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Viewing entries from category: Theory

Introducing Media Languages 1 »

Steve Campsall | Tuesday December 07, 2010

Categories: Theory, Semiotic Theory, Introductory Resources, Intro to Media Languages

Associated Resources

Analyse Rambo Poster: Media Language.doc

The Four Media Studies Key Concepts

These four ideas or concepts are at the core of your course and will, eventually, come to be at the core of all the many analyses and discussions of media texts you carry out. You’ll be covering each one in increasing detail over the next two years of your course but, for the next few lessons, there’ll be just a brief introduction.

MEDIA LANGUAGES

Any media product, such...

[ read full article ] »

Understanding Iconography »

Jeremy Orlebar | Wednesday January 06, 2010

Categories: Other Topics, Iconography, Theory, Semiotic Theory, Understanding Media, Understanding Key Concepts, Understanding Key Topics

In Media Studies we see iconography as part of genre, and particularly film genre. Students need to know the term and how it is used. It is quite a complex concept, that informs image analysis and the deconstruction of genre. Iconography originates from the study of art.

In Europe in the15th & 16th centuries artists creating work of a Christian nature would look up reference books to check the colours, composition, hand gestures, poses and facial expressions that past masters...

[ read full article ] »

An Introduction to Postmodernism »

John Lough | Tuesday December 01, 2009

Categories: Key Concepts, New Media, Postmodernism, Other Topics, Theory, Postmodern Theory

What is it?

The concept is one which has become increasingly useful in the analysis and understanding of contemporary media culture but unfortunately is not a simple one to define.

It is at once a sociological condition which it is argued that the western world has moved in to over the last 30 years or so, a way of working (i.e. we can talk of a pomo film/book/work of art, etc.) and a set of philosophical ideas about the nature of reality; and these three aspects interact, and...

[ read full article ] »

Using Theory in A Level Media Studies »

Antony Bateman | Tuesday January 05, 2016

Categories: A Level, AQA A Level, AQA A2, Edexcel A Level, Edexcel A2, OCR A Level, OCR A2, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Key Concepts, Genre, Ideology, Media Language, Representation & Stereotyping, Theory, Application of Theory, Feminist Theory, Gender Theory, Postcolonial Theory, Poststructuralist Theory, Race Theory, Representation Theory, Structuralist Theory

There is a need in Media Studies, like all social sciences and critical subjects, to engage with theory and students should be encouraged to do so in their work. Using a theory is an effective way of a student demonstrating their understanding of the topic under discussion, adding weight to their arguments and undeniably lending gravitas to their answer. A key requirement in a successful Media Studies response is also to provide evidence of the validity of the arguments...

[ read full article ] »

OCR GCSE TV Comedy Mock Exam Exemplar Response 2 »

Rob Miller | Tuesday July 21, 2015

Categories: GCSE, OCR GCSE, Key Concepts, Audience, Hot Entries, Television, Television Comedy, Theory, Audience Theory, Admin, Staffroom, Exemplar Materials

Edusites Media Sample Exemplar (Extended): Section B Television and/or Radio Comedy

You are advised to spend 45 minutes on this Section.

The total number of marks for this section is 30.

Answer both parts of this question using comedy programmes you have studied.

4. (a)  Explain, in detail why one comedy programme was chosen by one channel and scheduled at one time on one day.

Write the details of your programme in the box below.    (15)

Mock The Week has been...

[ read full article ] »

OCR GCSE TV Comedy Mock Exam Exemplar Response 1 »

Rob Miller | Tuesday July 21, 2015

Categories: GCSE, OCR GCSE, Key Concepts, Audience, Hot Entries, Television, Television Comedy, Theory, Audience Theory, Admin, Staffroom, Exemplar Materials

Edusites Media Sample Exemplar (Extended): Section B Television and/or Radio Comedy

You are advised to spend 45 minutes on this Section.

The total number of marks for this section is 30.

Answer both parts of this question using comedy programmes you have studied.

4. (a)  Explain, in detail why one comedy programme was chosen by one channel and scheduled at one time on one day.

Write the details of your programme in the box below.    (15)

Russell Howard’s Good News...

