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Viewing entries from category: Advertising

Understanding Advertising »

Jeremy Orlebar | Tuesday April 07, 2009

Categories: Advertising, Intro to Advertising, Other Topics, Understanding Media, Understanding Key Topics

Advertising is the business of selling a product, service or idea to an audience. Huge advertising agencies make vast amounts of money creating adverts for companies and then distributing or broadcasting them. One of the largest advertising corporations is Saatchi & Saatchi.

Brief definition

Advertising is a persuasive way of communicating a message to a large number of people, known as a mass audience. For a communication to be advertising it has to be:

  • paid for
  • ...
[ read full article ] »

WJEC A2 Media Studies MS4 Advertising Pack »

Rob Miller | Wednesday August 31, 2016

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Advertising

Campaigns

  • Green Party Election Campaign (2015-16)
  • Paddy Power Campaign (2014-16)
  • Protein World Campaign (2015-16)

The purpose of this pack is to provide a research platform for students and teachers of MS4 by exploring key exam question areas relating specifically to a question topic. Advertising can be problematic in relation to answering questions on Genre in Section A, for example, (dependent on campaign choice) but can often be a best fit for questions on Regulation in...

[ read full article ] »

WJEC GCSE Media Studies Interactive Film Trailers and Film Posters Resource »

Rob Miller | Wednesday August 26, 2015

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Marketing, Viral Advertising, Film, Film Analysis, Film Industry, Film Language, Film Trailers, Mise-en-scene, Key Concepts, Distribution, Audience, Genre, Institutions, Censorship & Regulation, Media Language, Narrative, Regulation, Representation & Stereotyping, New Media, Digital Media, Internet, Social Networking, Making Money, New Technologies, Synergy, Posters, Film Poster Analysis, Poster Design

This resource is to be used in conjunction with the Edusites Media Specimen Exam with Exemplar Response and the Film Trailer and Film Poster Quizzes.

Section A Film Trailers

Film Trailers… What are they and why do you think they are important media to study? Have a look at the following trailers from 2014 and write down what the audience appeals are. We’ll deconstruct the first one, Gravity.

Gravity (2014) https://www.youtube.com/watch?v=bXgOaeDfmRQ

  • Narrative enigma...
[ read full article ] »

AQA GCSE Media Studies Interactive Science Fiction Films Resource »

Rob Miller | Friday August 21, 2015

Categories: GCSE, AQA GCSE, Advertising, Marketing, Film, Action Adventure, Comedy, Disaster Movies, Drama, Fantasy, Film Analysis, Film Industry, Film Language, Film Promotion, Film Trailers, Horror, Independent Film, Mise-en-scene, Science Fiction, Social Realism, Thrillers, War, Key Concepts, Audience Consumption & Platforms, Digital Graphics, Audience, Genre, Ideology, Media Language, Narrative, Production, Representation & Stereotyping, Understanding Media, Understanding Key Concepts, Understanding Key Skills, Understanding Key Topics, New Media, Convergence, Digital Media, Internet, New Technologies, Skills, Textual Analysis, Starters & Teaching Ideas, Teaching Ideas & Skills Development, Television, Storyboarding, Website Analysis, Web Pages

Milan, Italy - January 26 2013: People of 501st Legion official costuming organisation take part in the Star Wars Parade wearing perfectly accurate costumes.

Welcome to this interactive resource on Science Fiction films, your Unit 1 examined topic that focuses on all areas of exam questioning. Use in conjunction with the Edusites Media Specimen Exam and Preliminary Material.

Have a look at some Science Fiction events around the country. Comic Cons have a reputation for...

[ read full article ] »

NCFE Level 2 Unit 4: Investigate Typefaces in Developing a Graphic Design Interface »

Rob Miller | Wednesday August 05, 2015

Categories: Certificates, NCFE Certificates, NCFE Level 2, Advertising, Key Concepts, Audience Consumption & Platforms, Digital Graphics, Typeface & Typography, Hot Entries, New Media, Digital Media, Skills, Graphic Design, Research, Textual Analysis

Introduction

In this unit you will investigate the use of text in graphic design through typeface and typography but also how text interacts with other elements on screen-based media.

The work you will undertake will give you specialist knowledge of the graphic design media sector but even more specifically the format and layout of text.

