GCSE Media

A Level Media

Secret Examiner

Codes & Conventions

Legacy Resources

Useful Materials

WJEC A2 Media Studies MS4 Advertising Pack

Rob Miller | Wednesday August 31, 2016

Categories: A Level, Eduqas (WJEC) A Level, WJEC A2, WJEC A2 Media Studies, Advertising


  • Green Party Election Campaign (2015-16)
  • Paddy Power Campaign (2014-16)
  • Protein World Campaign (2015-16)

The purpose of this pack is to provide a research platform for students and teachers of MS4 by exploring key exam question areas relating specifically to a question topic. Advertising can be problematic in relation to answering questions on Genre in Section A, for example, (dependent on campaign choice) but can often be a best fit for questions on Regulation in Section B. Students must choose carefully to select the question in the exam that best relates to the industry and texts they have studied.

As a result, this resource has a heightened focus on specific question areas. Centres are reminded of the need to study a campaign across at least 2 or 3 platforms and not single adverts. It is understood, however, that textual analysis will need to focus on individual examples to support macro analysis.

Exam questions will be chosen from the following topics:

Section A

  • Genre
  • Narrative
  • Representation

Section B

  • Production and Production Values
  • Marketing and Distribution
  • Globalisation
  • Digital Technology
  • Audience Targeting and Positioning
  • Audience Responses and Appeals
  • Regulation
  • Star Marketing

Green Party Election Campaign (2015-2016)

The Green Party 2015-2016 General Election advertising campaign was intended to show how ‘The Greens’ do politics – differently. The campaign included website and social media communication with above the line advertising focusing on billboards, print adverts in selected newspapers and a stand alone high production value moving image advert. This iconic advert anchored the campaign and was based in a primary school with the dominant preferred meaning that politicians operate a system of male dominated playground politics. The advert was called GrownUpPolitics.

Production values where possible were kept to a minimum but the cast of the moving image advert was considerable. Shot in one...

Please subscribe or log in to access the rest of this resource (including associated media).

This website offers a wealth of enriched content to help you help your students with GCSE & A Level Media. Please subscribe or log in to access this content.

The content of this site has been produced by teachers and examiners. Edusites have similar support sites for English and Film called Edusites English and Edusites Film.

If you would like more information about Edusites Media, get in touch using the contact details below.

Kind regards, Richard Gent
Edusites Ltd

[email] admin@edusites.co.uk
[telephone] 01604 847689
[fax] 01604 843220