[ read full article ] »

AQA GCSE Media Studies Science Fiction Films Workshop »

Rob Miller | Friday July 10, 2015

Categories: GCSE, AQA GCSE, Consultancy and Workshops, Edusites Media Student & Teacher Workshops, Film, Science Fiction, Key Concepts, Audience Consumption & Platforms, Distribution, Exhibition, Genre, Media Language, Narrative, Production, Regulation, Representation & Stereotyping, Understanding Media, Understanding Key Topics, Skills, Textual Analysis, Theory, Genre Theory

Book A Half or Full Day Workshop in Your School

Programme Details

  • Edusites Media provides visually dynamic, interactive Starter, Booster and Revision Courses on TV Science Fiction Films dedicated to, and focusing on specification requirements.
  • Students will analyse Science Fiction Films, both mainstream and independent linking with notions of genre hybridisation and institution.
  • Activities will include how to respond to a pitch e.g. marketing a new Science Fiction Film while...
[ read full article ] »

OCR G325 A2 Media Studies Section A 1b Essay Plan: Representation »

Rob Miller | Friday March 20, 2015

Categories: A Level, OCR A Level, OCR A2, Key Concepts, Representation & Stereotyping, Understanding Media, Understanding Key Concepts, Hot Entries, Theory, Representation Theory, Admin, Staffroom, Essay Plans

Analyse Representation in one of your Coursework Productions

“I will be analysing my music video which I filmed and edited as my main task which formed part of my Advanced Portfolio in Media. In class, we studied representation in existing music videos such as Doug Walker’s low production value British independent ‘The Mystery’, Katy Perry’s ‘I Kissed a Girl’, Lady Gaga and Beyonce’s ‘Telephone’, Ed Sheeran’s ‘Lego House’, and Jay-Z and Alicia...

[ read full article ] »

OCR G325 A2 Media Studies Section A 1b Essay Plan: Genre »

Rob Miller | Friday March 20, 2015

Categories: A Level, OCR A Level, OCR A2, Key Concepts, Genre, Understanding Media, Understanding Key Concepts, Hot Entries, Theory, Genre Theory , Admin, Staffroom, Essay Plans

Analyse Genre in one of your Coursework Productions

“I will be analysing my thriller opening sequence which I filmed and edited as my main task which formed part of my Foundation Portfolio in Media. In class, we studied genre in existing Thrillers such as Psycho, Seven, Man with the Golden Arm, Taken 3 and to learn about genre hybridisation - Skyfall and Escape Plan. This enabled us to fully understand how genre can be applied to our own productions”.

  • Example early...
[ read full article ] »

OCR G325 A2 Media Studies Section A 1b Essay Plan: Audience »

Rob Miller | Friday March 20, 2015

Categories: A Level, OCR A Level, OCR A2, Key Concepts, Audience, Understanding Media, Understanding Key Concepts, Hot Entries, Theory, Audience Theory, Admin, Staffroom, Essay Plans

Analyse Audience in one of your Coursework Productions

“I will be analysing my thriller opening sequence which I filmed and edited as my main task which formed part of my Foundation Portfolio in Media. In class, we studied audience and audience theory in existing Thrillers such as Taken 3, Seven, Psycho, the hybrid thriller Skyfall and Escape Plan. This enabled us to fully understand how theories of audience can be applied to our own productions”.

  • Acknowledge that,...
[ read full article ] »

Exemplar AS Lesson Plan | Introducing Representation in the Media »

Rob Miller | Friday November 14, 2014

Categories: A Level, AQA A Level, AQA AS, OCR A Level, OCR AS, WJEC A Level, WJEC AS, WJEC AS Media Studies, Collective Identity, Key Concepts, Representation & Stereotyping, Hot Entries, Theory, Representation Theory, Admin, iTraining, Templates

Associated Resources

  • Edusites Lesson Plan Template.docx

NB. Please note this is a suggested template, your school may require a different layout.

Length of Lesson (minutes): 60
Lesson Title: Introducing Representation in the Media

Context

This lesson would be an early introduction, in the first 2-4 weeks of AS to Representation as an area of study, fundamental to all Media Studies specifications. As such, it can be tailored to any exam board e.g. OCR G322 study could focus...

