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Viewing entries from category: Digital Media

We Media Democracy and Convergence »

Jeremy Orlebar | Wednesday May 12, 2010

Categories: A Level, AQA A Level, AQA A2, AQA AS, OCR A Level, OCR A2, OCR AS, Key Concepts, New Media, Convergence, Digital Media, We Media, Other Topics

The catch word for the digital world of new media is convergence. Convergence is the coming together of everything digital.

Definition

Any digital media can be transmitted by any suitable digital medium, such as a wifi broadband connection or mobile phone, so that all communications, text, audio, graphics, video, and broadcasting can be accessed instantly.

The iPhone, Blackberry or computer becomes a two-way communications module with access to the internet, email, social...

[ read full article ] »

A History of The Internet »

Rod Munday | Tuesday May 19, 2009

Categories: Key Concepts, New Media, Convergence, Digital Media, Internet, New Technologies, We Media, Other Topics, Website Analysis, Social Networking Analysis, Web Pages

Associated Resources

Have a look at the following resources on MediaEdu:

Web Design Tutorials

The Internet and World Wide Web

Studying The Internet

Deconstructing Web Pages

History of the Internet 1 | The Computer

The history of the internet is not a straight-forward narrative since it was not invented by one person or any group of people. The internet emerged out of the combination of three distinct inventions: computers, networks and software applications.

Each...

[ read full article ] »

Studying The Internet »

Rod Munday | Monday May 18, 2009

Categories: Key Concepts, New Media, Convergence, Digital Media, Internet, New Technologies, We Media, Other Topics, Website Analysis, Social Networking Analysis, Web Pages

In this section we will look at some of the ways the internet can be studied. The first part looks at some of the impacts the internet has had on society, the second part examines some of the metaphors that have been used to make sense of what the internet is, and the third part looks at three ways in which the internet may be analysed through institutions, audiences and textual analysis.

Associated Resources

Have a look at the following resources on MediaEdu:

Web Design...

[ read full article ] »

The Internet & World Wide Web »

Rod Munday | Friday May 15, 2009

Categories: Key Concepts, New Media, Convergence, Digital Media, Internet, New Technologies, We Media, Other Topics, Website Analysis, Social Networking Analysis, Web Pages

click on images to enlarge

Associated Resources

Have a look at the following resources on MediaEdu:

Web Design Tutorials

Studying The Internet

History of The Internet

A History of Online Social Networking

Deconstructing Web Pages

Definition

The above picture may look like an exploding galaxy or a human cell magnified many thousands of times but it is actually a map of the internet. The internet (short for interconnected network) can be thought of as an arrangement of...

[ read full article ] »

What is News? »

Jeremy Orlebar | Tuesday May 05, 2009

Categories: New Media, Digital Media, New Technologies, We Media, News, Intro to News, Other Topics, Understanding Media, Understanding Key Topics

What is News?

News is an integral part of daily life. We use news to frame our daily events. A plane crashes at Heathrow, in a remarkably short space of time everyone knows about it. We might wake up to it in the morning on the radio or TV. We may go to sleep with it, and we may hear it during the day, or see a live TV screen with rolling news. We may read a newspaper. At its heart, news is about people doing things. People’s activity is interesting.

What journalists are...

[ read full article ] »

A Guide to Social Networking Sites »

Rod Munday | Wednesday March 25, 2009

Categories: Other Topics, Digital Media

Social Network Sites

Introduction

The UK media regulator Ofcom recently called Britain a nation of social networkers, noting that Bebo, MySpace, Facebook and YouTube are all in the top ten sites in terms of the amount of time people spend there (Ofcom 2007). One in four UK citizens log onto a social network site at least 23 times each month, making the UK the most enthusiastic online social networking nation in Europe and it ranks second only to Canada worldwide (Smithers...

[ read full article ] »

AQA AS MEST1 Cross Media Study - Film Fiction »

Rob Miller | Thursday September 10, 2015

Categories: A Level, AQA A Level, AQA AS, Film, Film Industry, Film Magazines, Magazines, New Media, Convergence, Digital Media, New Technologies, News, Newspapers

Section B Cross Media Study Film Fiction

This is a resource for students and teachers who have chosen Film Fiction as their Cross Media Study topic. For advice on the structure and format of Section B Cross Media Study please access our guide at Teaching AQA AS Media Studies MEST1 Guide. The exemplar response AQA AS Media Studies MEST1 Section B Cross Media Study Synergy Exemplar relates specifically to the Film Fiction Cross Media Study.

We will be analysing and...

