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Viewing entries from category: Semiotic Theory

Introducing Media Languages 1 »

Steve Campsall | Tuesday December 07, 2010

Categories: Theory, Semiotic Theory, Introductory Resources, Intro to Media Languages

Associated Resources

Analyse Rambo Poster: Media Language.doc

The Four Media Studies Key Concepts

These four ideas or concepts are at the core of your course and will, eventually, come to be at the core of all the many analyses and discussions of media texts you carry out. You’ll be covering each one in increasing detail over the next two years of your course but, for the next few lessons, there’ll be just a brief introduction.

MEDIA LANGUAGES

Any media product, such...

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Understanding Iconography »

Jeremy Orlebar | Wednesday January 06, 2010

Categories: Other Topics, Iconography, Theory, Semiotic Theory, Understanding Media, Understanding Key Concepts, Understanding Key Topics

In Media Studies we see iconography as part of genre, and particularly film genre. Students need to know the term and how it is used. It is quite a complex concept, that informs image analysis and the deconstruction of genre. Iconography originates from the study of art.

In Europe in the15th & 16th centuries artists creating work of a Christian nature would look up reference books to check the colours, composition, hand gestures, poses and facial expressions that past masters...

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New Spec A Level Media Studies »

Richard Gent | Tuesday August 01, 2017

Categories: A Level, AQA A Level, OCR A Level, WJEC A Level, Key Concepts, Audience, Genre, Media Language, Narrative, Representation & Stereotyping, Understanding Media, Magazines, Music Press, Music, Music Distribution, Music Industry, Music Promotion, Music Video, The Press, New Media, Internet, Social Networking, Postmodernism, User Generated Content, Overviews, Theory, Media Theorists, Postmodern Theory, Poststructuralist Theory, Representation Theory, Semiotic Theory, Social Realist Theory, Structuralist Theory, Subcultures

We are aware that some specifications are currently being accredited by Ofqual.

At Edusites we don’t like to keep our subscribers in limbo so here is Unit 7 of 12 new resources for the A Level Media Studies Specification.

These resources are flexible for the first term when you don’t have to choose which exam board you are pursuing.

Each term we provide a Core Unit, Exam Unit and NEA Unit based on the Department for Education Media Studies A Level subject content....

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Semiotics Terminology »

Rob Miller | Tuesday September 27, 2011

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Key Concepts, Media Language, Theory, Semiotic Theory

Associated Resources

  • Semiotics Glossary.doc

Anchorage

The fixing of a set of meanings, often found in a photograph or advert, usually through captions or other written text

Arbitrary Sign

Where the signifier has no connection to the signified e.g. Snow and Christmas

Codes

A system of signs, languages or symbols that allow audiences to decode meaning e.g. Technical and Symbolic codes or Narrative codes

Content Analysis

A way of decoding meaning by breaking down and studying...

[ read full article ] »

Moving Image Terminology + Semiotics »

Rob Miller | Tuesday September 27, 2011

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Film, Film Language, Key Concepts, Media Language, Theory, Semiotic Theory

Associated Resources

  • Moving Image Terminology and Semiotics.doc

Semiotics/Semiology

The study of signs that help us to deconstruct Media Texts

Signifier/Denotation

The physical form of the sign, without deeper meaning

Signified/Connotation

Meaning associated with the relationship between signifier and signified. Connotation is open to interpretation

Mythical Connotation

Meaning which is subjective interpretation, yet untrue

Anchored Meaning

A Media Text has a reinforced...

[ read full article ] »

Introducing Media Languages 2 »

Steve Campsall | Tuesday December 07, 2010

Categories: Theory, Semiotic Theory, Introductory Resources, Intro to Media Languages

Analysing Media Texts Using Semiotics

Semiotics is a way of analysing any media text to uncover the ways it creates meaning for its target audience. Some key terms in semiotics are sign, code, denotation and connotation.

Media texts, like the magazine ad on the right (from a charity’s campaign against verbal abuse), can be made powerful and compelling.

If you’ve been to any recent film at a multiplex cinema with an ultra-wide screen and surround Dolby 5.1 sound,...

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Semiotics for Beginners by Daniel Chandler »

Richard Gent | Monday October 12, 2009

Categories: Theory, Semiotic Theory

Introduction

Extract from Daniel Chandler’s Guide to Semiotics for Beginners (undergraduates):

If you go into a bookshop and ask them where to find a book on semiotics you are likely to meet with a blank look.

Even worse, you might be asked to define what semiotics is - which would be a bit tricky if you were looking for a beginner’s guide.

It’s worse still if you do know a bit about semiotics, because it can be hard to offer a simple definition which is of much use in the...

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Theoretical Approaches: Dick Hebdige ‘Subculture and the Meaning of Style’ (1979) »

Stephen Hill | Monday July 13, 2009

Categories: Key Concepts, Other Topics, Theory, Semiotic Theory, Subcultures

Fig 10: 1977, The Queen is Silver Jubilee and the height of Punk subcultural activity.

The theme of resistance is explored in the seminal work by Dick Hebdige ‘Subculture and the Meaning of Style’ (1979), which builds not only on the work of other cultural theorist from the Centre for Cultural Studies in Birmingham but also the work of French sociologist Jean Baudrillard, particularly The Consumer Society (1970).

Like Baudrillard, Hebdige sees the purchase of material...

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