MediaEdu

Current Resources

Onsite Consultancy

Workshops & CPD

Useful Materials

Gallery

Gallery

Viewing entries from category: Convergence

We Media Democracy and Convergence »

Jeremy Orlebar | Wednesday May 12, 2010

Categories: A Level, AQA A Level, AQA A2, AQA AS, OCR A Level, OCR A2, OCR AS, Key Concepts, New Media, Convergence, Digital Media, We Media, Other Topics

The catch word for the digital world of new media is convergence. Convergence is the coming together of everything digital.

Definition

Any digital media can be transmitted by any suitable digital medium, such as a wifi broadband connection or mobile phone, so that all communications, text, audio, graphics, video, and broadcasting can be accessed instantly.

The iPhone, Blackberry or computer becomes a two-way communications module with access to the internet, email, social...

[ read full article ] »

A History of The Internet »

Rod Munday | Tuesday May 19, 2009

Categories: Key Concepts, New Media, Convergence, Digital Media, Internet, New Technologies, We Media, Other Topics, Website Analysis, Social Networking Analysis, Web Pages

Associated Resources

Have a look at the following resources on MediaEdu:

Web Design Tutorials

The Internet and World Wide Web

Studying The Internet

Deconstructing Web Pages

History of the Internet 1 | The Computer

The history of the internet is not a straight-forward narrative since it was not invented by one person or any group of people. The internet emerged out of the combination of three distinct inventions: computers, networks and software applications.

Each...

[ read full article ] »

Studying The Internet »

Rod Munday | Monday May 18, 2009

Categories: Key Concepts, New Media, Convergence, Digital Media, Internet, New Technologies, We Media, Other Topics, Website Analysis, Social Networking Analysis, Web Pages

In this section we will look at some of the ways the internet can be studied. The first part looks at some of the impacts the internet has had on society, the second part examines some of the metaphors that have been used to make sense of what the internet is, and the third part looks at three ways in which the internet may be analysed through institutions, audiences and textual analysis.

Associated Resources

Have a look at the following resources on MediaEdu:

Web Design...

[ read full article ] »

The Internet & World Wide Web »

Rod Munday | Friday May 15, 2009

Categories: Key Concepts, New Media, Convergence, Digital Media, Internet, New Technologies, We Media, Other Topics, Website Analysis, Social Networking Analysis, Web Pages

click on images to enlarge

Associated Resources

Have a look at the following resources on MediaEdu:

Web Design Tutorials

Studying The Internet

History of The Internet

A History of Online Social Networking

Deconstructing Web Pages

Definition

The above picture may look like an exploding galaxy or a human cell magnified many thousands of times but it is actually a map of the internet. The internet (short for interconnected network) can be thought of as an arrangement of...

[ read full article ] »

AQA AS MEST1 Cross Media Study - Film Fiction »

Rob Miller | Thursday September 10, 2015

Categories: A Level, AQA A Level, AQA AS, Film, Film Industry, Film Magazines, Magazines, New Media, Convergence, Digital Media, New Technologies, News, Newspapers

Section B Cross Media Study Film Fiction

This is a resource for students and teachers who have chosen Film Fiction as their Cross Media Study topic. For advice on the structure and format of Section B Cross Media Study please access our guide at Teaching AQA AS Media Studies MEST1 Guide. The exemplar response AQA AS Media Studies MEST1 Section B Cross Media Study Synergy Exemplar relates specifically to the Film Fiction Cross Media Study.

We will be analysing and...