[ read full article ] »

WJEC GCSE Media Studies Interactive Film Trailers and Film Posters Resource »

Rob Miller | Wednesday August 26, 2015

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Marketing, Viral Advertising, Film, Film Analysis, Film Industry, Film Language, Film Trailers, Mise-en-scene, Key Concepts, Distribution, Audience, Genre, Institutions, Censorship & Regulation, Media Language, Narrative, Regulation, Representation & Stereotyping, New Media, Digital Media, Internet, Social Networking, Making Money, New Technologies, Synergy, Posters, Film Poster Analysis, Poster Design

This resource is to be used in conjunction with the Edusites Media Specimen Exam with Exemplar Response and the Film Trailer and Film Poster Quizzes.

Section A Film Trailers

Film Trailers… What are they and why do you think they are important media to study? Have a look at the following trailers from 2014 and write down what the audience appeals are. We’ll deconstruct the first one, Gravity.

Gravity (2014) https://www.youtube.com/watch?v=bXgOaeDfmRQ

  • Narrative enigma...
[ read full article ] »

AQA GCSE Media Studies Interactive Science Fiction Films Resource »

Rob Miller | Friday August 21, 2015

Categories: GCSE, AQA GCSE, Advertising, Marketing, Film, Action Adventure, Comedy, Disaster Movies, Drama, Fantasy, Film Analysis, Film Industry, Film Language, Film Promotion, Film Trailers, Horror, Independent Film, Mise-en-scene, Science Fiction, Social Realism, Thrillers, War, Key Concepts, Audience Consumption & Platforms, Digital Graphics, Audience, Genre, Ideology, Media Language, Narrative, Production, Representation & Stereotyping, Understanding Media, Understanding Key Concepts, Understanding Key Skills, Understanding Key Topics, New Media, Convergence, Digital Media, Internet, New Technologies, Skills, Textual Analysis, Starters & Teaching Ideas, Teaching Ideas & Skills Development, Television, Storyboarding, Website Analysis, Web Pages

Milan, Italy - January 26 2013: People of 501st Legion official costuming organisation take part in the Star Wars Parade wearing perfectly accurate costumes.

Welcome to this interactive resource on Science Fiction films, your Unit 1 examined topic that focuses on all areas of exam questioning. Use in conjunction with the Edusites Media Specimen Exam and Preliminary Material.

Have a look at some Science Fiction events around the country. Comic Cons have a reputation for...

[ read full article ] »

NCFE Level 2 Unit 4: Investigate Typefaces in Developing a Graphic Design Interface »

Rob Miller | Wednesday August 05, 2015

Categories: Certificates, NCFE Certificates, NCFE Level 2, Advertising, Key Concepts, Audience Consumption & Platforms, Digital Graphics, Typeface & Typography, Hot Entries, New Media, Digital Media, Skills, Graphic Design, Research, Textual Analysis

Introduction

In this unit you will investigate the use of text in graphic design through typeface and typography but also how text interacts with other elements on screen-based media.

The work you will undertake will give you specialist knowledge of the graphic design media sector but even more specifically the format and layout of text.

Below are some excellent links to help you understand the rules of typography with further links to tutorials and additional resources:

    ...
[ read full article ] »

NCFE Level 2 Unit 1: Originate Ideas in Response to an Interactive Media Design Brief »

Rob Miller | Monday August 03, 2015

Categories: Certificates, NCFE Certificates, NCFE Level 2, Advertising, Key Concepts, Audience Consumption & Platforms, Digital Graphics, Media Language, Production, Hot Entries, New Media, Digital Media, Internet, Social Networking, Production Zone, New Media Production, Web Production, Skills, Graphic Design, Software, Web Design

Introduction

Welcome to the NCFE Level 2 Certificate in Creative Studies. You will be learning about and how to use a range of software and hardware in media sectors for jobs ranging from Games Designer, Audio Engineer and Web Editor to Production Assistant, Animator or even Production Manager.

In the 21st century with digital media moving so quickly it’s important to be multi-skilled. A thorough knowledge of hardware and software is essential across different platforms in...

