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Viewing entries from category: Media Language

Analysing Images »

Jeremy Orlebar | Saturday May 01, 2010

Categories: Key Concepts, Media Language, Magazines, Image Analysis, Other Topics, Moving Images, Skills

Brief Definition

Image analysis is the way in which an audience ‘reads’ the meaning of a media text image.

One of the ways image analysis works is to look for meaning through signs and symbols suggested by the way a scene is set up and filmed.

Signs and symbols in media texts are polysemic which means they are open to many interpretations. The different possible meanings in media texts depend on two things. The first is the way the signs and symbols in the text are...

[ read full article ] »

Understanding Media Language »

Jeremy Orlebar | Tuesday December 01, 2009

Categories: Key Concepts, Media Language, Understanding Media, Understanding Key Concepts

Brief Definition

Media language is the way in which the meaning of a media text is conveyed to the audience.

One of the ways Media Language works is to convey meaning through signs and symbols suggested by the way a scene is set up and filmed.

Signs and symbols in media texts are polysemic which means they are open to many interpretations. The different possible meanings in media texts depend on two things. The first is the way the signs and symbols in the text are...

[ read full article ] »

What is Media Studies? »

Richard Gent | Wednesday November 11, 2009

Categories: Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Other Topics

Media Studies isn’t easy to describe. It’s a living concept that continues to change just as technology and our experience with technology change. The purpose of Media Studies is to provide audiences with access to information no matter how it is experienced and allow people to adopt diverse critical positions.

Media Studies is desirable because its curriculum is inclusive; it recognises that the form of delivery as well as the content to be delivered needs to be studied in...

[ read full article ] »

An Introduction to Key Concepts in Media Studies »

Jeremy Orlebar | Tuesday November 10, 2009

Categories: Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Intro to Key Concepts

Studying media is about watching, reading, discussing and evaluating media texts such as films, television and radio programmes, newspapers and magazines, and advertisements.

An important aspect of Media Studies is evaluating (this is called ‘reading’) a media text to find out what it is trying to say to the audience, and how that message is being communicated. The first AS module is usually known as ‘Reading the media’.

In the course of this A level you will also...

[ read full article ] »

OCR GCSE Media Studies Action Adventure Film Glossary »

Barry Rainsford | Tuesday June 21, 2016

Categories: GCSE, OCR GCSE, Film, Action Adventure, Film Language, Key Concepts, Media Language

Guide Navigation

  • OCR GCSE Media Studies Action Adventure Film Overview Planner
  • OCR GCSE Media Studies Action Adventure Film Teaching Guide
  • OCR GCSE Media Studies Action Adventure Film Slides
  • OCR GCSE Media Studies Action Adventure Film Student Workbook
  • OCR GCSE Media Studies Action Adventure Film Glossary

Using this Glossary

This glossary of terms is intended for use with the above resources for the 2017 OCR GCSE Media Studies Action Adventure Film examination.

Purpose

To...

[ read full article ] »

Using Theory in A Level Media Studies »

Antony Bateman | Tuesday January 05, 2016

Categories: A Level, AQA A Level, AQA A2, Edexcel A Level, Edexcel A2, OCR A Level, OCR A2, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Key Concepts, Genre, Ideology, Media Language, Representation & Stereotyping, Theory, Application of Theory, Feminist Theory, Gender Theory, Postcolonial Theory, Poststructuralist Theory, Race Theory, Representation Theory, Structuralist Theory

There is a need in Media Studies, like all social sciences and critical subjects, to engage with theory and students should be encouraged to do so in their work. Using a theory is an effective way of a student demonstrating their understanding of the topic under discussion, adding weight to their arguments and undeniably lending gravitas to their answer. A key requirement in a successful Media Studies response is also to provide evidence of the validity of the arguments...

[ read full article ] »

OCR AS Media G322 Sec A Textual Analysis and Representation TV Drama A Grade Gender Exemplar »

Rob Miller | Monday September 28, 2015

Categories: A Level, OCR A Level, OCR AS, Key Concepts, Media Language, Representation & Stereotyping, Skills, Textual Analysis, Television, Television Drama, Admin, Staffroom, Exemplar Materials

  • You will be allowed two minutes to read the question for Section A before the extract is screened.
  • The extract will be screened four times.
  • First screening: watch the extract; you must not take notes.
  • Second screening: watch the extract and make notes.
  • There will be a brief break for note-making.
  • Third and fourth screening: watch the extract and make notes.
  • There will be a brief break for note-making after the third and fourth screenings.
  • You must write your notes for Section A...
[ read full article ] »

OCR AS Media G322 Sec A Textual Analysis and Representation TV Drama Sexuality A Grade Exemplar »

