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Viewing entries from category: Narrative

Understanding Narrative »

Jeremy Orlebar | Tuesday December 01, 2009

Categories: Key Concepts, Narrative, Understanding Media, Understanding Key Concepts

Narrative is the media term for story telling. Narrative is the way the different elements in a story are organised to make a meaningful story. Some of these elements can be facts as in a documentary, or characters and action as in a drama.

Narrative, or telling stories, is our way of making sense of the world about us and trying to put some meaning into that world.

Because we live in a world that is organised by time – hours of the day, days of the month, the years, so...

[ read full article ] »

What is Media Studies? »

Richard Gent | Wednesday November 11, 2009

Categories: Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Other Topics

Media Studies isn’t easy to describe. It’s a living concept that continues to change just as technology and our experience with technology change. The purpose of Media Studies is to provide audiences with access to information no matter how it is experienced and allow people to adopt diverse critical positions.

Media Studies is desirable because its curriculum is inclusive; it recognises that the form of delivery as well as the content to be delivered needs to be studied in...

[ read full article ] »

An Introduction to Key Concepts in Media Studies »

Jeremy Orlebar | Tuesday November 10, 2009

Categories: Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Intro to Key Concepts

Studying media is about watching, reading, discussing and evaluating media texts such as films, television and radio programmes, newspapers and magazines, and advertisements.

An important aspect of Media Studies is evaluating (this is called ‘reading’) a media text to find out what it is trying to say to the audience, and how that message is being communicated. The first AS module is usually known as ‘Reading the media’.

In the course of this A level you will also...

[ read full article ] »

New Spec A Level Media Studies »

Richard Gent | Wednesday November 08, 2017

Categories: A Level, AQA A Level, OCR A Level, WJEC A Level, Key Concepts, Audience, Genre, Media Language, Narrative, Representation & Stereotyping, Understanding Media, Magazines, Music Press, Music, Music Distribution, Music Industry, Music Promotion, Music Video, The Press, New Media, Internet, Social Networking, Postmodernism, User Generated Content, Overviews, Theory, Media Theorists, Postmodern Theory, Poststructuralist Theory, Representation Theory, Semiotic Theory, Social Realist Theory, Structuralist Theory, Subcultures

We are aware that some specifications are currently being accredited by Ofqual.

Each term we provide a Core Unit, Exam Unit and NEA Unit based on the Department for Education Media Studies A Level subject content. (February 2016)

The four areas of this theoretical framework, are:

  • media language: how the media through their forms, codes and conventions communicate meanings
  • representation: how the media portray events, issues, individuals and social groups
  • media...
[ read full article ] »

AQA Media Studies MEST3 Critical Perspectives Sec A BGT Exemplar »

Rob Miller | Thursday August 27, 2015

Categories: A Level, AQA A Level, AQA A2, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Magazines, Gossip Magazines, New Media, Synergy, Television, Reality TV, Television Industry, Admin, Staffroom, Exemplar Materials

Section A Unseen (32/32)

You must read the information provided for Section A in great detail. You will be given approximately 15 minutes to study and make notes on the two texts. These notes will not be marked during the assessment process. You must spend 45 minutes answering the three compulsory questions in detail.

Clips

  • https://www.youtube.com/watch?v=l9aXhfT1pfs
  • https://www.youtube.com/watch?v=NdZL_UyBpWU

The first clip is from Britain’s Got Talent, first broadcast...

[ read full article ] »

WJEC GCSE Media Studies Interactive Film Trailers and Film Posters Resource »

Rob Miller | Wednesday August 26, 2015

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Marketing, Viral Advertising, Film, Film Analysis, Film Industry, Film Language, Film Trailers, Mise-en-scene, Key Concepts, Distribution, Audience, Genre, Institutions, Censorship & Regulation, Media Language, Narrative, Regulation, Representation & Stereotyping, New Media, Digital Media, Internet, Social Networking, Making Money, New Technologies, Synergy, Posters, Film Poster Analysis, Poster Design

This resource is to be used in conjunction with the Edusites Media Specimen Exam with Exemplar Response and the Film Trailer and Film Poster Quizzes.

Section A Film Trailers

Film Trailers… What are they and why do you think they are important media to study? Have a look at the following trailers from 2014 and write down what the audience appeals are. We’ll deconstruct the first one, Gravity.