[ read full article ] »

NCFE Level 1 Unit 1: Explore Interactive Media Products and Processes »

Rob Miller | Sunday August 02, 2015

Categories: Certificates, NCFE Certificates, NCFE Level 1, Key Concepts, Audience Consumption & Platforms, Digital Graphics, Institutions, Copyright, Hot Entries, Magazines, Magazine Design, Online Magazines, New Media, Digital Media, Skills, Graphic Design, Software, InDesign, Photoshop

Associated Resources

  • Magazine Cover Layout Plan.pdf
  • Music Magazine Flat Plan.pdf

Introduction

Welcome to the NCFE Level 1 Certificate in Interactive Media - to achieve this unit you will be developing a portfolio of work that includes 3 products, in response to a set Brief. The three pieces of work are:

  1. An Annotated (labelled) Research File - collecting evidence against a checklist - see below.
  2. Using PowerPoint or Prezi to make a short presentation, explaining the software...
[ read full article ] »

BTEC Level 2 Unit 5: Digital Publishing Production »

Rob Miller | Sunday July 26, 2015

Categories: Nationals, BTEC Nationals, BTEC Nationals Level 2, Level 2 Creative Media Production, Advertising, Key Concepts, Digital Graphics, Hot Entries, Magazines, Magazine Design, Online Magazines, New Media, Digital Media, Skills, Graphic Design, Software, InDesign, Photoshop, Web Design

Associated Resources

  • Magazine Double Page Spread Flat Plan.pdf

Introduction

Digital publishing in its simplest form means you can read anything, pretty much anywhere. This unit teaches you the skills of creating work for digital publishing and ensures at the end of it you develop your own digital media product!

The learning outcomes (below) will be simplified into assignments that you will undertake as part of a live brief that represents typically what you would be...

[ read full article ] »

BTEC Level 2 Unit 2: Planning and Pitching a Digital Media Product »

Rob Miller | Thursday June 11, 2015

Categories: Nationals, BTEC Nationals, BTEC Nationals Level 2, Level 2 Creative Media Production, Advertising, Marketing, TV Advertising, Hot Entries, New Media, Digital Media, Internet, Social Networking, We Media, Production Zone, New Media Production, Video Production, Web Production, Introductory Resources, Intro to Media Languages

Introduction

This BTEC portfolio assessed unit allows you to develop your creativity and is all about communicating your ideas for a new digital media product to an audience.

Use this guide in conjunction with a lesson plan on Edusites Media that your teachers may also use. It’s always interesting to see how both students and teachers approach tasks from each side of the fence!

You only need to develop ideas, and plan the production of a digital media product from one...

[ read full article ] »

AQA Media Studies MEST3 The Impact of New/Digital Media Sec B Exemplar »

Rob Miller | Thursday March 05, 2015

Categories: A Level, AQA A Level, AQA AS, Hot Entries, New Media, Digital Media, Admin, Staffroom, Exemplar Materials

“New and digital media offers media producers different ways of reaching audiences”. Consider how and why media producers are using these techniques.

Exemplar A-B Grade Essay 37/48 (needs more in-depth reference to examples)

David Gauntlett first referred to the concept of the prosumer in reference to media consumers who are both producers, and consumers of media. This is relevant to the question as it allows us to understand the relationship between audiences and...

[ read full article ] »

Viral Advertising »

Rob Miller | Wednesday October 22, 2014

Categories: GCSE, AQA GCSE, OCR GCSE, WJEC GCSE, WJEC GCSE Media Studies, A Level, AQA A Level, AQA AS, OCR A Level, OCR AS, WJEC A Level, WJEC AS, WJEC AS Media Studies, Advertising, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Hot Entries, New Media, Digital Media, Internet, Social Networking, Making Money, Synergy

click on image to enlarge

Viral advertising spreads messages, ideas and associations about a brand quickly, commonly using digital technology – in many ways viral advertising relies on the consumer to pass on information with the producer either seeding videos via YouTube, Facebook, Twitter or on many other interactive digital platforms with the consumer at the point, knowingly or unknowingly spreading the communication – viral advertising spreads like a cold virus,...

[ read full article ] »

Old Spice ‘Smell Like a Man’ Advertising Campaign Case Study (2010-2014) »

Rob Miller | Friday September 19, 2014

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Intro to Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Audience, Narrative, Representation & Stereotyping, Hot Entries, New Media, Digital Media

click on image to enlarge

Institutional Factors

Old Spice is a historical brand (1937) of grooming products now owned (1990) by the oligopoly Proctor & Gamble which ensures and funds its high production value advertising – P & G are an American multinational who secured $83bn sales from their broad product range in 2014. Old Spice as a brand has a historical product of cologne, available in its original scent as well as in ‘Pure Sport’ format. In 2006 its OS Signature...

