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Viewing entries from category: More on Advertising

WJEC GCSE Media Studies Print Advertising D/C Grade Exemplar »

Rob Miller | Monday November 03, 2014

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, More on Advertising, Hot Entries, Admin, Staffroom, Exemplar Materials

Unit 1 - Thinking About the Media: Investigating and Planning

Section A: Print Advertising (40 Marks)

Study carefully the Resource Material. It consists of two magazine adverts, one for Chanel Coco Mademoiselle taken from Vogue Magazine, May 2013 and one for The Kooples taken from Dazed Magazine, May 2013

1. (a) Identify two typical conventions of print advertising from each advert. (3/4)

In the Chanel Coco Mademoiselle advert, Keira Knightly is in the middle and she is...

[ read full article ] »

Old Spice ‘Smell Like a Man’ Advertising Campaign Case Study (2010-2014) »

Rob Miller | Friday September 19, 2014

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Intro to Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Audience, Narrative, Representation & Stereotyping, Hot Entries, New Media, Digital Media

click on image to enlarge

Institutional Factors

Old Spice is a historical brand (1937) of grooming products now owned (1990) by the oligopoly Proctor & Gamble which ensures and funds its high production value advertising – P & G are an American multinational who secured $83bn sales from their broad product range in 2014. Old Spice as a brand has a historical product of cologne, available in its original scent as well as in ‘Pure Sport’ format. In 2006 its OS Signature...

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Nivea for Men Print Advertising Campaign “It Starts With You” Case Study »

Rob Miller | Tuesday July 22, 2014

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Intro to Advertising, Marketing, More on Advertising, Key Concepts, Audience, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Synergy

click on image to enlarge

Institutional Factors

In 2012, the global skin and body care brand Nivea aggressively advertised its skin care products to an emerging male demographic that was becoming more and more comfortable with using ‘products’ to enhance their appearance – owned by the German Healthcare multinational conglomerate Beiersdorf, their intention was to exploit this market but also respond to recent negative criticism and controversy that in 2011 saw them...

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AQA GCSE Media Studies Unit 3 Exploring Media Industries: Conglomerates »

Rob Miller | Friday January 24, 2014

Categories: GCSE, AQA GCSE, Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Institutions, Intro to Institutions, Censorship & Regulation, Ownership, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Magazines, More on Magazines, New Media, Convergence, Digital Media, Integration, New Technologies, Synergy

Print Magazines Conglomerate Case Study: Bauer Media Group

Bauer are a multinational media corporation whose business interests are global – H. Bauer Publishing, part of the oligopoly of magazine publishers are the magazine publishing division whose other media interests include Bauer Radio and Box Television (50% owned by C4).

The company was founded in 1875 and was owned then, and still are today exclusively by the Bauer family who are based in Hamburg, Germany. H. Bauer...

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OCR GCSE Media Studies B324 Production Portfolio: Print Brief »

Rob Miller | Thursday November 21, 2013

Categories: GCSE, OCR GCSE, Advertising, Marketing, More on Advertising, Hot Entries, Magazines, Production Zone, Audio Production, Digital Photography, New Media Production, Print Production, Video Production, Web Production

click on image to enlarge

Controlled Assessment (30% of GCSE): Print Brief (Print Advertising)

B324 is the more creative, production based Controlled Assessment as part of the OCR GCSE Media Studies course – if taught over two years it is recommended that the pupils start B324 in year 11 allowing for 10 weeks minimum (dependent on weekly contact time) to complete the project which comprises 30% of the qualification (see example Year 2 Mini SOW below). OCR recommends 25-30...

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BTEC Level 3 Creative Media Production: Marketing and Public Relations »

Rob Miller | Friday February 22, 2013

Categories: Nationals, BTEC Nationals, BTEC Nationals Level 3, Level 3 Creative Media Production, Advertising, Marketing, More on Advertising, Viral Advertising, Hot Entries

Introduction

The marketing and promotion of a commercial media product is an important stage in trying to ensure its success in reaching its target audience and being received by this audience in the desired way. Market research departments, companies and agencies employ a range of methods and techniques to try to find out what the consumers of media texts, and the products that many of them promote, think and feel about them.

This unit gives learners an opportunity to...

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BTEC Level 3 Creative Media Production: Advertisement Production for Television »

Rob Miller | Thursday February 21, 2013

Categories: Nationals, BTEC Nationals, BTEC Nationals Level 3, Level 3 Creative Media Production, Advertising, Marketing, More on Advertising, Viral Advertising, Hot Entries, Television

Introduction

Advertising is all around us and is integral to everyday life. It is one of the largest sectors of the media industry, adverts being presented in a wide range of media, such as television, film, radio, magazines, posters, billboards, the press, and the internet.