Gravity (2014) https://www.youtube.com/watch?v=bXgOaeDfmRQ

  • Narrative enigma...
[ read full article ] »

AQA GCSE Media Studies Interactive Science Fiction Films Resource »

Rob Miller | Friday August 21, 2015

Categories: GCSE, AQA GCSE, Advertising, Marketing, Film, Action Adventure, Comedy, Disaster Movies, Drama, Fantasy, Film Analysis, Film Industry, Film Language, Film Promotion, Film Trailers, Horror, Independent Film, Mise-en-scene, Science Fiction, Social Realism, Thrillers, War, Key Concepts, Audience Consumption & Platforms, Digital Graphics, Audience, Genre, Ideology, Media Language, Narrative, Production, Representation & Stereotyping, Understanding Media, Understanding Key Concepts, Understanding Key Skills, Understanding Key Topics, New Media, Convergence, Digital Media, Internet, New Technologies, Skills, Textual Analysis, Starters & Teaching Ideas, Teaching Ideas & Skills Development, Television, Storyboarding, Website Analysis, Web Pages

Milan, Italy - January 26 2013: People of 501st Legion official costuming organisation take part in the Star Wars Parade wearing perfectly accurate costumes.

Welcome to this interactive resource on Science Fiction films, your Unit 1 examined topic that focuses on all areas of exam questioning. Use in conjunction with the Edusites Media Specimen Exam and Preliminary Material.

Have a look at some Science Fiction events around the country. Comic Cons have a reputation for...

[ read full article ] »

CCEA GCE Moving Image Arts AS1 Creative Production Foundation Portfolio »

Rob Miller | Wednesday August 19, 2015

Categories: A Level, CCEA A Level, CCEA AS, Film, Film Language, Key Concepts, Genre, Media Language, Narrative, Production, Regulation, Production Zone, Audio Production, Digital Photography, Video Production, Skills, Video Camera Skills

Welcome to the coursework unit of the CCEA Moving Image Arts AS qualification. You will be producing a complete mainstream genre narrative fiction film based on an initial idea or theme of your own.

There are four clear areas of assessment:

  1. Statement of Intentions (30 marks)
  2. Pre-Production (15 marks)
  3. Pre-Production Exercise (15 marks)
  4. Final Product (120 marks)
  5. Evaluation (30 marks)

Study the following screenshots and identify what themes are being represented - choosing a...

[ read full article ] »

CCEA GCSE Moving Image Arts Component 1: Creative & Technical Moving Image Production »

Rob Miller | Thursday August 06, 2015

Categories: GCSE, CCEA GCSE, CCEA GCSE Moving Image Arts, Film, Film Analysis, Film Industry, Film Language, Film Promotion, Film Storyboarding, Film Trailers, Hollywood, Mise-en-scene, Key Concepts, Genre, Media Language, Narrative, Production, Representation & Stereotyping, Hot Entries, Production Zone, Audio Production, Video Production, Skills, Script Writing, Video Camera Skills

Welcome to the external assessment (exam) component of the CCEA Moving Image Arts GCSE qualification - it is worth 40% of the overall GCSE and comprises a 1.5 hour online exam. In the exam students respond to a range of stimulus material including unseen live action and animated film clips, sound clips, film stills and script extracts - we will give you clear guidance below.

This is an applied course where you will develop knowledge, understanding and skills but also...

[ read full article ] »

WJEC AS Media Studies MS2 Media Production Processes: Film Genres »

Rob Miller | Thursday July 30, 2015

Categories: A Level, WJEC A Level, WJEC AS, WJEC AS Media Studies, Film, Codes & Conventions, Film Analysis, Film Storyboarding, Science Fiction, Key Concepts, Genre, Media Language, Narrative, Production, Representation & Stereotyping, Hot Entries, Skills, Software, Textual Analysis, Video Camera Skills

Associated Resources

  • Storyboard Frame Sheet template.pdf

Brief - Film Genres

  • A Pre Production Research and 36 shot Science Fiction Planning Storyboard - students can choose their own film genre (20 Marks)
  • A Film Production - Filming and Editing an original short Science Fiction Film up to 3 minutes in length - students can choose their own film genre but it must link directly to the pre production storyboard (40 Marks)
  • A Report - A report between 1200-1600 words reflecting...
[ read full article ] »

Cambridge Nationals Level 1/2 Unit R081: Pre-Production Skills »

Rob Miller | Wednesday July 15, 2015

Categories: Nationals, Cambridge Nationals, Cambridge Nationals Level 1/2, Level 1/2 Creative iMedia, Award J807, Certificate J817, Diploma J827, Key Concepts, Audience, Media Language, Narrative, Production, Understanding Media, Understanding Key Skills, Production Zone, Video Production

Introduction

Welcome to the Cambridge Nationals Creative iMedia course – they are designed for 14-16 year olds to give you experience of what it is like to work in media industry sectors such as:

  • Website Design and Development
  • Television
  • Graphic Design
  • Digital Filmmaking including Animation
  • Video Games
  • Radio

This unit focuses on pre-production which is directly linked to production and post-production.