[ read full article ] »

AQA GCSE Media Studies Interactive Science Fiction Films Resource »

Rob Miller | Friday August 21, 2015

Categories: GCSE, AQA GCSE, Advertising, Marketing, Film, Action Adventure, Comedy, Disaster Movies, Drama, Fantasy, Film Analysis, Film Industry, Film Language, Film Promotion, Film Trailers, Horror, Independent Film, Mise-en-scene, Science Fiction, Social Realism, Thrillers, War, Key Concepts, Audience Consumption & Platforms, Digital Graphics, Audience, Genre, Ideology, Media Language, Narrative, Production, Representation & Stereotyping, Understanding Media, Understanding Key Concepts, Understanding Key Skills, Understanding Key Topics, New Media, Convergence, Digital Media, Internet, New Technologies, Skills, Textual Analysis, Starters & Teaching Ideas, Teaching Ideas & Skills Development, Television, Storyboarding, Website Analysis, Web Pages

Milan, Italy - January 26 2013: People of 501st Legion official costuming organisation take part in the Star Wars Parade wearing perfectly accurate costumes.

Welcome to this interactive resource on Science Fiction films, your Unit 1 examined topic that focuses on all areas of exam questioning. Use in conjunction with the Edusites Media Specimen Exam and Preliminary Material.

Have a look at some Science Fiction events around the country. Comic Cons have a reputation for...

[ read full article ] »

News of the World | NOTW Case Study »

Nick Lacey | Friday January 09, 2015

Categories: Key Concepts, Institutions, Censorship & Regulation, Ownership, Hot Entries, New Media, Convergence, Synergy, News, News Ownership, Rupert Murdoch Case Study

The Rise (and Fall?) of Rupert Murdoch

‘I’ve been telling students for the past 20 years that concentration of ownership in the media is a bad thing, but then who gives any credibility to a Mickey Mouse subject like media studies?’ Patrick Russell (letter to The Guardian, 20 July 2011)

Guide Navigation

  1. NOTW | 1. Introduction
  2. NOTW | 2. Murdoch Enters the British Newspaper Market
  3. NOTW | 3. Murdoch Buys Times Newspaper: The Failure of Regulation?
  4. NOTW | 4. Murdoch Goes...
[ read full article ] »

MS4 Music Pack: Beyonce, One Direction and Green Day »

Rob Miller | Friday September 26, 2014

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Hot Entries, Music, British Pop Music, Fan Websites, Music Distribution, Music Industry, Music Promotion, The Press, New Media, Convergence, Internet, Social Networking, Synergy, Theory, Misc Theory

click on image to enlarge

The purpose of this pack is to provide a research platform for students and teachers of MS4 by exploring key potential exam areas of questioning – a useful balance of Music Artists includes a global performer (Beyonce), a British/Irish artist (One Direction) and a more independent case study or at least, reflecting more an indie genre (Green Day).

When studying or teaching MS4, a balance of artists and genres allows for comparative textual study...

[ read full article ] »

TV News Al Jazeera English Case Study »

Rob Miller | Friday July 25, 2014

Categories: GCSE, AQA GCSE, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Synergy, News, 24 Hour News, News Ownership, News Values, Popular Press

Origins and Launch

“Al Jazeera” means “The Island” in Arabic which is taken to mean the Arabian Peninsula. This is an important part of the Middle East and Arab world not least for its huge reserves of oil and natural gas and is home to 80 million citizens. Al Jazeera English is a 24-hour English language television news channel owned and funded by the House of Thani’s Al Jazeera Media Network based in Doha, Qatar. The House of Thani has been the ruling family in...

[ read full article ] »

OCR A2 Media Studies G325 Sec B Contemporary Media Issues: Global Media »

Rob Miller | Thursday March 20, 2014

Categories: A Level, OCR A Level, OCR A2, Key Concepts, Media Language, Hot Entries, New Media, Convergence, Digital Media, Globalisation, Integration, New Technologies, Synergy, User Generated Content, We Media, News, More on News, 24 Hour News, News Ownership, News Values

G325 Section B fundamentals initially need to be observed and factored into the teaching of this Contemporary Media Issue – two media forms must be referenced in equal measure by the student. There must also be a past, present and future element to the analysis but with emphasis on the present (the past must be used to give balance only and to contextualise an argument). Two main case studies minimum ideally need to be explored for each media form while others need to be...