[ read full article ] »

Representation of Sexuality in Film »

Rob Miller | Monday October 27, 2014

Categories: A Level, AQA A Level, AQA A2, OCR A Level, OCR A2, Collective Identity, Representation of Sexuality, Film, Film Analysis, Key Concepts, Audience, Genre, Ideology, Representation & Stereotyping, Hot Entries, Theory, Queer Theory

This resource focuses on representation of sexuality in contemporary film, both English language and non-English language cinema using three 2014 LFF (London Film Festival) screenings as source material – Love is Strange, an English language French-American drama, A Girl at my Door, a South Korean drama and also The New Girlfriend, a French drama. It is worth acknowledging the increasing presence of more ‘mainstream’ films like Brokeback Mountain (2005), Black Swan...

[ read full article ] »

AQA MEST4 Media Studies Linked Production Piece Vampire Genre Film »

Rob Miller | Friday October 24, 2014

Categories: A Level, AQA A Level, AQA A2, Hot Entries, Production Zone, Video Production, Theory, Genre Theory

Associated Resources

  • Storyboard Frame Sheet Template.docx
  • Call Sheet Template.xls

Linked Production Piece - A 5 Minute Opening Sequence for a New Vampire Genre Film

AO3 – Demonstrate the Ability to Plan and Construct Media Productions Using Appropriate Technical and Creative Skills

This production directly links with the Critical Investigation into the Evolution of the Vampire Genre. Importantly, for level 4 (25-32 marks) the production must have high production values...

[ read full article ] »

MS4 Music Pack: Beyonce, One Direction and Green Day »

Rob Miller | Friday September 26, 2014

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Hot Entries, Music, British Pop Music, Fan Websites, Music Distribution, Music Industry, Music Promotion, The Press, New Media, Convergence, Internet, Social Networking, Synergy, Theory, Misc Theory

click on image to enlarge

The purpose of this pack is to provide a research platform for students and teachers of MS4 by exploring key potential exam areas of questioning – a useful balance of Music Artists includes a global performer (Beyonce), a British/Irish artist (One Direction) and a more independent case study or at least, reflecting more an indie genre (Green Day).

When studying or teaching MS4, a balance of artists and genres allows for comparative textual study...

[ read full article ] »

AQA Media Studies MEST3 Identities and the Media Old Age in Film and Television »

Rob Miller | Friday September 12, 2014

Categories: A Level, AQA A Level, AQA A2, Collective Identity, Representation of Age, Key Concepts, Representation & Stereotyping, Hot Entries, Theory, Queer Theory, Representation Theory

click on image to enlarge

Identity and age is a broad topic for study with youth identity a much debated and analysed area focussing on Gauntlett’s prosumer, interactivity using web 2.0 and the representation of the self through social media platforms, creating online identities and user generated content. Cultural identities of old age however have become a marginalised area of representation study and potentially in the media are still victim to hegemonic cultural...

[ read full article ] »

AQA Media Studies MEST3 Identities and the Media British National Identity »

Rob Miller | Friday September 12, 2014

Categories: A Level, AQA A Level, AQA A2, Collective Identity, National Identity, Key Concepts, Ideology, Representation & Stereotyping, Hot Entries, Theory, Representation Theory

With AQA’s new ‘Identities’ topic, it is worth stressing from the outset the similarities and differences with Representations in the Media – the use of representation is a process for constructing identity and in this regard, a representation or representations can lead to a collective identity. This resource attempts to explore the concepts of ‘Britishness’ or British National Identity by studying a range of media texts, across a number of media platforms but...