Film Example: Diagram of Filmmaking Steps

This unit has a written...

[ read full article ] »

WJEC GCSE Media Studies Film Trailers & Film Posters Workshop »

Rob Miller | Friday July 10, 2015

Categories: GCSE, WJEC GCSE, Consultancy and Workshops, Edusites Media Student & Teacher Workshops, Film, Film Trailers, Key Concepts, Audience Consumption & Platforms, Audience, Genre, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Posters, Film Poster Analysis

Book A Half or Full Day Workshop in Your School

Programme Details

  • Edusites Media provides visually dynamic, interactive Starter, Booster and Revision Courses on Film Trailers and Film Posters dedicated to, and focusing on specification requirements.
  • All key examination areas and potential areas of questioning will be covered including practical activities – use your chance to significantly raise attainment.
  • The day can be split evenly between 3 hours Investigating Film...
[ read full article ] »

AQA GCSE Media Studies Science Fiction Films Workshop »

Rob Miller | Friday July 10, 2015

Categories: GCSE, AQA GCSE, Consultancy and Workshops, Edusites Media Student & Teacher Workshops, Film, Science Fiction, Key Concepts, Audience Consumption & Platforms, Distribution, Exhibition, Genre, Media Language, Narrative, Production, Regulation, Representation & Stereotyping, Understanding Media, Understanding Key Topics, Skills, Textual Analysis, Theory, Genre Theory

Book A Half or Full Day Workshop in Your School

Programme Details

  • Edusites Media provides visually dynamic, interactive Starter, Booster and Revision Courses on TV Science Fiction Films dedicated to, and focusing on specification requirements.
  • Students will analyse Science Fiction Films, both mainstream and independent linking with notions of genre hybridisation and institution.
  • Activities will include how to respond to a pitch e.g. marketing a new Science Fiction Film while...
[ read full article ] »

OCR G325 A2 Media Studies Section A 1b Music Magazine Essay Plan: Narrative »

Rob Miller | Wednesday March 25, 2015

Categories: A Level, OCR A Level, OCR A2, Key Concepts, Narrative, Understanding Media, Understanding Key Concepts, Hot Entries, Magazines, Music Press, Admin, Staffroom, Essay Plans

Analyse Narrative in one of your Coursework Productions

“I will be analysing the front page, contents page and double page spread of my music magazine which formed part of my Foundation Portfolio in Media. In class, we studied narrative in existing music magazines such as XXL, The Source, Kerrang!, Q, NME, Rock Sound and online magazines such as We Love Pop and Drowned in Sound. This enabled us to fully understand how narrative can be applied to our own productions”.

...[ read full article ] »

OCR G325 A2 Media Studies Section A 1b Essay Plan: Narrative »

Rob Miller | Friday March 20, 2015

Categories: A Level, OCR A Level, OCR A2, Key Concepts, Narrative, Understanding Media, Understanding Key Concepts, Hot Entries, Admin, Staffroom, Essay Plans

Analyse Narrative in one of your Coursework Productions

“I will be analysing my thriller opening sequence which I filmed and edited as my main task which formed part of my Foundation Portfolio in Media. In class, we studied narrative in existing Thriller films such as Psycho, Seven, Man with the Golden Arm, Taken 3, Skyfall and Escape Plan. This enabled us to fully understand how narrative can be applied to our own productions”.

Plan/Structure – Discuss Narrative...

[ read full article ] »

Old Spice ‘Smell Like a Man’ Advertising Campaign Case Study (2010-2014) »

Rob Miller | Friday September 19, 2014

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Intro to Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Audience, Narrative, Representation & Stereotyping, Hot Entries, New Media, Digital Media

click on image to enlarge

Institutional Factors

Old Spice is a historical brand (1937) of grooming products now owned (1990) by the oligopoly Proctor & Gamble which ensures and funds its high production value advertising – P & G are an American multinational who secured $83bn sales from their broad product range in 2014. Old Spice as a brand has a historical product of cologne, available in its original scent as well as in ‘Pure Sport’ format. In 2006 its OS Signature...

