Viewing entries from category: More on Advertising
Unit 1 - Thinking About the Media: Investigating and Planning
Section A: Print Advertising (40 Marks)
Study carefully the Resource Material. It consists of two magazine adverts, one for Chanel Coco Mademoiselle taken from Vogue Magazine, May 2013 and one for The Kooples taken from Dazed Magazine, May 2013
1. (a) Identify two typical conventions of print advertising from each advert. (3/4)
In the Chanel Coco Mademoiselle advert, Keira Knightly is in the middle and she is...[ read full article ] »
Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Intro to Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Audience, Narrative, Representation & Stereotyping, Hot Entries, New Media, Digital Media
Old Spice is a historical brand (1937) of grooming products now owned (1990) by the oligopoly Proctor & Gamble which ensures and funds its high production value advertising – P & G are an American multinational who secured $83bn sales from their broad product range in 2014. Old Spice as a brand has a historical product of cologne, available in its original scent as well as in ‘Pure Sport’ format. In 2006 its OS Signature...[ read full article ] »
Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Intro to Advertising, Marketing, More on Advertising, Key Concepts, Audience, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Synergy
In 2012, the global skin and body care brand Nivea aggressively advertised its skin care products to an emerging male demographic that was becoming more and more comfortable with using ‘products’ to enhance their appearance – owned by the German Healthcare multinational conglomerate Beiersdorf, their intention was to exploit this market but also respond to recent negative criticism and controversy that in 2011 saw them...[ read full article ] »
Categories: GCSE, AQA GCSE, Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Institutions, Intro to Institutions, Censorship & Regulation, Ownership, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Magazines, More on Magazines, New Media, Convergence, Digital Media, Integration, New Technologies, Synergy
Print Magazines Conglomerate Case Study: Bauer Media Group
Bauer are a multinational media corporation whose business interests are global – H. Bauer Publishing, part of the oligopoly of magazine publishers are the magazine publishing division whose other media interests include Bauer Radio and Box Television (50% owned by C4).
The company was founded in 1875 and was owned then, and still are today exclusively by the Bauer family who are based in Hamburg, Germany. H. Bauer...[ read full article ] »
Categories: GCSE, OCR GCSE, Advertising, Marketing, More on Advertising, Hot Entries, Magazines, Production Zone, Audio Production, Digital Photography, New Media Production, Print Production, Video Production, Web Production
Controlled Assessment (30% of GCSE): Print Brief (Print Advertising)
B324 is the more creative, production based Controlled Assessment as part of the OCR GCSE Media Studies course – if taught over two years it is recommended that the pupils start B324 in year 11 allowing for 10 weeks minimum (dependent on weekly contact time) to complete the project which comprises 30% of the qualification (see example Year 2 Mini SOW below). OCR recommends 25-30...[ read full article ] »
The marketing and promotion of a commercial media product is an important stage in trying to ensure its success in reaching its target audience and being received by this audience in the desired way. Market research departments, companies and agencies employ a range of methods and techniques to try to find out what the consumers of media texts, and the products that many of them promote, think and feel about them.
This unit gives learners an opportunity to...[ read full article ] »
Advertising is all around us and is integral to everyday life. It is one of the largest sectors of the media industry, adverts being presented in a wide range of media, such as television, film, radio, magazines, posters, billboards, the press, and the internet.
Of all of these, television advertising probably has the highest profile, some television advertisements being so effective and memorable that they become classics and part of the cultural background...[ read full article ] »
Categories: GCSE, AQA GCSE, Advertising, Intro to Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Institutions, Representation & Stereotyping, Hot Entries, Production Zone, Print Production, Video Production, Television, Storyboarding
Compare two advertisements for the same brand across two media platforms focussing on Representation and Institution.
Please be guided by the sub headings below. This analysis and explanation should be between 1000-1200 words in total.
Below is stimulus material to show you the type of adverts that you can use in this assignment – you cannot use these as your work, you must choose your own adverts across two media platforms.