Below are some excellent links to help you understand the rules of typography with further links to tutorials and additional resources:

    ...
[ read full article ] »

NCFE Level 2 Unit 1: Originate Ideas in Response to an Interactive Media Design Brief »

Rob Miller | Monday August 03, 2015

Categories: Certificates, NCFE Certificates, NCFE Level 2, Advertising, Key Concepts, Audience Consumption & Platforms, Digital Graphics, Media Language, Production, Hot Entries, New Media, Digital Media, Internet, Social Networking, Production Zone, New Media Production, Web Production, Skills, Graphic Design, Software, Web Design

Introduction

Welcome to the NCFE Level 2 Certificate in Creative Studies. You will be learning about and how to use a range of software and hardware in media sectors for jobs ranging from Games Designer, Audio Engineer and Web Editor to Production Assistant, Animator or even Production Manager.

In the 21st century with digital media moving so quickly it’s important to be multi-skilled. A thorough knowledge of hardware and software is essential across different platforms in...

[ read full article ] »

BTEC Level 2 Unit 5: Digital Publishing Production »

Rob Miller | Sunday July 26, 2015

Categories: Nationals, BTEC Nationals, BTEC Nationals Level 2, Level 2 Creative Media Production, Advertising, Key Concepts, Digital Graphics, Hot Entries, Magazines, Magazine Design, Online Magazines, New Media, Digital Media, Skills, Graphic Design, Software, InDesign, Photoshop, Web Design

Associated Resources

  • Magazine Double Page Spread Flat Plan.pdf

Introduction

Digital publishing in its simplest form means you can read anything, pretty much anywhere. This unit teaches you the skills of creating work for digital publishing and ensures at the end of it you develop your own digital media product!

The learning outcomes (below) will be simplified into assignments that you will undertake as part of a live brief that represents typically what you would be...

[ read full article ] »

Cambridge Nationals Level 1/2 Unit R082: Creating Digital Graphics »

Rob Miller | Wednesday July 08, 2015

Categories: Nationals, Cambridge Nationals, Cambridge Nationals Level 1/2, Level 1/2 Creative iMedia, Award J807, Certificate J817, Advertising, Marketing, Key Concepts, Digital Graphics, Hot Entries, Posters, Skills, Key Tutorials, Software, Photoshop

Introduction

Welcome to the Cambridge Nationals Creative iMedia course – they are designed for 14-16 year olds to give you experience of what it is like to work in media industry sectors like Graphic Design.

This unit is based on a brief and asks you to create a “digital graphic that will be used to promote a film festival” – this means you will be designing an A3 Portrait Film Poster like the ones below that can also be uploaded to a website!

Portrait Examples

...

[ read full article ] »

WJEC Level 1/2 Creative & Media Unit 1: Creating a Proposal in Response to a Brief »

Rob Miller | Tuesday June 30, 2015

Categories: Certificates, WJEC Certificates, Advertising, Marketing, Key Concepts, Introductory Resources, Intro to Media Audiences, Understanding Media, Understanding Key Concepts, Understanding Key Skills, Hot Entries

Introduction

Welcome to this vocational course, designed for applied, creative learners who like to learn by doing.

Although this particular unit is exam assessed, even in those 2 hours you are asked to be creative by responding to a set brief that you have 20 hours to prepare for (your school will be sent the brief in December).

The good news is that you can also take your research notes into the exam with you!

Pupils and teachers can find out more information about this...

[ read full article ] »

BTEC Level 2 Unit 1: Digital Media Sectors and Audiences »

Rob Miller | Tuesday June 16, 2015

Categories: Nationals, BTEC Nationals, BTEC Nationals Level 2, Level 2 Creative Media Production, Advertising, Marketing, Key Concepts, Introductory Resources, Intro to Media Audiences, Intro to Media Institutions, Intro to Media Languages, Intro to Media Representations, Audience, Media Language, Hot Entries, New Media, Internet, Social Networking, Defining Social Networks, New Technologies, Production Zone, Audio Production, Digital Photography, New Media Production, Print Production, Video Production, Web Production

Introduction

The BTEC First is a great qualification that will prepare you for the world of work or further study.

You will learn how to use software and hardware that is used in digital media industries – by photographers, editors, sound recordists, web designers and games designers.

Have a look at the following 10 steps to success in Creative Digital Media Production.

But first – you need to understand about the digital media industry and audiences – every media...

[ read full article ] »

BTEC Level 2 Unit 2: Planning and Pitching a Digital Media Product »

Rob Miller | Thursday June 11, 2015

Categories: Nationals, BTEC Nationals, BTEC Nationals Level 2, Level 2 Creative Media Production, Advertising, Marketing, TV Advertising, Hot Entries, New Media, Digital Media, Internet, Social Networking, We Media, Production Zone, New Media Production, Video Production, Web Production, Introductory Resources, Intro to Media Languages

Introduction

This BTEC portfolio assessed unit allows you to develop your creativity and is all about communicating your ideas for a new digital media product to an audience.

