Viewing entries from category: Gender Theory
Categories: A Level, AQA A Level, AQA A2, Edexcel A Level, Edexcel A2, OCR A Level, OCR A2, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Key Concepts, Genre, Ideology, Media Language, Representation & Stereotyping, Theory, Application of Theory, Feminist Theory, Gender Theory, Postcolonial Theory, Poststructuralist Theory, Race Theory, Representation Theory, Structuralist Theory
There is a need in Media Studies, like all social sciences and critical subjects, to engage with theory and students should be encouraged to do so in their work. Using a theory is an effective way of a student demonstrating their understanding of the topic under discussion, adding weight to their arguments and undeniably lending gravitas to their answer. A key requirement in a successful Media Studies response is also to provide evidence of the validity of the arguments...[ read full article ] »
The task is to consider how masculinity is represented in a script from the video game Battlefield 4. Though gender is the focus, concepts related to power and to technology are also relevant here. The script is below, followed by Teacher Notes which provide an analysis of the text and an overview of some of the issues it raises.
[MUSIC: Total Eclipse of the Heart - Bonnie Tyler]
PAC: Oh man, I don’t wanna die to this song.
DUNN:...[ read full article ] »
Categories: A Level, AQA A Level, AQA A2, Advertising, Viral Advertising, Key Concepts, Institutions, Censorship & Regulation, Representation & Stereotyping, Hot Entries, Magazines, Image Analysis, Masculinity in Men's Magazines, New Media, Convergence, Internet, Social Networking, New Technologies, We Media, Theory, Gender Theory, Representation Theory, Website Analysis, Social Networking Analysis, Web Pages
MEST3 Critical Perspectives
MEST4 Research and Production
2012 Section B Topics: Representation and New Digital Media (3 Media Platforms) - 30 Week Scheme of Work
- AQA A Level Media Studies Overview
- 2012 AQA A2 Media Studies SOW.doc
- Analysing Text, Stimulus Material - Audiences
- Regulation and Censorship
- Critical Investigation - Viral Marketing
- Skills Development - Planning and Production
- Representation of Masculinity
- Digital Media Technologies
Gender is a sociological / cultural concept that arose out of the feminist movement and is concerned with ideas of both femininity and masculinity.
David Gauntlett in Media, Gender and Identity: An Introduction argues that:
‘Femininity is not typically a core value for women today. Instead, being ‘feminine’ is just one of the performances that women choose to employ in everyday life – perhaps for pleasure, or to achieve a particular goal.’
It is this aspect of...[ read full article ] »