[ read full article ] »

AQA AS & A2 Recommended Media Studies Theorists »

Rob Miller | Sunday August 31, 2014

Categories: A Level, AQA A Level, AQA A2, AQA AS, Hot Entries, Theory, Media Theorists, Understanding Media, Understanding Key Concepts, Understanding Key Skills, Understanding Key Topics

click on image to enlarge

Genre

  • John Fiske – genre as ‘convenience’ for producers and audiences – this means commercial success is underpinned by the conventions of genre in terms of what audiences expect.
  • Robert Stam – there are infinite genres. Basically here, Stam is advancing an A2 concept that there is an argument that genre no longer exists and we do not have to analyse text in terms of genre.
  • Jane Feuer – genre is abstract and becoming harder to identify.
  • ...
[ read full article ] »

AQA Media Studies MEST3 Critical Perspectives Identities and the Media »

rlsmedia | Saturday August 30, 2014

Categories: A Level, AQA A Level, AQA A2, Key Concepts, Representation & Stereotyping, Hot Entries, New Media, Theory, Representation Theory

The pre-set topics for examination in June 2015 onwards are The Impact of New and Digital Media and Identities in the Media. It is advised by AQA that teachers must ensure that students are engaged in studying both of these topics to enable them to answer the questions in Section A and one question in Section B.

AQA (2014) advises that the new MEST 3 pre-set topic of Identities and the Media incorporates aspects of representation, audience and new and digital media. It...

[ read full article ] »

Transition Unit: AQA AS Media Studies The Hunger Games: Catching Fire »

rlsmedia | Wednesday July 09, 2014

Categories: A Level, AQA A Level, AQA AS, Film, Action Adventure, Science Fiction, Hot Entries, Theory, Postmodern Theory, iTraining, Improve Your Teaching

click on image to enlarge

The purpose of the transition point is to provide AS students with a flavour of what they can expect in their A2 year. It is also an ideal opportunity to really enjoy teaching a whole text, to ease pupils into a more demanding course. In addition, the unit also aims to provide students with the necessary skills to address the A2 coursework element and in particular the Research Paper. During the first lesson it is useful to explore with pupils what...

[ read full article ] »

Genre Workshop »

Kirri Porter-White | Thursday June 19, 2014

Categories: Key Concepts, Genre, Hot Entries, Theory, Genre Theory

click on image to enlarge

Genre is open to hybridisation and change and is a core Media Studies concept. We offer full or half day workshops covering a range of media forms and platforms, incorporating relevant theory and language. Courses are bespoke to your specific exam board and specification requirements.

Cost

  • A 3 Hour Half Day course costs from £300
  • A 6 Hour Full Day course costs from £450
  • Travel and printing fees are also applicable, where appropriate. The workshop...
[ read full article ] »

Representation Workshop »

Richard Gent | Thursday June 19, 2014

Categories: Collective Identity, Representation of Youth, Key Concepts, Representation & Stereotyping, Hot Entries, Theory, Representation Theory

click on image to enlarge

Changing Representations in the Media is an area of study fundamental to every Media Studies specification and is a core concept – it is inextricably linked to evolving digital technology. We offer interactive, full or half day workshops, bespoke to your exam board covering a range of media forms and theoretical approaches.

Cost

  • A 3 Hour Half Day course costs from £300
  • A 6 Hour Full Day course costs from £450
  • Travel and printing fees are also...
[ read full article ] »

Representation of Masculinity in Battlefield 4 »

Sarah Battams | Wednesday April 30, 2014

Categories: A Level, Games, Video Games, Battlefield 4, Key Concepts, Audience, Media Language, Representation & Stereotyping, Hot Entries, Theory, Gender Theory

click on image to enlarge

The task is to consider how masculinity is represented in a script from the video game Battlefield 4. Though gender is the focus, concepts related to power and to technology are also relevant here. The script is below, followed by Teacher Notes which provide an analysis of the text and an overview of some of the issues it raises.

The Script

[MUSIC: Total Eclipse of the Heart - Bonnie Tyler]

PAC: Oh man, I don’t wanna die to this song.

DUNN:...

[ read full article ] »

OCR AS and A2 Media Studies Theorists »

Rob Miller | Monday January 13, 2014

Categories: A Level, OCR A Level, OCR A2, OCR AS, Theory, Media Theorists, Admin, Staffroom

click on image to enlarge

All exam boards have their ‘favourite’ Media theorists – this resource explores both contemporary and historical theory and the different approaches to studying core AS Media Studies concepts of Narrative, Genre, Representation and Audience. For AS Media Studies pupils/students would only be expected to make limited reference to theorists in both G321 and for TV/Radio Drama at G322/G323 (TV Drama and Representation). This resource is a guide...