Use this guide in conjunction with a lesson plan on Edusites Media that your teachers may also use. It’s always interesting to see how both students and teachers approach tasks from each side of the fence!

You only need to develop ideas, and plan the production of a digital media product from one...

[ read full article ] »

WJEC GCSE Print and TV Advertising Glossary of Terms »

Rob Miller | Tuesday April 14, 2015

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, TV Advertising, Hot Entries, Print, Print Advertising

Advertising copy: The advertising content of printed media e.g. magazines or newspapers.

Editorial copy: The non-advertising content of printed media.

Marketing: Including the 4ps (product, price, placement and promotion) - marketing is the umbrella term that advertising is a part of.

Advertising: The physical communication of making an audience aware of a brand.

Product: An object being sold e.g. trainers.

Brand: The image, name and identity of an object e.g. Nike...

[ read full article ] »

WJEC Print and TV Advertising Workshop »

Rob Miller | Wednesday January 07, 2015

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, TV Advertising, Hot Entries, Print, Print Advertising, Television, Television Advertising

  • Edusites Media provides visually dynamic, interactive Starter, Booster and Revision Courses on Print and TV Advertising dedicated to, and focusing on specification requirements.
  • All key examination areas and potential areas of questioning will be covered including practical activities – use your chance to significantly raise attainment.
  • The day can be split evenly between 3 hours understanding Print Advertising and 3 hours understanding Television Advertising including...
[ read full article ] »

AQA A Level Media Studies Coursework Exemplar: Female Fragrance Advertising »

Emily Lang | Wednesday November 19, 2014

Categories: A Level, AQA A Level, AQA AS, Advertising, Hot Entries, Admin, Staffroom, Exemplar Materials

click on image to enlarge

Teacher’s Comment

The print campaign (see ‘Associated Resources’ below) was produced on magazine weight glossy paper and the quality has not come through on the scan. However, the student undertook a considerable amount of photography to produce this work with the candidate taking up to 40 shots per advert to get the look she wanted. The work achieved full marks for the production despite the ‘night’ advert being weaker than the rest and the marks...

[ read full article ] »

Exemplar WJEC GCSE Lesson Plan | Introducing Print and TV Advertising »

Rob Miller | Friday November 14, 2014

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Intro to Advertising, Hot Entries, Admin, iTraining, Templates

Associated Resources

  • Edusites Lesson Plan Template.docx

NB. Please note this is a suggested template, your school may require a different layout.

Length of Lesson (minutes): 60
Lesson Title: Introducing Print and TV Advertising

Context

This lesson will take place around the February Half Term in preparation for the examined unit on Print and TV Advertising. It is expected that the Controlled Assessment will be complete and that pupils can focus on what is an extensive 2...

[ read full article ] »

WJEC GCSE Media Studies Print Advertising D/C Grade Exemplar »

Rob Miller | Monday November 03, 2014

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, More on Advertising, Hot Entries, Admin, Staffroom, Exemplar Materials

Unit 1 - Thinking About the Media: Investigating and Planning

Section A: Print Advertising (40 Marks)

Study carefully the Resource Material. It consists of two magazine adverts, one for Chanel Coco Mademoiselle taken from Vogue Magazine, May 2013 and one for The Kooples taken from Dazed Magazine, May 2013

1. (a) Identify two typical conventions of print advertising from each advert. (3/4)

In the Chanel Coco Mademoiselle advert, Keira Knightly is in the middle and she is...

[ read full article ] »

Viral Advertising »

Rob Miller | Wednesday October 22, 2014

Categories: GCSE, AQA GCSE, OCR GCSE, WJEC GCSE, WJEC GCSE Media Studies, A Level, AQA A Level, AQA AS, OCR A Level, OCR AS, WJEC A Level, WJEC AS, WJEC AS Media Studies, Advertising, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Hot Entries, New Media, Digital Media, Internet, Social Networking, Making Money, Synergy

click on image to enlarge

Viral advertising spreads messages, ideas and associations about a brand quickly, commonly using digital technology – in many ways viral advertising relies on the consumer to pass on information with the producer either seeding videos via YouTube, Facebook, Twitter or on many other interactive digital platforms with the consumer at the point, knowingly or unknowingly spreading the communication – viral advertising spreads like a cold virus,...

[ read full article ] »

Old Spice ‘Smell Like a Man’ Advertising Campaign Case Study (2010-2014) »

Rob Miller | Friday September 19, 2014

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Intro to Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Audience, Narrative, Representation & Stereotyping, Hot Entries, New Media, Digital Media

click on image to enlarge

Institutional Factors

Old Spice is a historical brand (1937) of grooming products now owned (1990) by the oligopoly Proctor & Gamble which ensures and funds its high production value advertising – P & G are an American multinational who secured $83bn sales from their broad product range in 2014. Old Spice as a brand has a historical product of cologne, available in its original scent as well as in ‘Pure Sport’ format. In 2006 its OS Signature...