Of all of these, television advertising probably has the highest profile, some television advertisements being so effective and memorable that they become classics and part of the cultural background...

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AQA GCSE Media Studies Assignment 2 Cross Media Study Analytical Task: Advertising and Marketing »

Rob Miller | Thursday January 17, 2013

Categories: GCSE, AQA GCSE, Advertising, Intro to Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Institutions, Representation & Stereotyping, Hot Entries, Production Zone, Print Production, Video Production, Television, Storyboarding

Compare two advertisements for the same brand across two media platforms focussing on Representation and Institution.

Please be guided by the sub headings below. This analysis and explanation should be between 1000-1200 words in total.

Below is stimulus material to show you the type of adverts that you can use in this assignment – you cannot use these as your work, you must choose your own adverts across two media platforms.

Television Advert Adidas Trainers (plus brand...

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Teaching Television Text & Industry Case Study »

Rob Miller | Thursday June 21, 2012

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Advertising, Intro to Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Audience, Genre, Institutions, Intro to Institutions, Censorship & Regulation, Copyright, Ownership, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Digital Media, Globalisation, Integration, Internet, New Technologies, Postmodernism, Synergy, Television, Intro to Television, Television Industry, Staffroom, Exemplar Materials

Television remains a popular industry at MS4 in that is encourages students and teachers to study contemporary texts as a result of availability and immediacy and use archives such as 4OD, BBC iPlayer and ITV Player. Good combinations include one American programme regularly broadcast on British television, one high production value, mainstream British text and one with a more selective, niche target audience – House, Britain’s Got Talent and Charlie Brooker’s Black...

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Soaps Worldwide »

Richard Gent | Wednesday May 16, 2012

Categories: Advertising, More on Advertising, Television, Soaps

BBC World Service article on How Soaps Changed The World by Stephanie Hegarty.




Marketing a Blockbuster | Star Trek Paramount Pictures UK »

Rob Miller | Tuesday April 24, 2012

Categories: Advertising, More on Advertising, Film, Action, Action Adventure, Science Fiction, Hot Entries

image

The main aspects of marketing are:

  • PR: offline/online
  • Media: budget, targeting TV, press, radio, outdoor, interactive
  • Research: NRG, Fame, TGI
  • Creative: trailer, POS, print, TV/radio, interactive, strategy.

The main aim of marketing is to draw people into the film, but also to target audiences who the company believe will make it a blockbuster.

Star Trek provides a very valuable franchise, which has spanned a large period of time. Overall (in terms of films and TV...

[ read full article ] »

Regional Newspapers | AQA MEST2 Creating Media »

Jeremy Orlebar | Thursday December 01, 2011

Categories: A Level, AQA A Level, AQA AS, Advertising, More on Advertising, Hot Entries, New Media, Digital Media, New Technologies, News, More on News, Regional News, Production Zone, Web Production

Associated Resources

MEST2 Coursework Overview 2011-12.ppt

All teacher-assessed marks to be returned to AQA by 10 January 2012 or 15 May 2012

Link: AQA MEST2 Briefs

Brief Two | Regional Newspapers

A regional newspaper is about to run a month long campaign promoting local sports. The newspaper has an online presence and is keen to use its website as a focus for information, as well as featuring a range of sports related features in its print product to broaden the reach of...

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Vauxhall Corsa Cmon Campaign (2007-2010) »

Rob Miller | Tuesday September 27, 2011

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Advertising, More on Advertising, Viral Advertising, New Media, New Technologies, Synergy

Institutional Factors

  • Campaign sequenced by DLKW (Delaney, Lund, Knox and Warren). Full Service
  • Vauxhall Opel - re-brand the Corsa from one of function and cheapness only to Style, Form, Fun and Vibrancy – “Put the fun back into Driving” (imperative command)
  • Adverts combined product image and product demonstration format
  • Adverts have international/global appeal
  • USP – Cmon’s puppets (live in Barcelona)
  • Extensive Viral Marketing
  • Cross Media Campaign – TV...
[ read full article ] »

How To Analyse Advertising »

Rob Miller | Tuesday September 27, 2011

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Advertising, Intro to Advertising, More on Advertising

In the MS4 exam or any form of external assessment you will be analysing the Advertising Industry as a Media Form, just like Film and Television.

