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OCR AS G322 Section B The Games Industry Case Study

Huw Davies | Tuesday August 24, 2010

Categories: A Level, OCR A Level, OCR AS, Games, Computer Games, Video Games, Timeline

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What the spec requires:

“A study of the production, distribution and marketing of a specific game within one or across various gaming platforms, along with its reception by a variety of (British) audiences.?

Robert Kotick (CEO, Activision Blizzard – Call of Duty: Modern Warfare’s publisher)

“In just five days of sell through Call of Duty: Modern Warfare 2 has become the largest entertainment launch in history and a pop culture phenomenon.

The title’s success redefines entertainment as millions of consumers have chosen to play Modern Warfare 2 at unprecedented levels rather than engage in other forms of media.?


  • Sold 4.7 million copies in USA and UK in the first 24hrs of its release
  • Has sold over 14 million copies world wide since
  • 2nd best selling game ever in the UK
  • £330 million in first five days of its release
  • The most revenue ever generated by a new release, including films
  • The Dark Knight raised £135 million in its opening week and Harry Potter & the Half-Blood Prince £260 million.


  • Developed by Infinity Ward based in California
  • Cost £30 million to develop
  • Total budget for production, marketing and distribution - £130 million
  • Comparable to a Hollywood film
  • It is based on Infinity Ward’s own IW Engine which was developed specifically for the COD series
  • Engine has been improved to enhance the lighting, shadows and physics
  • Texture streaming technology enabled larger worlds, advanced object details and smaller file sizes for maps = faster loading times
  • Theme music composed by Hans Zimmer – famous Hollywood composer
  • British actors Kevin McKidd and Craig Fairbrass voiced the main characters
  • 50 Cent provided voice for the Special Ops and multiplayer modes
  • Developed for the following platforms: Microsoft Windows, PlayStation 3, Xbox 360, Nintendo DS and BlackBerry

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