[ read full article ] »

WJEC A2 MS4 Advertising: BT Infinity Campaign (2012-2014) »

Rob Miller | Wednesday September 03, 2014

Categories: A Level, AQA A Level, AQA A2, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Advertising, Marketing, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries

The purpose of this pack is to provide a research platform for students and teachers of MS4 by exploring key potential exam areas of questioning – the advertising campaign is contemporary while in the exam you will be expected to analyse three, one of which must be British and it would make sense to have one global and the other with lower production values and more niche audience to enable a full answer to all potential question areas.  BT Infinity and BT Sport are high...

[ read full article ] »

Compare the Market Advertising Campaign Case Study »

Rob Miller | Wednesday July 23, 2014

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Marketing, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Media Language, Narrative, Representation & Stereotyping, New Media, Internet, Social Networking, Making Money, Synergy

click on image to enlarge

Institutional Factors

Compare the Market the company was founded by The BGL Group (insurance companies) in 2005 as a ‘Price Comparison Website’ while Compare the Meerkat is an advertising campaign for this brand. The campaign was launched January 2009 and is still running as of July 2014, centred around a CGI anthropomorphic Russian meerkat called Alexander Orlov, plus his family and friends.

The idea of choice that is represented in the...

[ read full article ] »

Nivea for Men Print Advertising Campaign “It Starts With You” Case Study »

Rob Miller | Tuesday July 22, 2014

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Intro to Advertising, Marketing, More on Advertising, Key Concepts, Audience, Ideology, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Synergy

click on image to enlarge

Institutional Factors

In 2012, the global skin and body care brand Nivea aggressively advertised its skin care products to an emerging male demographic that was becoming more and more comfortable with using ‘products’ to enhance their appearance – owned by the German Healthcare multinational conglomerate Beiersdorf, their intention was to exploit this market but also respond to recent negative criticism and controversy that in 2011 saw them...

[ read full article ] »

AQA Media Studies MEST3 Critical Perspectives Sec A Honda Exemplar »

rlsmedia | Monday June 09, 2014

Categories: A Level, AQA A Level, AQA A2, Advertising, Marketing, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Media Language, Representation & Stereotyping, Hot Entries, Admin, Staffroom, Exemplar Materials

click on image to enlarge

Honda Power of Dreams Advertisement

Honda Top Gear Review

(From 2.30 min – 4.30 into the clip)

Section A (40%)
1 hour including 15 minutes reading/viewing time (32 marks)
The first section will be based around unseen stimulus materials which may be print, e-media, audio or moving image based. The stimulus materials will be designed to be easily assimilated by candidates in the space of 15 minutes and there will be time for note-taking and...

[ read full article ] »

AQA Media Studies MEST3 Critical Perspectives Sec A Captain America Exemplar »

rlsmedia | Monday June 09, 2014

Categories: A Level, AQA A Level, AQA A2, Advertising, Marketing, Film, Film Trailers, Key Concepts, Audience, Genre, Ideology, Media Language, Hot Entries, Admin, Staffroom, Exemplar Materials

click on image to enlarge

Trailer Captain America: Winter Soldier

SKY Advert

Question 1 (Media Concepts)

How do the two texts (the SKY Advertisement, and The Captain America: Winter Soldier Trailer) use Media Language (Media Concept) to attract its target audience?
(8 marks)

Both tests use fast paced action and establishing shots to place the audience right in the centre of the main events. (Note how the candidate managed to identify key media language features and...

[ read full article ] »

AQA GCSE Media Studies Unit 3 Exploring Media Industries: Conglomerates »

Rob Miller | Friday January 24, 2014

Categories: GCSE, AQA GCSE, Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Audience, Genre, Ideology, Institutions, Intro to Institutions, Censorship & Regulation, Ownership, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Magazines, More on Magazines, New Media, Convergence, Digital Media, Integration, New Technologies, Synergy

Print Magazines Conglomerate Case Study: Bauer Media Group

Bauer are a multinational media corporation whose business interests are global – H. Bauer Publishing, part of the oligopoly of magazine publishers are the magazine publishing division whose other media interests include Bauer Radio and Box Television (50% owned by C4).

The company was founded in 1875 and was owned then, and still are today exclusively by the Bauer family who are based in Hamburg, Germany. H. Bauer...

