GCSE Media

A Level Media

Secret Examiner

Codes & Conventions

Legacy Resources

Useful Materials

Radio Codes & Conventions

Rob Miller | Thursday August 09, 2012

Categories: A Level, OCR A Level, OCR A2, OCR AS, Eduqas (WJEC) A Level, WJEC AS, WJEC AS Media Studies, Key Concepts, Media Language, Hot Entries, Radio, Intro to Radio

  • Radio seeks to entertain, educate, inform, persuade & generate income
  • Digital developments mean that most Radio stations can, or will be received through our Computers or Television – important development for old ‘ILR’ stations
  • Auditory codes = words, music & sound effects
  • Radio relies on listeners understanding of other Media Codes e.g. Television, Newspapers, Advertising (remember Radio came first before TV)
  • Encodes Auditory signifiers to create meaning
  • Role of audience – to visualize sound
  • Key Signifier – the human voice. Conveys a variety of emotions
  • Style of presentation is often as important as Content
  • Voices can be diverse e.g. accents in The Archers (country accent but in the Midlands) Accents can signify geographical locations and ideas about ‘types’ of people – stereotyping.  See also R4, R3 newsreaders – connotations of sophistication / social class / wealth
  • Voices, Music & Sound effects create mood / atmosphere
  • Codes of Presentation help to identify and keep Target Audience. Sometimes known as the ‘Rhetorics of Presentation’. Examples include Capital Radio – upbeat, connotations of youth/movement/popular culture. Magic – friendly, relaxed, inclusive, signifies its association with gendered audiences. Radio 3 – austere, connotations of exclusivity, high culture, social class, education.
  • Target Audience can be identified in terms of Age, Gender, Class, Lifestyle & Income bracket
  • Modes of Address – the way the radio text is ‘speaking’ to you.
  • Selection & Construction (what is included and how it is presented) can reveal evidence of encoded ideologies e.g. Radio 2 – Easy listening = connotations of more traditional ideology embracing middle age / not bucking the system / laissez faire / family ethos. FLR (Lewisham) – soul, jazz, reggae, news specifically aimed at the black community: challenges what it considers as other radio stations non-inclusive ideologies through their content,...

Please subscribe or log in to access the rest of this resource (including associated media).

This website offers a wealth of enriched content to help you help your students with GCSE & A Level Media. Please subscribe or log in to access this content.

The content of this site has been produced by teachers and examiners. Edusites have similar support sites for English and Film called Edusites English and Edusites Film.

If you would like more information about Edusites Media, get in touch using the contact details below.

Kind regards, Richard Gent
Edusites Ltd

[email] admin@edusites.co.uk
[telephone] 01604 847689
[fax] 01604 843220