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Q Print and Online Music Magazine Deconstruction

Rob Miller | Saturday August 11, 2012

Categories: GCSE, AQA GCSE, Key Concepts, Audience, Genre, Institutions, Media Language, Representation & Stereotyping, Hot Entries, Magazines, Music Press, Online Magazines, Music, The Press, New Media, Convergence, Synergy, Website Analysis, Social Networking Analysis, Web Pages

Q Music Magazine Print Deconstruction

[click on image to enlarge]

Audience identification with the iconic, recognisable masthead first appeals to consumers – taking up 15% of the front cover an enigmatic, upper case, bold, white on red, block serif letter ‘Q’  is a box on the left hand side top of the cover.

This departs from the conventions of magazine covers that normally run a masthead run along the top of the front cover. ‘Q’ is enigmatic, just like the regular Spine Line which changes every months because many readers will be uncertain why it is called by this name and according to the Editor it looks original and displays better on newsstands (the magazine was planned to be called ‘Cue’ as in cue the music but it was thought there was an outside chance it could be mistaken for a snooker magazine, a sport which was very popular when Q launched in 1986. The white letter could signify simplicity or purity while a red background has connotations of danger – the founders of the magazine thought at the time that the music press was ignoring older, primarily male music buyers.

Within the masthead, the magazine’s tagline is foregrounded – ‘A DIFFERENT TAKE ON MUSIC’.  This again encodes a sense of originality and almost ‘independence’ to audiences which is in fact mythical if audiences engage in content analysis; Q magazine devotes a significant amount of content to established, mainstream Rock artists and belongs to the Rock genre frequently running articles on its favourite British bands including the Rolling Stones, Stone Roses and Blur. ‘A DIFFERENT TAKE ON MUSIC’ however is another successful way to market to audiences who perhaps do not have the significant cultural capital of the primary reader.

Q magazine has high production values and this is evidenced by its glossy, monthly format and also by fact that it is published by the Bauer Media Group, one of the oligopoly of magazine publishers who...

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