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Viewing entries from category: Intro to Advertising

Understanding Advertising »

Jeremy Orlebar | Tuesday April 07, 2009

Categories: Advertising, Intro to Advertising, Other Topics, Understanding Media, Understanding Key Topics

Advertising is the business of selling a product, service or idea to an audience. Huge advertising agencies make vast amounts of money creating adverts for companies and then distributing or broadcasting them. One of the largest advertising corporations is Saatchi & Saatchi.

Brief definition

Advertising is a persuasive way of communicating a message to a large number of people, known as a mass audience. For a communication to be advertising it has to be:

  • paid for
  • ...
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Exemplar WJEC GCSE Lesson Plan | Introducing Print and TV Advertising »

Rob Miller | Friday November 14, 2014

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Intro to Advertising, Hot Entries, Admin, iTraining, Templates

Associated Resources

  • Edusites Lesson Plan Template.docx

NB. Please note this is a suggested template, your school may require a different layout.

Length of Lesson (minutes): 60
Lesson Title: Introducing Print and TV Advertising

Context

This lesson will take place around the February Half Term in preparation for the examined unit on Print and TV Advertising. It is expected that the Controlled Assessment will be complete and that pupils can focus on what is an extensive 2...

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Old Spice ‘Smell Like a Man’ Advertising Campaign Case Study (2010-2014) »

Rob Miller | Friday September 19, 2014

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Intro to Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Audience, Narrative, Representation & Stereotyping, Hot Entries, New Media, Digital Media

click on image to enlarge

Institutional Factors

Old Spice is a historical brand (1937) of grooming products now owned (1990) by the oligopoly Proctor & Gamble which ensures and funds its high production value advertising – P & G are an American multinational who secured $83bn sales from their broad product range in 2014. Old Spice as a brand has a historical product of cologne, available in its original scent as well as in ‘Pure Sport’ format. In 2006 its OS Signature...

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Nivea for Men Print Advertising Campaign “It Starts With You” Case Study »

Rob Miller | Tuesday July 22, 2014

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Intro to Advertising, Marketing, More on Advertising, Key Concepts, Audience, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Synergy

click on image to enlarge

Institutional Factors

In 2012, the global skin and body care brand Nivea aggressively advertised its skin care products to an emerging male demographic that was becoming more and more comfortable with using ‘products’ to enhance their appearance – owned by the German Healthcare multinational conglomerate Beiersdorf, their intention was to exploit this market but also respond to recent negative criticism and controversy that in 2011 saw them...

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AQA GCSE Media Studies Unit 2 CA: Advertising & Marketing »

Rob Miller | Saturday November 02, 2013

Categories: GCSE, AQA GCSE, Advertising, Intro to Advertising, Marketing, Hot Entries, Understanding Media, Understanding Key Concepts, Understanding Key Skills, Understanding Key Topics

click on image to enlarge

Key Concepts = Media Language and Audience – “Students may also discuss Representation and Institutions”.

This introductory assignment aims to introduce students to the analysis and interpretation of media texts through the analysis of media language and the application of media terminology. As an assignment that is introductory it is highly recommended that it is delivered before assignments 2 and 3 in year 1 of a 2 year GCSE. Towards the...

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AQA GCSE Media Studies Assignment 2 Cross Media Study Analytical Task: Advertising and Marketing »

Rob Miller | Thursday January 17, 2013

Categories: GCSE, AQA GCSE, Advertising, Intro to Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Institutions, Representation & Stereotyping, Hot Entries, Production Zone, Print Production, Video Production, Television, Storyboarding

Compare two advertisements for the same brand across two media platforms focussing on Representation and Institution.

Please be guided by the sub headings below. This analysis and explanation should be between 1000-1200 words in total.

Below is stimulus material to show you the type of adverts that you can use in this assignment – you cannot use these as your work, you must choose your own adverts across two media platforms.

Television Advert Adidas Trainers (plus brand...

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Teaching Television Text & Industry Case Study »

Rob Miller | Thursday June 21, 2012

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Advertising, Intro to Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Audience, Genre, Institutions, Intro to Institutions, Censorship & Regulation, Copyright, Ownership, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Digital Media, Globalisation, Integration, Internet, New Technologies, Postmodernism, Synergy, Television, Intro to Television, Television Industry, Staffroom, Exemplar Materials

Television remains a popular industry at MS4 in that is encourages students and teachers to study contemporary texts as a result of availability and immediacy and use archives such as 4OD, BBC iPlayer and ITV Player. Good combinations include one American programme regularly broadcast on British television, one high production value, mainstream British text and one with a more selective, niche target audience – House, Britain’s Got Talent and Charlie Brooker’s Black...

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How To Analyse Advertising »

Rob Miller | Tuesday September 27, 2011

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Advertising, Intro to Advertising, More on Advertising

In the MS4 exam or any form of external assessment you will be analysing the Advertising Industry as a Media Form, just like Film and Television.

Advertising can be deconstructed like any other Media form. The key relationship with Advertising and other Media forms however it that it is often (advertising) the essential funding that underpins their very existence. All of the following rely on advertising revenue:


Advertising Quiz »

Phoebe Prentice-Terry | Tuesday August 25, 2009

Categories: Advertising, Intro to Advertising, Other Topics, Quizzes, Media Studies Quizzes, Skills

These quizzes are best viewed in Firefox.

Firefox is an excellent alternative to Internet Explorer which is available free for both PCs and Macs.