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Viewing entries from category: Gender Theory

New Spec GCSE Media Studies »

Richard Gent | Tuesday January 02, 2018

Categories: GCSE, AQA GCSE, OCR GCSE, WJEC GCSE, Collective Identity, Representation of Age, Representation of Sexuality, Representation of Women, Representation of Youth, Key Concepts, Introductory Resources, Intro to Media Representations, Representation & Stereotyping, Magazines, Music, New Media, News, Overviews, Print, Television, Theory, Feminist Theory, Gender Theory, Genre Theory , Media Theorists, Queer Theory, Representation Theory

Each term we provide a Core Unit, based on the Department for Education Media Studies GCSE subject content. (February 2016)

The four areas of this theoretical framework, are:

  • Media Language: how the media through their forms, codes and conventions communicate meanings
  • Representation: how the media portray events, issues, individuals and social groups
  • Media Industries: how the media industries’ processes of production, distribution and circulation affect media forms and...
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Using Theory in A Level Media Studies »

Antony Bateman | Tuesday January 05, 2016

Categories: A Level, AQA A Level, AQA A2, Edexcel A Level, Edexcel A2, OCR A Level, OCR A2, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Key Concepts, Genre, Ideology, Media Language, Representation & Stereotyping, Theory, Application of Theory, Feminist Theory, Gender Theory, Postcolonial Theory, Poststructuralist Theory, Race Theory, Representation Theory, Structuralist Theory

There is a need in Media Studies, like all social sciences and critical subjects, to engage with theory and students should be encouraged to do so in their work. Using a theory is an effective way of a student demonstrating their understanding of the topic under discussion, adding weight to their arguments and undeniably lending gravitas to their answer. A key requirement in a successful Media Studies response is also to provide evidence of the validity of the arguments...

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Representation of Masculinity in Battlefield 4 »

Sarah Battams | Wednesday April 30, 2014

Categories: A Level, Games, Video Games, Battlefield 4, Key Concepts, Audience, Media Language, Representation & Stereotyping, Hot Entries, Theory, Gender Theory

click on image to enlarge

The task is to consider how masculinity is represented in a script from the video game Battlefield 4. Though gender is the focus, concepts related to power and to technology are also relevant here. The script is below, followed by Teacher Notes which provide an analysis of the text and an overview of some of the issues it raises.

The Script

[MUSIC: Total Eclipse of the Heart - Bonnie Tyler]

PAC: Oh man, I don’t wanna die to this song.


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2012 AQA A2 Media Studies Scheme of Work »

Rob Miller | Friday February 24, 2012

Categories: A Level, AQA A Level, AQA A2, Advertising, Viral Advertising, Key Concepts, Institutions, Censorship & Regulation, Representation & Stereotyping, Hot Entries, Magazines, Image Analysis, Masculinity in Men's Magazines, New Media, Convergence, Internet, Social Networking, New Technologies, We Media, Theory, Gender Theory, Representation Theory, Website Analysis, Social Networking Analysis, Web Pages

MEST3 Critical Perspectives

MEST4 Research and Production

2012 Section B Topics: Representation and New Digital Media (3 Media Platforms) - 30 Week Scheme of Work


  • AQA A Level Media Studies Overview


  • 2012 AQA A2 Media Studies SOW.doc


  • Analysing Text, Stimulus Material - Audiences
  • Regulation and Censorship
  • Critical Investigation - Viral Marketing
  • Skills Development - Planning and Production
  • Representation of Masculinity
  • Digital Media Technologies
  • Exam...
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Gender Theory »

Jeremy Orlebar | Thursday December 09, 2010

Categories: Key Concepts, Representation & Stereotyping, Theory, Gender Theory

Gender is a sociological / cultural concept that arose out of the feminist movement and is concerned with ideas of both femininity and masculinity.

David Gauntlett in Media, Gender and Identity: An Introduction argues that:

‘Femininity is not typically a core value for women today. Instead, being ‘feminine’ is just one of the performances that women choose to employ in everyday life – perhaps for pleasure, or to achieve a particular goal.’

It is this aspect of...

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