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Viewing entries from category: Marketing

WJEC GCSE Media Studies Interactive Film Trailers and Film Posters Resource »

Rob Miller | Wednesday August 26, 2015

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Marketing, Viral Advertising, Film, Film Analysis, Film Industry, Film Language, Film Trailers, Mise-en-scene, Key Concepts, Distribution, Audience, Genre, Institutions, Censorship & Regulation, Media Language, Narrative, Regulation, Representation & Stereotyping, New Media, Digital Media, Internet, Social Networking, Making Money, New Technologies, Synergy, Posters, Film Poster Analysis, Poster Design

This resource is to be used in conjunction with the Edusites Media Specimen Exam with Exemplar Response and the Film Trailer and Film Poster Quizzes.

Section A Film Trailers

Film Trailers… What are they and why do you think they are important media to study? Have a look at the following trailers from 2014 and write down what the audience appeals are. We’ll deconstruct the first one, Gravity.

Gravity (2014) https://www.youtube.com/watch?v=bXgOaeDfmRQ

  • Narrative enigma...
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AQA GCSE Media Studies Interactive Science Fiction Films Resource »

Rob Miller | Friday August 21, 2015

Categories: GCSE, AQA GCSE, Advertising, Marketing, Film, Action Adventure, Comedy, Disaster Movies, Drama, Fantasy, Film Analysis, Film Industry, Film Language, Film Promotion, Film Trailers, Horror, Independent Film, Mise-en-scene, Science Fiction, Social Realism, Thrillers, War, Key Concepts, Audience Consumption & Platforms, Digital Graphics, Audience, Genre, Ideology, Media Language, Narrative, Production, Representation & Stereotyping, Understanding Media, Understanding Key Concepts, Understanding Key Skills, Understanding Key Topics, New Media, Convergence, Digital Media, Internet, New Technologies, Skills, Textual Analysis, Starters & Teaching Ideas, Teaching Ideas & Skills Development, Television, Storyboarding, Website Analysis, Web Pages

Milan, Italy - January 26 2013: People of 501st Legion official costuming organisation take part in the Star Wars Parade wearing perfectly accurate costumes.

Welcome to this interactive resource on Science Fiction films, your Unit 1 examined topic that focuses on all areas of exam questioning. Use in conjunction with the Edusites Media Specimen Exam and Preliminary Material.

Have a look at some Science Fiction events around the country. Comic Cons have a reputation for...

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Cambridge Nationals Level 1/2 Unit R082: Creating Digital Graphics »

Rob Miller | Wednesday July 08, 2015

Categories: Nationals, Cambridge Nationals, Cambridge Nationals Level 1/2, Level 1/2 Creative iMedia, Award J807, Certificate J817, Advertising, Marketing, Key Concepts, Digital Graphics, Hot Entries, Posters, Skills, Key Tutorials, Software, Photoshop

Introduction

Welcome to the Cambridge Nationals Creative iMedia course – they are designed for 14-16 year olds to give you experience of what it is like to work in media industry sectors like Graphic Design.

This unit is based on a brief and asks you to create a “digital graphic that will be used to promote a film festival” – this means you will be designing an A3 Portrait Film Poster like the ones below that can also be uploaded to a website!

Portrait Examples

...

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WJEC Level 1/2 Creative & Media Unit 1: Creating a Proposal in Response to a Brief »

Rob Miller | Tuesday June 30, 2015

Categories: Certificates, WJEC Certificates, Advertising, Marketing, Key Concepts, Introductory Resources, Intro to Media Audiences, Understanding Media, Understanding Key Concepts, Understanding Key Skills, Hot Entries

Introduction

Welcome to this vocational course, designed for applied, creative learners who like to learn by doing.

Although this particular unit is exam assessed, even in those 2 hours you are asked to be creative by responding to a set brief that you have 20 hours to prepare for (your school will be sent the brief in December).

The good news is that you can also take your research notes into the exam with you!

Pupils and teachers can find out more information about this...

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BTEC Level 2 Unit 1: Digital Media Sectors and Audiences »

Rob Miller | Tuesday June 16, 2015

Categories: Nationals, BTEC Nationals, BTEC Nationals Level 2, Level 2 Creative Media Production, Advertising, Marketing, Key Concepts, Introductory Resources, Intro to Media Audiences, Intro to Media Institutions, Intro to Media Languages, Intro to Media Representations, Audience, Media Language, Hot Entries, New Media, Internet, Social Networking, Defining Social Networks, New Technologies, Production Zone, Audio Production, Digital Photography, New Media Production, Print Production, Video Production, Web Production

Introduction

The BTEC First is a great qualification that will prepare you for the world of work or further study.

You will learn how to use software and hardware that is used in digital media industries – by photographers, editors, sound recordists, web designers and games designers.

Have a look at the following 10 steps to success in Creative Digital Media Production.

But first – you need to understand about the digital media industry and audiences – every media...