Rob Miller | Tuesday September 22, 2015

Categories: A Level, OCR A Level, OCR AS, Key Concepts, Media Language, Representation & Stereotyping, Skills, Textual Analysis, Television, Television Drama, Admin, Staffroom, Exemplar Materials

  • You will be allowed two minutes to read the question for Section A before the extract is screened.
  • The extract will be screened four times.
  • First screening: watch the extract; you must not take notes.
  • Second screening: watch the extract and make notes.
  • There will be a brief break for note-making.
  • Third and fourth screening: watch the extract and make notes.
  • There will be a brief break for note-making after the third and fourth screenings.
  • You must write your notes for Section A...
[ read full article ] »

OCR AS Media G322 Sec A Textual Analysis and Representation TV Drama Ethnicity A Grade Exemplar »

Rob Miller | Monday September 21, 2015

Categories: A Level, OCR A Level, OCR AS, Key Concepts, Media Language, Representation & Stereotyping, Skills, Textual Analysis, Television, Television Drama, Admin, Staffroom, Exemplar Materials

  • You will be allowed two minutes to read the question for Section A before the extract is screened.
  • The extract will be screened four times.
  • First screening: watch the extract; you must not take notes.
  • Second screening: watch the extract and make notes.
  • There will be a brief break for note-making.
  • Third and fourth screening: watch the extract and make notes.
  • There will be a brief break for note-making after the third and fourth screenings.
  • You must write your notes for Section A...
[ read full article ] »

OCR AS Media G322 Sec A Textual Analysis and Representation TV Drama Age A Grade Exemplar »

Rob Miller | Thursday September 17, 2015

Categories: A Level, OCR A Level, OCR AS, Key Concepts, Media Language, Representation & Stereotyping, Skills, Textual Analysis, Television, Television Drama, Admin, Staffroom, Exemplar Materials

  • You will be allowed two minutes to read the question for Section A before the extract is screened.
  • The extract will be screened four times.
  • First screening: watch the extract; you must not take notes.
  • Second screening: watch the extract and make notes.
  • There will be a brief break for note-making.
  • Third and fourth screening: watch the extract and make notes.
  • There will be a brief break for note-making after the third and fourth screenings.
  • You must write your notes for Section A...
[ read full article ] »

AQA Media Studies MEST3 Critical Perspectives Sec A BGT Exemplar »

Rob Miller | Thursday August 27, 2015

Categories: A Level, AQA A Level, AQA A2, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Magazines, Gossip Magazines, New Media, Synergy, Television, Reality TV, Television Industry, Admin, Staffroom, Exemplar Materials

Section A Unseen (32/32)

You must read the information provided for Section A in great detail. You will be given approximately 15 minutes to study and make notes on the two texts. These notes will not be marked during the assessment process. You must spend 45 minutes answering the three compulsory questions in detail.

Clips

  • https://www.youtube.com/watch?v=l9aXhfT1pfs
  • https://www.youtube.com/watch?v=NdZL_UyBpWU

The first clip is from Britain’s Got Talent, first broadcast...

[ read full article ] »

WJEC GCSE Media Studies Interactive Film Trailers and Film Posters Resource »

Rob Miller | Wednesday August 26, 2015

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Marketing, Viral Advertising, Film, Film Analysis, Film Industry, Film Language, Film Trailers, Mise-en-scene, Key Concepts, Distribution, Audience, Genre, Institutions, Censorship & Regulation, Media Language, Narrative, Regulation, Representation & Stereotyping, New Media, Digital Media, Internet, Social Networking, Making Money, New Technologies, Synergy, Posters, Film Poster Analysis, Poster Design

This resource is to be used in conjunction with the Edusites Media Specimen Exam with Exemplar Response and the Film Trailer and Film Poster Quizzes.

Section A Film Trailers

Film Trailers… What are they and why do you think they are important media to study? Have a look at the following trailers from 2014 and write down what the audience appeals are. We’ll deconstruct the first one, Gravity.

Gravity (2014) https://www.youtube.com/watch?v=bXgOaeDfmRQ

  • Narrative enigma...
[ read full article ] »

AQA GCSE Media Studies Interactive Science Fiction Films Resource »

Rob Miller | Friday August 21, 2015

Categories: GCSE, AQA GCSE, Advertising, Marketing, Film, Action Adventure, Comedy, Disaster Movies, Drama, Fantasy, Film Analysis, Film Industry, Film Language, Film Promotion, Film Trailers, Horror, Independent Film, Mise-en-scene, Science Fiction, Social Realism, Thrillers, War, Key Concepts, Audience Consumption & Platforms, Digital Graphics, Audience, Genre, Ideology, Media Language, Narrative, Production, Representation & Stereotyping, Understanding Media, Understanding Key Concepts, Understanding Key Skills, Understanding Key Topics, New Media, Convergence, Digital Media, Internet, New Technologies, Skills, Textual Analysis, Starters & Teaching Ideas, Teaching Ideas & Skills Development, Television, Storyboarding, Website Analysis, Web Pages

Milan, Italy - January 26 2013: People of 501st Legion official costuming organisation take part in the Star Wars Parade wearing perfectly accurate costumes.

