Viewing entries from category: Music Press Audience
Observations from AQA course on
The Music Press
1. Decline of mass market - why? Can music magazines survive? What is their biggest competition? Why?
2. Subcultures and niche markets (segmentation)
3. Empowerment of audience over producers and audience as producers (myspace, etc.)
4. Demographics and generational changes EMAP Audience Research kindly contributed by
5. Audience theory - uses and gratifications [click on this hyperlink to learn about this theory]...[ read full article ] »