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BTEC Level 2 Unit 2: Planning and Pitching a Digital Media Product »

Rob Miller | Thursday June 11, 2015

Categories: Nationals, BTEC Nationals, BTEC Nationals Level 2, Level 2 Creative Media Production, Advertising, Marketing, TV Advertising, Hot Entries, New Media, Digital Media, Internet, Social Networking, We Media, Production Zone, New Media Production, Video Production, Web Production, Introductory Resources, Intro to Media Languages

Introduction

This BTEC portfolio assessed unit allows you to develop your creativity and is all about communicating your ideas for a new digital media product to an audience.

Use this guide in conjunction with a lesson plan on Edusites Media that your teachers may also use. It’s always interesting to see how both students and teachers approach tasks from each side of the fence!

You only need to develop ideas, and plan the production of a digital media product from one...

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Old Spice ‘Smell Like a Man’ Advertising Campaign Case Study (2010-2014) »

Rob Miller | Friday September 19, 2014

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Intro to Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Audience, Narrative, Representation & Stereotyping, Hot Entries, New Media, Digital Media

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Institutional Factors

Old Spice is a historical brand (1937) of grooming products now owned (1990) by the oligopoly Proctor & Gamble which ensures and funds its high production value advertising – P & G are an American multinational who secured $83bn sales from their broad product range in 2014. Old Spice as a brand has a historical product of cologne, available in its original scent as well as in ‘Pure Sport’ format. In 2006 its OS Signature...

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WJEC A2 MS4 Advertising: BT Infinity Campaign (2012-2014) »

Rob Miller | Wednesday September 03, 2014

Categories: A Level, AQA A Level, AQA A2, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Advertising, Marketing, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries

The purpose of this pack is to provide a research platform for students and teachers of MS4 by exploring key potential exam areas of questioning – the advertising campaign is contemporary while in the exam you will be expected to analyse three, one of which must be British and it would make sense to have one global and the other with lower production values and more niche audience to enable a full answer to all potential question areas.  BT Infinity and BT Sport are high...

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Compare the Market Advertising Campaign Case Study »

Rob Miller | Wednesday July 23, 2014

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Marketing, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Representation & Stereotyping, New Media, Internet, Social Networking, Making Money, Synergy

click on image to enlarge

Institutional Factors

Compare the Market the company was founded by The BGL Group (insurance companies) in 2005 as a ‘Price Comparison Website’ while Compare the Meerkat is an advertising campaign for this brand. The campaign was launched January 2009 and is still running as of July 2014, centred around a CGI anthropomorphic Russian meerkat called Alexander Orlov, plus his family and friends.

The idea of choice that is represented in the...

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Nivea for Men Print Advertising Campaign “It Starts With You” Case Study »

Rob Miller | Tuesday July 22, 2014

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Intro to Advertising, Marketing, More on Advertising, Key Concepts, Audience, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Synergy

click on image to enlarge

Institutional Factors

In 2012, the global skin and body care brand Nivea aggressively advertised its skin care products to an emerging male demographic that was becoming more and more comfortable with using ‘products’ to enhance their appearance – owned by the German Healthcare multinational conglomerate Beiersdorf, their intention was to exploit this market but also respond to recent negative criticism and controversy that in 2011 saw them...

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AQA Media Studies MEST3 Critical Perspectives Sec A Honda Exemplar »

rlsmedia | Monday June 09, 2014

Categories: A Level, AQA A Level, AQA A2, Advertising, Marketing, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Media Language, Representation & Stereotyping, Hot Entries, Admin, Staffroom, Exemplar Materials

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Honda Power of Dreams Advertisement

Honda Top Gear Review

(From 2.30 min – 4.30 into the clip)

Section A (40%)
1 hour including 15 minutes reading/viewing time (32 marks)
The first section will be based around unseen stimulus materials which may be print, e-media, audio or moving image based. The stimulus materials will be designed to be easily assimilated by candidates in the space of 15 minutes and there will be time for note-taking and...

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AQA Media Studies MEST3 Critical Perspectives Sec A Captain America Exemplar »

rlsmedia | Monday June 09, 2014

Categories: A Level, AQA A Level, AQA A2, Advertising, Marketing, Film, Film Trailers, Key Concepts, Audience, Genre, Ideology, Media Language, Hot Entries, Admin, Staffroom, Exemplar Materials

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Trailer Captain America: Winter Soldier

SKY Advert

Question 1 (Media Concepts)

How do the two texts (the SKY Advertisement, and The Captain America: Winter Soldier Trailer) use Media Language (Media Concept) to attract its target audience?
(8 marks)

Both tests use fast paced action and establishing shots to place the audience right in the centre of the main events. (Note how the candidate managed to identify key media language features and...

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AQA GCSE Media Studies Unit 3 Exploring Media Industries: Conglomerates »

Rob Miller | Friday January 24, 2014

Categories: GCSE, AQA GCSE, Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Institutions, Intro to Institutions, Censorship & Regulation, Ownership, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Magazines, More on Magazines, New Media, Convergence, Digital Media, Integration, New Technologies, Synergy

Print Magazines Conglomerate Case Study: Bauer Media Group

Bauer are a multinational media corporation whose business interests are global – H. Bauer Publishing, part of the oligopoly of magazine publishers are the magazine publishing division whose other media interests include Bauer Radio and Box Television (50% owned by C4).