Welcome to this interactive resource on Science Fiction films, your Unit 1 examined topic that focuses on all areas of exam questioning. Use in conjunction with the Edusites Media Specimen Exam and Preliminary Material.

Have a look at some Science Fiction events around the country. Comic Cons have a reputation for...

[ read full article ] »

CCEA GCE Moving Image Arts AS2 Critical Response »

Rob Miller | Thursday August 20, 2015

Categories: A Level, CCEA A Level, CCEA AS, Film, Film Analysis, Film Language, Key Concepts, Genre, Media Language, Skills, Textual Analysis, Admin, Staffroom, Exemplar Materials

Welcome to the externally assessed online exam unit of the CCEA Moving Image Arts AS qualification. You will be taking a 90 minute exam that is worth 30% of the AS qualification – in the exam you respond to unseen moving image clips.

Key Points

1. You answer three questions based on unseen clips: two based on live action film sequences, one on an animated sequence.

Close Up: The Shining (1980)

Medium Shot: Frozen (2013)

2. The questions are based on you analysing a...

[ read full article ] »

CCEA GCE Moving Image Arts AS1 Creative Production Foundation Portfolio »

Rob Miller | Wednesday August 19, 2015

Categories: A Level, CCEA A Level, CCEA AS, Film, Film Language, Key Concepts, Genre, Media Language, Narrative, Production, Regulation, Production Zone, Audio Production, Digital Photography, Video Production, Skills, Video Camera Skills

Welcome to the coursework unit of the CCEA Moving Image Arts AS qualification. You will be producing a complete mainstream genre narrative fiction film based on an initial idea or theme of your own.

There are four clear areas of assessment:

  1. Statement of Intentions (30 marks)
  2. Pre-Production (15 marks)
  3. Pre-Production Exercise (15 marks)
  4. Final Product (120 marks)
  5. Evaluation (30 marks)

Study the following screenshots and identify what themes are being represented - choosing a...

[ read full article ] »

AQA GCSE Media Studies Unit 3 Exploring Media Industries Student Resource »

Rob Miller | Monday August 17, 2015

Categories: GCSE, AQA GCSE, Film, Film Industry, Key Concepts, Audience Consumption & Platforms, Audience, Institutions, Censorship & Regulation, Ownership, Media Language, Regulation, Magazines, New Media, Integration, New Technologies, Synergy

This resource is intended to be used in conjunction with the Unit 3 Mock Exam and Insert on the Edusites subject Overview page. Click on AQA GCSE MS Unit 3 Mock Exam (and Attachments for the Exam Insert).

Who is this?

I am thinking you may recognise this company?

I am certain you will be familiar with this 2015 film

The connection is that Jurassic World (2015) is produced and distributed by Universal Studios (they own the rights to the film and pay for all the...

[ read full article ] »

CCEA GCSE Moving Image Arts Component 1: Creative & Technical Moving Image Production »

Rob Miller | Thursday August 06, 2015

Categories: GCSE, CCEA GCSE, CCEA GCSE Moving Image Arts, Film, Film Analysis, Film Industry, Film Language, Film Promotion, Film Storyboarding, Film Trailers, Hollywood, Mise-en-scene, Key Concepts, Genre, Media Language, Narrative, Production, Representation & Stereotyping, Hot Entries, Production Zone, Audio Production, Video Production, Skills, Script Writing, Video Camera Skills

Welcome to the external assessment (exam) component of the CCEA Moving Image Arts GCSE qualification - it is worth 40% of the overall GCSE and comprises a 1.5 hour online exam. In the exam students respond to a range of stimulus material including unseen live action and animated film clips, sound clips, film stills and script extracts - we will give you clear guidance below.

This is an applied course where you will develop knowledge, understanding and skills but also...

[ read full article ] »

NCFE Level 2 Unit 1: Originate Ideas in Response to an Interactive Media Design Brief »

Rob Miller | Monday August 03, 2015

Categories: Certificates, NCFE Certificates, NCFE Level 2, Advertising, Key Concepts, Audience Consumption & Platforms, Digital Graphics, Media Language, Production, Hot Entries, New Media, Digital Media, Internet, Social Networking, Production Zone, New Media Production, Web Production, Skills, Graphic Design, Software, Web Design

Introduction

Welcome to the NCFE Level 2 Certificate in Creative Studies. You will be learning about and how to use a range of software and hardware in media sectors for jobs ranging from Games Designer, Audio Engineer and Web Editor to Production Assistant, Animator or even Production Manager.

