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Viewing entries from category: Viral Advertising

WJEC GCSE Media Studies Interactive Film Trailers and Film Posters Resource »

Rob Miller | Wednesday August 26, 2015

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Marketing, Viral Advertising, Film, Film Analysis, Film Industry, Film Language, Film Trailers, Mise-en-scene, Key Concepts, Distribution, Audience, Genre, Institutions, Censorship & Regulation, Media Language, Narrative, Regulation, Representation & Stereotyping, New Media, Digital Media, Internet, Social Networking, Making Money, New Technologies, Synergy, Posters, Film Poster Analysis, Poster Design

This resource is to be used in conjunction with the Edusites Media Specimen Exam with Exemplar Response and the Film Trailer and Film Poster Quizzes.

Section A Film Trailers

Film Trailers… What are they and why do you think they are important media to study? Have a look at the following trailers from 2014 and write down what the audience appeals are. We’ll deconstruct the first one, Gravity.

Gravity (2014) https://www.youtube.com/watch?v=bXgOaeDfmRQ

  • Narrative enigma...
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Viral Advertising »

Rob Miller | Wednesday October 22, 2014

Categories: GCSE, AQA GCSE, OCR GCSE, WJEC GCSE, WJEC GCSE Media Studies, A Level, AQA A Level, AQA AS, OCR A Level, OCR AS, WJEC A Level, WJEC AS, WJEC AS Media Studies, Advertising, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Hot Entries, New Media, Digital Media, Internet, Social Networking, Making Money, Synergy

click on image to enlarge

Viral advertising spreads messages, ideas and associations about a brand quickly, commonly using digital technology – in many ways viral advertising relies on the consumer to pass on information with the producer either seeding videos via YouTube, Facebook, Twitter or on many other interactive digital platforms with the consumer at the point, knowingly or unknowingly spreading the communication – viral advertising spreads like a cold virus,...

[ read full article ] »

Old Spice ‘Smell Like a Man’ Advertising Campaign Case Study (2010-2014) »

Rob Miller | Friday September 19, 2014

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Intro to Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Audience, Narrative, Representation & Stereotyping, Hot Entries, New Media, Digital Media

click on image to enlarge

Institutional Factors

Old Spice is a historical brand (1937) of grooming products now owned (1990) by the oligopoly Proctor & Gamble which ensures and funds its high production value advertising – P & G are an American multinational who secured $83bn sales from their broad product range in 2014. Old Spice as a brand has a historical product of cologne, available in its original scent as well as in ‘Pure Sport’ format. In 2006 its OS Signature...

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WJEC A2 MS4 Advertising: BT Infinity Campaign (2012-2014) »

Rob Miller | Wednesday September 03, 2014

Categories: A Level, AQA A Level, AQA A2, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Advertising, Marketing, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries

The purpose of this pack is to provide a research platform for students and teachers of MS4 by exploring key potential exam areas of questioning – the advertising campaign is contemporary while in the exam you will be expected to analyse three, one of which must be British and it would make sense to have one global and the other with lower production values and more niche audience to enable a full answer to all potential question areas.  BT Infinity and BT Sport are high...

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Compare the Market Advertising Campaign Case Study »

Rob Miller | Wednesday July 23, 2014

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Marketing, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Representation & Stereotyping, New Media, Internet, Social Networking, Making Money, Synergy

click on image to enlarge

Institutional Factors

Compare the Market the company was founded by The BGL Group (insurance companies) in 2005 as a ‘Price Comparison Website’ while Compare the Meerkat is an advertising campaign for this brand. The campaign was launched January 2009 and is still running as of July 2014, centred around a CGI anthropomorphic Russian meerkat called Alexander Orlov, plus his family and friends.

The idea of choice that is represented in the...

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AQA Media Studies MEST3 Critical Perspectives Sec A Honda Exemplar »

rlsmedia | Monday June 09, 2014

Categories: A Level, AQA A Level, AQA A2, Advertising, Marketing, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Media Language, Representation & Stereotyping, Hot Entries, Admin, Staffroom, Exemplar Materials

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Honda Power of Dreams Advertisement

Honda Top Gear Review

(From 2.30 min – 4.30 into the clip)

Section A (40%)
1 hour including 15 minutes reading/viewing time (32 marks)
The first section will be based around unseen stimulus materials which may be print, e-media, audio or moving image based. The stimulus materials will be designed to be easily assimilated by candidates in the space of 15 minutes and there will be time for note-taking and...