[ read full article ] »

OCR GCSE Media Studies B324 Production Portfolio: Print Brief »

Rob Miller | Thursday November 21, 2013

Categories: GCSE, OCR GCSE, Advertising, Marketing, More on Advertising, Hot Entries, Magazines, Production Zone, Audio Production, Digital Photography, New Media Production, Print Production, Video Production, Web Production

click on image to enlarge

Controlled Assessment (30% of GCSE): Print Brief (Print Advertising)

B324 is the more creative, production based Controlled Assessment as part of the OCR GCSE Media Studies course – if taught over two years it is recommended that the pupils start B324 in year 11 allowing for 10 weeks minimum (dependent on weekly contact time) to complete the project which comprises 30% of the qualification (see example Year 2 Mini SOW below). OCR recommends 25-30...

[ read full article ] »

AQA GCSE Media Studies Unit 2 CA: Advertising & Marketing »

Rob Miller | Saturday November 02, 2013

Categories: GCSE, AQA GCSE, Advertising, Intro to Advertising, Marketing, Hot Entries, Understanding Media, Understanding Key Concepts, Understanding Key Skills, Understanding Key Topics

click on image to enlarge

Key Concepts = Media Language and Audience – “Students may also discuss Representation and Institutions”.

This introductory assignment aims to introduce students to the analysis and interpretation of media texts through the analysis of media language and the application of media terminology. As an assignment that is introductory it is highly recommended that it is delivered before assignments 2 and 3 in year 1 of a 2 year GCSE. Towards the...

[ read full article ] »

The Impact of New / Digital Media 24 Hour News Case Study »

rlsmedia | Friday April 19, 2013

Categories: A Level, AQA A Level, AQA A2, Advertising, Viral Advertising, Hot Entries, New Media, Convergence, Digital Media, Internet, Social Networking, Community, History of the Internet, Mobile Phones, Public Vs Privacy, Communications, New Technologies, User Generated Content, We Media, News, More on News, 24 Hour News

click on image to enlarge

Why do you need to study this Unit?

  • In your final exam you will need to respond to an essay question in Section B of the paper.
  • You can either choose one on Representation using your case study which you will produce with your Media Studies teacher at some point in your course;
  • Or you can choose a question on the Impact of New/Digital Media.

For a Top Mark Question you need to:

  • The answer shows a confident and appropriate discussion and evaluation...
[ read full article ] »

BTEC Level 3 Creative Media Production: Marketing and Public Relations »

Rob Miller | Friday February 22, 2013

Categories: Nationals, BTEC Nationals, BTEC Nationals Level 3, Level 3 Creative Media Production, Advertising, Marketing, More on Advertising, Viral Advertising, Hot Entries

Introduction

The marketing and promotion of a commercial media product is an important stage in trying to ensure its success in reaching its target audience and being received by this audience in the desired way. Market research departments, companies and agencies employ a range of methods and techniques to try to find out what the consumers of media texts, and the products that many of them promote, think and feel about them.

This unit gives learners an opportunity to...

[ read full article ] »

BTEC Level 3 Creative Media Production: Advertisement Production for Television »

Rob Miller | Thursday February 21, 2013

Categories: Nationals, BTEC Nationals, BTEC Nationals Level 3, Level 3 Creative Media Production, Advertising, Marketing, More on Advertising, Viral Advertising, Hot Entries, Television

Introduction

Advertising is all around us and is integral to everyday life. It is one of the largest sectors of the media industry, adverts being presented in a wide range of media, such as television, film, radio, magazines, posters, billboards, the press, and the internet.

Of all of these, television advertising probably has the highest profile, some television advertisements being so effective and memorable that they become classics and part of the cultural background...

[ read full article ] »

AQA GCSE Media Studies Assignment 2 Cross Media Study Analytical Task: Advertising and Marketing »

Rob Miller | Thursday January 17, 2013

Categories: GCSE, AQA GCSE, Advertising, Intro to Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Institutions, Representation & Stereotyping, Hot Entries, Production Zone, Print Production, Video Production, Television, Storyboarding

Compare two advertisements for the same brand across two media platforms focussing on Representation and Institution.

Please be guided by the sub headings below. This analysis and explanation should be between 1000-1200 words in total.

Below is stimulus material to show you the type of adverts that you can use in this assignment – you cannot use these as your work, you must choose your own adverts across two media platforms.

Television Advert Adidas Trainers (plus brand...

[ read full article ] »

World of Warcraft: Mists of Pandaria Case Study »

Rob Miller | Friday December 28, 2012

Categories: GCSE, AQA GCSE, Advertising, Marketing, Viral Advertising, Games, Computer Games, Video Games, Timeline, Key Concepts, Audience, Genre, Ideology, Institutions, Ownership, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Other Topics, Iconography, Nostalgia

Production and Distribution

World of Warcraft is an immensely popular, established RPG that was released in 1994. Several game sets and expansions later it has 10 million subscribers with the fourth expansion Mists of Pandaria released on September 25th 2012 (the date was eagerly awaited and much promoted in the same way an Event Movie is marketed). It is the world’s most subscribed MMORPG (see below).