[ read full article ] »

WJEC AS and A2 Media Studies Theorists »

Rob Miller | Monday January 13, 2014

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Hot Entries, Theory, Media Theorists

click on image to enlarge

All exam boards have their ‘favourite’ media theorists – this resource explores both contemporary and historical theory and the different approaches to studying core AS Media Studies concepts of Narrative, Genre, Representation and Audience. For AS Media Studies, pupils/students would only be expected to make limited/some reference to theorists at both MS1 and MS2 while at MS4 reference to 2 or 3 three theorists in each essay could be expected...

[ read full article ] »

WJEC MS1 Representation of Femininity »

Rob Miller | Thursday October 24, 2013

Categories: A Level, WJEC A Level, WJEC AS, WJEC AS Media Studies, Hot Entries, Theory, Feminist Theory, Representation Theory

Representations change and evolve and none more so than the representation of gender. This resource specifically explores the representation of femininity. In 2013 - the 21st century, the digital age audiences could expect to see distinct moves away from old fashioned, traditional patriarchal culture and the embracing of a much more pluralistic understanding of gender representation but as David Gauntlett stated, “identity is complicated, everyone’s got one”.

Gender...

[ read full article ] »

OCR G325 Section B: Contemporary Media Issues - Postmodern Media »

rlsmedia | Saturday October 19, 2013

Categories: A Level, OCR A Level, OCR A2, Hot Entries, New Media, Postmodernism, Theory, Postmodern Theory, Staffroom

What is Postmodernism?

Group Activity

Pupils are asked to undertake secondary research and find 3 possible definitions of postmodernism. Suggested resources - Strinati, D., (2004) An Introduction to Theories of Popular Culture, Second Edition, Routledge, London and Kruger, S., Rayner, P. and Wall, P., (2004), Media Studies, The Essential Introduction, Second Edition, Routledge, London.

Share these with the group and compare definitions. What similarities can be drawn from...

[ read full article ] »

AQA A Level Media Studies Coursework Exemplar: Evolution of the Vampire Genre »

Caroline Bagshaw | Tuesday March 05, 2013

Categories: A Level, AQA A Level, AQA A2, Key Concepts, Audience, Genre, Institutions, Media Language, Narrative, Representation & Stereotyping, Theory, Postmodern Theory, Staffroom, Exemplar Materials

A critical investigation on why the vampire genre has evolved so dramatically.

When the vampire genre first appeared in popular fiction with Bram Stoker’s novel ‘Dracula’, written in 1897, the character of Dracula was derived from Slavic folklore, focusing on the history and culture of Transylvania. Throughout the early 1900s vampire films became more and more popular even before the screen adaptation of Dracula in 1931. During this early period, vampires took on the...

[ read full article ] »

Postmodern Media »

Rob Miller | Friday October 26, 2012

Categories: A Level, OCR A Level, OCR A2, Hot Entries, New Media, Postmodernism, Theory, Postmodern Theory

Postmodernism challenges conventional relations between audience and text but also arouses controversy in terms of the validity of some theoretical concepts – these concepts have been much criticised, particularly by Marxist writers. What makes some texts postmodern and some not has been, and is the subject of much debate with the suggestion that to be truly postmodern the boundaries between reality and representation must be blurred.

Postmodernism itself is a wide...

[ read full article ] »

Film Theory and Language »

Nicole Ponsford | Thursday August 23, 2012

Categories: GCSE, WJEC GCSE, WJEC GCSE Film Studies, A Level, WJEC A Level, WJEC A2, WJEC A2 Film Studies, WJEC AS, WJEC AS Film Studies , Film, Film Analysis, Film Language, Key Concepts, Media Language, Theory, Apparatus Theory, Audience Theory, Feminist Theory, Formalist Theory, Genre Theory , Marxist Theory, Media Theorists, Postcolonial Theory, Poststructuralist Theory, Psychoanalytic Theory, Queer Theory, Race Theory, Screen Theory, Social Realist Theory, Structuralist Theory

image

Apparatus Film Theory

‘Apparatus’ is another word for the means in which a specific production is created. In the case of film / cinema, the film projector and the screen. Apparatus Theory is a model of spectatorship and institutions. It argues that cinema is ideological (based on ideas) because the films are created to represent reality. This means that because film is created to illustrate different ideas, everything has meaning - from the camerawork to the editing. It...

