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Viewing entries from category: Understanding Key Concepts

Understanding Genre »

Jeremy Orlebar | Tuesday June 15, 2010

Categories: Key Concepts, Genre, Understanding Media, Understanding Key Concepts

Genre is a French word that means type or kind. Most students will be aware of genre as a way of putting films, television programmes and other media texts into groups that have things in common, such as the story, or the ‘look’ of a film, or the characters, the settings and even the way the characters dress.

Genre, especially in film, is a key concept because it is more complex than just a way of putting similar films together in a group.
Brief Definition

Genre is a...

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Understanding Iconography »

Jeremy Orlebar | Wednesday January 06, 2010

Categories: Other Topics, Iconography, Theory, Semiotic Theory, Understanding Media, Understanding Key Concepts, Understanding Key Topics

In Media Studies we see iconography as part of genre, and particularly film genre. Students need to know the term and how it is used. It is quite a complex concept, that informs image analysis and the deconstruction of genre. Iconography originates from the study of art.

In Europe in the15th & 16th centuries artists creating work of a Christian nature would look up reference books to check the colours, composition, hand gestures, poses and facial expressions that past masters...

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Understanding Narrative »

Jeremy Orlebar | Tuesday December 01, 2009

Categories: Key Concepts, Narrative, Understanding Media, Understanding Key Concepts

Narrative is the media term for story telling. Narrative is the way the different elements in a story are organised to make a meaningful story. Some of these elements can be facts as in a documentary, or characters and action as in a drama.

Narrative, or telling stories, is our way of making sense of the world about us and trying to put some meaning into that world.

Because we live in a world that is organised by time – hours of the day, days of the month, the years, so...

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Understanding Ideology »

Jeremy Orlebar | Tuesday December 01, 2009

Categories: Key Concepts, Ideology, Understanding Media, Understanding Key Concepts

Definition

Ideology means a set of values, beliefs and ideas that guide our lives.

Literally the word means the ‘study of ideas’. It has become accepted as the set of values and beliefs that we believe to be true, and that have become part of our daily life. These are the natural agreed values, or common sense, that keep society running. One such belief is that we all need to work to earn money to live, and we agree to pay taxes to support the state that supports us....

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Understanding Representation & Stereotyping »

Jeremy Orlebar | Tuesday December 01, 2009

Categories: Key Concepts, Representation & Stereotyping, Understanding Media, Understanding Key Concepts

AQA says that candidates for AS and A2 Media Studies should study the historical, social, political and economic dimensions of representation.
Definition

Representation is the process by which the media presents the ‘real world’ to an audience.

Media texts construct meanings about the world – a picture, a film, a television programme or a newspaper article re-presents the world to help audiences make sense of it.

A popular understanding of representation is through...

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Understanding Institutions »

Jeremy Orlebar | Tuesday December 01, 2009

Categories: Key Concepts, Institutions, Understanding Media, Understanding Key Concepts, New Media, Integration

The following A Level boards: AQA, OCR, and WJEC require students to demonstrate knowledge and critical understanding of media institutions. The key requirement across the syllabuses is to understand the relationship between Institutions and their media products.

Students should have knowledge and understanding of these six topics:

  1. OWNERSHIP Ways in which ownership of a media institution can affect or influence the content and distribution of its media texts.
  2. MARKETING The...
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Understanding Audience »

Jeremy Orlebar | Tuesday December 01, 2009

Categories: Key Concepts, Audience, Understanding Media, Understanding Key Concepts

Everyone has been in an audience. We have all been part of a group of people who come together to experience music, film, theatre or other live event. In media terms the audience is any group of people who receive a media text, and not just people who are together in the same place.

They receive the text via a media carrier such as a newspaper or magazine, television, DVD, radio or the internet. It can also be a mobile phone, iPod or any other device that stores or receives...

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Understanding Media Language »

Jeremy Orlebar | Tuesday December 01, 2009

Categories: Key Concepts, Media Language, Understanding Media, Understanding Key Concepts

Brief Definition

Media language is the way in which the meaning of a media text is conveyed to the audience.

One of the ways Media Language works is to convey meaning through signs and symbols suggested by the way a scene is set up and filmed.

Signs and symbols in media texts are polysemic which means they are open to many interpretations. The different possible meanings in media texts depend on two things. The first is the way the signs and symbols in the text are...

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Understanding Copyright »

David Smailes | Thursday September 24, 2009

Categories: Key Concepts, Institutions, Copyright, Understanding Media, Understanding Key Concepts, Understanding Key Topics

WHAT IS COPYRIGHT?

Copyright is literally a way of protecting the ‘right to copy’ something that someone else has created.

Copyright is an intellectual property right. It is a way of protecting the creative work – such as music, photographs or writing – from being pirated and used by someone else.

Throughout the world copyright exists. National laws cover different countries. Always check before using copyright material.

Whenever you use music in a production from...

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Understanding Regulation and Censorship »

Caroline Bagshaw | Thursday August 27, 2009

Categories: A Level, Key Concepts, Institutions, Censorship & Regulation, Understanding Media, Understanding Key Concepts, Understanding Key Topics

Why Regulate The Media?

