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Viewing entries from category: Audience

Understanding Audience »

Jeremy Orlebar | Tuesday December 01, 2009

Categories: Key Concepts, Audience, Understanding Media, Understanding Key Concepts

Everyone has been in an audience. We have all been part of a group of people who come together to experience music, film, theatre or other live event. In media terms the audience is any group of people who receive a media text, and not just people who are together in the same place.

They receive the text via a media carrier such as a newspaper or magazine, television, DVD, radio or the internet. It can also be a mobile phone, iPod or any other device that stores or receives...

[ read full article ] »

What is Media Studies? »

Richard Gent | Wednesday November 11, 2009

Categories: Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Other Topics

Media Studies isn’t easy to describe. It’s a living concept that continues to change just as technology and our experience with technology change. The purpose of Media Studies is to provide audiences with access to information no matter how it is experienced and allow people to adopt diverse critical positions.

Media Studies is desirable because its curriculum is inclusive; it recognises that the form of delivery as well as the content to be delivered needs to be studied in...

[ read full article ] »

An Introduction to Key Concepts in Media Studies »

Jeremy Orlebar | Tuesday November 10, 2009

Categories: Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Intro to Key Concepts

Studying media is about watching, reading, discussing and evaluating media texts such as films, television and radio programmes, newspapers and magazines, and advertisements.

An important aspect of Media Studies is evaluating (this is called ‘reading’) a media text to find out what it is trying to say to the audience, and how that message is being communicated. The first AS module is usually known as ‘Reading the media’.

In the course of this A level you will also...

[ read full article ] »

New Spec A Level Media Studies »

Richard Gent | Wednesday November 08, 2017

Categories: A Level, AQA A Level, OCR A Level, WJEC A Level, Key Concepts, Audience, Genre, Media Language, Narrative, Representation & Stereotyping, Understanding Media, Magazines, Music Press, Music, Music Distribution, Music Industry, Music Promotion, Music Video, The Press, New Media, Internet, Social Networking, Postmodernism, User Generated Content, Overviews, Theory, Media Theorists, Postmodern Theory, Poststructuralist Theory, Representation Theory, Semiotic Theory, Social Realist Theory, Structuralist Theory, Subcultures

We are aware that some specifications are currently being accredited by Ofqual.

At Edusites we don’t like to keep our subscribers in limbo so here is Unit 7 of 12 new resources for the A Level Media Studies Specification.

Each term we provide a Core Unit, Exam Unit and NEA Unit based on the Department for Education Media Studies A Level subject content. (February 2016)

The four areas of this theoretical framework, are:

  • media language: how the media through their forms,...
[ read full article ] »

OCR AS G322 Section B: Institutions and Audiences | Teaching Music »

Rob Miller | Monday September 12, 2016

Categories: A Level, OCR A Level, OCR AS, Key Concepts, Audience, Institutions, Music, Music Distribution, Music Industry, Music Promotion

Music is an audio-visual media industry studied in the same way as film, television and video games. Students need to have access to a range of case studies to draw upon, focusing in particular on one contemporary mainstream and one independent artist and also institutions.

This resource streamlines approaches, identifies past exam questions (with essay plan), recommends mainstream and independent case studies but also suggests a structure or platform in teaching the music...

[ read full article ] »

OCR AS G322 Section B: Institutions and Audiences | Teaching Film »

Rob Miller | Friday September 09, 2016

Categories: A Level, OCR A Level, OCR AS, Film, Independent Film, Mainstream, Key Concepts, Audience, Institutions

Teaching film can be daunting to a non-media specialist, but also challenging for an experienced teacher. Approaches need to cover all exam topic areas ensuring students have a range of case studies to draw upon and focusing in particular on one contemporary mainstream and one independent film.

It initially seems a lot to learn and a lot to teach. This resource streamlines approaches, identifies past exam questions, recommends mainstream and independent case studies but...

[ read full article ] »

AQA Media Studies MEST3 Critical Perspectives Sec A BGT Exemplar »

Rob Miller | Thursday August 27, 2015

Categories: A Level, AQA A Level, AQA A2, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Magazines, Gossip Magazines, New Media, Synergy, Television, Reality TV, Television Industry, Admin, Staffroom, Exemplar Materials

Section A Unseen (32/32)

You must read the information provided for Section A in great detail. You will be given approximately 15 minutes to study and make notes on the two texts. These notes will not be marked during the assessment process. You must spend 45 minutes answering the three compulsory questions in detail.