[ read full article ] »

WJEC A2 MS4 Advertising: BT Infinity Campaign (2012-2014) »

Rob Miller | Wednesday September 03, 2014

Categories: A Level, AQA A Level, AQA A2, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Advertising, Marketing, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries

The purpose of this pack is to provide a research platform for students and teachers of MS4 by exploring key potential exam areas of questioning – the advertising campaign is contemporary while in the exam you will be expected to analyse three, one of which must be British and it would make sense to have one global and the other with lower production values and more niche audience to enable a full answer to all potential question areas.  BT Infinity and BT Sport are high...

[ read full article ] »

Newsround Case Study »

Rob Miller | Friday August 15, 2014

Categories: GCSE, AQA GCSE, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Hot Entries, News, News Values

click on image to enlarge

Origins and Launch

For many ‘40 somethings’, the name John Craven will be etched in the memory forever as the presenter who originated, and anchored a news show for children that has run continuously since 4th April, 1972. Back then it was called John Craven’s Newsround whereas now, ‘Newsround’ is the title of this quirky news magazine programme. Along with Doctor Who, Jackanory, Play School, Mr. Benn and Magic Roundabout, the BBC had a...

[ read full article ] »

BBC News Case Study »

Rob Miller | Thursday July 31, 2014

Categories: GCSE, AQA GCSE, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Hot Entries, News, News Values, Popular Press

click on image to enlarge

Origins and Launch

BBC News is a global, recognisable brand that offers 24-hour, rolling news 365 days a year. The BBC has a pedigree as being a quality national, local and world news as part of the government’s public service television remit (PSB). Presenters have become household names over the years and have resisted criticism that the BBC is a breeding ground for Oxbridge public schoolboys and schoolgirls and that one of the feeder routes...

[ read full article ] »

WJEC A2 Media Studies MS4 Film Pack: Star Trek: Into Darkness, Philomena and The Double »

Rob Miller | Monday July 28, 2014

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Film Studies, Film, Action, Action Adventure, Biography, Drama, Film Analysis, Film Industry, Film Promotion, Film Studies, Thrillers, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries

  • Star Trek Into Darkness (2013)
  • Philomena (2013)
  • The Double (2013)

The purpose of this pack is to provide a research platform for students and teachers of MS4 by exploring all key potential exam areas of questioning – the three films are all contemporary, two are British (only one needs to be in the exam) and all reflect the different ‘types’ of films consumed by global, and national audiences. Star Trek into Darkness is a high production value, globally distributed...

[ read full article ] »

TV News Al Jazeera English Case Study »

Rob Miller | Friday July 25, 2014

Categories: GCSE, AQA GCSE, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Synergy, News, 24 Hour News, News Ownership, News Values, Popular Press

Origins and Launch

“Al Jazeera” means “The Island” in Arabic which is taken to mean the Arabian Peninsula. This is an important part of the Middle East and Arab world not least for its huge reserves of oil and natural gas and is home to 80 million citizens. Al Jazeera English is a 24-hour English language television news channel owned and funded by the House of Thani’s Al Jazeera Media Network based in Doha, Qatar. The House of Thani has been the ruling family in...

[ read full article ] »

Compare the Market Advertising Campaign Case Study »

Rob Miller | Wednesday July 23, 2014

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Marketing, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Representation & Stereotyping, New Media, Internet, Social Networking, Making Money, Synergy

click on image to enlarge

Institutional Factors

Compare the Market the company was founded by The BGL Group (insurance companies) in 2005 as a ‘Price Comparison Website’ while Compare the Meerkat is an advertising campaign for this brand. The campaign was launched January 2009 and is still running as of July 2014, centred around a CGI anthropomorphic Russian meerkat called Alexander Orlov, plus his family and friends.

The idea of choice that is represented in the...

[ read full article ] »

Nivea for Men Print Advertising Campaign “It Starts With You” Case Study »

Rob Miller | Tuesday July 22, 2014

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Intro to Advertising, Marketing, More on Advertising, Key Concepts, Audience, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Synergy

click on image to enlarge

Institutional Factors

In 2012, the global skin and body care brand Nivea aggressively advertised its skin care products to an emerging male demographic that was becoming more and more comfortable with using ‘products’ to enhance their appearance – owned by the German Healthcare multinational conglomerate Beiersdorf, their intention was to exploit this market but also respond to recent negative criticism and controversy that in 2011 saw them...

[ read full article ] »

Narrative Workshop »

Richard Gent | Thursday June 19, 2014

Categories: Key Concepts, Narrative, Hot Entries

click on image to enlarge

Narrative is the core Media Studies concept that, in our opinion pupils/students struggle with the most. Where to start, and where to stop with narrative is the key to success – we offer interactive full of half workshops covering understanding narrative, narrative structure, narrative themes and narrative theory, encouraging a holistic understanding linking with genre and representation.