The company was founded in 1875 and was owned then, and still are today exclusively by the Bauer family who are based in Hamburg, Germany. H. Bauer...

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OCR GCSE Media Studies B324 Production Portfolio: Print Brief »

Rob Miller | Thursday November 21, 2013

Categories: GCSE, OCR GCSE, Advertising, Marketing, More on Advertising, Hot Entries, Magazines, Production Zone, Audio Production, Digital Photography, New Media Production, Print Production, Video Production, Web Production

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Controlled Assessment (30% of GCSE): Print Brief (Print Advertising)

B324 is the more creative, production based Controlled Assessment as part of the OCR GCSE Media Studies course – if taught over two years it is recommended that the pupils start B324 in year 11 allowing for 10 weeks minimum (dependent on weekly contact time) to complete the project which comprises 30% of the qualification (see example Year 2 Mini SOW below). OCR recommends 25-30...

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AQA GCSE Media Studies Unit 2 CA: Advertising & Marketing »

Rob Miller | Saturday November 02, 2013

Categories: GCSE, AQA GCSE, Advertising, Intro to Advertising, Marketing, Hot Entries, Understanding Media, Understanding Key Concepts, Understanding Key Skills, Understanding Key Topics

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Key Concepts = Media Language and Audience – “Students may also discuss Representation and Institutions”.

This introductory assignment aims to introduce students to the analysis and interpretation of media texts through the analysis of media language and the application of media terminology. As an assignment that is introductory it is highly recommended that it is delivered before assignments 2 and 3 in year 1 of a 2 year GCSE. Towards the...

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BTEC Level 3 Creative Media Production: Marketing and Public Relations »

Rob Miller | Friday February 22, 2013

Categories: Nationals, BTEC Nationals, BTEC Nationals Level 3, Level 3 Creative Media Production, Advertising, Marketing, More on Advertising, Viral Advertising, Hot Entries

Introduction

The marketing and promotion of a commercial media product is an important stage in trying to ensure its success in reaching its target audience and being received by this audience in the desired way. Market research departments, companies and agencies employ a range of methods and techniques to try to find out what the consumers of media texts, and the products that many of them promote, think and feel about them.

This unit gives learners an opportunity to...

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BTEC Level 3 Creative Media Production: Advertisement Production for Television »

Rob Miller | Thursday February 21, 2013

Categories: Nationals, BTEC Nationals, BTEC Nationals Level 3, Level 3 Creative Media Production, Advertising, Marketing, More on Advertising, Viral Advertising, Hot Entries, Television

Introduction

Advertising is all around us and is integral to everyday life. It is one of the largest sectors of the media industry, adverts being presented in a wide range of media, such as television, film, radio, magazines, posters, billboards, the press, and the internet.

Of all of these, television advertising probably has the highest profile, some television advertisements being so effective and memorable that they become classics and part of the cultural background...

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AQA GCSE Media Studies Assignment 2 Cross Media Study Analytical Task: Advertising and Marketing »

Rob Miller | Thursday January 17, 2013

Categories: GCSE, AQA GCSE, Advertising, Intro to Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Institutions, Representation & Stereotyping, Hot Entries, Production Zone, Print Production, Video Production, Television, Storyboarding

Compare two advertisements for the same brand across two media platforms focussing on Representation and Institution.

Please be guided by the sub headings below. This analysis and explanation should be between 1000-1200 words in total.

Below is stimulus material to show you the type of adverts that you can use in this assignment – you cannot use these as your work, you must choose your own adverts across two media platforms.

Television Advert Adidas Trainers (plus brand...

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World of Warcraft: Mists of Pandaria Case Study »

Rob Miller | Friday December 28, 2012

Categories: GCSE, AQA GCSE, Advertising, Marketing, Viral Advertising, Games, Computer Games, Video Games, Timeline, Key Concepts, Audience, Genre, Ideology, Institutions, Ownership, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Other Topics, Iconography, Nostalgia

Production and Distribution

World of Warcraft is an immensely popular, established RPG that was released in 1994. Several game sets and expansions later it has 10 million subscribers with the fourth expansion Mists of Pandaria released on September 25th 2012 (the date was eagerly awaited and much promoted in the same way an Event Movie is marketed). It is the world’s most subscribed MMORPG (see below).

Technically WoW is described as a MMORPG (Massively multiplayer online...

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Teaching Television Text & Industry Case Study »

Rob Miller | Thursday June 21, 2012

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Advertising, Intro to Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Audience, Genre, Institutions, Intro to Institutions, Censorship & Regulation, Copyright, Ownership, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Digital Media, Globalisation, Integration, Internet, New Technologies, Postmodernism, Synergy, Television, Intro to Television, Television Industry, Staffroom, Exemplar Materials

Television remains a popular industry at MS4 in that is encourages students and teachers to study contemporary texts as a result of availability and immediacy and use archives such as 4OD, BBC iPlayer and ITV Player. Good combinations include one American programme regularly broadcast on British television, one high production value, mainstream British text and one with a more selective, niche target audience – House, Britain’s Got Talent and Charlie Brooker’s Black...

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