In the 21st century with digital media moving so quickly it’s important to be multi-skilled. A thorough knowledge of hardware and software is essential across different platforms in...

[ read full article ] »

WJEC AS Media Studies MS2 Media Production Processes: Film Genres »

Rob Miller | Thursday July 30, 2015

Categories: A Level, WJEC A Level, WJEC AS, WJEC AS Media Studies, Film, Codes & Conventions, Film Analysis, Film Storyboarding, Science Fiction, Key Concepts, Genre, Media Language, Narrative, Production, Representation & Stereotyping, Hot Entries, Skills, Software, Textual Analysis, Video Camera Skills

Associated Resources

  • Storyboard Frame Sheet template.pdf

Brief - Film Genres

  • A Pre Production Research and 36 shot Science Fiction Planning Storyboard - students can choose their own film genre (20 Marks)
  • A Film Production - Filming and Editing an original short Science Fiction Film up to 3 minutes in length - students can choose their own film genre but it must link directly to the pre production storyboard (40 Marks)
  • A Report - A report between 1200-1600 words reflecting...
[ read full article ] »

WJEC Level 1/2 Creative & Media Unit 2: Creating an Outcome in Response to a Brief »

Rob Miller | Thursday July 16, 2015

Categories: Certificates, WJEC Certificates, Key Concepts, Digital Graphics, Distribution, Media Language, Production, Hot Entries, Other Topics, Blogs, Posters, Print, Print Advertising, Production Zone, New Media Production, Skills, Key Tutorials, Mind Mapping, Mood Board, Script Writing, Software, Visualisation Diagrams

Introduction

Welcome to the second Creative and Media unit (Unit 1 is an exam you take in March based on a Brief sent to your school/college in December).

This vocational course is designed for applied, creative learners who like to learn by doing – in this unit we are developing materials in response to a Brief (an outcome).

Some brilliant work has been developed in response to commissions and briefs in the creative and media sectors – this is your chance! See Brief...

[ read full article ] »

Cambridge Nationals Level 1/2 Unit R081: Pre-Production Skills »

Rob Miller | Wednesday July 15, 2015

Categories: Nationals, Cambridge Nationals, Cambridge Nationals Level 1/2, Level 1/2 Creative iMedia, Award J807, Certificate J817, Diploma J827, Key Concepts, Audience, Media Language, Narrative, Production, Understanding Media, Understanding Key Skills, Production Zone, Video Production

Introduction

Welcome to the Cambridge Nationals Creative iMedia course – they are designed for 14-16 year olds to give you experience of what it is like to work in media industry sectors such as:

  • Website Design and Development
  • Television
  • Graphic Design
  • Digital Filmmaking including Animation
  • Video Games
  • Radio

This unit focuses on pre-production which is directly linked to production and post-production.

Film Example: Diagram of Filmmaking Steps

This unit has a written...

[ read full article ] »

WJEC GCSE Media Studies Film Trailers & Film Posters Workshop »

Rob Miller | Friday July 10, 2015

Categories: GCSE, WJEC GCSE, Consultancy and Workshops, Edusites Media Student & Teacher Workshops, Film, Film Trailers, Key Concepts, Audience Consumption & Platforms, Audience, Genre, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Posters, Film Poster Analysis

Book A Half or Full Day Workshop in Your School

Programme Details

  • Edusites Media provides visually dynamic, interactive Starter, Booster and Revision Courses on Film Trailers and Film Posters dedicated to, and focusing on specification requirements.
  • All key examination areas and potential areas of questioning will be covered including practical activities – use your chance to significantly raise attainment.
  • The day can be split evenly between 3 hours Investigating Film...
[ read full article ] »

AQA GCSE Media Studies Science Fiction Films Workshop »

Rob Miller | Friday July 10, 2015

Categories: GCSE, AQA GCSE, Consultancy and Workshops, Edusites Media Student & Teacher Workshops, Film, Science Fiction, Key Concepts, Audience Consumption & Platforms, Distribution, Exhibition, Genre, Media Language, Narrative, Production, Regulation, Representation & Stereotyping, Understanding Media, Understanding Key Topics, Skills, Textual Analysis, Theory, Genre Theory

Book A Half or Full Day Workshop in Your School

Programme Details

  • Edusites Media provides visually dynamic, interactive Starter, Booster and Revision Courses on TV Science Fiction Films dedicated to, and focusing on specification requirements.
  • Students will analyse Science Fiction Films, both mainstream and independent linking with notions of genre hybridisation and institution.
  • Activities will include how to respond to a pitch e.g. marketing a new Science Fiction Film while...
[ read full article ] »

BTEC Level 2 Unit 1: Digital Media Sectors and Audiences »

Rob Miller | Tuesday June 16, 2015

Categories: Nationals, BTEC Nationals, BTEC Nationals Level 2, Level 2 Creative Media Production, Advertising, Marketing, Key Concepts, Introductory Resources, Intro to Media Audiences, Intro to Media Institutions, Intro to Media Languages, Intro to Media Representations, Audience, Media Language, Hot Entries, New Media, Internet, Social Networking, Defining Social Networks, New Technologies, Production Zone, Audio Production, Digital Photography, New Media Production, Print Production, Video Production, Web Production

Introduction

The BTEC First is a great qualification that will prepare you for the world of work or further study.