[ read full article ] »

AQA GCSE Media Studies Unit 3 Exploring Media Industries: Conglomerates »

Rob Miller | Friday January 24, 2014

Categories: GCSE, AQA GCSE, Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Institutions, Intro to Institutions, Censorship & Regulation, Ownership, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Magazines, More on Magazines, New Media, Convergence, Digital Media, Integration, New Technologies, Synergy

Print Magazines Conglomerate Case Study: Bauer Media Group

Bauer are a multinational media corporation whose business interests are global – H. Bauer Publishing, part of the oligopoly of magazine publishers are the magazine publishing division whose other media interests include Bauer Radio and Box Television (50% owned by C4).

The company was founded in 1875 and was owned then, and still are today exclusively by the Bauer family who are based in Hamburg, Germany. H. Bauer...

[ read full article ] »

Media in the Online Age »

Rob Miller | Friday October 25, 2013

Categories: A Level, OCR A Level, OCR A2, Hot Entries, New Media, Convergence, Digital Media, Globalisation, Integration, Internet, New Technologies, Synergy, User Generated Content, We Media

click on image to enlarge

When approaching this topic some key G325 Section B fundamentals need to be observed and factored into the teaching of this Contemporary Media Issue – two media forms must be referenced in equal measure by the student, see MediaEdu Exemplar Response that uses the Music Industry and Magazines as examples of two media (OCR A Level Media Studies Overview: scroll down – A2 Mock and Sample Responses sub heading). There must be a past, present and...

[ read full article ] »

Angry Birds Independent Video Games Case Study »

Rob Miller | Monday September 16, 2013

Categories: GCSE, AQA GCSE, Games, Computer Games, Video Games, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Digital Media, Integration, New Technologies, Synergy

click on image to enlarge

Independent Games Production and Distribution - An Institutional Context

Games like Angry Birds have become a cultural phenomenon – the game is deliberately simplistic and primarily targets a female demographic. It has benefited from the current (late August 2013) fragmentation of the computer game industry into a multi-platform marketplace where more mainstream, high profile so-called Triple A games like Call of Duty, Halo, Assassin’s Creed and...

[ read full article ] »

AQA Media Studies MEST3 Critical Perspectives Sec A Gatsby Static Image Sample Paper & Responses »

rlsmedia | Tuesday May 28, 2013

Categories: A Level, AQA A Level, AQA A2, Film, Film Analysis, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Digital Media, Internet, Social Networking, New Technologies, Synergy, User Generated Content, We Media, News, More on News, 24 Hour News, Popular Press, Admin, iTraining, Improve Your Teaching, Staffroom, Exemplar Materials, Mocks

MEST3 Section A (40%)

1 hour including 15 minutes reading/viewing time (32 marks)

The first section will be based around unseen stimulus materials which may be print, e-media, audio or moving image based. The stimulus materials will be designed to be easily assimilated by candidates in the space of 15 minutes and there will be time for note-taking and essay planning. The materials will be chosen to raise issues about:

  • media concepts (form, representation, institutions,...
[ read full article ] »

AQA Media Studies MEST3 Critical Perspectives Sec A Olympics Static Image Sample Paper & Responses »

rlsmedia | Wednesday May 22, 2013

Categories: A Level, AQA A Level, AQA A2, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Digital Media, Internet, New Technologies, Postmodernism, User Generated Content, We Media, News, More on News, 24 Hour News, Popular Press, Admin, Staffroom, Exemplar Materials, Mocks

click on image to enlarge

MEST3 Section A (40%)

1 hour including 15 minutes reading/viewing time (32 marks)

The first section will be based around unseen stimulus materials which may be print, e-media, audio or moving image based. The stimulus materials will be designed to be easily assimilated by candidates in the space of 15 minutes and there will be time for note-taking and essay planning. The materials will be chosen to raise issues about:

  • media concepts (form,...
[ read full article ] »

AQA AS MEST1 Case Study & Exemplar Response »

rlsmedia | Tuesday May 14, 2013

Categories: A Level, AQA A Level, AQA AS, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, New Media, Convergence, Internet, Social Networking, Community, Mobile Phones, Making Money, New Technologies, Synergy, User Generated Content, Admin, Staffroom, Exemplar Materials

click on image to enlarge

Unit 1 Investigating Media

50% of AS, 25% of A Level, 2 Hour Written Examination 80 Marks

Two Sections: Section A

The unseen text will either be a moving image or a static image. You need to do four compulsory short answer questions.