[ read full article ] »

AQA AS Unit 2: MEST2 Creating Media 2015 Brief Three »

Rob Miller | Wednesday September 17, 2014

Categories: A Level, AQA A Level, AQA AS, Hot Entries, Music, Music Video, New Media, Digital Media, Production Zone, Video Production

click on image to enlarge

Associated Resources

  • AQA Brief Three Questionnaire Example.docx
  • AQA Storyboard Frame Sheet and Storyboard Example.docx
  • Call Sheet Template.xls

The whole point of AQA AS Media Studies coursework is that students will be working to set briefs produced by AQA that are changed every two years – for 2015 assessment there are three briefs, this guide relates to brief three which we will call:

“Producing Promotional Materials for a Band/Music Artist”

...[ read full article ] »

OCR A2 Media Studies G325 Sec B Contemporary Media Issues: Global Media »

Rob Miller | Thursday March 20, 2014

Categories: A Level, OCR A Level, OCR A2, Key Concepts, Media Language, Hot Entries, New Media, Convergence, Digital Media, Globalisation, Integration, New Technologies, Synergy, User Generated Content, We Media, News, More on News, 24 Hour News, News Ownership, News Values

G325 Section B fundamentals initially need to be observed and factored into the teaching of this Contemporary Media Issue – two media forms must be referenced in equal measure by the student. There must also be a past, present and future element to the analysis but with emphasis on the present (the past must be used to give balance only and to contextualise an argument). Two main case studies minimum ideally need to be explored for each media form while others need to be...

[ read full article ] »

AQA GCSE Media Studies Unit 3 Exploring Media Industries: Conglomerates »

Rob Miller | Friday January 24, 2014

Categories: GCSE, AQA GCSE, Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Institutions, Intro to Institutions, Censorship & Regulation, Ownership, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Magazines, More on Magazines, New Media, Convergence, Digital Media, Integration, New Technologies, Synergy

Print Magazines Conglomerate Case Study: Bauer Media Group

Bauer are a multinational media corporation whose business interests are global – H. Bauer Publishing, part of the oligopoly of magazine publishers are the magazine publishing division whose other media interests include Bauer Radio and Box Television (50% owned by C4).

The company was founded in 1875 and was owned then, and still are today exclusively by the Bauer family who are based in Hamburg, Germany. H. Bauer...

[ read full article ] »

AQA GCSE Media Studies Assignment 3 - Web Based Production »

Rob Miller | Saturday November 02, 2013

Categories: GCSE, AQA GCSE, Hot Entries, New Media, Digital Media, Internet, New Technologies, Production Zone, New Media Production, Web Production, Website Analysis, Social Networking Analysis, Web Pages

For this brief students will be producing, individually four pages of a website (including the home page) for a new music artist. If working as part of a group, no more than two students are permitted to produce four pages each. For this production topic, it is recommended the students work individually.

Key Concepts underpinning = Media Language, Institution, Audience and Representation.

Structure

  • Individual Planning & Research: LOW, LIMITED SUPERVISION (15 Marks)
  • ...
[ read full article ] »

Media in the Online Age »

Rob Miller | Friday October 25, 2013

Categories: A Level, OCR A Level, OCR A2, Hot Entries, New Media, Convergence, Digital Media, Globalisation, Integration, Internet, New Technologies, Synergy, User Generated Content, We Media

click on image to enlarge

When approaching this topic some key G325 Section B fundamentals need to be observed and factored into the teaching of this Contemporary Media Issue – two media forms must be referenced in equal measure by the student, see MediaEdu Exemplar Response that uses the Music Industry and Magazines as examples of two media (OCR A Level Media Studies Overview: scroll down – A2 Mock and Sample Responses sub heading). There must be a past, present and...

[ read full article ] »

Angry Birds Independent Video Games Case Study »

Rob Miller | Monday September 16, 2013

Categories: GCSE, AQA GCSE, Games, Computer Games, Video Games, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Digital Media, Integration, New Technologies, Synergy

click on image to enlarge

Independent Games Production and Distribution - An Institutional Context

Games like Angry Birds have become a cultural phenomenon – the game is deliberately simplistic and primarily targets a female demographic. It has benefited from the current (late August 2013) fragmentation of the computer game industry into a multi-platform marketplace where more mainstream, high profile so-called Triple A games like Call of Duty, Halo, Assassin’s Creed and...

