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WJEC AS and A2 Media Studies Theorists

Rob Miller | Monday January 13, 2014

Categories: A Level, Eduqas (WJEC) A Level, WJEC A2, WJEC A2 Media Studies, WJEC AS, WJEC AS Media Studies, Hot Entries, Theory, Media Theorists

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All exam boards have their ‘favourite’ media theorists – this resource explores both contemporary and historical theory and the different approaches to studying core AS Media Studies concepts of Narrative, Genre, Representation and Audience. For AS Media Studies, pupils/students would only be expected to make limited/some reference to theorists at both MS1 and MS2 while at MS4 reference to 2 or 3 three theorists in each essay could be expected as a level 4 prerequisite response. The MS3 investigation (Narrative, Genre or Representation) would also need to evidence between 4-6 secondary research sources but also show evidence of primary research.

The following theorists can be used in reference to the core concepts of Narrative, Genre, Representation and Audience with examples below of how they can be used and incorporated into essay and analysis (not quotations by the theorist). The theorist can be used by students in mid analysis to support a point they are making e.g. “Steve Neale’s theory on genre repetition and difference supports the point that although on one level The Tudors has familiar period drama conventions, unusually if offers overtly sexualized representations that would not normally be seen in most other period dramas like Downton Abbey where sexuality is evident but repressed, and not on screen?.


  • Levi-Strauss - Binary Oppositions: “In terms of dress code, the hero and the villain in Skyfall are in binary opposition to each other to anchor audience identification?.
  • Todorov – Four-Act Structure: “In American Beauty, the opening sequence creates an equilibrium or normality for the audience. Lester Burnham’s dramatic decision to leave his job ensures disruption (this disruption is continued throughout the narrative) while resolution is established when Burnham feels ‘at one’ with the world (he works out, smokes cannabis and seems care free) but is ultimately shot...

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