You will learn how to use software and hardware that is used in digital media industries – by photographers, editors, sound recordists, web designers and games designers.

Have a look at the following 10 steps to success in Creative Digital Media Production.

But first – you need to understand about the digital media industry and audiences – every media...

[ read full article ] »

AQA GCSE TV News Glossary of Media Language »

Rob Miller | Thursday April 16, 2015

Categories: GCSE, AQA GCSE, Key Concepts, Media Language, Hot Entries, News, Television News, Television, News (Television)

Chroma-key: The process which allows you to film a presenter in front of a blank screen and add different pictures behind (sometimes called green screen or blue screen).

Donut: On location interview in which the presenter in the studio hands over to the presenter on location. They describe the situation and interview a guest before handing back to the presenter.

Anchor/s: The main studio presenter/s.

Log: A list of recorded pictures and words usually compiled as material...

[ read full article ] »

OCR GCSE TV Comedy Glossary of Media Language »

Rob Miller | Wednesday April 15, 2015

Categories: GCSE, OCR GCSE, Key Concepts, Media Language, Understanding Media, Hot Entries, Television, Television Comedy

Audience pleasures: Sometimes written as audience appeals, it is the enjoyment that is gained from a TV Comedy e.g. identification with character in Celebrity Juice or alternative representations in Misfits. There are a wide range of audience pleasures of TV Comedy.

Uses and Gratifications theory: TV Comedy can be understood using this theoretical audience model as it is escapist (diversion), audience can often identify with characters (personal identity), they can talk to...

[ read full article ] »

OCR G325 A2 Media Studies Section A 1b Essay Plan: Language »

Rob Miller | Friday March 20, 2015

Categories: A Level, OCR A Level, OCR A2, Key Concepts, Media Language, Understanding Media, Understanding Key Concepts, Hot Entries, Admin, Staffroom, Essay Plans

Analyse use of Media Language in one of your Coursework Productions

“I will be analysing my thriller opening sequence which I filmed and edited as my main task which formed part of my Foundation Portfolio in Media. In class, we studied media language in existing Thrillers such as Seven, Psycho, Taken 3, Skyfall and Escape Plan. This enabled us to fully understand how cinematography, mise-en-scene, composition, editing and sound could be applied to our own productions to...

[ read full article ] »

Media Language and Demonstrating Progress »

Natalie Griffiths | Monday December 01, 2014

Categories: A Level, AQA A Level, AQA AS, Key Concepts, Media Language, Hot Entries, Teaching Ideas & Skills Development, Admin, iTraining, Improve Your Teaching

This lesson is pitched to AS media levels E- B grade, it was delivered in line with AQA examination board (levels indicated below in brackets link to the students’ target grades).

Learning Objective: To confidently analyse media texts using media language

Success Criteria

  • All: Identify genre conventions
  • A-C grade: Discuss genre codes – technical, symbolic and cultural
  • A-C grade: Debate gender representations
  • A grade: Consider the impact of gender representations

In...

[ read full article ] »

The Times, Daily Mirror and i Newspaper Study »

Rob Miller | Tuesday September 30, 2014

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Key Concepts, Audience, Ideology, Media Language, Representation & Stereotyping, Hot Entries, New Media, Synergy, News, News Ownership, News Values, Newspapers, Popular Press

click on image to enlarge

The purpose of this pack is to provide a research platform for students and teachers of MS4 by exploring key potential exam areas of questioning – a relevant balance of Newspapers could be a tabloid, mid market tabloid and a broadsheet or replacing the mid market tabloid with a local newspaper or a newspaper aimed at a specific demographic. This resource explores The Times as a national, traditional broadsheet, The Daily Mirror as a national,...

[ read full article ] »

WJEC A2 MS4 Advertising: BT Infinity Campaign (2012-2014) »

Rob Miller | Wednesday September 03, 2014

Categories: A Level, AQA A Level, AQA A2, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Advertising, Marketing, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries

The purpose of this pack is to provide a research platform for students and teachers of MS4 by exploring key potential exam areas of questioning – the advertising campaign is contemporary while in the exam you will be expected to analyse three, one of which must be British and it would make sense to have one global and the other with lower production values and more niche audience to enable a full answer to all potential question areas.  BT Infinity and BT Sport are high...