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AQA GCSE Media Studies Unit 3 Exploring Media Industries: Conglomerates »

Rob Miller | Friday January 24, 2014

Categories: GCSE, AQA GCSE, Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Institutions, Intro to Institutions, Censorship & Regulation, Ownership, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Magazines, More on Magazines, New Media, Convergence, Digital Media, Integration, New Technologies, Synergy

Print Magazines Conglomerate Case Study: Bauer Media Group

Bauer are a multinational media corporation whose business interests are global – H. Bauer Publishing, part of the oligopoly of magazine publishers are the magazine publishing division whose other media interests include Bauer Radio and Box Television (50% owned by C4).

The company was founded in 1875 and was owned then, and still are today exclusively by the Bauer family who are based in Hamburg, Germany. H. Bauer...

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The Impact of New / Digital Media 24 Hour News Case Study »

rlsmedia | Friday April 19, 2013

Categories: A Level, AQA A Level, AQA A2, Advertising, Viral Advertising, Hot Entries, New Media, Convergence, Digital Media, Internet, Social Networking, Community, History of the Internet, Mobile Phones, Public Vs Privacy, Communications, New Technologies, User Generated Content, We Media, News, More on News, 24 Hour News

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Why do you need to study this Unit?

  • In your final exam you will need to respond to an essay question in Section B of the paper.
  • You can either choose one on Representation using your case study which you will produce with your Media Studies teacher at some point in your course;
  • Or you can choose a question on the Impact of New/Digital Media.

For a Top Mark Question you need to:

  • The answer shows a confident and appropriate discussion and evaluation...
[ read full article ] »

BTEC Level 3 Creative Media Production: Marketing and Public Relations »

Rob Miller | Friday February 22, 2013

Categories: Nationals, BTEC Nationals, BTEC Nationals Level 3, Level 3 Creative Media Production, Advertising, Marketing, More on Advertising, Viral Advertising, Hot Entries

Introduction

The marketing and promotion of a commercial media product is an important stage in trying to ensure its success in reaching its target audience and being received by this audience in the desired way. Market research departments, companies and agencies employ a range of methods and techniques to try to find out what the consumers of media texts, and the products that many of them promote, think and feel about them.

This unit gives learners an opportunity to...

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BTEC Level 3 Creative Media Production: Advertisement Production for Television »

Rob Miller | Thursday February 21, 2013

Categories: Nationals, BTEC Nationals, BTEC Nationals Level 3, Level 3 Creative Media Production, Advertising, Marketing, More on Advertising, Viral Advertising, Hot Entries, Television

Introduction

Advertising is all around us and is integral to everyday life. It is one of the largest sectors of the media industry, adverts being presented in a wide range of media, such as television, film, radio, magazines, posters, billboards, the press, and the internet.

Of all of these, television advertising probably has the highest profile, some television advertisements being so effective and memorable that they become classics and part of the cultural background...

[ read full article ] »

AQA GCSE Media Studies Assignment 2 Cross Media Study Analytical Task: Advertising and Marketing »

Rob Miller | Thursday January 17, 2013

Categories: GCSE, AQA GCSE, Advertising, Intro to Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Institutions, Representation & Stereotyping, Hot Entries, Production Zone, Print Production, Video Production, Television, Storyboarding

Compare two advertisements for the same brand across two media platforms focussing on Representation and Institution.

Please be guided by the sub headings below. This analysis and explanation should be between 1000-1200 words in total.

Below is stimulus material to show you the type of adverts that you can use in this assignment – you cannot use these as your work, you must choose your own adverts across two media platforms.

Television Advert Adidas Trainers (plus brand...

