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South Africa 2010 Football World Cup Television Coverage Media Conventions

Patrick Bedford | Wednesday June 09, 2010

Categories: GCSE, AQA GCSE, Eduqas (WJEC) GCSE, Key Concepts, Audience, Institutions, Media Language, Representation & Stereotyping, Hot Entries, Television, Sport on TV

The rights to broadcast this years showpiece sporting tournament is in the hands of two national mainstream television channels: BBC and ITV.

The Football World Cup in South Africa 2010 will command many hours from both BBC and ITV primetime television slots from 11th of June – 11th of July. Games will be shown at 12.30, 17.00 and 19.30.

Programs will no doubt contain many hours of build up, the game itself, half time replays of highlights and the dissecting of the game after the match.

These games will clearly increase viewership and advertising revenue (ITV only).

This World Cup differs from many that have passed before because several mainstream free-to-air TV channels have found the maths so unfavourable in Europe, the Middle East and parts of Asia that they have conceded broadcast rights to rivals, including pay-TV channels and premium cable or satellite channels. (According to The New York Times.)These organisations have previously found it hard to break into the World Cup.

So ITV and BBC have stumped up the cash to show 48 games in the group stage and 16 knockout games that will be played in 1 month, all of which will be shown on mainstream, free-to-air UK television. The final will be shown on both BBC1 and ITV on the 11th of July 2010 at 20.30.



‘The BBC is the largest broadcasting organisation in the world. Its mission is to enrich people’s lives with programmes that inform, educate and entertain.’ (BBC Information). The BBC is funded by the Licence fee that UK households pay meaning that they do not need to raise funds from advertising.


ITV1 was formed in 2004 following the merger of Carlton and Granada. The ITV network is made up from 15 regional licences providing programming to viewers across the UK. ITV is the UK’s biggest commercial broadcaster, as a result of this is subject to obligations and regulation which come from communications regulator Ofcom.

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