[ read full article ] »

AQA Media Studies MEST3 Critical Perspectives Sec A Gatsby Static Image Sample Paper & Responses »

rlsmedia | Tuesday May 28, 2013

Categories: A Level, AQA A Level, AQA A2, Film, Film Analysis, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Digital Media, Internet, Social Networking, New Technologies, Synergy, User Generated Content, We Media, News, More on News, 24 Hour News, Popular Press, Admin, iTraining, Improve Your Teaching, Staffroom, Exemplar Materials, Mocks

MEST3 Section A (40%)

1 hour including 15 minutes reading/viewing time (32 marks)

The first section will be based around unseen stimulus materials which may be print, e-media, audio or moving image based. The stimulus materials will be designed to be easily assimilated by candidates in the space of 15 minutes and there will be time for note-taking and essay planning. The materials will be chosen to raise issues about:

  • media concepts (form, representation, institutions,...
[ read full article ] »

AQA Media Studies MEST3 Critical Perspectives Sec A Olympics Static Image Sample Paper & Responses »

rlsmedia | Wednesday May 22, 2013

Categories: A Level, AQA A Level, AQA A2, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Digital Media, Internet, New Technologies, Postmodernism, User Generated Content, We Media, News, More on News, 24 Hour News, Popular Press, Admin, Staffroom, Exemplar Materials, Mocks

click on image to enlarge

MEST3 Section A (40%)

1 hour including 15 minutes reading/viewing time (32 marks)

The first section will be based around unseen stimulus materials which may be print, e-media, audio or moving image based. The stimulus materials will be designed to be easily assimilated by candidates in the space of 15 minutes and there will be time for note-taking and essay planning. The materials will be chosen to raise issues about:

  • media concepts (form,...
[ read full article ] »

AQA Media Studies MEST3 Critical Perspectives Sec A Static Image Sample Paper & Responses »

rlsmedia | Tuesday April 30, 2013

Categories: A Level, AQA A Level, AQA A2, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Representation & Stereotyping, New Media, Convergence, Digital Media, Internet, Social Networking, New Technologies, Postmodernism, User Generated Content, We Media, News, More on News, 24 Hour News, Popular Press, Admin, Staffroom, Exemplar Materials, Mocks

Associated Resources

  • Static Image Sample The Sun.pdf
  • Static Image Sample Hackney Gazette.pdf

MEST3 Section A (40%)

1 hour including15 minutes reading/viewing time (32 marks)

The first section will be based around unseen stimulus materials which may be print, e-media, audio or moving image based. The stimulus materials will be designed to be easily assimilated by candidates in the space of 15 minutes and there will be time for note-taking and essay planning. The materials...

[ read full article ] »

The Impact of New / Digital Media 24 Hour News Case Study »

rlsmedia | Friday April 19, 2013

Categories: A Level, AQA A Level, AQA A2, Advertising, Viral Advertising, Hot Entries, New Media, Convergence, Digital Media, Internet, Social Networking, Community, History of the Internet, Mobile Phones, Public Vs Privacy, Communications, New Technologies, User Generated Content, We Media, News, More on News, 24 Hour News

click on image to enlarge

Why do you need to study this Unit?

  • In your final exam you will need to respond to an essay question in Section B of the paper.
  • You can either choose one on Representation using your case study which you will produce with your Media Studies teacher at some point in your course;
  • Or you can choose a question on the Impact of New/Digital Media.

For a Top Mark Question you need to:

  • The answer shows a confident and appropriate discussion and evaluation...
[ read full article ] »

The Impact of New / Digital Media »

rlsmedia | Friday April 12, 2013

Categories: A Level, AQA A Level, AQA A2, Hot Entries, New Media, Convergence, Digital Media, Internet, Social Networking, Community, History of the Internet, Mobile Phones, Public Vs Privacy, Making Money, Communications, New Technologies, User Generated Content, We Media

Why do you need to study this Unit?

  • In your final exam you will need to respond to an essay question in Section B of the paper.
  • You can either choose one on Representation using your case study which you will produce with your Media Studies teacher at some point in your course;
  • Or you can choose a question on the Impact of New/Digital Media.

However, in Section A of the paper you will need the information too. In Section A of this paper you will be shown two previously...

[ read full article ] »

Radio Times Magazine Case Study »

Rob Miller | Wednesday January 30, 2013

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Magazines, Image Analysis, Intro to Magazines, Listings Magazines, More on Magazines, New Media, Convergence, Digital Media, Internet, Synergy

Institutional Factors and Marketing

Radio Times is a weekly Listings Magazine in terms of genre that has been published by the BBC from 1923 until 2011. It is now published by the Immediate Media Company after the merger of BBC Magazines (BBC Magazines used to be owned by the BBC’s commercial arm, BBC Worldwide) while the Immediate Media Company is established as a combined publishing house.

Radio Times is still a branded BBC publication however and its key focus is BBC...