[ read full article ] »

Newsround Case Study »

Rob Miller | Friday August 15, 2014

Categories: GCSE, AQA GCSE, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Hot Entries, News, News Values

click on image to enlarge

Origins and Launch

For many ‘40 somethings’, the name John Craven will be etched in the memory forever as the presenter who originated, and anchored a news show for children that has run continuously since 4th April, 1972. Back then it was called John Craven’s Newsround whereas now, ‘Newsround’ is the title of this quirky news magazine programme. Along with Doctor Who, Jackanory, Play School, Mr. Benn and Magic Roundabout, the BBC had a...

[ read full article ] »

BBC News Case Study »

Rob Miller | Thursday July 31, 2014

Categories: GCSE, AQA GCSE, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Hot Entries, News, News Values, Popular Press

click on image to enlarge

Origins and Launch

BBC News is a global, recognisable brand that offers 24-hour, rolling news 365 days a year. The BBC has a pedigree as being a quality national, local and world news as part of the government’s public service television remit (PSB). Presenters have become household names over the years and have resisted criticism that the BBC is a breeding ground for Oxbridge public schoolboys and schoolgirls and that one of the feeder routes...

[ read full article ] »

WJEC A2 Media Studies MS4 Film Pack: Star Trek: Into Darkness, Philomena and The Double »

Rob Miller | Monday July 28, 2014

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Film Studies, Film, Action, Action Adventure, Biography, Drama, Film Analysis, Film Industry, Film Promotion, Film Studies, Thrillers, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries

  • Star Trek Into Darkness (2013)
  • Philomena (2013)
  • The Double (2013)

The purpose of this pack is to provide a research platform for students and teachers of MS4 by exploring all key potential exam areas of questioning – the three films are all contemporary, two are British (only one needs to be in the exam) and all reflect the different ‘types’ of films consumed by global, and national audiences. Star Trek into Darkness is a high production value, globally distributed...

[ read full article ] »

TV News Al Jazeera English Case Study »

Rob Miller | Friday July 25, 2014

Categories: GCSE, AQA GCSE, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Synergy, News, 24 Hour News, News Ownership, News Values, Popular Press

Origins and Launch

“Al Jazeera” means “The Island” in Arabic which is taken to mean the Arabian Peninsula. This is an important part of the Middle East and Arab world not least for its huge reserves of oil and natural gas and is home to 80 million citizens. Al Jazeera English is a 24-hour English language television news channel owned and funded by the House of Thani’s Al Jazeera Media Network based in Doha, Qatar. The House of Thani has been the ruling family in...

[ read full article ] »

Compare the Market Advertising Campaign Case Study »

Rob Miller | Wednesday July 23, 2014

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Marketing, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Representation & Stereotyping, New Media, Internet, Social Networking, Making Money, Synergy

click on image to enlarge

Institutional Factors

Compare the Market the company was founded by The BGL Group (insurance companies) in 2005 as a ‘Price Comparison Website’ while Compare the Meerkat is an advertising campaign for this brand. The campaign was launched January 2009 and is still running as of July 2014, centred around a CGI anthropomorphic Russian meerkat called Alexander Orlov, plus his family and friends.

The idea of choice that is represented in the...

[ read full article ] »

Nivea for Men Print Advertising Campaign “It Starts With You” Case Study »

Rob Miller | Tuesday July 22, 2014

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Intro to Advertising, Marketing, More on Advertising, Key Concepts, Audience, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Synergy

click on image to enlarge

Institutional Factors

In 2012, the global skin and body care brand Nivea aggressively advertised its skin care products to an emerging male demographic that was becoming more and more comfortable with using ‘products’ to enhance their appearance – owned by the German Healthcare multinational conglomerate Beiersdorf, their intention was to exploit this market but also respond to recent negative criticism and controversy that in 2011 saw them...

[ read full article ] »

AQA Media Studies MEST3 Critical Perspectives Sec A Honda Exemplar »

rlsmedia | Monday June 09, 2014

Categories: A Level, AQA A Level, AQA A2, Advertising, Marketing, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Media Language, Representation & Stereotyping, Hot Entries, Admin, Staffroom, Exemplar Materials

click on image to enlarge

Honda Power of Dreams Advertisement

Honda Top Gear Review

(From 2.30 min – 4.30 into the clip)

Section A (40%)
1 hour including 15 minutes reading/viewing time (32 marks)
The first section will be based around unseen stimulus materials which may be print, e-media, audio or moving image based. The stimulus materials will be designed to be easily assimilated by candidates in the space of 15 minutes and there will be time for note-taking and...