The media now affects nearly every aspect of our lives.  It influences the products we consume, via advertising; our understanding of the world via news and documentary; our leisure via film and broadcast fiction and games; our methods of communication via the internet.  It is widely acknowledged that this dominance gives the media huge influence.

For example:

  • The Media Effects theory has achieved widespread acceptance by society.  This theory...
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AQA GCSE Media Studies Interactive Science Fiction Films Resource »

Rob Miller | Friday August 21, 2015

Categories: GCSE, AQA GCSE, Advertising, Marketing, Film, Action Adventure, Comedy, Disaster Movies, Drama, Fantasy, Film Analysis, Film Industry, Film Language, Film Promotion, Film Trailers, Horror, Independent Film, Mise-en-scene, Science Fiction, Social Realism, Thrillers, War, Key Concepts, Audience Consumption & Platforms, Digital Graphics, Audience, Genre, Ideology, Media Language, Narrative, Production, Representation & Stereotyping, Understanding Media, Understanding Key Concepts, Understanding Key Skills, Understanding Key Topics, New Media, Convergence, Digital Media, Internet, New Technologies, Skills, Textual Analysis, Starters & Teaching Ideas, Teaching Ideas & Skills Development, Television, Storyboarding, Website Analysis, Web Pages

Milan, Italy - January 26 2013: People of 501st Legion official costuming organisation take part in the Star Wars Parade wearing perfectly accurate costumes.

Welcome to this interactive resource on Science Fiction films, your Unit 1 examined topic that focuses on all areas of exam questioning. Use in conjunction with the Edusites Media Specimen Exam and Preliminary Material.

Have a look at some Science Fiction events around the country. Comic Cons have a reputation for...

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WJEC Level 1/2 Creative & Media Unit 1: Creating a Proposal in Response to a Brief »

Rob Miller | Tuesday June 30, 2015

Categories: Certificates, WJEC Certificates, Advertising, Marketing, Key Concepts, Introductory Resources, Intro to Media Audiences, Understanding Media, Understanding Key Concepts, Understanding Key Skills, Hot Entries

Introduction

Welcome to this vocational course, designed for applied, creative learners who like to learn by doing.

Although this particular unit is exam assessed, even in those 2 hours you are asked to be creative by responding to a set brief that you have 20 hours to prepare for (your school will be sent the brief in December).

The good news is that you can also take your research notes into the exam with you!

Pupils and teachers can find out more information about this...

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OCR G325 A2 Media Studies Section A 1b Music Magazine Essay Plan: Genre »

Richard Gent | Wednesday March 25, 2015

Categories: A Level, OCR A Level, OCR A2, Key Concepts, Genre, Understanding Media, Understanding Key Concepts, Hot Entries, Magazines, Music, The Press, Admin, Staffroom, Essay Plans

Analyse Genre in one of your Coursework Productions

“I will be analysing the front page, contents page and double page spread of my music magazine which formed part of my Foundation Portfolio in Media. In class, we studied genre and hybridisation in existing music magazines such as XXL, The Source, Kerrang!, Q, NME, Rock Sound and online magazines such as We Love Pop and Drowned in Sound. This enabled us to fully understand how genre can be applied to our own...

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OCR G325 A2 Media Section A 1b Music Magazine Essay Plan: Representation »

Rob Miller | Wednesday March 25, 2015

Categories: A Level, OCR A Level, OCR A2, Key Concepts, Representation & Stereotyping, Understanding Media, Understanding Key Concepts, Hot Entries, Magazines, Music Press, Admin, Staffroom, Essay Plans

Analyse Representation in one of your Coursework Productions

“I will be analysing the front page, contents page and double page spread of my music magazine which formed part of my Foundation Portfolio in Media. In class, we studied representation in existing music magazines such as XXL, The Source, Kerrang!, Q, NME, Rock Sound and online magazines such as We Love Pop and Drowned in Sound. This enabled us to fully understand how representation can be applied to our own...

[ read full article ] »

OCR G325 A2 Media Studies Section A 1b Music Magazine Essay Plan: Narrative »

Rob Miller | Wednesday March 25, 2015

Categories: A Level, OCR A Level, OCR A2, Key Concepts, Narrative, Understanding Media, Understanding Key Concepts, Hot Entries, Magazines, Music Press, Admin, Staffroom, Essay Plans

Analyse Narrative in one of your Coursework Productions

“I will be analysing the front page, contents page and double page spread of my music magazine which formed part of my Foundation Portfolio in Media. In class, we studied narrative in existing music magazines such as XXL, The Source, Kerrang!, Q, NME, Rock Sound and online magazines such as We Love Pop and Drowned in Sound. This enabled us to fully understand how narrative can be applied to our own productions”.