Clips

  • https://www.youtube.com/watch?v=l9aXhfT1pfs
  • https://www.youtube.com/watch?v=NdZL_UyBpWU

The first clip is from Britain’s Got Talent, first broadcast...

[ read full article ] »

WJEC GCSE Media Studies Interactive Film Trailers and Film Posters Resource »

Rob Miller | Wednesday August 26, 2015

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Marketing, Viral Advertising, Film, Film Analysis, Film Industry, Film Language, Film Trailers, Mise-en-scene, Key Concepts, Distribution, Audience, Genre, Institutions, Censorship & Regulation, Media Language, Narrative, Regulation, Representation & Stereotyping, New Media, Digital Media, Internet, Social Networking, Making Money, New Technologies, Synergy, Posters, Film Poster Analysis, Poster Design

This resource is to be used in conjunction with the Edusites Media Specimen Exam with Exemplar Response and the Film Trailer and Film Poster Quizzes.

Section A Film Trailers

Film Trailers… What are they and why do you think they are important media to study? Have a look at the following trailers from 2014 and write down what the audience appeals are. We’ll deconstruct the first one, Gravity.

Gravity (2014) https://www.youtube.com/watch?v=bXgOaeDfmRQ

  • Narrative enigma...
[ read full article ] »

AQA GCSE Media Studies Interactive Science Fiction Films Resource »

Rob Miller | Friday August 21, 2015

Categories: GCSE, AQA GCSE, Advertising, Marketing, Film, Action Adventure, Comedy, Disaster Movies, Drama, Fantasy, Film Analysis, Film Industry, Film Language, Film Promotion, Film Trailers, Horror, Independent Film, Mise-en-scene, Science Fiction, Social Realism, Thrillers, War, Key Concepts, Audience Consumption & Platforms, Digital Graphics, Audience, Genre, Ideology, Media Language, Narrative, Production, Representation & Stereotyping, Understanding Media, Understanding Key Concepts, Understanding Key Skills, Understanding Key Topics, New Media, Convergence, Digital Media, Internet, New Technologies, Skills, Textual Analysis, Starters & Teaching Ideas, Teaching Ideas & Skills Development, Television, Storyboarding, Website Analysis, Web Pages

Milan, Italy - January 26 2013: People of 501st Legion official costuming organisation take part in the Star Wars Parade wearing perfectly accurate costumes.

Welcome to this interactive resource on Science Fiction films, your Unit 1 examined topic that focuses on all areas of exam questioning. Use in conjunction with the Edusites Media Specimen Exam and Preliminary Material.

Have a look at some Science Fiction events around the country. Comic Cons have a reputation for...

[ read full article ] »

AQA GCSE Media Studies Unit 3 Exploring Media Industries Student Resource »

Rob Miller | Monday August 17, 2015

Categories: GCSE, AQA GCSE, Film, Film Industry, Key Concepts, Audience Consumption & Platforms, Audience, Institutions, Censorship & Regulation, Ownership, Media Language, Regulation, Magazines, New Media, Integration, New Technologies, Synergy

This resource is intended to be used in conjunction with the Unit 3 Mock Exam and Insert on the Edusites subject Overview page. Click on AQA GCSE MS Unit 3 Mock Exam (and Attachments for the Exam Insert).

Who is this?

I am thinking you may recognise this company?

I am certain you will be familiar with this 2015 film

The connection is that Jurassic World (2015) is produced and distributed by Universal Studios (they own the rights to the film and pay for all the...

[ read full article ] »

WJEC Level 1/2 Creative & Media Unit 3o: Skills Development in Print Media Production »

Rob Miller | Saturday July 25, 2015

Categories: Certificates, WJEC Certificates, Key Concepts, Digital Graphics, Audience, Hot Entries, Magazines, Magazine Design, Posters, Poster Design, Print, Print Advertising, Print Media Production, Production Zone, Print Production, Skills, Graphic Design, Mood Board, Software, InDesign, Photoshop

Associated Resources

  • Magazine Double Page Spread Flat Plan.pdf

Introduction

This is a practical, portfolio based unit where you produce work based on tasks that is graded:

  • Pass
  • Merit
  • Distinction

Print Media Production links to the Graphic Design industry sector - some Graphic Designers have an Art background, some do not but visual and creative skills are important.

You may be the type of Graphic Designer who drafts everything on a computer, which means good IT skills...

[ read full article ] »

OCR GCSE TV Comedy Mock Exam Exemplar Response 2 »

Rob Miller | Tuesday July 21, 2015

Categories: GCSE, OCR GCSE, Key Concepts, Audience, Hot Entries, Television, Television Comedy, Theory, Audience Theory, Admin, Staffroom, Exemplar Materials

Edusites Media Sample Exemplar (Extended): Section B Television and/or Radio Comedy

You are advised to spend 45 minutes on this Section.