Technically WoW is described as a MMORPG (Massively multiplayer online...

[ read full article ] »

Teaching Television Text & Industry Case Study »

Rob Miller | Thursday June 21, 2012

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, Advertising, Intro to Advertising, Marketing, More on Advertising, Viral Advertising, Key Concepts, Audience, Genre, Institutions, Intro to Institutions, Censorship & Regulation, Copyright, Ownership, Narrative, Representation & Stereotyping, Hot Entries, New Media, Convergence, Digital Media, Globalisation, Integration, Internet, New Technologies, Postmodernism, Synergy, Television, Intro to Television, Television Industry, Staffroom, Exemplar Materials

Television remains a popular industry at MS4 in that is encourages students and teachers to study contemporary texts as a result of availability and immediacy and use archives such as 4OD, BBC iPlayer and ITV Player. Good combinations include one American programme regularly broadcast on British television, one high production value, mainstream British text and one with a more selective, niche target audience – House, Britain’s Got Talent and Charlie Brooker’s Black...

[ read full article ] »

Lady Gaga Cross Media Case Study »

Rob Miller | Wednesday June 13, 2012

Categories: A Level, AQA A Level, AQA AS, Advertising, Viral Advertising, Key Concepts, Audience, Genre, Media Language, Narrative, Representation & Stereotyping, Hot Entries, Music, Fan Websites, Music Distribution, Music Industry, Music Promotion, Music Video, New Media, Convergence, Digital Media, Integration, Internet, Social Networking, Making Money, New Technologies, Website Analysis, Social Networking Analysis, Web Pages

Lady Gaga – Sony Music Entertainment | Universal Music Group

For your AQA AS Media Studies Cross Media Study you are required to understand a range of texts across 3 different media platforms – Broadcasting, E Media and Print with notions of institution underpinning the background to production e.g. funding, ownership, use of technology and distribution.

Exam questions often directly ask students to examine how institutions are represented across the three platforms.

This...

[ read full article ] »

2012 AQA AS Media Studies Scheme of Work »

Rob Miller | Wednesday June 13, 2012

Categories: A Level, AQA A Level, AQA AS, Advertising, Viral Advertising, Film, Social Realism, Key Concepts, Audience, Genre, Institutions, Media Language, Narrative, Representation & Stereotyping, Hot Entries, New Media, Digital Media, Internet, Social Networking

MEST1/Unit 1 Investigating Media: Section A Texts, Concepts and Contexts

MEST2/Unit 2 Creating Media: Set Brief One - Film (50% of AS)

AS Award 1571 - 32 Week Scheme of Work

Overview

  • AQA A Level Media Studies Overview

Scheme

  • 2012 AQA AS Media Studies SOW.doc

Concepts

  • Media Forms, Representation, Institution, Audience (including media language, genre and narrative)
  • Cross Media Study - Linked Texts (broadcasting, emedia, print)
  • Research, Planning and Responding to a Brief
  • ...
[ read full article ] »

Soaps Worldwide »

Richard Gent | Wednesday May 16, 2012

Categories: Advertising, More on Advertising, Television, Soaps

BBC World Service article on How Soaps Changed The World by Stephanie Hegarty.




Waterloo Road Case Study »

Rob Miller | Thursday April 26, 2012

Categories: A Level, OCR A Level, OCR AS, Advertising, Viral Advertising, Hot Entries, Television, Television Drama

Waterloo Road is a television drama broadcast first on BBC1 in 2006 between 6pm and 7pm and currently (November 2011) is in its seventh series – two new series (8 and 9) have been commissioned for April 2012 after an explosive end to series seven when Linda, who is Head of English deliberately runs over the male head teacher, Michael Byrne after he ends their brief relationship. Waterloo Road is set in a troubled 11-18 comprehensive school in a deprived area of Rochdale,...

[ read full article ] »

Marketing a Blockbuster | Star Trek Paramount Pictures UK »

Rob Miller | Tuesday April 24, 2012

Categories: Advertising, More on Advertising, Film, Action, Action Adventure, Science Fiction, Hot Entries

image

The main aspects of marketing are:

  • PR: offline/online
  • Media: budget, targeting TV, press, radio, outdoor, interactive
  • Research: NRG, Fame, TGI
  • Creative: trailer, POS, print, TV/radio, interactive, strategy.