[ read full article ] »

2014 AQA GCSE Media Studies 2-Year Gaming Scheme »

Rob Miller | Thursday January 24, 2013

Categories: GCSE, AQA GCSE, Games, Computer Games, Machinima, Video Games, Timeline, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Digital Media, Integration, Internet, New Technologies, Synergy

Scheme

  • Unit 1: Investigating the Media (Promotion and Marketing of Video Games)
  • Unit 2: Understanding the Media (Controlled Assessment)
  • 2014 AQA GCSE Media Studies 2-Year Gaming Scheme.doc

Associated Resources

  • World of Warcraft: Mists of Pandaria Case Study
  • Minecraft Case Study
  • Halo 4 Case Study
  • Video Games Quiz
  • Understanding Video Games
  • An Introduction to Machinima
  • OCR AS G322 Section B The Games Industry Case Study
  • OCR AS G322 Section B The Games Industry Practice...
[ read full article ] »

The Big Issue Magazine Case Study »

Rob Miller | Tuesday January 22, 2013

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Magazines, Intro to Magazines, Street Magazines, New Media, Digital Media

click on image to enlarge

Institutional Factors and Marketing

First published in 1991 The Big Issue has gone from strength to strength to become the world’s most widely circulated street newspaper. It officially belongs to the hybrid genre of entertainment and social business and as such, runs regular reviews on films, book releases, theatre, music and art but no television listings – the entertainment aspect attracts advertising revenue while the editorial content is...

[ read full article ] »

Heat Magazine Case Study »

Rob Miller | Monday January 21, 2013

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Magazines, Gossip Magazines, Intro to Magazines, New Media, Convergence, Digital Media, Synergy

Institutional Factors and Marketing

Heat is a weekly gossip magazine published by Bauer, one of the oligopoly of magazine publishers with a circulation of just over half a million.

When it launched in 1999 it launched as a Listings/Entertainment magazine achieving a lower than expected circulation of below 100,000 – as a result the decision was made to re-brand and reposition Heat in the marketplace as an out and out Gossip Magazine aimed at C2, D and E women.

The...

[ read full article ] »

Media Studies Apps »

Richard Gent | Thursday January 17, 2013

Categories: KS3, GCSE, A Level, Nationals, Firsts, Hot Entries, New Media, Digital Media, New Technologies, Skills, Software, iTraining, Improve Your Teaching

Here are some apps that are used in and out of the Media Studies classroom. We’ve attempted to find links to the different operating systems to help identify if the version you need exists.

Language

Close Up Film Language Glossary iOS

The Close-Up Film Language Glossary of the well-known German Educational Publishers Schöningh provides clear and concise definitions of essential film language terms used in basic and advanced film courses. Though geared for use in high school...

[ read full article ] »

OCR GCSE Media Studies B321 Video Games Brief »

Rob Miller | Tuesday January 08, 2013

Categories: GCSE, OCR GCSE, Games, Computer Games, Video Games, Hot Entries, New Media, Digital Media, New Technologies

Controlled Assessment (120 Marks)

Topic 10: Video Games

Analytical Task (60 Marks)

  1. Identify 2 x Video Games – Halo and World of Warcraft
  2. Research/make notes on the history / origins of FPS (First Person Shooter) and RPG (Role Playing Games) - not to be handed in.
  3. Watch YouTube trailers and game play footage and make notes on Halo and World of Warcraft in terms of Genre Conventions, Narrative, Representations, Institution and Audience - not to be handed in.
  4. Develop under...
[ read full article ] »

Halo 4 Case Study »

Rob Miller | Tuesday January 08, 2013

Categories: GCSE, AQA GCSE, Games, Computer Games, Machinima, Video Games, Timeline, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Digital Media, New Technologies, Synergy, Other Topics, Iconography

Production and Distribution

Halo is a commercially successful, science fiction FPS game that was first developed in November 2001 for Microsoft X Box. Versions were developed for Windows and MAC OS X but fundamentally it now remains exclusive to the X Box 360, the second console developed by Microsoft and as such, has received critical success for being one of the best first person shooters on a video game console. Some gamers prefer the format and mode to the successful COD...

[ read full article ] »

2013 WJEC GCSE Media Studies Web Based Drama Conventions and Activities »

Rob Miller | Thursday December 27, 2012

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Hot Entries, New Media, Convergence, Digital Media, Integration, New Technologies, Synergy, Web Based Drama

Section B: Thinking about the Media – Planning Web Based Drama

Web Based Drama can be studied on one level as stories that are presented in a dramatic way and like their TV Drama counterpart – they explore a range of sub genres which can also be hybridized. Again, like TV Drama they involve dramatic programmes that are scripted and are normally fictional. Crucially they have a shorter running time than TV Drama and lower production values.

Students need to be aware of...