Section B: Case Study

You have a choice of one from two essays.

AQA Specification (2013)

Section B (45 minutes) will require a sustained response to one of a choice of two questions which will give the candidates...

[ read full article ] »

AQA Media Studies MEST3 Critical Perspectives Sec A Static Image Sample Paper & Responses »

rlsmedia | Tuesday April 30, 2013

Categories: A Level, AQA A Level, AQA A2, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Representation & Stereotyping, New Media, Convergence, Digital Media, Internet, Social Networking, New Technologies, Postmodernism, User Generated Content, We Media, News, More on News, 24 Hour News, Popular Press, Admin, Staffroom, Exemplar Materials, Mocks

Associated Resources

  • Static Image Sample The Sun.pdf
  • Static Image Sample Hackney Gazette.pdf

MEST3 Section A (40%)

1 hour including15 minutes reading/viewing time (32 marks)

The first section will be based around unseen stimulus materials which may be print, e-media, audio or moving image based. The stimulus materials will be designed to be easily assimilated by candidates in the space of 15 minutes and there will be time for note-taking and essay planning. The materials...

[ read full article ] »

The Impact of New / Digital Media 24 Hour News Case Study »

rlsmedia | Friday April 19, 2013

Categories: A Level, AQA A Level, AQA A2, Advertising, Viral Advertising, Hot Entries, New Media, Convergence, Digital Media, Internet, Social Networking, Community, History of the Internet, Mobile Phones, Public Vs Privacy, Communications, New Technologies, User Generated Content, We Media, News, More on News, 24 Hour News

click on image to enlarge

Why do you need to study this Unit?

  • In your final exam you will need to respond to an essay question in Section B of the paper.
  • You can either choose one on Representation using your case study which you will produce with your Media Studies teacher at some point in your course;
  • Or you can choose a question on the Impact of New/Digital Media.

For a Top Mark Question you need to:

  • The answer shows a confident and appropriate discussion and evaluation...
[ read full article ] »

The Impact of New / Digital Media »

rlsmedia | Friday April 12, 2013

Categories: A Level, AQA A Level, AQA A2, Hot Entries, New Media, Convergence, Digital Media, Internet, Social Networking, Community, History of the Internet, Mobile Phones, Public Vs Privacy, Making Money, Communications, New Technologies, User Generated Content, We Media

Why do you need to study this Unit?

  • In your final exam you will need to respond to an essay question in Section B of the paper.
  • You can either choose one on Representation using your case study which you will produce with your Media Studies teacher at some point in your course;
  • Or you can choose a question on the Impact of New/Digital Media.

However, in Section A of the paper you will need the information too. In Section A of this paper you will be shown two previously...

[ read full article ] »

Radio Times Magazine Case Study »

Rob Miller | Wednesday January 30, 2013

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Magazines, Image Analysis, Intro to Magazines, Listings Magazines, More on Magazines, New Media, Convergence, Digital Media, Internet, Synergy

Institutional Factors and Marketing

Radio Times is a weekly Listings Magazine in terms of genre that has been published by the BBC from 1923 until 2011. It is now published by the Immediate Media Company after the merger of BBC Magazines (BBC Magazines used to be owned by the BBC’s commercial arm, BBC Worldwide) while the Immediate Media Company is established as a combined publishing house.

Radio Times is still a branded BBC publication however and its key focus is BBC...