The main aim of marketing is to draw people into the film, but also to target audiences who the company believe will make it a blockbuster.

Star Trek provides a very valuable franchise, which has spanned a large period of time. Overall (in terms of films and TV...

[ read full article ] »

YouTube Case Study »

Rob Miller | Friday February 24, 2012

Categories: A Level, AQA A Level, AQA A2, Advertising, Viral Advertising, Key Concepts, Institutions, Censorship & Regulation, Hot Entries, New Media, Digital Media, Internet, Social Networking, New Technologies, We Media, Website Analysis, Social Networking Analysis, Web Pages

The idea of YouTube is a successful and iconic one – commercially and culturally ranking with ‘Zuckerberg’s’ Facebook, Google, Wikipedia and the loaf of bread as a pre requisite for modern living (as far as the target audience are concerned). If you are not 12-17 as the dominant viewing age group are (but very much not the exclusive age group) or indeed wheat intolerant then maybe these bastions of culture and modern society are not for you.

YouTube’s primary...

[ read full article ] »

2012 AQA A2 Media Studies Scheme of Work »

Rob Miller | Friday February 24, 2012

Categories: A Level, AQA A Level, AQA A2, Advertising, Viral Advertising, Key Concepts, Institutions, Censorship & Regulation, Representation & Stereotyping, Hot Entries, Magazines, Image Analysis, Masculinity in Men's Magazines, New Media, Convergence, Internet, Social Networking, New Technologies, We Media, Theory, Gender Theory, Representation Theory, Website Analysis, Social Networking Analysis, Web Pages

MEST3 Critical Perspectives

MEST4 Research and Production

2012 Section B Topics: Representation and New Digital Media (3 Media Platforms) - 30 Week Scheme of Work

Overview

  • AQA A Level Media Studies Overview

Scheme

  • 2012 AQA A2 Media Studies SOW.doc

Concepts

  • Analysing Text, Stimulus Material - Audiences
  • Regulation and Censorship
  • Critical Investigation - Viral Marketing
  • Skills Development - Planning and Production
  • Representation of Masculinity
  • Digital Media Technologies
  • Exam...
[ read full article ] »

Regional Newspapers | AQA MEST2 Creating Media »

Jeremy Orlebar | Thursday December 01, 2011

Categories: A Level, AQA A Level, AQA AS, Advertising, More on Advertising, Hot Entries, New Media, Digital Media, New Technologies, News, More on News, Regional News, Production Zone, Web Production

Associated Resources

MEST2 Coursework Overview 2011-12.ppt

All teacher-assessed marks to be returned to AQA by 10 January 2012 or 15 May 2012

Link: AQA MEST2 Briefs

Brief Two | Regional Newspapers

A regional newspaper is about to run a month long campaign promoting local sports. The newspaper has an online presence and is keen to use its website as a focus for information, as well as featuring a range of sports related features in its print product to broaden the reach of...

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Vauxhall Corsa Cmon Campaign (2007-2010) »

Rob Miller | Tuesday September 27, 2011

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Advertising, More on Advertising, Viral Advertising, New Media, New Technologies, Synergy

Institutional Factors

  • Campaign sequenced by DLKW (Delaney, Lund, Knox and Warren). Full Service
  • Vauxhall Opel - re-brand the Corsa from one of function and cheapness only to Style, Form, Fun and Vibrancy – “Put the fun back into Driving” (imperative command)
  • Adverts combined product image and product demonstration format
  • Adverts have international/global appeal
  • USP – Cmon’s puppets (live in Barcelona)
  • Extensive Viral Marketing
  • Cross Media Campaign – TV...
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How To Analyse Advertising »

Rob Miller | Tuesday September 27, 2011

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Advertising, Intro to Advertising, More on Advertising

In the MS4 exam or any form of external assessment you will be analysing the Advertising Industry as a Media Form, just like Film and Television.

Advertising can be deconstructed like any other Media form. The key relationship with Advertising and other Media forms however it that it is often (advertising) the essential funding that underpins their very existence. All of the following rely on advertising revenue:

  • Commercial Television – Sky TV/ITV Networks/C4/C5 etc…..
  • ...
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Honda Power of Dreams (Global Brand) 2003-2010 »

Rob Miller | Monday September 26, 2011

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Advertising, More on Advertising

  • Dramatically reduced advertising spend during 08’-10’ recession
  • High production values
  • Wide global distribution
  • TA – ABC1, Male skew, Aspirer, Urban.City living, 25-45 but dependent on model
  • E.G. Honda Diesel “Grrr” targets liberal, environmentally conscious families (advert 5 months in production)
  • Filmic representations e.g. The Impossible Dream

 

 