The total number of marks for this section is 30.

Answer both parts of this question using comedy programmes you have studied.

4. (a)  Explain, in detail why one comedy programme was chosen by one channel and scheduled at one time on one day.

Write the details of your programme in the box below.    (15)

Mock The Week has been...

[ read full article ] »

OCR GCSE TV Comedy Mock Exam Exemplar Response 1 »

Rob Miller | Tuesday July 21, 2015

Categories: GCSE, OCR GCSE, Key Concepts, Audience, Hot Entries, Television, Television Comedy, Theory, Audience Theory, Admin, Staffroom, Exemplar Materials

Edusites Media Sample Exemplar (Extended): Section B Television and/or Radio Comedy

You are advised to spend 45 minutes on this Section.

The total number of marks for this section is 30.

Answer both parts of this question using comedy programmes you have studied.

4. (a)  Explain, in detail why one comedy programme was chosen by one channel and scheduled at one time on one day.

Write the details of your programme in the box below.    (15)

Russell Howard’s Good News...

[ read full article ] »

Cambridge Nationals Level 1/2 Unit R081: Pre-Production Skills »

Rob Miller | Wednesday July 15, 2015

Categories: Nationals, Cambridge Nationals, Cambridge Nationals Level 1/2, Level 1/2 Creative iMedia, Award J807, Certificate J817, Diploma J827, Key Concepts, Audience, Media Language, Narrative, Production, Understanding Media, Understanding Key Skills, Production Zone, Video Production

Introduction

Welcome to the Cambridge Nationals Creative iMedia course – they are designed for 14-16 year olds to give you experience of what it is like to work in media industry sectors such as:

  • Website Design and Development
  • Television
  • Graphic Design
  • Digital Filmmaking including Animation
  • Video Games
  • Radio

This unit focuses on pre-production which is directly linked to production and post-production.

Film Example: Diagram of Filmmaking Steps

This unit has a written...

[ read full article ] »

WJEC GCSE Media Studies Film Trailers & Film Posters Workshop »

Rob Miller | Friday July 10, 2015

Categories: GCSE, WJEC GCSE, Consultancy and Workshops, Edusites Media Student & Teacher Workshops, Film, Film Trailers, Key Concepts, Audience Consumption & Platforms, Audience, Genre, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Posters, Film Poster Analysis

Book A Half or Full Day Workshop in Your School

Programme Details

  • Edusites Media provides visually dynamic, interactive Starter, Booster and Revision Courses on Film Trailers and Film Posters dedicated to, and focusing on specification requirements.
  • All key examination areas and potential areas of questioning will be covered including practical activities – use your chance to significantly raise attainment.
  • The day can be split evenly between 3 hours Investigating Film...
[ read full article ] »

BTEC Level 2 Unit 1: Digital Media Sectors and Audiences »

Rob Miller | Tuesday June 16, 2015

Categories: Nationals, BTEC Nationals, BTEC Nationals Level 2, Level 2 Creative Media Production, Advertising, Marketing, Key Concepts, Introductory Resources, Intro to Media Audiences, Intro to Media Institutions, Intro to Media Languages, Intro to Media Representations, Audience, Media Language, Hot Entries, New Media, Internet, Social Networking, Defining Social Networks, New Technologies, Production Zone, Audio Production, Digital Photography, New Media Production, Print Production, Video Production, Web Production

Introduction

The BTEC First is a great qualification that will prepare you for the world of work or further study.

You will learn how to use software and hardware that is used in digital media industries – by photographers, editors, sound recordists, web designers and games designers.

Have a look at the following 10 steps to success in Creative Digital Media Production.

But first – you need to understand about the digital media industry and audiences – every media...

[ read full article ] »

OCR G325 A2 Media Studies Section A 1b Essay Plan: Audience »

Rob Miller | Friday March 20, 2015

Categories: A Level, OCR A Level, OCR A2, Key Concepts, Audience, Understanding Media, Understanding Key Concepts, Hot Entries, Theory, Audience Theory, Admin, Staffroom, Essay Plans

Analyse Audience in one of your Coursework Productions

“I will be analysing my thriller opening sequence which I filmed and edited as my main task which formed part of my Foundation Portfolio in Media. In class, we studied audience and audience theory in existing Thrillers such as Taken 3, Seven, Psycho, the hybrid thriller Skyfall and Escape Plan. This enabled us to fully understand how theories of audience can be applied to our own productions”.