[ read full article ] »

2014 AQA GCSE Media Studies 2-Year Gaming Scheme »

Rob Miller | Thursday January 24, 2013

Categories: GCSE, AQA GCSE, Games, Computer Games, Machinima, Video Games, Timeline, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Digital Media, Integration, Internet, New Technologies, Synergy

Scheme

  • Unit 1: Investigating the Media (Promotion and Marketing of Video Games)
  • Unit 2: Understanding the Media (Controlled Assessment)
  • 2014 AQA GCSE Media Studies 2-Year Gaming Scheme.doc

Associated Resources

  • World of Warcraft: Mists of Pandaria Case Study
  • Minecraft Case Study
  • Halo 4 Case Study
  • Video Games Quiz
  • Understanding Video Games
  • An Introduction to Machinima
  • OCR AS G322 Section B The Games Industry Case Study
  • OCR AS G322 Section B The Games Industry Practice...
[ read full article ] »

Heat Magazine Case Study »

Rob Miller | Monday January 21, 2013

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Magazines, Gossip Magazines, Intro to Magazines, New Media, Convergence, Digital Media, Synergy

Institutional Factors and Marketing

Heat is a weekly gossip magazine published by Bauer, one of the oligopoly of magazine publishers with a circulation of just over half a million.

When it launched in 1999 it launched as a Listings/Entertainment magazine achieving a lower than expected circulation of below 100,000 – as a result the decision was made to re-brand and reposition Heat in the marketplace as an out and out Gossip Magazine aimed at C2, D and E women.

The...

[ read full article ] »

Halo 4 Case Study »

Rob Miller | Tuesday January 08, 2013

Categories: GCSE, AQA GCSE, Games, Computer Games, Machinima, Video Games, Timeline, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Digital Media, New Technologies, Synergy, Other Topics, Iconography

Production and Distribution

Halo is a commercially successful, science fiction FPS game that was first developed in November 2001 for Microsoft X Box. Versions were developed for Windows and MAC OS X but fundamentally it now remains exclusive to the X Box 360, the second console developed by Microsoft and as such, has received critical success for being one of the best first person shooters on a video game console. Some gamers prefer the format and mode to the successful COD...

[ read full article ] »

2013 WJEC GCSE Media Studies Web Based Drama Conventions and Activities »

Rob Miller | Thursday December 27, 2012

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Hot Entries, New Media, Convergence, Digital Media, Integration, New Technologies, Synergy, Web Based Drama

Section B: Thinking about the Media – Planning Web Based Drama

Web Based Drama can be studied on one level as stories that are presented in a dramatic way and like their TV Drama counterpart – they explore a range of sub genres which can also be hybridized. Again, like TV Drama they involve dramatic programmes that are scripted and are normally fictional. Crucially they have a shorter running time than TV Drama and lower production values.

Students need to be aware of...

[ read full article ] »

Lady Gaga Case Study »

Rob Miller | Monday September 10, 2012

Categories: A Level, OCR A Level, OCR AS, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Music, Music Distribution, Music Industry, Music Promotion, Music Video, The Press, New Media, Convergence, Digital Media, Integration, Internet, Social Networking, Making Money, New Technologies, Website Analysis, Social Networking Analysis, Web Pages

Lady Gaga – Sony Music Entertainment | Universal Music Group

The music industry can be split into mainstream and independent artists with the so called ‘Big Four’ (now the Big Three) controlling the market. In a similar way that the oligopoly of film distributors control film distribution (Warners, 20th Century Fox, Paramount, Universal, Sony, Disney) mainstream music distribution is controlled by the Universal Music Group, Sony Music Entertainment and Warner Music Group...

[ read full article ] »

Torchwood Case Study »

Rob Miller | Monday August 20, 2012

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Hot Entries, New Media, Convergence, Digital Media, Internet, New Technologies, Television, Television Drama

Torchwood is a Science Fiction TV Drama created by Dr Who Executive Producer Russell T Davies. It is a sub genre of TV Drama as a result but to avoid confusion, Science Fiction is categorised as a genre in its own right with its own set of codes and conventions – to say Torchwood is a sub genre of TV Drama simply means it fundamentally follows the conventions of many TV Dramas but has tweaked the representations a little to give it a Science Fiction feel.

