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Viewing entries from category: Music Press Audience

Music Press Audience »

Jeremy Orlebar | Friday May 08, 2009

Categories: GCSE, Music, Other Topics, Music Press, Music Press Audience

Observations from AQA course on

The Music Press

Audience

1. Decline of mass market - why? Can music magazines survive? What is their biggest competition? Why?

2. Subcultures and niche markets (segmentation)

3. Empowerment of audience over producers and audience as producers (myspace, etc.)

4. Demographics and generational changes EMAP Audience Research kindly contributed by

5. Audience theory - uses and gratifications [click on this hyperlink to learn about this theory]

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