Cost

  • A 3 Hour Half Day costs from £300
  • A 6 Hour Full Day...
[ read full article ] »

OCR GCSE Media Studies Exam Section B: TV Comedy Work Book »

Laura Curran | Monday March 31, 2014

Categories: GCSE, OCR GCSE, Key Concepts, Audience, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Television, Television Comedy, Television Quiz Shows

click on image to enlarge

Guide Navigation

  1. Lesson 1: Programme Types
  2. Lesson 2: Channelling
  3. Lesson 3: Scheduling
  4. Lesson 4: Audience Pleasure
  5. Lesson 5: Case Study - Celebrity Juice
  6. Lesson 6: Comedy Programme Research
  7. Lesson 7: Comparing Programmes
  8. Lesson 8: Understanding the Quality of an Answer
  9. Lesson 9: Additional Research and Practise
  10. Related Clips




WJEC AS Media Studies MS1 Representation of Class »

Viki Walden | Friday March 21, 2014

Categories: A Level, WJEC A Level, WJEC AS, WJEC AS Media Studies, Key Concepts, Audience, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Television, Reality TV

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Representation of Class (the Underclass)

Exploring representation of the “underclass” offers much opportunity for discussing a wide range of topics relevant to the WJEC AS specification including class, national and regional identity, and issues: poverty. You may also want to consider the broadcasting of the Channel 4 series Benefits Street as a media event. There is also scope for considering gender and ethnicity issues too – you might for...

[ read full article ] »

AQA Media Studies MEST3 Representation of Class in the Media Case Study »

Viki Walden | Friday March 21, 2014

Categories: A Level, AQA A Level, AQA A2, Key Concepts, Media Language, Narrative, Representation & Stereotyping, Hot Entries, News, News Values, Newspapers, Popular Press, Television, Reality TV

click on image to enlarge

Representation of Class (the Underclass) – A Case Study

Exploring representation of the “underclass” offers much opportunity for discussing a wide range of topics relevant to the AQA A2 specification including class, national and regional identity, and issues: poverty. You may also want to consider the broadcasting of the Channel 4 series Benefits Street as a media event. There is also scope for considering gender and ethnicity issues too –...

[ read full article ] »

AQA AS Media Studies Revision Quiz »

Rob Miller | Thursday March 20, 2014

Categories: A Level, AQA A Level, AQA AS, Key Concepts, Audience, Genre, Institutions, Narrative, Representation & Stereotyping, Hot Entries, Quizzes, Media Studies Quizzes

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  1. AQA AS Media Studies Revision Quiz
  2. Click on the back button to return to MediaEdu when you’ve finished using the quiz.



WJEC AS Media Studies Revision Quiz »

Rob Miller | Thursday March 20, 2014

Categories: A Level, WJEC A Level, WJEC AS, WJEC AS Media Studies, Key Concepts, Audience, Narrative, Representation & Stereotyping, Hot Entries, Quizzes, Media Studies Quizzes

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  1. WJEC AS Media Studies Revision Quiz
  2. Click on the back button to return to MediaEdu when you’ve finished using the quiz.



AQA AS Media Studies MEST1 Section A Frozen Planet Exemplar »

Caroline Bagshaw | Wednesday March 19, 2014

Categories: A Level, AQA A Level, AQA AS, Film, Documentaries, Factual, Key Concepts, Audience, Institutions, Narrative, Representation & Stereotyping, Hot Entries, Admin, Staffroom, Exemplar Materials

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Summer 2013 MEST1 Section A

The Summer 2013 AQA Media Studies A/S Level MEST 1 paper was based on a moving image clip from the BBC.  As always with these papers, students should be taught to carefully interrogate the introductory details. One way to do this is to see how well they can answer the questions without even seeing the clip!

Here they were given the following information:

You are about to see a short sequence from Frozen Planet, first...

[ read full article ] »

AQA GCSE Media Studies Unit 3 Exploring Media Industries: Conglomerates »

Rob Miller | Friday January 24, 2014

Categories: GCSE, AQA GCSE, Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Institutions, Intro to Institutions, Censorship & Regulation, Ownership, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Magazines, More on Magazines, New Media, Convergence, Digital Media, Integration, New Technologies, Synergy

Print Magazines Conglomerate Case Study: Bauer Media Group

Bauer are a multinational media corporation whose business interests are global – H. Bauer Publishing, part of the oligopoly of magazine publishers are the magazine publishing division whose other media interests include Bauer Radio and Box Television (50% owned by C4).

The company was founded in 1875 and was owned then, and still are today exclusively by the Bauer family who are based in Hamburg, Germany. H. Bauer...

