Viewing entries from category: Semiotic Theory
Analyse Rambo Poster: Media Language.doc
The Four Media Studies Key Concepts
These four ideas or concepts are at the core of your course and will, eventually, come to be at the core of all the many analyses and discussions of media texts you carry out. You’ll be covering each one in increasing detail over the next two years of your course but, for the next few lessons, there’ll be just a brief introduction.
Any media product, such...[ read full article ] »
In Media Studies we see iconography as part of genre, and particularly film genre. Students need to know the term and how it is used. It is quite a complex concept, that informs image analysis and the deconstruction of genre. Iconography originates from the study of art.
In Europe in the15th & 16th centuries artists creating work of a Christian nature would look up reference books to check the colours, composition, hand gestures, poses and facial expressions that past masters...[ read full article ] »
- Semiotics Glossary.doc
The fixing of a set of meanings, often found in a photograph or advert, usually through captions or other written text
Where the signifier has no connection to the signified e.g. Snow and Christmas
A system of signs, languages or symbols that allow audiences to decode meaning e.g. Technical and Symbolic codes or Narrative codes
A way of decoding meaning by breaking down and studying...[ read full article ] »
- Moving Image Terminology and Semiotics.doc
The study of signs that help us to deconstruct Media Texts
The physical form of the sign, without deeper meaning
Meaning associated with the relationship between signifier and signified. Connotation is open to interpretation
Meaning which is subjective interpretation, yet untrue
A Media Text has a reinforced...[ read full article ] »
Analysing Media Texts Using Semiotics
Semiotics is a way of analysing any media text to uncover the ways it creates meaning for its target audience. Some key terms in semiotics are sign, code, denotation and connotation.
Media texts, like the magazine ad on the right (from a charity’s campaign against verbal abuse), can be made powerful and compelling.
If you’ve been to any recent film at a multiplex cinema with an ultra-wide screen and surround Dolby 5.1 sound,...[ read full article ] »
Extract from Daniel Chandler’s Guide to Semiotics for Beginners (undergraduates):
If you go into a bookshop and ask them where to find a book on semiotics you are likely to meet with a blank look.
Even worse, you might be asked to define what semiotics is - which would be a bit tricky if you were looking for a beginner’s guide.
It’s worse still if you do know a bit about semiotics, because it can be hard to offer a simple definition which is of much use in the...[ read full article ] »
The theme of resistance is explored in the seminal work by Dick Hebdige ‘Subculture and the Meaning of Style’ (1979), which builds not only on the work of other cultural theorist from the Centre for Cultural Studies in Birmingham but also the work of French sociologist Jean Baudrillard, particularly The Consumer Society (1970).
Like Baudrillard, Hebdige sees the purchase of material...[ read full article ] »