[ read full article ] »

Lady Gaga Case Study »

Rob Miller | Monday September 10, 2012

Categories: A Level, OCR A Level, OCR AS, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Music, Music Distribution, Music Industry, Music Promotion, Music Video, The Press, New Media, Convergence, Digital Media, Integration, Internet, Social Networking, Making Money, New Technologies, Website Analysis, Social Networking Analysis, Web Pages

Lady Gaga – Sony Music Entertainment | Universal Music Group

The music industry can be split into mainstream and independent artists with the so called ‘Big Four’ (now the Big Three) controlling the market. In a similar way that the oligopoly of film distributors control film distribution (Warners, 20th Century Fox, Paramount, Universal, Sony, Disney) mainstream music distribution is controlled by the Universal Music Group, Sony Music Entertainment and Warner Music Group...

[ read full article ] »

Torchwood Case Study »

Rob Miller | Monday August 20, 2012

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Hot Entries, New Media, Convergence, Digital Media, Internet, New Technologies, Television, Television Drama

Torchwood is a Science Fiction TV Drama created by Dr Who Executive Producer Russell T Davies. It is a sub genre of TV Drama as a result but to avoid confusion, Science Fiction is categorised as a genre in its own right with its own set of codes and conventions – to say Torchwood is a sub genre of TV Drama simply means it fundamentally follows the conventions of many TV Dramas but has tweaked the representations a little to give it a Science Fiction feel.

Russell T Davies...

[ read full article ] »

E20 Case Study »

Rob Miller | Monday August 20, 2012

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Hot Entries, New Media, Convergence, Digital Media, Internet, New Technologies, Synergy, Web Based Drama, Television, Television Drama

For the exam students will need to know about the key differences and similarities between TV Drama and Web Based Drama so they can originate and develop their own ideas. Web Based Dramas are increasingly being produced as a result of funding issues – broadcasters are struggling to finance new ideas (produce and distribute new programmes). Production costs are increasing and for commercial broadcasters advertising revenue is falling. For many years as a result of channel...

[ read full article ] »

Teaching Television Text & Industry Case Study »

Rob Miller | Thursday June 21, 2012

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Advertising, Intro to Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Audience, Genre, Institutions, Intro to Institutions, Censorship & Regulation, Copyright, Ownership, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Digital Media, Globalisation, Integration, Internet, New Technologies, Postmodernism, Synergy, Television, Intro to Television, Television Industry, Staffroom, Exemplar Materials

Television remains a popular industry at MS4 in that is encourages students and teachers to study contemporary texts as a result of availability and immediacy and use archives such as 4OD, BBC iPlayer and ITV Player. Good combinations include one American programme regularly broadcast on British television, one high production value, mainstream British text and one with a more selective, niche target audience – House, Britain’s Got Talent and Charlie Brooker’s Black...

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Lady Gaga Cross Media Case Study »

Rob Miller | Wednesday June 13, 2012

Categories: A Level, AQA A Level, AQA AS, Advertising, Viral Advertising, Key Concepts, Audience, Genre, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Music, Fan Websites, Music Distribution, Music Industry, Music Promotion, Music Video, New Media, Convergence, Digital Media, Integration, Internet, Social Networking, Making Money, New Technologies, Website Analysis, Social Networking Analysis, Web Pages

Lady Gaga – Sony Music Entertainment | Universal Music Group

For your AQA AS Media Studies Cross Media Study you are required to understand a range of texts across 3 different media platforms – Broadcasting, E Media and Print with notions of institution underpinning the background to production e.g. funding, ownership, use of technology and distribution.

Exam questions often directly ask students to examine how institutions are represented across the three platforms.

This...

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2012 AQA AS Media Studies Scheme of Work »

Rob Miller | Wednesday June 13, 2012

Categories: A Level, AQA A Level, AQA AS, Advertising, Viral Advertising, Film, Social Realism, Key Concepts, Audience, Genre, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Digital Media, Internet, Social Networking

MEST1/Unit 1 Investigating Media: Section A Texts, Concepts and Contexts

MEST2/Unit 2 Creating Media: Set Brief One - Film (50% of AS)

AS Award 1571 - 32 Week Scheme of Work

Overview

  • AQA A Level Media Studies Overview

Scheme

  • 2012 AQA AS Media Studies SOW.doc

Concepts

  • Media Forms, Representation, Institution, Audience (including media language, genre and narrative)
  • Cross Media Study - Linked Texts (broadcasting, emedia, print)
  • Research, Planning and Responding to a Brief
  • ...
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eMedia Smart TV & The Demise of the Boxed Set »

Jeremy Orlebar | Tuesday June 12, 2012

Categories: Hot Entries, New Media, Convergence, Digital Media, Integration, New Technologies

If 2011 was the year of Twitter and Facebook, then 2012 will be the year of the Smart TV. This is the now accepted name across all frontiers for fully connected television.