Russell T Davies...

[ read full article ] »

E20 Case Study »

Rob Miller | Monday August 20, 2012

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Hot Entries, New Media, Convergence, Digital Media, Internet, New Technologies, Synergy, Web Based Drama, Television, Television Drama

For the exam students will need to know about the key differences and similarities between TV Drama and Web Based Drama so they can originate and develop their own ideas. Web Based Dramas are increasingly being produced as a result of funding issues – broadcasters are struggling to finance new ideas (produce and distribute new programmes). Production costs are increasing and for commercial broadcasters advertising revenue is falling. For many years as a result of channel...

[ read full article ] »

Q Print and Online Music Magazine Deconstruction »

Rob Miller | Saturday August 11, 2012

Categories: GCSE, AQA GCSE, Key Concepts, Audience, Genre, Institutions, Media Language, Representation & Stereotyping, Hot Entries, Magazines, Music Press, Online Magazines, Music, The Press, New Media, Convergence, Synergy, Website Analysis, Social Networking Analysis, Web Pages

Q Music Magazine Print Deconstruction

[click on image to enlarge]

Audience identification with the iconic, recognisable masthead first appeals to consumers – taking up 15% of the front cover an enigmatic, upper case, bold, white on red, block serif letter ‘Q’  is a box on the left hand side top of the cover.

This departs from the conventions of magazine covers that normally run a masthead run along the top of the front cover. ‘Q’ is enigmatic, just like the regular...

[ read full article ] »

NME Print and Online Music Magazine Deconstruction »

Rob Miller | Friday August 10, 2012

Categories: GCSE, AQA GCSE, Key Concepts, Audience, Genre, Institutions, Media Language, Representation & Stereotyping, Hot Entries, Magazines, Music Press, Online Magazines, Music, The Press, New Media, Convergence, Internet, Website Analysis, Social Networking Analysis, Web Pages

NME Music Magazine Print Deconstruction

[click on image to enlarge]

NME remains one of the longest running weekly music magazines in history after its initial publication in 1952. Originally the magazine was published in broadsheet newspaper format using newsprint , and competed for many year with titles such as Sounds (focussing on Rock and Heavy Metal genres) and Melody Maker (mainstream Pop and Chart music).

Unashamedly ‘indie’ NME has always championed the cause of...

[ read full article ] »

Drowned in Sound Case Study »

Rob Miller | Friday August 10, 2012

Categories: GCSE, AQA GCSE, Key Concepts, Audience, Genre, Institutions, Media Language, Representation & Stereotyping, Hot Entries, Magazines, Music Press, Online Magazines, Music, Fan Websites, The Press, New Media, Convergence, Website Analysis, Social Networking Analysis, Web Pages

click on image to enlarge
click on image to enlarge

URL: www.drownedinsound.com

Drowned in Sound is an independent, online music magazine that has been described as a cross between exactly that, a blog and a music social networking site. Founded by 18 year old entrepreneur, Sean Adams in 2000 it started life in 1998 as an e mail music fanzine called The Last Resort. Sean Adams re-launched it as DIS and is still the current editor and part shareholder. Although...

[ read full article ] »

Teaching Television Text & Industry Case Study »

Rob Miller | Thursday June 21, 2012

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Advertising, Intro to Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Audience, Genre, Institutions, Intro to Institutions, Censorship & Regulation, Copyright, Ownership, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Digital Media, Globalisation, Integration, Internet, New Technologies, Postmodernism, Synergy, Television, Intro to Television, Television Industry, Staffroom, Exemplar Materials

Television remains a popular industry at MS4 in that is encourages students and teachers to study contemporary texts as a result of availability and immediacy and use archives such as 4OD, BBC iPlayer and ITV Player. Good combinations include one American programme regularly broadcast on British television, one high production value, mainstream British text and one with a more selective, niche target audience – House, Britain’s Got Talent and Charlie Brooker’s Black...