[ read full article ] »

Induction Resources & Activities »

Rob Miller | Monday September 30, 2013

Categories: GCSE, AQA GCSE, OCR GCSE, WJEC GCSE, WJEC GCSE Media Studies, A Level, AQA A Level, AQA A2, AQA AS, OCR A Level, OCR A2, OCR AS, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Nationals, BTEC Nationals, BTEC Nationals Level 2, Level 2 Creative Media Production, BTEC Nationals Level 3, Level 3 Creative Media Production, Firsts, BTEC Firsts, Key Concepts, Introductory Resources, Intro to Media Audiences, Intro to Media Institutions, Intro to Media Languages, Intro to Media Representations, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Starters & Teaching Ideas, Teacher Zone, Admin, iTraining, Improve Your Teaching, iTraining Workshops, Staffroom, Induction

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Welcome to MediaEdu’s Induction Resources and Activities – please find below a suggested approach introducing GCSE, AS and BTEC students to studying the Media. Schemes of Work and assessment deadlines are tight these days but there is always/should always be an Induction Week when the learners can grapple with the fundamentals of the subject.

What happens next?, media charades, hangman and decorating the classroom are tried and tested and still...

[ read full article ] »

Sherlock Holmes Case Study »

Rob Miller | Monday September 16, 2013

Categories: GCSE, OCR GCSE, Film, Action, Action Adventure, Film Analysis, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries

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Institutional Factors

Sherlock Holmes was released on 26th December 2009 (Boxing Day) maximising chances of commercial success by exhibiting the film during a time when cinema admissions are higher than the rest of the year – young cinemagoers are on school holiday and benefitted from the 12A certification (PG13 in the US). Sherlock Holmes is based on the character of the same name created by the prolific writer Sir Arthur Conan Doyle (1859-1830),...

[ read full article ] »

Casino Royale Case Study »

Rob Miller | Monday September 16, 2013

Categories: GCSE, OCR GCSE, Film, Action, Action Adventure, Film Analysis, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries

Institutional Factors

Casino Royale, the 21st Bond film arguably rebooted the James Bond franchise and has been discussed as ‘the best’, if not one of the best films in the James Bond series of 23 films (September 2013). English actor Daniel Craig appeared in his first outing as the British secret agent after securing the role in part on the strength of his performance as an unnamed businessmen turned gangster in the British crime thriller Layer Cake (2004) directed by...

[ read full article ] »

Angry Birds Independent Video Games Case Study »

Rob Miller | Monday September 16, 2013

Categories: GCSE, AQA GCSE, Games, Computer Games, Video Games, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Digital Media, Integration, New Technologies, Synergy

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Independent Games Production and Distribution - An Institutional Context

Games like Angry Birds have become a cultural phenomenon – the game is deliberately simplistic and primarily targets a female demographic. It has benefited from the current (late August 2013) fragmentation of the computer game industry into a multi-platform marketplace where more mainstream, high profile so-called Triple A games like Call of Duty, Halo, Assassin’s Creed and...

[ read full article ] »

WJEC AS Media Studies MS1 Representation of Events | Operation Yewtree »

Rob Miller | Thursday September 12, 2013

Categories: A Level, WJEC A Level, WJEC AS, WJEC AS Media Studies, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries

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Operation Yewtree is a Police investigation, led by London’s Metropolitan Police into alleged sexual abuse, predominantly of minors that commenced on October 2012. It started after enquiries were made following the death of Sir Jimmy Savile on October 2011, a year earlier and expanded to include other high profile celebrities, mainly accused of similar offences in 1960s, into the 1970s and for some of the accused the 1980s – literally hundreds...

[ read full article ] »

AQA Media Studies MEST3 Critical Perspectives Sec A Gatsby Static Image Sample Paper & Responses »

rlsmedia | Tuesday May 28, 2013

Categories: A Level, AQA A Level, AQA A2, Film, Film Analysis, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Digital Media, Internet, Social Networking, New Technologies, Synergy, User Generated Content, We Media, News, More on News, 24 Hour News, Popular Press, Admin, iTraining, Improve Your Teaching, Staffroom, Exemplar Materials, Mocks

MEST3 Section A (40%)

1 hour including 15 minutes reading/viewing time (32 marks)

The first section will be based around unseen stimulus materials which may be print, e-media, audio or moving image based. The stimulus materials will be designed to be easily assimilated by candidates in the space of 15 minutes and there will be time for note-taking and essay planning. The materials will be chosen to raise issues about:

  • media concepts (form, representation, institutions,...
[ read full article ] »