[ read full article ] »

Galtung & Ruge News Values PPT »

Caroline Bagshaw | Thursday August 16, 2012

Categories: A Level, AQA A Level, AQA A2, Key Concepts, Media Language, Hot Entries, News, News Values, Theory, Theory Downloads

Associated Resources

  • Galtung and Ruge News Values.ppt



Media Effects Research »

Jeremy Orlebar | Thursday June 28, 2012

Categories: Theory, Audience Theory

Before we look at an example it is important to consider some criticisms of effects research in general.

It is argued that because the research sets out to prove a link exists the findings of effects research are not valid. The idea is that you must already accept that the link exists to try and find it (like you can only have a witch-hunt if you believe in witches).

Also, if a link has not been proven in 60 years of studying then maybe there isn’t one.

Bandura & Bobo...

[ read full article ] »

Postcolonialism & Cultural Imperalism »

Richard Gent | Wednesday April 25, 2012

Categories: A Level, AQA A Level, AQA A2, OCR A Level, OCR A2, WJEC A Level, WJEC A2, WJEC A2 Film Studies, WJEC A2 Media Studies, Key Concepts, Ideology, Representation & Stereotyping, Hot Entries, Theory, Postcolonial Theory, Theory Downloads

We had an enquiry recently about Postmodernism which led to some productive responses. Ellen Grundy’s approach involved:

(L)ooking at representation and postcolonialism (as follows):

A research task on Gurinder Chadha and her films. How do her life and the themes of her films suggest a post colonial identity? For example Bend it like Beckham as a coming together of different ethnicities / cultures.

The classic clip of going for an ‘English’ in Goodness Gracious Me that turns...

[ read full article ] »

2012 AQA A2 Media Studies Scheme of Work »

Rob Miller | Friday February 24, 2012

Categories: A Level, AQA A Level, AQA A2, Advertising, Viral Advertising, Key Concepts, Institutions, Censorship & Regulation, Representation & Stereotyping, Hot Entries, Magazines, Image Analysis, Masculinity in Men's Magazines, New Media, Convergence, Internet, Social Networking, New Technologies, We Media, Theory, Gender Theory, Representation Theory, Website Analysis, Social Networking Analysis, Web Pages

MEST3 Critical Perspectives

MEST4 Research and Production

2012 Section B Topics: Representation and New Digital Media (3 Media Platforms) - 30 Week Scheme of Work

Overview

  • AQA A Level Media Studies Overview

Scheme

  • 2012 AQA A2 Media Studies SOW.doc

Concepts

  • Analysing Text, Stimulus Material - Audiences
  • Regulation and Censorship
  • Critical Investigation - Viral Marketing
  • Skills Development - Planning and Production
  • Representation of Masculinity
  • Digital Media Technologies
  • Exam...
[ read full article ] »

Semiotics Terminology »

Rob Miller | Tuesday September 27, 2011

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Key Concepts, Media Language, Theory, Semiotic Theory

Associated Resources

  • Semiotics Glossary.doc

Anchorage

The fixing of a set of meanings, often found in a photograph or advert, usually through captions or other written text

Arbitrary Sign

Where the signifier has no connection to the signified e.g. Snow and Christmas

Codes

A system of signs, languages or symbols that allow audiences to decode meaning e.g. Technical and Symbolic codes or Narrative codes

Content Analysis

A way of decoding meaning by breaking down and studying...

[ read full article ] »

Moving Image Terminology + Semiotics »

Rob Miller | Tuesday September 27, 2011

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Film, Film Language, Key Concepts, Media Language, Theory, Semiotic Theory

Associated Resources

  • Moving Image Terminology and Semiotics.doc

Semiotics/Semiology

The study of signs that help us to deconstruct Media Texts

Signifier/Denotation

The physical form of the sign, without deeper meaning

Signified/Connotation

Meaning associated with the relationship between signifier and signified. Connotation is open to interpretation

Mythical Connotation

Meaning which is subjective interpretation, yet untrue

Anchored Meaning

A Media Text has a reinforced...

