Viewing entries from category: Misc Theory
Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Hot Entries, Music, British Pop Music, Fan Websites, Music Distribution, Music Industry, Music Promotion, The Press, New Media, Convergence, Internet, Social Networking, Synergy, Theory, Misc Theory
The purpose of this pack is to provide a research platform for students and teachers of MS4 by exploring key potential exam areas of questioning – a useful balance of Music Artists includes a global performer (Beyonce), a British/Irish artist (One Direction) and a more independent case study or at least, reflecting more an indie genre (Green Day).
When studying or teaching MS4, a balance of artists and genres allows for comparative textual study...[ read full article ] »
The music video is a classic example of a media industry that flourished on the back of technological advance.
The proliferation of home VCR and satellite technology created a fertile environment in which the new medium flourished, eating up the spare capacity in the schedules. Indeed, when MTV was launched in 1981 it only had access to a couple of hundred videos; by...[ read full article ] »
This dialogic approach to the production of media texts has also informed contemporary ideas about advertising. The traditional view of the adverts as a paid one-way communication, in which the sponsor controls the message, has been replaced by texts that invite the audience...[ read full article ] »
Media and Cultural Theory Guidebook by Stephen Hill and B. Fenner
Mediaed.org on Audience Theory
Popcultures on Theorists
Theory.org.uk David Gauntlett’s ingenious and imaginative approach to social theory and popular culture.
Theoryhead.com David Gauntlett’s guide to Media Studies
Wikipedia on Film Theory