AQA Media Studies MEST3 Critical Perspectives Sec A Olympics Static Image Sample Paper & Responses »

rlsmedia | Wednesday May 22, 2013

Categories: A Level, AQA A Level, AQA A2, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Digital Media, Internet, New Technologies, Postmodernism, User Generated Content, We Media, News, More on News, 24 Hour News, Popular Press, Admin, Staffroom, Exemplar Materials, Mocks

click on image to enlarge

MEST3 Section A (40%)

1 hour including 15 minutes reading/viewing time (32 marks)

The first section will be based around unseen stimulus materials which may be print, e-media, audio or moving image based. The stimulus materials will be designed to be easily assimilated by candidates in the space of 15 minutes and there will be time for note-taking and essay planning. The materials will be chosen to raise issues about:

  • media concepts (form,...
[ read full article ] »

AQA AS MEST1 Section A Guide & Exemplar Response »

rlsmedia | Tuesday May 14, 2013

Categories: A Level, AQA A Level, AQA AS, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Admin, Staffroom, Exemplar Materials

Unit 1 Investigating Media

50% of AS, 25% of A Level, 2 Hour Written Examination 80 marks

Two Sections: Section A

The unseen text will either be a moving image or a static image. You need to do four compulsory short answer questions.

(1 hour 15 minutes including 15 minutes reading/viewing time) will consist of four short answer questions, all compulsory, relating to a piece of unseen stimulus material. The unseen material will take the form of one of the following: moving...

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AQA AS MEST1 Case Study & Exemplar Response »

rlsmedia | Tuesday May 14, 2013

Categories: A Level, AQA A Level, AQA AS, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, New Media, Convergence, Internet, Social Networking, Community, Mobile Phones, Making Money, New Technologies, Synergy, User Generated Content, Admin, Staffroom, Exemplar Materials

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Unit 1 Investigating Media

50% of AS, 25% of A Level, 2 Hour Written Examination 80 Marks

Two Sections: Section A

The unseen text will either be a moving image or a static image. You need to do four compulsory short answer questions.

Section B: Case Study

You have a choice of one from two essays.

AQA Specification (2013)

Section B (45 minutes) will require a sustained response to one of a choice of two questions which will give the candidates...

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AQA A Level Media Studies Coursework Exemplar: Evolution of the Vampire Genre »

Caroline Bagshaw | Tuesday March 05, 2013

Categories: A Level, AQA A Level, AQA A2, Key Concepts, Audience, Genre, Institutions, Media Language, Narrative, Representation & Stereotyping, Theory, Postmodern Theory, Staffroom, Exemplar Materials

A critical investigation on why the vampire genre has evolved so dramatically.

When the vampire genre first appeared in popular fiction with Bram Stoker’s novel ‘Dracula’, written in 1897, the character of Dracula was derived from Slavic folklore, focusing on the history and culture of Transylvania. Throughout the early 1900s vampire films became more and more popular even before the screen adaptation of Dracula in 1931. During this early period, vampires took on the...

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Radio Times Magazine Case Study »

Rob Miller | Wednesday January 30, 2013

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Magazines, Image Analysis, Intro to Magazines, Listings Magazines, More on Magazines, New Media, Convergence, Digital Media, Internet, Synergy

Institutional Factors and Marketing

Radio Times is a weekly Listings Magazine in terms of genre that has been published by the BBC from 1923 until 2011. It is now published by the Immediate Media Company after the merger of BBC Magazines (BBC Magazines used to be owned by the BBC’s commercial arm, BBC Worldwide) while the Immediate Media Company is established as a combined publishing house.

Radio Times is still a branded BBC publication however and its key focus is BBC...

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2014 AQA GCSE Media Studies 2-Year Gaming Scheme »

Rob Miller | Thursday January 24, 2013

Categories: GCSE, AQA GCSE, Games, Computer Games, Machinima, Video Games, Timeline, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Digital Media, Integration, Internet, New Technologies, Synergy

Scheme

  • Unit 1: Investigating the Media (Promotion and Marketing of Video Games)
  • Unit 2: Understanding the Media (Controlled Assessment)
  • 2014 AQA GCSE Media Studies 2-Year Gaming Scheme.doc

Associated Resources

  • World of Warcraft: Mists of Pandaria Case Study
  • Minecraft Case Study
  • Halo 4 Case Study
  • Video Games Quiz
  • Understanding Video Games
  • An Introduction to Machinima
  • OCR AS G322 Section B The Games Industry Case Study
  • OCR AS G322 Section B The Games Industry Practice...
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2014 WJEC GCSE Media Studies 2-Year TV Crime Drama Scheme »