A Smart TV is a television set that brings to your living room all the channels from Freeview HD, or a subscribed cable or satellite service, as well as broadband internet connectivity.

So you can check your Facebook profile, or fire off a Tweet, compare insurance quotes, while watching Sherlock, all on...

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YouTube Case Study »

Rob Miller | Friday February 24, 2012

Categories: A Level, AQA A Level, AQA A2, Advertising, Viral Advertising, Key Concepts, Institutions, Censorship & Regulation, Hot Entries, New Media, Digital Media, Internet, Social Networking, New Technologies, We Media, Website Analysis, Social Networking Analysis, Web Pages

The idea of YouTube is a successful and iconic one – commercially and culturally ranking with ‘Zuckerberg’s’ Facebook, Google, Wikipedia and the loaf of bread as a pre requisite for modern living (as far as the target audience are concerned). If you are not 12-17 as the dominant viewing age group are (but very much not the exclusive age group) or indeed wheat intolerant then maybe these bastions of culture and modern society are not for you.

YouTube’s primary...

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Regional Newspapers | AQA MEST2 Creating Media »

Jeremy Orlebar | Thursday December 01, 2011

Categories: A Level, AQA A Level, AQA AS, Advertising, More on Advertising, Hot Entries, New Media, Digital Media, New Technologies, News, More on News, Regional News, Production Zone, Web Production

Associated Resources

MEST2 Coursework Overview 2011-12.ppt

All teacher-assessed marks to be returned to AQA by 10 January 2012 or 15 May 2012

Link: AQA MEST2 Briefs

Brief Two | Regional Newspapers

A regional newspaper is about to run a month long campaign promoting local sports. The newspaper has an online presence and is keen to use its website as a focus for information, as well as featuring a range of sports related features in its print product to broaden the reach of...

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Advertising & Digital Technologies Essay Plan »

Rob Miller | Monday September 26, 2011

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Advertising, More on Advertising, Viral Advertising, New Media, Convergence, Digital Media, Internet, New Technologies

Explore the impact of Digital Technologies on Advertising

Key Teaching Areas

  • The impact on Production (identify new digital forms of advertising and the effect on traditional media forms)
  • Advertising and Media Convergence
  • Narrative vs. Interactive Narrative (new technology)
  • Changes to Target Audiences e.g. the Internet and Narrowcasting
  • New forms of Distribution
  • Case Study e.g. ad2-one – the relationship between text, industry and audience

Advertising & New Technology

The...

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Exchange | OCR A Level »

Jeremy Orlebar | Wednesday April 06, 2011

Categories: A Level, OCR A Level, OCR A2, OCR AS, Hot Entries, New Media, Convergence, Digital Media, New Technologies, We Media

The term ‘EXCHANGE’ in the spec has worried students and teachers. Here is some help.

The spec says:

The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange

The word exchange was used in the January exam 2011.

Here are some views on what it means from people who know on the OCR forum.

Brief Definition

Exchange:

The way in which texts are not only consumed by media audiences, but the way media...

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Design: A Grid-based Approach »

Richard Gent | Monday January 17, 2011

Categories: Magazines, Intro to Magazines, Music, Fan Websites, New Media, Digital Media, New Technologies, Production Zone, Print Production, Web Production

Find out more about the grid-based approach to design by clicking on the link below:

http://www.smashingmagazine.com/2007/04/14/designing-with-grid-based-approach/

Shared with MediaEdu by Elayne Senn.




Top 10 Viral Ads in 2010 (Excluding Trailers) »

Richard Gent | Wednesday December 15, 2010

Categories: Advertising, Viral Advertising, New Media, Digital Media

Click on the link below to view the ads.

http://adage.com/digital/article?article_id=147518

Source: Advertising Age: The Ad Age Viral Video Chart




Ownership, Synergy & Technological Convergence »

Stephen Hill | Monday November 08, 2010

Categories: Key Concepts, Institutions, Ownership, Magazines, Intro to Magazines, More on Magazines, Music Press, Music Press Institution, New Media, Convergence, Digital Media, Integration, New Technologies, Synergy, We Media

Introduction

The need to target a ‘specific audience’ is a key issue for the ‘magazine industry’. Magazines are heavily ‘subsidized by advertising’ and the key to attracting a sustainable ‘portfolio of advertisers’ is the creation of a product that is desirable to their ‘target market’.

As a consequence, within the magazine industry as a whole, there are many magazines aimed at similar audiences because that ‘demographic’ is lucrative for advertisers....

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