[ read full article ] »

AQA Media Studies MEST3 Critical Perspectives Sec A Captain America Exemplar »

rlsmedia | Monday June 09, 2014

Categories: A Level, AQA A Level, AQA A2, Advertising, Marketing, Film, Film Trailers, Key Concepts, Audience, Genre, Ideology, Media Language, Hot Entries, Admin, Staffroom, Exemplar Materials

click on image to enlarge

Trailer Captain America: Winter Soldier

SKY Advert

Question 1 (Media Concepts)

How do the two texts (the SKY Advertisement, and The Captain America: Winter Soldier Trailer) use Media Language (Media Concept) to attract its target audience?
(8 marks)

Both tests use fast paced action and establishing shots to place the audience right in the centre of the main events. (Note how the candidate managed to identify key media language features and...

[ read full article ] »

Representation of Masculinity in Battlefield 4 »

Sarah Battams | Wednesday April 30, 2014

Categories: A Level, Games, Video Games, Battlefield 4, Key Concepts, Audience, Media Language, Representation & Stereotyping, Hot Entries, Theory, Gender Theory

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The task is to consider how masculinity is represented in a script from the video game Battlefield 4. Though gender is the focus, concepts related to power and to technology are also relevant here. The script is below, followed by Teacher Notes which provide an analysis of the text and an overview of some of the issues it raises.

The Script

[MUSIC: Total Eclipse of the Heart - Bonnie Tyler]

PAC: Oh man, I don’t wanna die to this song.

DUNN:...

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OCR GCSE Media Studies Exam Section B: TV Comedy Work Book »

Laura Curran | Monday March 31, 2014

Categories: GCSE, OCR GCSE, Key Concepts, Audience, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Television, Television Comedy, Television Quiz Shows

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Guide Navigation

  1. Lesson 1: Programme Types
  2. Lesson 2: Channelling
  3. Lesson 3: Scheduling
  4. Lesson 4: Audience Pleasure
  5. Lesson 5: Case Study - Celebrity Juice
  6. Lesson 6: Comedy Programme Research
  7. Lesson 7: Comparing Programmes
  8. Lesson 8: Understanding the Quality of an Answer
  9. Lesson 9: Additional Research and Practise
  10. Related Clips




WJEC AS Media Studies Representation of Issues: Immigration »

Viki Walden | Monday March 24, 2014

Categories: A Level, WJEC A Level, WJEC AS, WJEC AS Media Studies, Key Concepts, Ideology, Media Language, Hot Entries, News, Newspapers

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Immigration is a rich representation topic for WJEC AS Media Studies because it can allow us to explore ethnicity, nationality, events and issues simultaneously.  It can be quite a sensitive topic in the classroom, so it is important that students understand some of the key terminology that is often misinterpreted or conflated in the Media.

  • Immigration: Coming to live in a country different to your birth-place.
  • Immigrant: Someone arriving in a...
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WJEC AS Media Studies MS1 Representation of Class »

Viki Walden | Friday March 21, 2014

Categories: A Level, WJEC A Level, WJEC AS, WJEC AS Media Studies, Key Concepts, Audience, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Television, Reality TV

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Representation of Class (the Underclass)

Exploring representation of the “underclass” offers much opportunity for discussing a wide range of topics relevant to the WJEC AS specification including class, national and regional identity, and issues: poverty. You may also want to consider the broadcasting of the Channel 4 series Benefits Street as a media event. There is also scope for considering gender and ethnicity issues too – you might for...

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AQA Media Studies MEST3 Representation of Class in the Media Case Study »

Viki Walden | Friday March 21, 2014

Categories: A Level, AQA A Level, AQA A2, Key Concepts, Media Language, Narrative, Representation & Stereotyping, Hot Entries, News, News Values, Newspapers, Popular Press, Television, Reality TV

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Representation of Class (the Underclass) – A Case Study

Exploring representation of the “underclass” offers much opportunity for discussing a wide range of topics relevant to the AQA A2 specification including class, national and regional identity, and issues: poverty. You may also want to consider the broadcasting of the Channel 4 series Benefits Street as a media event. There is also scope for considering gender and ethnicity issues too –...

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OCR A2 Media Studies G325 Sec B Contemporary Media Issues: Global Media »

Rob Miller | Thursday March 20, 2014

Categories: A Level, OCR A Level, OCR A2, Key Concepts, Media Language, Hot Entries, New Media, Convergence, Digital Media, Globalisation, Integration, New Technologies, Synergy, User Generated Content, We Media, News, More on News, 24 Hour News, News Ownership, News Values

G325 Section B fundamentals initially need to be observed and factored into the teaching of this Contemporary Media Issue – two media forms must be referenced in equal measure by the student. There must also be a past, present and future element to the analysis but with emphasis on the present (the past must be used to give balance only and to contextualise an argument). Two main case studies minimum ideally need to be explored for each media form while others need to be...

