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Viewing entries from category: Intro to Media Representations

Introducing Media Representations 1 »

Steve Campsall | Wednesday December 08, 2010

Categories: Introductory Resources, Intro to Media Representations

Media texts are often made to appear very realistic in appearance – so much so that they are often said to provide their audience with a ‘window on the world’.

It’s a fact that we learn a great deal about the world simply through what we see, hear and read in the media.

It’s important, therefore, that we can analyse just how the media does represent the world to its audiences.

Is the way it does so wholly fair and objective, for example?

  • It’s important that...
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BTEC Level 2 Unit 1: Digital Media Sectors and Audiences »

Rob Miller | Tuesday June 16, 2015

Categories: Nationals, BTEC Nationals, BTEC Nationals Level 2, Level 2 Creative Media Production, Advertising, Marketing, Key Concepts, Introductory Resources, Intro to Media Audiences, Intro to Media Institutions, Intro to Media Languages, Intro to Media Representations, Audience, Media Language, Hot Entries, New Media, Internet, Social Networking, Defining Social Networks, New Technologies, Production Zone, Audio Production, Digital Photography, New Media Production, Print Production, Video Production, Web Production

Introduction

The BTEC First is a great qualification that will prepare you for the world of work or further study.

You will learn how to use software and hardware that is used in digital media industries – by photographers, editors, sound recordists, web designers and games designers.

Have a look at the following 10 steps to success in Creative Digital Media Production.

But first – you need to understand about the digital media industry and audiences – every media...

[ read full article ] »

Induction Resources & Activities »

Rob Miller | Monday September 30, 2013

Categories: GCSE, AQA GCSE, OCR GCSE, WJEC GCSE, WJEC GCSE Media Studies, A Level, AQA A Level, AQA A2, AQA AS, OCR A Level, OCR A2, OCR AS, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Nationals, BTEC Nationals, BTEC Nationals Level 2, Level 2 Creative Media Production, BTEC Nationals Level 3, Level 3 Creative Media Production, Firsts, BTEC Firsts, Key Concepts, Introductory Resources, Intro to Media Audiences, Intro to Media Institutions, Intro to Media Languages, Intro to Media Representations, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Starters & Teaching Ideas, Teacher Zone, Admin, iTraining, Improve Your Teaching, iTraining Workshops, Staffroom, Induction

click on image to enlarge

Welcome to MediaEdu’s Induction Resources and Activities – please find below a suggested approach introducing GCSE, AS and BTEC students to studying the Media. Schemes of Work and assessment deadlines are tight these days but there is always/should always be an Induction Week when the learners can grapple with the fundamentals of the subject.

What happens next?, media charades, hangman and decorating the classroom are tried and tested and still...

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Introducing Media Representations 2 »

Steve Campsall | Wednesday December 08, 2010

Categories: Introductory Resources, Intro to Media Representations

Associated Resources

Click on the link below to download a Word version of this article. You’ll find it easier to read.

Media Representations - Sunday Times Article on Teen Magazines.doc

  • Read the following extract from an article that appeared in the Sunday Times in 2005.
  • Using your knowledge of semiotics (that is, the use of signs and codes), choose one of the images below of girls’ magazine covers to analyse.
  • Can you identify a few of the ways in which the image you...
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Introducing Media Representations 3 »

Steve Campsall | Wednesday December 08, 2010

Categories: Introductory Resources, Intro to Media Representations

Whilst the technology available to the giant media corporations is nowadays quite phenomenal in its ability to recreate what looks, to the audience, to be reality, it’s important that as a Media Studies student you are able to stay thoroughly objective.

  • Being objective means ‘standing well back’ from a media text and avoiding getting too involved in its story or detail. This will allow you to recognise it for what it is: its producer’s point of view and, therefore,...
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Introducing Media Representations 4 »

Steve Campsall | Wednesday December 08, 2010

Categories: Introductory Resources, Intro to Media Representations

‘Narrative’ (1)

Learning about an idea called ‘narrative’ can be very useful for your GCSE in Media Studies as it provides you with a subtle way of analysing many media texts including your own productions. This is because narrative is such a very common technique used to create many different kinds of media text, including news stories, films, TV series and advertisements.

  • Narrative is a way of giving information in a way that is not ‘dry’ and ‘boring’ – a...
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Introducing Media Representations 5 »

Steve Campsall | Wednesday December 08, 2010

Categories: Introductory Resources, Intro to Media Representations

‘Narrative’ (2) - The Used of Narrative

Even advertisements are often created with a kind of ‘story’ lurking hidden within them. In ads for household cleaners, for instance, the ‘germs’ and ‘dirt’ are often presented as ‘the baddies’ and we need the product to overcome them. If you analyse the ad below, can you uncover a ‘goodie’ and a ‘villain’ as well as a ‘problem’ that needs to be overcome?

  • The technical term for the way a story is told –...
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Introducing Media Representations 6 »

Steve Campsall | Wednesday December 08, 2010

Categories: Introductory Resources, Intro to Media Representations

Dominant Ideologies

Some people see media texts as harmless and just there for their audience’s entertainment – we can take them or leave them; others suggest that media texts help create, reinforce or support a certain view of society and the world. This is a view, they claim, that reflects not the concerns of the majority, but the concerns of those who own companies and have wealth and power.

  • Society’s commonly held ideas or world-view – its ‘dominant values’...
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