...[ read full article ] »

OCR G325 A2 Media Studies Section A 1b Essay Plan: Narrative »

Rob Miller | Friday March 20, 2015

Categories: A Level, OCR A Level, OCR A2, Key Concepts, Narrative, Understanding Media, Understanding Key Concepts, Hot Entries, Admin, Staffroom, Essay Plans

Analyse Narrative in one of your Coursework Productions

“I will be analysing my thriller opening sequence which I filmed and edited as my main task which formed part of my Foundation Portfolio in Media. In class, we studied narrative in existing Thriller films such as Psycho, Seven, Man with the Golden Arm, Taken 3, Skyfall and Escape Plan. This enabled us to fully understand how narrative can be applied to our own productions”.

Plan/Structure – Discuss Narrative...

[ read full article ] »

OCR G325 A2 Media Studies Section A 1b Essay Plan: Language »

Rob Miller | Friday March 20, 2015

Categories: A Level, OCR A Level, OCR A2, Key Concepts, Media Language, Understanding Media, Understanding Key Concepts, Hot Entries, Admin, Staffroom, Essay Plans

Analyse use of Media Language in one of your Coursework Productions

“I will be analysing my thriller opening sequence which I filmed and edited as my main task which formed part of my Foundation Portfolio in Media. In class, we studied media language in existing Thrillers such as Seven, Psycho, Taken 3, Skyfall and Escape Plan. This enabled us to fully understand how cinematography, mise-en-scene, composition, editing and sound could be applied to our own productions to...

[ read full article ] »

OCR G325 A2 Media Studies Section A 1b Essay Plan: Representation »

Rob Miller | Friday March 20, 2015

Categories: A Level, OCR A Level, OCR A2, Key Concepts, Representation & Stereotyping, Understanding Media, Understanding Key Concepts, Hot Entries, Theory, Representation Theory, Admin, Staffroom, Essay Plans

Analyse Representation in one of your Coursework Productions

“I will be analysing my music video which I filmed and edited as my main task which formed part of my Advanced Portfolio in Media. In class, we studied representation in existing music videos such as Doug Walker’s low production value British independent ‘The Mystery’, Katy Perry’s ‘I Kissed a Girl’, Lady Gaga and Beyonce’s ‘Telephone’, Ed Sheeran’s ‘Lego House’, and Jay-Z and Alicia...

[ read full article ] »

OCR G325 A2 Media Studies Section A 1b Essay Plan: Genre »

Rob Miller | Friday March 20, 2015

Categories: A Level, OCR A Level, OCR A2, Key Concepts, Genre, Understanding Media, Understanding Key Concepts, Hot Entries, Theory, Genre Theory , Admin, Staffroom, Essay Plans

Analyse Genre in one of your Coursework Productions

“I will be analysing my thriller opening sequence which I filmed and edited as my main task which formed part of my Foundation Portfolio in Media. In class, we studied genre in existing Thrillers such as Psycho, Seven, Man with the Golden Arm, Taken 3 and to learn about genre hybridisation - Skyfall and Escape Plan. This enabled us to fully understand how genre can be applied to our own productions”.

  • Example early...
[ read full article ] »

OCR G325 A2 Media Studies Section A 1b Essay Plan: Audience »

Rob Miller | Friday March 20, 2015

Categories: A Level, OCR A Level, OCR A2, Key Concepts, Audience, Understanding Media, Understanding Key Concepts, Hot Entries, Theory, Audience Theory, Admin, Staffroom, Essay Plans

Analyse Audience in one of your Coursework Productions

“I will be analysing my thriller opening sequence which I filmed and edited as my main task which formed part of my Foundation Portfolio in Media. In class, we studied audience and audience theory in existing Thrillers such as Taken 3, Seven, Psycho, the hybrid thriller Skyfall and Escape Plan. This enabled us to fully understand how theories of audience can be applied to our own productions”.

  • Acknowledge that,...
[ read full article ] »

AQA AS & A2 Recommended Media Studies Theorists »

Rob Miller | Sunday August 31, 2014

Categories: A Level, AQA A Level, AQA A2, AQA AS, Hot Entries, Theory, Media Theorists, Understanding Media, Understanding Key Concepts, Understanding Key Skills, Understanding Key Topics

click on image to enlarge

Genre

  • John Fiske – genre as ‘convenience’ for producers and audiences – this means commercial success is underpinned by the conventions of genre in terms of what audiences expect.
  • Robert Stam – there are infinite genres. Basically here, Stam is advancing an A2 concept that there is an argument that genre no longer exists and we do not have to analyse text in terms of genre.
  • Jane Feuer – genre is abstract and becoming harder to identify.
  • ...
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AQA GCSE Media Studies Unit 2 CA: Advertising & Marketing »

Rob Miller | Saturday November 02, 2013

Categories: GCSE, AQA GCSE, Advertising, Intro to Advertising, Marketing, Hot Entries, Understanding Media, Understanding Key Concepts, Understanding Key Skills, Understanding Key Topics

click on image to enlarge

Key Concepts = Media Language and Audience – “Students may also discuss Representation and Institutions”.

This introductory assignment aims to introduce students to the analysis and interpretation of media texts through the analysis of media language and the application of media terminology. As an assignment that is introductory it is highly recommended that it is delivered before assignments 2 and 3 in year 1 of a 2 year GCSE. Towards the...

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