[ read full article ] »

Lady Gaga Cross Media Case Study »

Rob Miller | Wednesday June 13, 2012

Categories: A Level, AQA A Level, AQA AS, Advertising, Viral Advertising, Key Concepts, Audience, Genre, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Music, Fan Websites, Music Distribution, Music Industry, Music Promotion, Music Video, New Media, Convergence, Digital Media, Integration, Internet, Social Networking, Making Money, New Technologies, Website Analysis, Social Networking Analysis, Web Pages

Lady Gaga – Sony Music Entertainment | Universal Music Group

For your AQA AS Media Studies Cross Media Study you are required to understand a range of texts across 3 different media platforms – Broadcasting, E Media and Print with notions of institution underpinning the background to production e.g. funding, ownership, use of technology and distribution.

Exam questions often directly ask students to examine how institutions are represented across the three platforms.

This...

[ read full article ] »

eMedia Smart TV & The Demise of the Boxed Set »

Jeremy Orlebar | Tuesday June 12, 2012

Categories: Hot Entries, New Media, Convergence, Digital Media, Integration, New Technologies

If 2011 was the year of Twitter and Facebook, then 2012 will be the year of the Smart TV. This is the now accepted name across all frontiers for fully connected television.

A Smart TV is a television set that brings to your living room all the channels from Freeview HD, or a subscribed cable or satellite service, as well as broadband internet connectivity.

So you can check your Facebook profile, or fire off a Tweet, compare insurance quotes, while watching Sherlock, all on...

[ read full article ] »

2012 AQA A2 Media Studies Scheme of Work »

Rob Miller | Friday February 24, 2012

Categories: A Level, AQA A Level, AQA A2, Advertising, Viral Advertising, Key Concepts, Institutions, Censorship & Regulation, Representation & Stereotyping, Hot Entries, Magazines, Image Analysis, Masculinity in Men's Magazines, New Media, Convergence, Internet, Social Networking, New Technologies, We Media, Theory, Gender Theory, Representation Theory, Website Analysis, Social Networking Analysis, Web Pages

MEST3 Critical Perspectives

MEST4 Research and Production

2012 Section B Topics: Representation and New Digital Media (3 Media Platforms) - 30 Week Scheme of Work

Overview

  • AQA A Level Media Studies Overview

Scheme

  • 2012 AQA A2 Media Studies SOW.doc

Concepts

  • Analysing Text, Stimulus Material - Audiences
  • Regulation and Censorship
  • Critical Investigation - Viral Marketing
  • Skills Development - Planning and Production
  • Representation of Masculinity
  • Digital Media Technologies
  • Exam...
[ read full article ] »

Advertising & Digital Technologies Essay Plan »

Rob Miller | Monday September 26, 2011

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Advertising, More on Advertising, Viral Advertising, New Media, Convergence, Digital Media, Internet, New Technologies

Explore the impact of Digital Technologies on Advertising

Key Teaching Areas

  • The impact on Production (identify new digital forms of advertising and the effect on traditional media forms)
  • Advertising and Media Convergence
  • Narrative vs. Interactive Narrative (new technology)
  • Changes to Target Audiences e.g. the Internet and Narrowcasting
  • New forms of Distribution
  • Case Study e.g. ad2-one – the relationship between text, industry and audience

Advertising & New Technology

The...

[ read full article ] »

NOTW | 19. Conclusion »

Nick Lacey | Sunday August 21, 2011

Categories: Key Concepts, Institutions, Censorship & Regulation, Ownership, New Media, Convergence, Synergy, News, News Ownership

Rupert Murdoch is probably the most remarkable media executive the world has even seen. He built his empire from his father’s newspapers in Australia to being one of the biggest in the world. His foresight, and strength of character, has led to revolutions in the production of newspapers, in Britain, and an immensely successful satellite television network. He did this through being a risk-taking entrepreneur who ruthlessly pursued his own business interests.