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World of Warcraft: Mists of Pandaria Case Study »

Rob Miller | Friday December 28, 2012

Categories: GCSE, AQA GCSE, Advertising, Marketing, Viral Advertising, Games, Computer Games, Video Games, Timeline, Key Concepts, Audience, Genre, Ideology, Institutions, Ownership, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Other Topics, Iconography, Nostalgia

Production and Distribution

World of Warcraft is an immensely popular, established RPG that was released in 1994. Several game sets and expansions later it has 10 million subscribers with the fourth expansion Mists of Pandaria released on September 25th 2012 (the date was eagerly awaited and much promoted in the same way an Event Movie is marketed). It is the world’s most subscribed MMORPG (see below).

Technically WoW is described as a MMORPG (Massively multiplayer online...

[ read full article ] »

Teaching Television Text & Industry Case Study »

Rob Miller | Thursday June 21, 2012

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Advertising, Intro to Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Audience, Genre, Institutions, Intro to Institutions, Censorship & Regulation, Copyright, Ownership, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Digital Media, Globalisation, Integration, Internet, New Technologies, Postmodernism, Synergy, Television, Intro to Television, Television Industry, Staffroom, Exemplar Materials

Television remains a popular industry at MS4 in that is encourages students and teachers to study contemporary texts as a result of availability and immediacy and use archives such as 4OD, BBC iPlayer and ITV Player. Good combinations include one American programme regularly broadcast on British television, one high production value, mainstream British text and one with a more selective, niche target audience – House, Britain’s Got Talent and Charlie Brooker’s Black...

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Lady Gaga Cross Media Case Study »

Rob Miller | Wednesday June 13, 2012

Categories: A Level, AQA A Level, AQA AS, Advertising, Viral Advertising, Key Concepts, Audience, Genre, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Music, Fan Websites, Music Distribution, Music Industry, Music Promotion, Music Video, New Media, Convergence, Digital Media, Integration, Internet, Social Networking, Making Money, New Technologies, Website Analysis, Social Networking Analysis, Web Pages

Lady Gaga – Sony Music Entertainment | Universal Music Group

For your AQA AS Media Studies Cross Media Study you are required to understand a range of texts across 3 different media platforms – Broadcasting, E Media and Print with notions of institution underpinning the background to production e.g. funding, ownership, use of technology and distribution.

Exam questions often directly ask students to examine how institutions are represented across the three platforms.

This...

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2012 AQA AS Media Studies Scheme of Work »

Rob Miller | Wednesday June 13, 2012

Categories: A Level, AQA A Level, AQA AS, Advertising, Viral Advertising, Film, Social Realism, Key Concepts, Audience, Genre, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Digital Media, Internet, Social Networking

MEST1/Unit 1 Investigating Media: Section A Texts, Concepts and Contexts

MEST2/Unit 2 Creating Media: Set Brief One - Film (50% of AS)

AS Award 1571 - 32 Week Scheme of Work

Overview

  • AQA A Level Media Studies Overview

Scheme

  • 2012 AQA AS Media Studies SOW.doc

Concepts

  • Media Forms, Representation, Institution, Audience (including media language, genre and narrative)
  • Cross Media Study - Linked Texts (broadcasting, emedia, print)
  • Research, Planning and Responding to a Brief
  • ...
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Waterloo Road Case Study »

Rob Miller | Thursday April 26, 2012

Categories: A Level, OCR A Level, OCR AS, Advertising, Viral Advertising, Hot Entries, Television, Television Drama

Waterloo Road is a television drama broadcast first on BBC1 in 2006 between 6pm and 7pm and currently (November 2011) is in its seventh series – two new series (8 and 9) have been commissioned for April 2012 after an explosive end to series seven when Linda, who is Head of English deliberately runs over the male head teacher, Michael Byrne after he ends their brief relationship. Waterloo Road is set in a troubled 11-18 comprehensive school in a deprived area of Rochdale,...

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YouTube Case Study »

Rob Miller | Friday February 24, 2012

Categories: A Level, AQA A Level, AQA A2, Advertising, Viral Advertising, Key Concepts, Institutions, Censorship & Regulation, Hot Entries, New Media, Digital Media, Internet, Social Networking, New Technologies, We Media, Website Analysis, Social Networking Analysis, Web Pages

The idea of YouTube is a successful and iconic one – commercially and culturally ranking with ‘Zuckerberg’s’ Facebook, Google, Wikipedia and the loaf of bread as a pre requisite for modern living (as far as the target audience are concerned). If you are not 12-17 as the dominant viewing age group are (but very much not the exclusive age group) or indeed wheat intolerant then maybe these bastions of culture and modern society are not for you.