  • Acknowledge that,...
[ read full article ] »

OCR G322: Audiences and Institution Workshop »

Rob Miller | Thursday January 08, 2015

Categories: Key Concepts, Audience, Institutions, Hot Entries

Our full or half day, interactive, visually stimulating workshops introduce pupils/students to the OCR AS Media Studies G322, Section B examined topic.

The sessions will be tailored to the media industry and texts studied, or to be studied by the centre identified in advance.This will include audio-visual analysis, defining key concepts, exploring and demystifying exam questions, embedding industry terminology and studying exemplar G322 responses. Key focus will be on...

[ read full article ] »

Representation of Sexuality in Film »

Rob Miller | Monday October 27, 2014

Categories: A Level, AQA A Level, AQA A2, OCR A Level, OCR A2, Collective Identity, Representation of Sexuality, Film, Film Analysis, Key Concepts, Audience, Genre, Ideology, Representation & Stereotyping, Hot Entries, Theory, Queer Theory

This resource focuses on representation of sexuality in contemporary film, both English language and non-English language cinema using three 2014 LFF (London Film Festival) screenings as source material – Love is Strange, an English language French-American drama, A Girl at my Door, a South Korean drama and also The New Girlfriend, a French drama. It is worth acknowledging the increasing presence of more ‘mainstream’ films like Brokeback Mountain (2005), Black Swan...

[ read full article ] »

Viral Advertising »

Rob Miller | Wednesday October 22, 2014

Categories: GCSE, AQA GCSE, OCR GCSE, WJEC GCSE, WJEC GCSE Media Studies, A Level, AQA A Level, AQA AS, OCR A Level, OCR AS, WJEC A Level, WJEC AS, WJEC AS Media Studies, Advertising, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Hot Entries, New Media, Digital Media, Internet, Social Networking, Making Money, Synergy

click on image to enlarge

Viral advertising spreads messages, ideas and associations about a brand quickly, commonly using digital technology – in many ways viral advertising relies on the consumer to pass on information with the producer either seeding videos via YouTube, Facebook, Twitter or on many other interactive digital platforms with the consumer at the point, knowingly or unknowingly spreading the communication – viral advertising spreads like a cold virus,...

[ read full article ] »

The Times, Daily Mirror and i Newspaper Study »

Rob Miller | Tuesday September 30, 2014

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Key Concepts, Audience, Ideology, Media Language, Representation & Stereotyping, Hot Entries, New Media, Synergy, News, News Ownership, News Values, Newspapers, Popular Press

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The purpose of this pack is to provide a research platform for students and teachers of MS4 by exploring key potential exam areas of questioning – a relevant balance of Newspapers could be a tabloid, mid market tabloid and a broadsheet or replacing the mid market tabloid with a local newspaper or a newspaper aimed at a specific demographic. This resource explores The Times as a national, traditional broadsheet, The Daily Mirror as a national,...

[ read full article ] »

Old Spice ‘Smell Like a Man’ Advertising Campaign Case Study (2010-2014) »

Rob Miller | Friday September 19, 2014

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Intro to Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Audience, Narrative, Representation & Stereotyping, Hot Entries, New Media, Digital Media

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Institutional Factors

Old Spice is a historical brand (1937) of grooming products now owned (1990) by the oligopoly Proctor & Gamble which ensures and funds its high production value advertising – P & G are an American multinational who secured $83bn sales from their broad product range in 2014. Old Spice as a brand has a historical product of cologne, available in its original scent as well as in ‘Pure Sport’ format. In 2006 its OS Signature...

[ read full article ] »

WJEC A2 MS4 Advertising: BT Infinity Campaign (2012-2014) »

Rob Miller | Wednesday September 03, 2014

Categories: A Level, AQA A Level, AQA A2, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Advertising, Marketing, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries

The purpose of this pack is to provide a research platform for students and teachers of MS4 by exploring key potential exam areas of questioning – the advertising campaign is contemporary while in the exam you will be expected to analyse three, one of which must be British and it would make sense to have one global and the other with lower production values and more niche audience to enable a full answer to all potential question areas.  BT Infinity and BT Sport are high...

[ read full article ] »

Breaking Bad Case Study »

Rob Miller | Monday August 18, 2014

Categories: A Level, AQA A Level, AQA A2, OCR A Level, OCR AS, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Key Concepts, Audience, Genre, Ideology, Institutions, Representation & Stereotyping, Hot Entries, Television, American Quality Television (AQT)

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Institutional Factors

Breaking Bad has, in a short period of time become iconic, ‘must see TV’ that in terms of genre conventions can be categorised as Crime Drama but also as AQT (American Quality Television). The programme has eclipsed the status of critical and commercial success and become widely accepted as one of the ‘greatest television programmes of all time’ in a range of polls canvassing a broad demographic – it entered the...