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OCR A2 Media Studies G325 Section B: Media and Collective Identity Exemplar »

Rob Miller | Monday March 17, 2014

Categories: A Level, OCR A Level, OCR A2, Key Concepts, Audience, Ideology, Media Language, Representation & Stereotyping, Hot Entries, iTraining, Improve Your Teaching, Staffroom, Exemplar Materials

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Broken Down, Exemplar C-B Grade Response

Analyse the impact of media representation on the collective identity of one or more groups of people.

You have one hour only to answer this question so the essay needs to be well planned and structured – MediaEdu suggests that students detail sub headings for the essay and then bullet point the main areas underneath those headings that are to be covered. It is also good practice when preparing for the...

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OCR A2 Media Studies G325 Sec B Collective Identity: Representation of Youth »

Rob Miller | Thursday February 13, 2014

Categories: A Level, OCR A Level, OCR A2, Collective Identity, Representation of Youth, Key Concepts, Audience, Ideology, Media Language, Representation & Stereotyping, Hot Entries, iTraining, Improve Your Teaching, Staffroom, Exemplar Materials

Fundamentally this topic, as with all Section B topics requires the examination of contemporary media texts published or released within five years of the examination date. With this in mind, students need to be fully aware of a ‘past, present and future’ relating to topics (as reflected by some of the exam questions) hence a historical context is relevant but with an emphasis on the present day.  Study must be through case study analysis reflecting two different media...

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Editsense | A Film Language & Film Making Interactive DVD »

Richard Gent | Monday February 10, 2014

Categories: Film, Film Analysis, Mise-en-scene, Key Concepts, Media Language, Hot Entries, Production Zone, Audio Production, Video Production, Admin, iTraining, Improve Your Teaching, iTraining Workshops

Editsense & Filmsense

What is Editsense?

image

‘Editsense is a new approach to learning about film language and film-making’.

This is an interactive DVD with excellent, practical examples of film - perfect for teachers of moving image, be it English, Creative and Digital Media or Film Studies.

It has over fifty video examples and includes materials for the introduction and revision of film. 

The site licence is now available for £69.00+VAT. This is a 30% discount from the...

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AQA GCSE Media Studies Unit 3 Exploring Media Industries: Conglomerates »

Rob Miller | Friday January 24, 2014

Categories: GCSE, AQA GCSE, Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Institutions, Intro to Institutions, Censorship & Regulation, Ownership, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Magazines, More on Magazines, New Media, Convergence, Digital Media, Integration, New Technologies, Synergy

Print Magazines Conglomerate Case Study: Bauer Media Group

Bauer are a multinational media corporation whose business interests are global – H. Bauer Publishing, part of the oligopoly of magazine publishers are the magazine publishing division whose other media interests include Bauer Radio and Box Television (50% owned by C4).

The company was founded in 1875 and was owned then, and still are today exclusively by the Bauer family who are based in Hamburg, Germany. H. Bauer...

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Moving Image Technical and Symbolic Codes »

Rob Miller | Monday January 13, 2014

Categories: Film, Film Analysis, Film Language, Key Concepts, Media Language, iTraining, Improve Your Teaching, Staffroom

Semiotic terminology applied to moving image media.

Semiotics/Semiology

The study of signs that help us to deconstruct film e.g. Technical and Symbolic Codes in Film

Technical Codes

Constructed codes e.g. Camera angle, types of shot, types of edit, type of lens, SFX, Sound, Framing, Focus

Symbolic Codes

Cultural Representations – in film the mise en scene can be described as symbolic codes ie they ‘stand’ for something

Mise En Scene

The Mise en Scene comprises –...

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Induction Resources & Activities »

Rob Miller | Monday September 30, 2013

Categories: GCSE, AQA GCSE, OCR GCSE, WJEC GCSE, WJEC GCSE Media Studies, A Level, AQA A Level, AQA A2, AQA AS, OCR A Level, OCR A2, OCR AS, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Nationals, BTEC Nationals, BTEC Nationals Level 2, Level 2 Creative Media Production, BTEC Nationals Level 3, Level 3 Creative Media Production, Firsts, BTEC Firsts, Key Concepts, Introductory Resources, Intro to Media Audiences, Intro to Media Institutions, Intro to Media Languages, Intro to Media Representations, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Starters & Teaching Ideas, Admin, iTraining, Improve Your Teaching, iTraining Workshops, Staffroom, Induction

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Welcome to MediaEdu’s Induction Resources and Activities – please find below a suggested approach introducing GCSE, AS and BTEC students to studying the Media. Schemes of Work and assessment deadlines are tight these days but there is always/should always be an Induction Week when the learners can grapple with the fundamentals of the subject.

What happens next?, media charades, hangman and decorating the classroom are tried and tested and still...

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