YouTube’s primary...

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2012 AQA A2 Media Studies Scheme of Work »

Rob Miller | Friday February 24, 2012

Categories: A Level, AQA A Level, AQA A2, Advertising, Viral Advertising, Key Concepts, Institutions, Censorship & Regulation, Representation & Stereotyping, Hot Entries, Magazines, Image Analysis, Masculinity in Men's Magazines, New Media, Convergence, Internet, Social Networking, New Technologies, We Media, Theory, Gender Theory, Representation Theory, Website Analysis, Social Networking Analysis, Web Pages

MEST3 Critical Perspectives

MEST4 Research and Production

2012 Section B Topics: Representation and New Digital Media (3 Media Platforms) - 30 Week Scheme of Work

Overview

  • AQA A Level Media Studies Overview

Scheme

  • 2012 AQA A2 Media Studies SOW.doc

Concepts

  • Analysing Text, Stimulus Material - Audiences
  • Regulation and Censorship
  • Critical Investigation - Viral Marketing
  • Skills Development - Planning and Production
  • Representation of Masculinity
  • Digital Media Technologies
  • Exam...
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Vauxhall Corsa Cmon Campaign (2007-2010) »

Rob Miller | Tuesday September 27, 2011

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Advertising, More on Advertising, Viral Advertising, New Media, New Technologies, Synergy

Institutional Factors

  • Campaign sequenced by DLKW (Delaney, Lund, Knox and Warren). Full Service
  • Vauxhall Opel - re-brand the Corsa from one of function and cheapness only to Style, Form, Fun and Vibrancy – “Put the fun back into Driving” (imperative command)
  • Adverts combined product image and product demonstration format
  • Adverts have international/global appeal
  • USP – Cmon’s puppets (live in Barcelona)
  • Extensive Viral Marketing
  • Cross Media Campaign – TV...
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Advertising & Digital Technologies Essay Plan »

Rob Miller | Monday September 26, 2011

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Advertising, More on Advertising, Viral Advertising, New Media, Convergence, Digital Media, Internet, New Technologies

Explore the impact of Digital Technologies on Advertising

Key Teaching Areas

  • The impact on Production (identify new digital forms of advertising and the effect on traditional media forms)
  • Advertising and Media Convergence
  • Narrative vs. Interactive Narrative (new technology)
  • Changes to Target Audiences e.g. the Internet and Narrowcasting
  • New forms of Distribution
  • Case Study e.g. ad2-one – the relationship between text, industry and audience

Advertising & New Technology

The...

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Deconstructing Web Pages »

Rob Miller | Monday April 11, 2011

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Viral Advertising, Hot Entries, Website Analysis, Social Networking Analysis, Web Pages

The main point with websites is that they can be deconstructed like any other media form – the basic principles of Print Media (Magazines and Newspapers) apply in that a fundamental audience appeal is constructed from layout and design with the key fact that websites have their own conventions.

The Tabloid (see below) is the closest form of traditional media that compares with the ‘look’ and design of a website including a:

  • Simplistic and minimalist layout – boxes,...
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Top 10 Viral Ads in 2010 (Excluding Trailers) »

Richard Gent | Wednesday December 15, 2010

Categories: Advertising, Viral Advertising, New Media, Digital Media

Click on the link below to view the ads.

http://adage.com/digital/article?article_id=147518

Source: Advertising Age: The Ad Age Viral Video Chart




Cadbury’s Viral Marketing Campaign »

Patrick Bedford | Monday July 20, 2009

Categories: Advertising, Viral Advertising, New Media, Digital Media, Other Topics

Case Study: Cadburys Adopts Viral Marketing Scheme

In this article I will look at the messages and values encoded in Cadbury’s recent venture in to viral marketing.  I will consider the ways in which campaigns such as Gorilla (2007), Airport (2008) and Eyebrows (2009) subvert the traditional conventions of advertising to engage and sustain the interest of the viewer with fresh take on the Cadbury’s brand identity. This will take the form of a detailed exploration of the...

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