However, the...

[ read full article ] »

NOTW | 1. Introduction »

Nick Lacey | Sunday August 21, 2011

Categories: Key Concepts, Institutions, Censorship & Regulation, Ownership, New Media, Convergence, Synergy, News, News Ownership

The Rise (and Fall?) of Rupert Murdoch

‘I’ve been telling students for the past 20 years that concentration of ownership in the media is a bad thing, but then who gives any credibility to a Mickey Mouse subject like media studies?’ Patrick Russell

(letter to The Guardian, 20 July 2011)

Guide Navigation

  1. NOTW | 2. Murdoch Enters the British Newspaper Market
  2. NOTW | 3. Murdoch Buys Times Newspaper: The Failure of Regulation?
  3. NOTW | 4. Murdoch Goes to Hollywood: The...
[ read full article ] »

Exchange | OCR A Level »

Jeremy Orlebar | Wednesday April 06, 2011

Categories: A Level, OCR A Level, OCR A2, OCR AS, Hot Entries, New Media, Convergence, Digital Media, New Technologies, We Media

The term ‘EXCHANGE’ in the spec has worried students and teachers. Here is some help.

The spec says:

The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange

The word exchange was used in the January exam 2011.

Here are some views on what it means from people who know on the OCR forum.

Brief Definition

Exchange:

The way in which texts are not only consumed by media audiences, but the way media...

[ read full article ] »

Ownership, Synergy & Technological Convergence »

Stephen Hill | Monday November 08, 2010

Categories: Key Concepts, Institutions, Ownership, Magazines, Intro to Magazines, More on Magazines, Music Press, Music Press Institution, New Media, Convergence, Digital Media, Integration, New Technologies, Synergy, We Media

Introduction

The need to target a ‘specific audience’ is a key issue for the ‘magazine industry’. Magazines are heavily ‘subsidized by advertising’ and the key to attracting a sustainable ‘portfolio of advertisers’ is the creation of a product that is desirable to their ‘target market’.

As a consequence, within the magazine industry as a whole, there are many magazines aimed at similar audiences because that ‘demographic’ is lucrative for advertisers....

[ read full article ] »

OCR AS UNIT G322 - Audiences and Institutions: Kerrang! »

Stephen Hill | Friday September 04, 2009

Categories: A Level, OCR A Level, OCR AS, Key Concepts, Audience, Institutions, New Media, Convergence, New Technologies, Synergy, We Media

Discuss the issues raised by an institution’s need to target specific audiences within a media industry that you have studied.

Introduction

The need to target a ‘specific audience’ is a key issue for the ‘magazine industry’. Magazines are heavily ‘subsidized by advertising’ and the key to attracting a sustainable ‘portfolio of advertisers’ is the creation of a product that is desirable to their ‘target market’.

As a consequence, within the magazine...

[ read full article ] »

Internet Quiz »

Phoebe Prentice-Terry | Tuesday August 25, 2009

Categories: Key Concepts, New Media, Convergence, Digital Media, Internet, New Technologies, We Media, Other Topics, Quizzes, Media Studies Quizzes, Skills

These quizzes are best viewed in Firefox.

Firefox is an excellent alternative to Internet Explorer which is available free for both PCs and Macs.




OCR A Level Media Studies - The Internet & World Wide Web »

Richard Gent | Tuesday June 02, 2009

Categories: A Level, OCR A Level, OCR A2, OCR AS, Key Concepts, New Media, Convergence, Digital Media, Internet, New Technologies, We Media, Other Topics

Have a look at the following resources on MediaEdu:

Sue Crawte’s Web Design Tutorials

Rod Munday’s ‘The Internet and World Wide Web’

‘Studying The Internet’ and

‘History of The Internet’.