated by Hollywood since WW1. Any essay that discusses UK Film has to reference the cultural and ideological dominance of the Hollywood Film Industry to such as point that many cinema goers often will never see a film in any other environment than a multiplex cinema. They may also fail to recognise that many other countries have very successful film industries - this reflects a concept called...[ read full article ] »
- Director – Joe Wright (Pride and Prejudice): experience of big budgets, high production values and of the genre Costume Melodrama. Novel written by Ian McKewan (critically successful author)
- Genre Costume Melodrama – critically and commercially successful (‘safe’ genre). Arguably Atonement is a hybrid genre – Romance/War Film (built sets, contextual background). Gosford Park, Room with a View
- Produced and Distributed by Working Title (UK) and Universal...
- Campaign sequenced by DLKW (Delaney, Lund, Knox and Warren). Full Service
- Vauxhall Opel - re-brand the Corsa from one of function and cheapness only to Style, Form, Fun and Vibrancy – “Put the fun back into Driving” (imperative command)
- Adverts combined product image and product demonstration format
- Adverts have international/global appeal
- USP – Cmon’s puppets (live in Barcelona)
- Extensive Viral Marketing
- Cross Media Campaign – TV...
In the MS4 exam or any form of external assessment you will be analysing the Advertising Industry as a Media Form, just like Film and Television.
Advertising can be deconstructed like any other Media form. The key relationship with Advertising and other Media forms however it that it is often (advertising) the essential funding that underpins their very existence. All of the following rely on advertising revenue:
- Commercial Television – Sky TV/ITV Networks/C4/C5 etc….....[ read full article ] »
- Dramatically reduced advertising spend during 08’-10’ recession
- High production values
- Wide global distribution
- TA – ABC1, Male skew, Aspirer, Urban.City living, 25-45 but dependent on model
- E.G. Honda Diesel “Grrr” targets liberal, environmentally conscious families (advert 5 months in production)
- Filmic representations e.g. The Impossible Dream
- Key Focus – TV Advertising
- Many adverts have become part of popular culture e.g. The Cog, Grrr, The Choir...
- Barnardos Believe Campaign.ppt
- Campaigns sequenced by BBH (Bartle, Bogle, Hegarty, Full Service Agency) since 2000
- 2001 – Emotional Death (adults and violent death)
- 2002 – Stolen Childhood (superimposed heads of adults on children)
- 2003 – Silver Spoon (babies)
- 2005 – New Life (children back in the womb)
- Prior campaigns – more ‘shock advertising’ (one Silver Spoon advert – ASA regulated)
- Low Production Value
- Advertising and Regulation Industry Key Points 2011.doc
Advertising in the UK is regulated by the ASA (Advertising Standards Authority).
- TV Advertising
Ofcom regulate Television and Radio (Broadcast Media).
Cinema Advertising is regulated by BBFC (British Board of Film Classification).
Adverts in draft form (rough cuts, designs) are sent to Clearcast for approval.
ASA Codes of...[ read full article ] »
Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Advertising, More on Advertising, Viral Advertising, New Media, Convergence, Digital Media, Internet, New Technologies
Explore the impact of Digital Technologies on Advertising
Key Teaching Areas
- The impact on Production (identify new digital forms of advertising and the effect on traditional media forms)
- Advertising and Media Convergence
- Narrative vs. Interactive Narrative (new technology)
- Changes to Target Audiences e.g. the Internet and Narrowcasting
- New forms of Distribution
- Case Study e.g. ad2-one – the relationship between text, industry and audience
Advertising & New Technology
The...[ read full article ] »
- Declining media revenues including Advertising since mid 2008 (start of recession)
- Advertising spend is an indicator of confidence in a brand e.g. current low production value Honda advert (Feb 2010) compared to 2003-2007 Power of Dreams campaign (Wieden and Kennedy) Car companies like Honda have dramatically reduced advertising spend.
- Argument 1 – short term reduction in advertising spend can be costly in the long run.
- Argument 2 - previous recessions suggest continued...