Television Advert Adidas Trainers (plus brand...[ read full article ] »
Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Advertising, Intro to Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Audience, Genre, Institutions, Intro to Institutions, Censorship & Regulation, Copyright, Ownership, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Digital Media, Globalisation, Integration, Internet, New Technologies, Postmodernism, Synergy, Television, Intro to Television, Television Industry, Staffroom, Exemplar Materials
Television remains a popular industry at MS4 in that is encourages students and teachers to study contemporary texts as a result of availability and immediacy and use archives such as 4OD, BBC iPlayer and ITV Player. Good combinations include one American programme regularly broadcast on British television, one high production value, mainstream British text and one with a more selective, niche target audience – House, Britain’s Got Talent and Charlie Brooker’s Black...[ read full article ] »
BBC World Service article on How Soaps Changed The World by Stephanie Hegarty.
The main aspects of marketing are:
- PR: offline/online
- Media: budget, targeting TV, press, radio, outdoor, interactive
- Research: NRG, Fame, TGI
- Creative: trailer, POS, print, TV/radio, interactive, strategy.
The main aim of marketing is to draw people into the film, but also to target audiences who the company believe will make it a blockbuster.
Star Trek provides a very valuable franchise, which has spanned a large period of time. Overall (in terms of films and TV...[ read full article ] »
MEST2 Coursework Overview 2011-12.ppt
All teacher-assessed marks to be returned to AQA by 10 January 2012 or 15 May 2012
Link: AQA MEST2 Briefs
Brief Two | Regional Newspapers
A regional newspaper is about to run a month long campaign promoting local sports. The newspaper has an online presence and is keen to use its website as a focus for information, as well as featuring a range of sports related features in its print product to broaden the reach of...[ read full article ] »
- Campaign sequenced by DLKW (Delaney, Lund, Knox and Warren). Full Service
- Vauxhall Opel - re-brand the Corsa from one of function and cheapness only to Style, Form, Fun and Vibrancy – “Put the fun back into Driving” (imperative command)
- Adverts combined product image and product demonstration format
- Adverts have international/global appeal
- USP – Cmon’s puppets (live in Barcelona)
- Extensive Viral Marketing
- Cross Media Campaign – TV...
In the MS4 exam or any form of external assessment you will be analysing the Advertising Industry as a Media Form, just like Film and Television.
Advertising can be deconstructed like any other Media form. The key relationship with Advertising and other Media forms however it that it is often (advertising) the essential funding that underpins their very existence. All of the following rely on advertising revenue:
- Commercial Television – Sky TV/ITV Networks/C4/C5 etc….....[ read full article ] »
- Dramatically reduced advertising spend during 08’-10’ recession
- High production values
- Wide global distribution
- TA – ABC1, Male skew, Aspirer, Urban.City living, 25-45 but dependent on model
- E.G. Honda Diesel “Grrr” targets liberal, environmentally conscious families (advert 5 months in production)
- Filmic representations e.g. The Impossible Dream
- Key Focus – TV Advertising
- Many adverts have become part of popular culture e.g. The Cog, Grrr, The Choir...
- Barnardos Believe Campaign.ppt
- Campaigns sequenced by BBH (Bartle, Bogle, Hegarty, Full Service Agency) since 2000
- 2001 – Emotional Death (adults and violent death)
- 2002 – Stolen Childhood (superimposed heads of adults on children)
- 2003 – Silver Spoon (babies)
- 2005 – New Life (children back in the womb)
- Prior campaigns – more ‘shock advertising’ (one Silver Spoon advert – ASA regulated)
- Low Production Value
- Advertising and Regulation Industry Key Points 2011.doc
Advertising in the UK is regulated by the ASA (Advertising Standards Authority).
- TV Advertising
Ofcom regulate Television and Radio (Broadcast Media).
Cinema Advertising is regulated by BBFC (British Board of Film Classification).
Adverts in draft form (rough cuts, designs) are sent to Clearcast for approval.
ASA Codes of...[ read full article ] »
Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Advertising, More on Advertising, Viral Advertising, New Media, Convergence, Digital Media, Internet, New Technologies
Explore the impact of Digital Technologies on Advertising
Key Teaching Areas
- The impact on Production (identify new digital forms of advertising and the effect on traditional media forms)
- Advertising and Media Convergence
- Narrative vs. Interactive Narrative (new technology)
- Changes to Target Audiences e.g. the Internet and Narrowcasting
- New forms of Distribution
- Case Study e.g. ad2-one – the relationship between text, industry and audience
Advertising & New Technology
The...[ read full article ] »
- Declining media revenues including Advertising since mid 2008 (start of recession)
- Advertising spend is an indicator of confidence in a brand e.g. current low production value Honda advert (Feb 2010) compared to 2003-2007 Power of Dreams campaign (Wieden and Kennedy) Car companies like Honda have dramatically reduced advertising spend.