[ read full article ] »

Newsround Case Study »

Rob Miller | Friday August 15, 2014

Categories: GCSE, AQA GCSE, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Hot Entries, News, News Values

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Origins and Launch

For many ‘40 somethings’, the name John Craven will be etched in the memory forever as the presenter who originated, and anchored a news show for children that has run continuously since 4th April, 1972. Back then it was called John Craven’s Newsround whereas now, ‘Newsround’ is the title of this quirky news magazine programme. Along with Doctor Who, Jackanory, Play School, Mr. Benn and Magic Roundabout, the BBC had a...

[ read full article ] »

BBC News Case Study »

Rob Miller | Thursday July 31, 2014

Categories: GCSE, AQA GCSE, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Hot Entries, News, News Values, Popular Press

click on image to enlarge

Origins and Launch

BBC News is a global, recognisable brand that offers 24-hour, rolling news 365 days a year. The BBC has a pedigree as being a quality national, local and world news as part of the government’s public service television remit (PSB). Presenters have become household names over the years and have resisted criticism that the BBC is a breeding ground for Oxbridge public schoolboys and schoolgirls and that one of the feeder routes...

[ read full article ] »

WJEC A2 Media Studies MS4 Film Pack: Star Trek: Into Darkness, Philomena and The Double »

Rob Miller | Monday July 28, 2014

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Film Studies, Film, Action, Action Adventure, Biography, Drama, Film Analysis, Film Industry, Film Promotion, Film Studies, Thrillers, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries

  • Star Trek Into Darkness (2013)
  • Philomena (2013)
  • The Double (2013)

The purpose of this pack is to provide a research platform for students and teachers of MS4 by exploring all key potential exam areas of questioning – the three films are all contemporary, two are British (only one needs to be in the exam) and all reflect the different ‘types’ of films consumed by global, and national audiences. Star Trek into Darkness is a high production value, globally distributed...

[ read full article ] »

TV News Al Jazeera English Case Study »

Rob Miller | Friday July 25, 2014

Categories: GCSE, AQA GCSE, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Synergy, News, 24 Hour News, News Ownership, News Values, Popular Press

Origins and Launch

“Al Jazeera” means “The Island” in Arabic which is taken to mean the Arabian Peninsula. This is an important part of the Middle East and Arab world not least for its huge reserves of oil and natural gas and is home to 80 million citizens. Al Jazeera English is a 24-hour English language television news channel owned and funded by the House of Thani’s Al Jazeera Media Network based in Doha, Qatar. The House of Thani has been the ruling family in...

[ read full article ] »

Compare the Market Advertising Campaign Case Study »

Rob Miller | Wednesday July 23, 2014

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Marketing, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Representation & Stereotyping, New Media, Internet, Social Networking, Making Money, Synergy

click on image to enlarge

Institutional Factors

Compare the Market the company was founded by The BGL Group (insurance companies) in 2005 as a ‘Price Comparison Website’ while Compare the Meerkat is an advertising campaign for this brand. The campaign was launched January 2009 and is still running as of July 2014, centred around a CGI anthropomorphic Russian meerkat called Alexander Orlov, plus his family and friends.

The idea of choice that is represented in the...

[ read full article ] »

Nivea for Men Print Advertising Campaign “It Starts With You” Case Study »

Rob Miller | Tuesday July 22, 2014

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Intro to Advertising, Marketing, More on Advertising, Key Concepts, Audience, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Synergy

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Institutional Factors

In 2012, the global skin and body care brand Nivea aggressively advertised its skin care products to an emerging male demographic that was becoming more and more comfortable with using ‘products’ to enhance their appearance – owned by the German Healthcare multinational conglomerate Beiersdorf, their intention was to exploit this market but also respond to recent negative criticism and controversy that in 2011 saw them...

[ read full article ] »

AQA Media Studies MEST3 Critical Perspectives Sec A Honda Exemplar »

rlsmedia | Monday June 09, 2014

Categories: A Level, AQA A Level, AQA A2, Advertising, Marketing, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Media Language, Representation & Stereotyping, Hot Entries, Admin, Staffroom, Exemplar Materials

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Honda Power of Dreams Advertisement

Honda Top Gear Review

(From 2.30 min – 4.30 into the clip)

Section A (40%)
1 hour including 15 minutes reading/viewing time (32 marks)
The first section will be based around unseen stimulus materials which may be print, e-media, audio or moving image based. The stimulus materials will be designed to be easily assimilated by candidates in the space of 15 minutes and there will be time for note-taking and...

