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NME Print and Online Music Magazine Deconstruction

Rob Miller | Friday August 10, 2012

Categories: GCSE, AQA GCSE, Key Concepts, Audience, Genre, Institutions, Media Language, Representation & Stereotyping, Hot Entries, Magazines, Music Press, Online Magazines, Music, The Press, New Media, Convergence, Internet, Website Analysis, Social Networking Analysis, Web Pages

NME Music Magazine Print Deconstruction

[click on image to enlarge]

NME remains one of the longest running weekly music magazines in history after its initial publication in 1952. Originally the magazine was published in broadsheet newspaper format using newsprint , and competed for many year with titles such as Sounds (focussing on Rock and Heavy Metal genres) and Melody Maker (mainstream Pop and Chart music).

Unashamedly ‘indie’ NME has always championed the cause of UK and US independent music and embraced Punk Rock in the 1970s and 1980s with an excitable fervour – alongside its clear musical preferences promoted by iconic writers such as Danny Baker and Tony Parsons (both now well respected cultural commentators) NME also did nothing to disguise its anti establishment, left wing socialist ideology. Campaigning artists like Billy Bragg and Paul Weller were frequently featured, particularly during the Thatcher era as part of the ‘Red Wedge’ movement.

In 1998 the ‘magazine’ became a magazine finally reverting to a colour magazine ink finish and printing in tabloid size format – ironically perhaps considering NME’s independent credentials it is now owned by international magazine publisher IPC, like Bauer Media Group part of the oligopoly of magazine publishers who in turn are owned by Time Inc whose parent company is Time Warner, the biggest media corporation in the world. Like the monthly magazine Q, it is again no surprise that its weekly circulation is low at 27,500, 60% down on 2003 figures and like every magazine and newspaper, suffering from the rapid decline in print media circulation as a result of the internet and new digital media. IPC still publish however 350 million magazines a year and their eclectic brands include Woman, Woman’s Own, Marie Claire, Wallpaper, Nuts and Horse and Hound. The brand of NME is itself iconic and as a result has survived its early competition in Sounds and Melody Maker....

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