Advertising can be deconstructed like any other Media form. The key relationship with Advertising and other Media forms however it that it is often (advertising) the essential funding that underpins their very existence. All of the following rely on advertising revenue:


Honda Power of Dreams (Global Brand) 2003-2010 »

Rob Miller | Monday September 26, 2011

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Advertising, More on Advertising

  • Dramatically reduced advertising spend during 08’-10’ recession
  • High production values
  • Wide global distribution
  • TA – ABC1, Male skew, Aspirer, Urban.City living, 25-45 but dependent on model
  • E.G. Honda Diesel “Grrr” targets liberal, environmentally conscious families (advert 5 months in production)
  • Filmic representations e.g. The Impossible Dream

 

 

  • Key Focus – TV Advertising
  • Many adverts have become part of popular culture e.g. The Cog, Grrr, The Choir...
[ read full article ] »

Barnardos Believe In Children (2007-2010) »

Rob Miller | Monday September 26, 2011

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Advertising, More on Advertising

Associated Resources

  • Barnardos Believe Campaign.ppt

Institutional Factors

  • Campaigns sequenced by BBH (Bartle, Bogle, Hegarty, Full Service Agency) since 2000
  • 2001 – Emotional Death (adults and violent death)
  • 2002 – Stolen Childhood (superimposed heads of adults on children)
  • 2003 – Silver Spoon (babies)
  • 2005 – New Life (children back in the womb)
  • Prior campaigns – more ‘shock advertising’ (one Silver Spoon advert – ASA regulated)
  • Low Production Value
  • Barnardos...
[ read full article ] »

Advertising and Regulation Revision »

Rob Miller | Monday September 26, 2011

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Advertising, More on Advertising, Key Concepts, Institutions, Censorship & Regulation

Associated Resources

  • Advertising and Regulation Industry Key Points 2011.doc

Key Points

Advertising in the UK is regulated by the ASA (Advertising Standards Authority).

  • TV Advertising
  • Radio
  • Newspapers
  • Leaflets
  • Billboards/Posters
  • Internet
  • Magazines

Ofcom regulate Television and Radio (Broadcast Media).

Cinema Advertising is regulated by BBFC (British Board of Film Classification).

Adverts in draft form (rough cuts, designs) are sent to Clearcast for approval.

ASA Codes of...

[ read full article ] »

Advertising & Digital Technologies Essay Plan »

Rob Miller | Monday September 26, 2011

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Advertising, More on Advertising, Viral Advertising, New Media, Convergence, Digital Media, Internet, New Technologies

Explore the impact of Digital Technologies on Advertising

Key Teaching Areas

  • The impact on Production (identify new digital forms of advertising and the effect on traditional media forms)
  • Advertising and Media Convergence
  • Narrative vs. Interactive Narrative (new technology)
  • Changes to Target Audiences e.g. the Internet and Narrowcasting
  • New forms of Distribution
  • Case Study e.g. ad2-one – the relationship between text, industry and audience

Advertising & New Technology

The...

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Advertising After The 2008 UK Recession »

Rob Miller | Monday September 26, 2011

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Advertising, More on Advertising

  • Declining media revenues including Advertising since mid 2008 (start of recession)
  • Advertising spend is an indicator of confidence in a brand e.g. current low production value Honda advert (Feb 2010) compared to 2003-2007 Power of Dreams campaign (Wieden and Kennedy) Car companies like Honda have dramatically reduced advertising spend.
  • Argument 1 – short term reduction in advertising spend can be costly in the long run.
  • Argument 2 - previous recessions suggest continued...
[ read full article ] »

Advertising Resources »

Rob Miller | Monday September 26, 2011

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Advertising, More on Advertising

Text Based

1. The Advertising Handbook – Sean Brierley (Routledge) 2000

2. How to get into Advertising – Andrea Neidle (Thomson) 2002

3. The Language of Advertising – A Goddard 1998

4. Promotional Culture – A Wernick 1991

5. Decoding Advertising: Ideology and Meaning – J Williamson (1978)

6. No Logo – Naomi Klein 2000

7. Advanced Level Media – Bell et al (Hodder and Stoughton) 1990: Chapter 10 Advertising

Journals

1. Creative Review

2. Campaign (Industry...

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Billboard Advertising | Outdoor Media Campaigns from 60s to 00s »

Richard Gent | Friday April 01, 2011

Categories: Advertising, More on Advertising

http://www.outdoorhalloffame.co.uk/flashtestpage.aspx?decade=1970

The Outdoor Media Centre, formerly the Outdoor Advertising Association, is the trade association for outdoor media owners. We’re here to market the outdoor medium. We are a resource centre, a service to support everyone who plans or buys media, and might be looking for arguments in favour of outdoor.

We support our members’ interests - everything from lobbying to dealing with government planning...