[ read full article ] »

AQA Media Studies MEST3 Critical Perspectives Sec A Captain America Exemplar »

rlsmedia | Monday June 09, 2014

Categories: A Level, AQA A Level, AQA A2, Advertising, Marketing, Film, Film Trailers, Key Concepts, Audience, Genre, Ideology, Media Language, Hot Entries, Admin, Staffroom, Exemplar Materials

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Trailer Captain America: Winter Soldier

SKY Advert

Question 1 (Media Concepts)

How do the two texts (the SKY Advertisement, and The Captain America: Winter Soldier Trailer) use Media Language (Media Concept) to attract its target audience?
(8 marks)

Both tests use fast paced action and establishing shots to place the audience right in the centre of the main events. (Note how the candidate managed to identify key media language features and...

[ read full article ] »

Representation of Masculinity in Battlefield 4 »

Sarah Battams | Wednesday April 30, 2014

Categories: A Level, Games, Video Games, Battlefield 4, Key Concepts, Audience, Media Language, Representation & Stereotyping, Hot Entries, Theory, Gender Theory

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The task is to consider how masculinity is represented in a script from the video game Battlefield 4. Though gender is the focus, concepts related to power and to technology are also relevant here. The script is below, followed by Teacher Notes which provide an analysis of the text and an overview of some of the issues it raises.

The Script

[MUSIC: Total Eclipse of the Heart - Bonnie Tyler]

PAC: Oh man, I don’t wanna die to this song.

DUNN:...

[ read full article ] »

OCR GCSE Media Studies Exam Section B: TV Comedy Work Book »

Laura Curran | Monday March 31, 2014

Categories: GCSE, OCR GCSE, Key Concepts, Audience, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Television, Television Comedy, Television Quiz Shows

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Guide Navigation

  1. Lesson 1: Programme Types
  2. Lesson 2: Channelling
  3. Lesson 3: Scheduling
  4. Lesson 4: Audience Pleasure
  5. Lesson 5: Case Study - Celebrity Juice
  6. Lesson 6: Comedy Programme Research
  7. Lesson 7: Comparing Programmes
  8. Lesson 8: Understanding the Quality of an Answer
  9. Lesson 9: Additional Research and Practise
  10. Related Clips




WJEC AS Media Studies MS1 Representation of Class »

Viki Walden | Friday March 21, 2014

Categories: A Level, WJEC A Level, WJEC AS, WJEC AS Media Studies, Key Concepts, Audience, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Television, Reality TV

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Representation of Class (the Underclass)

Exploring representation of the “underclass” offers much opportunity for discussing a wide range of topics relevant to the WJEC AS specification including class, national and regional identity, and issues: poverty. You may also want to consider the broadcasting of the Channel 4 series Benefits Street as a media event. There is also scope for considering gender and ethnicity issues too – you might for...

[ read full article ] »

AQA AS Media Studies Revision Quiz »

Rob Miller | Thursday March 20, 2014

Categories: A Level, AQA A Level, AQA AS, Key Concepts, Audience, Genre, Institutions, Narrative, Representation & Stereotyping, Hot Entries, Quizzes, Media Studies Quizzes

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  1. AQA AS Media Studies Revision Quiz
  2. Click on the back button to return to MediaEdu when you’ve finished using the quiz.



WJEC AS Media Studies Revision Quiz »

Rob Miller | Thursday March 20, 2014

Categories: A Level, WJEC A Level, WJEC AS, WJEC AS Media Studies, Key Concepts, Audience, Narrative, Representation & Stereotyping, Hot Entries, Quizzes, Media Studies Quizzes

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  1. WJEC AS Media Studies Revision Quiz
  2. Click on the back button to return to MediaEdu when you’ve finished using the quiz.



AQA AS Media Studies MEST1 Section A The Wolf of Wall Street Exemplar »

rlsmedia | Wednesday March 19, 2014

Categories: A Level, AQA A Level, AQA A2, Film, Biography, Comedy, Crime Drama, Film Analysis, Key Concepts, Audience, Representation & Stereotyping, Hot Entries, Admin, Staffroom, Exemplar Materials

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AQA AS Media Studies Unit 1 (MEST1)

Section A Texts, Concepts and Contexts

Answer all questions in Section A.