  • Key Focus – TV Advertising
  • Many adverts have become part of popular culture e.g. The Cog, Grrr, The Choir...
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Barnardos Believe In Children (2007-2010) »

Rob Miller | Monday September 26, 2011

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Advertising, More on Advertising

Associated Resources

  • Barnardos Believe Campaign.ppt

Institutional Factors

  • Campaigns sequenced by BBH (Bartle, Bogle, Hegarty, Full Service Agency) since 2000
  • 2001 – Emotional Death (adults and violent death)
  • 2002 – Stolen Childhood (superimposed heads of adults on children)
  • 2003 – Silver Spoon (babies)
  • 2005 – New Life (children back in the womb)
  • Prior campaigns – more ‘shock advertising’ (one Silver Spoon advert – ASA regulated)
  • Low Production Value
  • Barnardos...
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Advertising and Regulation Revision »

Rob Miller | Monday September 26, 2011

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Advertising, More on Advertising, Key Concepts, Institutions, Censorship & Regulation

Associated Resources

  • Advertising and Regulation Industry Key Points 2011.doc

Key Points

Advertising in the UK is regulated by the ASA (Advertising Standards Authority).

  • TV Advertising
  • Radio
  • Newspapers
  • Leaflets
  • Billboards/Posters
  • Internet
  • Magazines

Ofcom regulate Television and Radio (Broadcast Media).

Cinema Advertising is regulated by BBFC (British Board of Film Classification).

Adverts in draft form (rough cuts, designs) are sent to Clearcast for approval.

ASA Codes of...

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Advertising & Digital Technologies Essay Plan »

Rob Miller | Monday September 26, 2011

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Advertising, More on Advertising, Viral Advertising, New Media, Convergence, Digital Media, Internet, New Technologies

Explore the impact of Digital Technologies on Advertising

Key Teaching Areas

  • The impact on Production (identify new digital forms of advertising and the effect on traditional media forms)
  • Advertising and Media Convergence
  • Narrative vs. Interactive Narrative (new technology)
  • Changes to Target Audiences e.g. the Internet and Narrowcasting
  • New forms of Distribution
  • Case Study e.g. ad2-one – the relationship between text, industry and audience

Advertising & New Technology

The...

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Advertising After The 2008 UK Recession »

Rob Miller | Monday September 26, 2011

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Advertising, More on Advertising

  • Declining media revenues including Advertising since mid 2008 (start of recession)
  • Advertising spend is an indicator of confidence in a brand e.g. current low production value Honda advert (Feb 2010) compared to 2003-2007 Power of Dreams campaign (Wieden and Kennedy) Car companies like Honda have dramatically reduced advertising spend.
  • Argument 1 – short term reduction in advertising spend can be costly in the long run.
  • Argument 2 - previous recessions suggest continued...
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Advertising Resources »

Rob Miller | Monday September 26, 2011

Categories: A Level, WJEC A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Advertising, More on Advertising

Text Based

1. The Advertising Handbook – Sean Brierley (Routledge) 2000

2. How to get into Advertising – Andrea Neidle (Thomson) 2002

3. The Language of Advertising – A Goddard 1998

4. Promotional Culture – A Wernick 1991

5. Decoding Advertising: Ideology and Meaning – J Williamson (1978)

6. No Logo – Naomi Klein 2000

7. Advanced Level Media – Bell et al (Hodder and Stoughton) 1990: Chapter 10 Advertising

Journals

1. Creative Review

2. Campaign (Industry...

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Deconstructing Web Pages »

Rob Miller | Monday April 11, 2011

Categories: GCSE, WJEC GCSE, WJEC GCSE Media Studies, Advertising, Viral Advertising, Hot Entries, Website Analysis, Social Networking Analysis, Web Pages

The main point with websites is that they can be deconstructed like any other media form – the basic principles of Print Media (Magazines and Newspapers) apply in that a fundamental audience appeal is constructed from layout and design with the key fact that websites have their own conventions.

The Tabloid (see below) is the closest form of traditional media that compares with the ‘look’ and design of a website including a:

  • Simplistic and minimalist layout – boxes,...
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Billboard Advertising | Outdoor Media Campaigns from 60s to 00s »

Richard Gent | Friday April 01, 2011

Categories: Advertising, More on Advertising

http://www.outdoorhalloffame.co.uk/flashtestpage.aspx?decade=1970

The Outdoor Media Centre, formerly the Outdoor Advertising Association, is the trade association for outdoor media owners. We’re here to market the outdoor medium. We are a resource centre, a service to support everyone who plans or buys media, and might be looking for arguments in favour of outdoor.

We support our members’ interests - everything from lobbying to dealing with government planning...

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