[ read full article ] »

Representation Theory Simplified »

Rob Miller | Tuesday September 27, 2011

Categories: A Level, AQA A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Key Concepts, Representation & Stereotyping, Theory, Representation Theory

Associated Resources

  • Representation Theory Simplified Handout.doc

The media literally re-presents the world to us. Dominant and oppositional arguments conflict e.g. on one hand the media is showing us how things actually are, on the other hand they are telling us how things should be (dictating representations, not just reflecting society).

The main representations we study in the media are:

  • Masculinity
  • Femininity
  • Social Class
  • Sexuality
  • Race and Ethnicity
  • National Identity...
[ read full article ] »

Outnumbered Case Study »

Rob Miller | Friday August 26, 2011

Categories: GCSE, OCR GCSE, Key Concepts, Representation & Stereotyping, Hot Entries, Television, Situation Comedy, Television Comedy, Television Situation Comedy, Theory, Audience Theory

Outnumbered is a successful British Situation Comedy (Sitcom) named so simply because the two parental central protagonists, ‘Sue’ and ‘Pete’ are outnumbered by their three children. It is set in West London and although on the surface offers pluralistic representations in the guise of their unruly children who often intellectually challenge their parents it very much follows a standard genre template established by family based Sitcoms like Butterflies and My Family....

[ read full article ] »

Gender Theory »

Jeremy Orlebar | Thursday December 09, 2010

Categories: Key Concepts, Representation & Stereotyping, Theory, Gender Theory

Gender is a sociological / cultural concept that arose out of the feminist movement and is concerned with ideas of both femininity and masculinity.

David Gauntlett in Media, Gender and Identity: An Introduction argues that:

‘Femininity is not typically a core value for women today. Instead, being ‘feminine’ is just one of the performances that women choose to employ in everyday life – perhaps for pleasure, or to achieve a particular goal.’

It is this aspect of...

[ read full article ] »

Introducing Media Languages 2 »

Steve Campsall | Tuesday December 07, 2010

Categories: Theory, Semiotic Theory, Introductory Resources, Intro to Media Languages

Analysing Media Texts Using Semiotics

Semiotics is a way of analysing any media text to uncover the ways it creates meaning for its target audience. Some key terms in semiotics are sign, code, denotation and connotation.

Media texts, like the magazine ad on the right (from a charity’s campaign against verbal abuse), can be made powerful and compelling.

If you’ve been to any recent film at a multiplex cinema with an ultra-wide screen and surround Dolby 5.1 sound,...

[ read full article ] »

Using Theory »

Richard Gent | Wednesday December 01, 2010

Categories: Theory, Application of Theory

Source: TRAMA Textiles weaves lives back together, Columbia Missourian

This page, when completed, will provide you with advice on how to use theory in Media Studies.

It will include examples of how theory has been used effectively in students’ responses.

  • texere to weave textum woven fabric

Manasa Vedula’s opening to the article referenced above begins:

COLUMBIA — Two vibrantly dressed, petite Guatemalan women are weaving away on their looms, intricately intermingling...

[ read full article ] »

Genre Theory Revision »

Jeremy Orlebar | Thursday June 03, 2010

Categories: Key Concepts, Genre, Theory, Genre Theory

Background

David Buckingham studied 8-12 year olds undertaking this experiment.  He found that:

“genre was being used as an unspoken rationale for moving from one topic to the next. Thus, discussion of one comedy programme was more likely to be followed by discussion of another comedy programme, rather than of news or soap opera.” (Buckingham 1993: 139)

Genre is a French word that means type or kind. Genre is a way of classifying a media text to tell us something about...

[ read full article ] »

Audience Theories Revision »

Jeremy Orlebar | Thursday June 03, 2010

Categories: Key Concepts, Audience, Theory, Audience Theory

For A2 you will need to know these theories about Media Audiences.

Many theories try to make sense of the question: What effects do media texts have on audiences?

This question has interested people ever since the invention of the printing press, and it became possible to make hundreds of copies of a document, and a ‘message’ could reach a mass audience.

Researchers investigating the effect of media on audiences have considered the audience in two distinct ways.

The...