Read the information and the four questions below. You will be shown a media product three times. In between viewings you should make notes in response to the questions below in the space provided. These notes will not be marked. You should spend approximately 15 minutes answering each question in Section A. You should support your answers...

[ read full article ] »

AQA AS Media Studies MEST1 Section A Frozen Planet Exemplar »

Caroline Bagshaw | Wednesday March 19, 2014

Categories: A Level, AQA A Level, AQA AS, Film, Documentaries, Factual, Key Concepts, Audience, Institutions, Narrative, Representation & Stereotyping, Hot Entries, Admin, Staffroom, Exemplar Materials

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Summer 2013 MEST1 Section A

The Summer 2013 AQA Media Studies A/S Level MEST 1 paper was based on a moving image clip from the BBC.  As always with these papers, students should be taught to carefully interrogate the introductory details. One way to do this is to see how well they can answer the questions without even seeing the clip!

Here they were given the following information:

You are about to see a short sequence from Frozen Planet, first...

[ read full article ] »

OCR A2 Media Studies G325 Section B: Media and Collective Identity Exemplar »

Rob Miller | Monday March 17, 2014

Categories: A Level, OCR A Level, OCR A2, Key Concepts, Audience, Ideology, Media Language, Representation & Stereotyping, Hot Entries, iTraining, Improve Your Teaching, Staffroom, Exemplar Materials

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Broken Down, Exemplar C-B Grade Response

Analyse the impact of media representation on the collective identity of one or more groups of people.

You have one hour only to answer this question so the essay needs to be well planned and structured – MediaEdu suggests that students detail sub headings for the essay and then bullet point the main areas underneath those headings that are to be covered. It is also good practice when preparing for the...

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OCR A2 Media Studies G325 Sec B Collective Identity: Representation of Youth »

Rob Miller | Thursday February 13, 2014

Categories: A Level, OCR A Level, OCR A2, Collective Identity, Representation of Youth, Key Concepts, Audience, Ideology, Media Language, Representation & Stereotyping, Hot Entries, iTraining, Improve Your Teaching, Staffroom, Exemplar Materials

Fundamentally this topic, as with all Section B topics requires the examination of contemporary media texts published or released within five years of the examination date. With this in mind, students need to be fully aware of a ‘past, present and future’ relating to topics (as reflected by some of the exam questions) hence a historical context is relevant but with an emphasis on the present day.  Study must be through case study analysis reflecting two different media...

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AQA GCSE Media Studies Unit 3 Exploring Media Industries: Conglomerates »

Rob Miller | Friday January 24, 2014

Categories: GCSE, AQA GCSE, Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Institutions, Intro to Institutions, Censorship & Regulation, Ownership, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Magazines, More on Magazines, New Media, Convergence, Digital Media, Integration, New Technologies, Synergy

Print Magazines Conglomerate Case Study: Bauer Media Group

Bauer are a multinational media corporation whose business interests are global – H. Bauer Publishing, part of the oligopoly of magazine publishers are the magazine publishing division whose other media interests include Bauer Radio and Box Television (50% owned by C4).

The company was founded in 1875 and was owned then, and still are today exclusively by the Bauer family who are based in Hamburg, Germany. H. Bauer...

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Induction Resources & Activities »

Rob Miller | Monday September 30, 2013

Categories: GCSE, AQA GCSE, OCR GCSE, WJEC GCSE, WJEC GCSE Media Studies, A Level, AQA A Level, AQA A2, AQA AS, OCR A Level, OCR A2, OCR AS, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Nationals, BTEC Nationals, BTEC Nationals Level 2, Level 2 Creative Media Production, BTEC Nationals Level 3, Level 3 Creative Media Production, Firsts, BTEC Firsts, Key Concepts, Introductory Resources, Intro to Media Audiences, Intro to Media Institutions, Intro to Media Languages, Intro to Media Representations, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Starters & Teaching Ideas, Teacher Zone, Admin, iTraining, Improve Your Teaching, iTraining Workshops, Staffroom, Induction

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Welcome to MediaEdu’s Induction Resources and Activities – please find below a suggested approach introducing GCSE, AS and BTEC students to studying the Media. Schemes of Work and assessment deadlines are tight these days but there is always/should always be an Induction Week when the learners can grapple with the fundamentals of the subject.

What happens next?, media charades, hangman and decorating the classroom are tried and tested and still...