- Argument 1 – short term reduction in advertising spend can be costly in the long run.
- Argument 2 - previous recessions suggest continued...
1. The Advertising Handbook – Sean Brierley (Routledge) 2000
2. How to get into Advertising – Andrea Neidle (Thomson) 2002
3. The Language of Advertising – A Goddard 1998
4. Promotional Culture – A Wernick 1991
5. Decoding Advertising: Ideology and Meaning – J Williamson (1978)
6. No Logo – Naomi Klein 2000
7. Advanced Level Media – Bell et al (Hodder and Stoughton) 1990: Chapter 10 Advertising
1. Creative Review
2. Campaign (Industry...[ read full article ] »
The Outdoor Media Centre, formerly the Outdoor Advertising Association, is the trade association for outdoor media owners. We’re here to market the outdoor medium. We are a resource centre, a service to support everyone who plans or buys media, and might be looking for arguments in favour of outdoor.
We support our members’ interests - everything from lobbying to dealing with government planning...[ read full article ] »
Film Marketing Analysis Worksheet.doc
This video was created using a combo of three programs. First, a cheap Mac program called Noodle Flix. This allows green screen and allows you to animate half a dozen digital heads, male and female.
Second a “cloud” program called Xtranormal which used to be free but they now charge for downloads. This gives you camera moves like a studio and third a PC program called Crazytalk which is very versatile. You can animate eyes and mouths on objects but it is meant for faces. A...[ read full article ] »
A Suggested Scheme of Work
This scheme of work is not in any way prescriptive, it is simply offered as a possible way in. It should be adapted and moulded to fit particular teachers, students and resources.
Week 1 Class Work
Intro to advertising in print and electronic media
I find it works well to divide this unit up into:
1. Print materials – magazines or newspapers
2. Electronic versions of the websites of the same or similar magazines and newspapers, and other...[ read full article ] »
Advertising Assignment Checklist.doc
Advertising Writing Frame.doc
AS Media Marketing Mix.ppt
Evaluating A GCSE Advertising Campaign.doc
How Do Adverts Work Writing Frame.doc
Persuasive Language in TV Ads.doc
Year 10 Key Concepts and Advertising Mock.doc
Advertising - To call attention to, raise awareness of, generally make potential customers aware of a product or service.
Marketing - Marketing in its purest form is making people (customers) aware of your product or service.
Mass Market – A large section of people who have the same wants and needs. The petrol market is a mass market.
Niche Market - Opposite of mass market. A relatively small segment of a market with customers who have specific wants,...[ read full article ] »
This dialogic approach to the production of media texts has also informed contemporary ideas about advertising. The traditional view of the adverts as a paid one-way communication, in which the sponsor controls the message, has been replaced by texts that invite the audience...[ read full article ] »
The British Leyland 18 –22 and the Vauxhall VXR Campaign
In this article I will discuss how the messages and values encoded in advertising for the British car industry have changed over time. The campaigns I will focus on are the 1975 launch of the British Leyland 18-22 (commonly referred to as the Austin Princess) and Vauxhall’s more recent VXR FHM Sports Driver of the Year.
Both campaigns are very much...[ read full article ] »
absoluteandy.com Find all sorts of TV Ads using this excellent site
adbusters.org spoof ads
adflip.com Excellent source of ads
A remarkable company that provides access to 50,000 searchable images online. Their archive contains a wide range of print artefacts including British and American press advertisements from 1850 to the present day; TV advertising: British TV stills dating from the very first transmitted advert to the latest campaigns;...[ read full article ] »
Design and draw a magazine advertisement for a new healthy juice drink. The advertisement should appeal to parents and early teenagers.
You need to consider the Target Audiences for this product in your design – bright colours and simple language will appeal to young people, while emphasis on healthiness and the lack of additives will make the drink more appealing to parents.
When you are happy with your design, annotate (make notes), explaining how and why your design...[ read full article ] »