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Viewing entries from category: Press Releases

Writing a Press Release »

Jeremy Orlebar | Saturday March 07, 2009

Categories: Skills, Press Releases

Apple Sells One Million iPads

http://www.apple.com/pr/library/2010/05/03ipad.html

Many commentators say the most important part of a press release is one trigger word in the opening sentence.

Depending on which study you look at 55 percent to 97 percent of all news releases sent to media outlets are never used, according to Dennis L. Wilcox and Lawrence W. Nolte’s Public Relations Writing & Media Techniques.

  • Opening sentence is crucial and must grab the attention of the...
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