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Sherlock Holmes Case Study »

Rob Miller | Monday September 16, 2013

Categories: GCSE, OCR GCSE, Film, Action, Action Adventure, Film Analysis, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries

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Institutional Factors

Sherlock Holmes was released on 26th December 2009 (Boxing Day) maximising chances of commercial success by exhibiting the film during a time when cinema admissions are higher than the rest of the year – young cinemagoers are on school holiday and benefitted from the 12A certification (PG13 in the US). Sherlock Holmes is based on the character of the same name created by the prolific writer Sir Arthur Conan Doyle (1859-1830),...

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Casino Royale Case Study »

Rob Miller | Monday September 16, 2013

Categories: GCSE, OCR GCSE, Film, Action, Action Adventure, Film Analysis, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries

Institutional Factors

Casino Royale, the 21st Bond film arguably rebooted the James Bond franchise and has been discussed as ‘the best’, if not one of the best films in the James Bond series of 23 films (September 2013). English actor Daniel Craig appeared in his first outing as the British secret agent after securing the role in part on the strength of his performance as an unnamed businessmen turned gangster in the British crime thriller Layer Cake (2004) directed by...

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Angry Birds Independent Video Games Case Study »

Rob Miller | Monday September 16, 2013

Categories: GCSE, AQA GCSE, Games, Computer Games, Video Games, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Digital Media, Integration, New Technologies, Synergy

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Independent Games Production and Distribution - An Institutional Context

Games like Angry Birds have become a cultural phenomenon – the game is deliberately simplistic and primarily targets a female demographic. It has benefited from the current (late August 2013) fragmentation of the computer game industry into a multi-platform marketplace where more mainstream, high profile so-called Triple A games like Call of Duty, Halo, Assassin’s Creed and...

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WJEC AS Media Studies MS1 Representation of Events | Operation Yewtree »

Rob Miller | Thursday September 12, 2013

Categories: A Level, WJEC A Level, WJEC AS, WJEC AS Media Studies, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries

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Operation Yewtree is a Police investigation, led by London’s Metropolitan Police into alleged sexual abuse, predominantly of minors that commenced on October 2012. It started after enquiries were made following the death of Sir Jimmy Savile on October 2011, a year earlier and expanded to include other high profile celebrities, mainly accused of similar offences in 1960s, into the 1970s and for some of the accused the 1980s – literally hundreds...

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AQA Media Studies MEST3 Critical Perspectives Sec A Gatsby Static Image Sample Paper & Responses »

rlsmedia | Tuesday May 28, 2013

Categories: A Level, AQA A Level, AQA A2, Film, Film Analysis, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Digital Media, Internet, Social Networking, New Technologies, Synergy, User Generated Content, We Media, News, More on News, 24 Hour News, Popular Press, Admin, iTraining, Improve Your Teaching, Staffroom, Exemplar Materials, Mocks

MEST3 Section A (40%)

1 hour including 15 minutes reading/viewing time (32 marks)

The first section will be based around unseen stimulus materials which may be print, e-media, audio or moving image based. The stimulus materials will be designed to be easily assimilated by candidates in the space of 15 minutes and there will be time for note-taking and essay planning. The materials will be chosen to raise issues about:

  • media concepts (form, representation, institutions,...
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AQA Media Studies MEST3 Critical Perspectives Sec A Olympics Static Image Sample Paper & Responses »

rlsmedia | Wednesday May 22, 2013

Categories: A Level, AQA A Level, AQA A2, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Digital Media, Internet, New Technologies, Postmodernism, User Generated Content, We Media, News, More on News, 24 Hour News, Popular Press, Admin, Staffroom, Exemplar Materials, Mocks

click on image to enlarge

MEST3 Section A (40%)

1 hour including 15 minutes reading/viewing time (32 marks)

The first section will be based around unseen stimulus materials which may be print, e-media, audio or moving image based. The stimulus materials will be designed to be easily assimilated by candidates in the space of 15 minutes and there will be time for note-taking and essay planning. The materials will be chosen to raise issues about:

  • media concepts (form,...
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AQA AS MEST1 Section A Guide & Exemplar Response »

rlsmedia | Tuesday May 14, 2013

Categories: A Level, AQA A Level, AQA AS, Key Concepts, Audience, Genre, Ideology, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Admin, Staffroom, Exemplar Materials

Unit 1 Investigating Media

50% of AS, 25% of A Level, 2 Hour Written Examination 80 marks

Two Sections: Section A

The unseen text will either be a moving image or a static image. You need to do four compulsory short answer questions.

(1 hour 15 minutes including 15 minutes reading/viewing time) will consist of four short answer questions, all compulsory, relating to a piece of unseen stimulus material. The unseen material will take the form of one of the following: moving...

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