[ read full article ] »

OCR G325 Critical Perspectives in Media: Postmodern Media Revision Guide »

Stephen Hill | Friday May 14, 2010

Categories: A Level, OCR A Level, OCR A2, Hot Entries, New Media, Postmodernism, Other Topics, Theory, Postmodern Theory

Click on the link below to download a revision guide you can print out.

Postmodern Media.pdf




Uses & Gratification Theory »

Richard Gent | Tuesday April 27, 2010

Categories: Key Concepts, Audience, Other Topics, Theory, Audience Theory

This model stems from the idea that audiences are a complex mixture of individuals who select media texts that best suits their needs – this goes back to Maslow’s Hierarchy of Needs.

The Uses and Gratifications Model suggests that media audiences are active and make active decisions about what they consume in relation to their social and cultural setting and their needs.

This was summed up by theorists Blumler and Katz in 1974:

‘Media usage can be explained in that it...

[ read full article ] »

Semiotics for Beginners by Daniel Chandler »

Richard Gent | Monday October 12, 2009

Categories: Theory, Semiotic Theory

Introduction

Extract from Daniel Chandler’s Guide to Semiotics for Beginners (undergraduates):

If you go into a bookshop and ask them where to find a book on semiotics you are likely to meet with a blank look.

Even worse, you might be asked to define what semiotics is - which would be a bit tricky if you were looking for a beginner’s guide.

It’s worse still if you do know a bit about semiotics, because it can be hard to offer a simple definition which is of much use in the...

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An Introduction to Postmodern Media Theory »

Stephen Hill | Thursday September 24, 2009

Categories: Key Concepts, New Media, Postmodernism, Theory, Postmodern Theory

Fig 1 Telephone Adverts 1970 and 2008

In theory, the proliferation of web 2.0 user- generated content and the appropriation of creative technologies by media audiences challenges the role of the media professional. In a very real sense it would seem that YouTube, Blogs and Myspace etc, not to mention the affordability of digital editing software and other home studio facilities, embody the collapse of the distinction between the real and the simulated that Jean Baudrillard...

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Music Video & Media Theory »

Stephen Hill | Sunday September 20, 2009

Categories: Key Concepts, Music, Music Video, Theory, Misc Theory

Fig 12: The democratisation of creative technology: reinstating key conventions of moving image and sound.

The music video is a classic example of a media industry that flourished on the back of technological advance.

The proliferation of home VCR and satellite technology created a fertile environment in which the new medium flourished, eating up the spare capacity in the schedules. Indeed, when MTV was launched in 1981 it only had access to a couple of hundred videos; by...

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Genre Theory for A2 Media Studies »

Caroline Bagshaw | Wednesday September 09, 2009

Categories: A Level, AQA A Level, Key Concepts, Genre, Theory, Genre Theory

Practical ways to study the concept of genre.

The new specifications for A-level (AQA) doesn’t require the study of genre explicitly at A/S Level.  However, at A2 the Specification suggests that candidates could consider Genre Theories as part of their understanding of why and how texts are created as they are.

For the research element of the MEST 4 study, it may well be that students wish to study a particular genre.

For example, a consideration of the enduring nature of...

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Theory Downloads »

Richard Gent | Tuesday August 18, 2009

Categories: Key Concepts, Other Topics, Theory, Theory Downloads

Theory | A Level Deconstruction Resources.zip

Theory | Connotation and Denotation.ppt

Theory | Intro to Psychoanalytic Film Theory.ppt

Theory | Marilyn Manson Star Theory.ppt

Theory | Representation Ugly Betty.doc

Theory | Signs and Signifiers.ppt

Theory | Star Theory.doc




Media Theory: Stuart Ewen »

Stephen Hill | Monday July 13, 2009

Categories: Key Concepts, Other Topics, Theory, Media Theorists

KEY FIGURE 8: Stuart Ewen (1940 approx to present)

KEY IDEA: Style is political: visual signifiers encode systems of belief. While these visual codes are often long and complex histories their appropriation by consumer culture often dilutes their ideological potency. The ideological significance of the punk safety pin, example, is diminished when adopted by mass-produced clothing lines; what is left is in Ewen’s terms ‘cultural waste matter’.

KEY TEXT: All Consuming...

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