Rob Miller | Thursday January 24, 2013

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Television, Television Crime Drama

Scheme

  • Unit 1 - Section A: Thinking about the Media: Investigating TV Crime Drama
  • Unit 1 - Section B: Thinking about the Media: Magazines
  • Unit 2 - Creating for the Media: Investigating and Planning (Controlled Assessment)
  • 2014 WJEC GCSE Media Studies 2-Year TV Crime Drama Scheme.doc

Associated Resources

  • Lewis Case Study
  • CSI Case Study
  • New Tricks Case Study
  • Heat Magazine Case Study
  • The Big Issue Magazine Case Study
  • WJEC GCSE Media Studies TV Crime Drama Mock Exam 2014.docx
  • ...
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The Big Issue Magazine Case Study »

Rob Miller | Tuesday January 22, 2013

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Magazines, Intro to Magazines, Street Magazines, New Media, Digital Media

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Institutional Factors and Marketing

First published in 1991 The Big Issue has gone from strength to strength to become the world’s most widely circulated street newspaper. It officially belongs to the hybrid genre of entertainment and social business and as such, runs regular reviews on films, book releases, theatre, music and art but no television listings – the entertainment aspect attracts advertising revenue while the editorial content is...

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Heat Magazine Case Study »

Rob Miller | Monday January 21, 2013

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Magazines, Gossip Magazines, Intro to Magazines, New Media, Convergence, Digital Media, Synergy

Institutional Factors and Marketing

Heat is a weekly gossip magazine published by Bauer, one of the oligopoly of magazine publishers with a circulation of just over half a million.

When it launched in 1999 it launched as a Listings/Entertainment magazine achieving a lower than expected circulation of below 100,000 – as a result the decision was made to re-brand and reposition Heat in the marketplace as an out and out Gossip Magazine aimed at C2, D and E women.

The...

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Halo 4 Case Study »

Rob Miller | Tuesday January 08, 2013

Categories: GCSE, AQA GCSE, Games, Computer Games, Machinima, Video Games, Timeline, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Digital Media, New Technologies, Synergy, Other Topics, Iconography

Production and Distribution

Halo is a commercially successful, science fiction FPS game that was first developed in November 2001 for Microsoft X Box. Versions were developed for Windows and MAC OS X but fundamentally it now remains exclusive to the X Box 360, the second console developed by Microsoft and as such, has received critical success for being one of the best first person shooters on a video game console. Some gamers prefer the format and mode to the successful COD...

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Minecraft Case Study »

Rob Miller | Monday December 31, 2012

Categories: GCSE, AQA GCSE, Games, Computer Games, Video Games, Timeline, Key Concepts, Audience, Genre, Ideology, Institutions, Ownership, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, New Technologies, Synergy, We Media

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Production and Distribution

Minecraft is a massively commercially successful and critically acclaimed multi-platform ‘Open World’ game. In terms of genre (see ‘Genre’ below) it is a Sandbox Indie Game although key focus is on building, strategy and to a lesser extent survival. It was created by Markus ‘Notch’ Persson, a Swedish Computer Programmer who is not a traditional Games Developer which may account for its mathematical,...

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World of Warcraft: Mists of Pandaria Case Study »

Rob Miller | Friday December 28, 2012

Categories: GCSE, AQA GCSE, Advertising, Marketing, Viral Advertising, Games, Computer Games, Video Games, Timeline, Key Concepts, Audience, Genre, Ideology, Institutions, Ownership, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Other Topics, Iconography, Nostalgia

Production and Distribution

World of Warcraft is an immensely popular, established RPG that was released in 1994. Several game sets and expansions later it has 10 million subscribers with the fourth expansion Mists of Pandaria released on September 25th 2012 (the date was eagerly awaited and much promoted in the same way an Event Movie is marketed). It is the world’s most subscribed MMORPG (see below).

Technically WoW is described as a MMORPG (Massively multiplayer online...

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Holby City Case Study »

Rob Miller | Monday November 05, 2012

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, A Level, OCR A Level, OCR AS, Key Concepts, Audience, Genre, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Television, Medical Drama, Television Drama

Holby City is a BBC produced British Medical Drama set in the fictional Holby City Hospital near Bristol, close to the Welsh border. It concerns the lives and ups and downs of its staff, patients and Doctors and borrows heavily from the conventions of the soap opera (see Genre). Initially broadcast in January 1999 it is now currently in its 15th series and is aired weekly on a Tuesday night in 60 minute format in HD (from 2010) during prime time at 8pm – filming is all year...

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