[ read full article ] »

Film Marketing Worksheet »

Jeremy Orlebar | Tuesday March 08, 2011

Categories: Advertising, More on Advertising, Film

Film Marketing Analysis Worksheet.doc




Internet Safety Animation by Newman School »

Jack Todhunter | Monday February 21, 2011

Categories: Advertising, More on Advertising, Key Concepts, Introductory Resources, Understanding Media, Production Zone, Skills, Staffroom, Equipment

This video was created using a combo of three programs. First, a cheap Mac program called Noodle Flix. This allows green screen and allows you to animate half a dozen digital heads, male and female.

Second a “cloud” program called Xtranormal which used to be free but they now charge for downloads. This gives you camera moves like a studio and third a PC program called Crazytalk which is very versatile. You can animate eyes and mouths on objects but it is meant for faces. A...

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Advertising in Print and Electronic Media Scheme »

Jeremy Orlebar | Tuesday September 08, 2009

Categories: GCSE, WJEC GCSE, Advertising, More on Advertising, Hot Entries, Other Topics

A Suggested Scheme of Work

This scheme of work is not in any way prescriptive, it is simply offered as a possible way in. It should be adapted and moulded to fit particular teachers, students and resources.

Week 1 Class Work

Intro to advertising in print and electronic media

I find it works well to divide this unit up into:

1. Print materials – magazines or newspapers

2. Electronic versions of the websites of the same or similar magazines and newspapers, and other...

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Advertising Downloads »

Richard Gent | Tuesday August 18, 2009

Categories: Advertising, More on Advertising, Other Topics

Advertising Assignment Checklist.doc

Advertising Writing Frame.doc

AS Media Marketing Mix.ppt

Evaluating A GCSE Advertising Campaign.doc

How Do Adverts Work Writing Frame.doc

Persuasive Language in TV Ads.doc

Year 10 Key Concepts and Advertising Mock.doc




History of Advertising on Television from 1950 to the Present Day »

Patrick Bedford | Thursday July 30, 2009

Categories: Advertising, More on Advertising, Other Topics, Television

Key Concepts

Advertising - To call attention to, raise awareness of, generally make potential customers aware of a product or service.

Marketing - Marketing in its purest form is making people (customers) aware of your product or service. 

Mass Market – A large section of people who have the same wants and needs. The petrol market is a mass market.

Niche Market - Opposite of mass market. A relatively small segment of a market with customers who have specific wants,...

[ read full article ] »

Advertising & Media Theory »

Stephen Hill | Monday July 13, 2009

Categories: Advertising, More on Advertising, Key Concepts, Theory, Misc Theory

Fig 15: The changing face of Vauxhall’s advertising: the Viva estate in bucolic surroundings (circa 1972) and the VXR Astra’s brand synergised FHM Sport’s Driver of the Year Campaign.

Advertising

This dialogic approach to the production of media texts has also informed contemporary ideas about advertising. The traditional view of the adverts as a paid one-way communication, in which the sponsor controls the message, has been replaced by texts that invite the audience...

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Advertising and British Car Industry »

Stephen Hill | Tuesday July 07, 2009

Categories: Advertising, More on Advertising, Other Topics

Comparing British Leyland in the 1970s and Vauxhall in 2000s.

The British Leyland 18 –22 and the Vauxhall VXR Campaign

In this article I will discuss how the messages and values encoded in advertising for the British car industry have changed over time. The campaigns I will focus on are the 1975 launch of the British Leyland 18-22 (commonly referred to as the Austin Princess) and Vauxhall’s more recent VXR FHM Sports Driver of the Year

Both campaigns are very much...

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Advertising Links »

Richard Gent | Friday May 01, 2009

Categories: Advertising, More on Advertising, Other Topics

absoluteandy.com Find all sorts of TV Ads using this excellent site

adbusters.org spoof ads

adflip.com Excellent source of ads

advertisingarchives.co.uk

A remarkable company that provides access to 50,000 searchable images online. Their archive contains a wide range of print artefacts including British and American press advertisements from 1850 to the present day; TV advertising: British TV stills dating from the very first transmitted advert to the latest campaigns;...

[ read full article ] »

Design a Magazine Advert for a New Healthy Juice Drink »

Keith Langton | Wednesday February 11, 2009

Categories: Advertising, More on Advertising, Magazines, More on Magazines, Other Topics

Design and draw a magazine advertisement for a new healthy juice drink. The advertisement should appeal to parents and early teenagers.

You need to consider the Target Audiences for this product in your design – bright colours and simple language will appeal to young people, while emphasis on healthiness and the lack of additives will make the drink more appealing to parents.

When you are happy with your design, annotate (make notes), explaining how and why your design...

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