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MS4 Music Pack: Beyonce, One Direction and Green Day

Rob Miller | Friday September 26, 2014

Categories: A Level, Eduqas (WJEC) A Level, WJEC A2, WJEC A2 Media Studies, Hot Entries, Music, British Pop Music, Fan Websites, Music Distribution, Music Industry, Music Promotion, The Press, New Media, Convergence, Internet, Social Networking, Synergy, Theory, Misc Theory

click on image to enlarge

The purpose of this pack is to provide a research platform for students and teachers of MS4 by exploring key potential exam areas of questioning – a useful balance of Music Artists includes a global performer (Beyonce), a British/Irish artist (One Direction) and a more independent case study or at least, reflecting more an indie genre (Green Day).

When studying or teaching MS4, a balance of artists and genres allows for comparative textual study and centres are reminded that in the exam not every question topic below fits each industry – students must choose carefully the question topic that best fits the texts/industry they have studied. Narrative, for example is not always straightforward to analyse in reference to music in Section A while Regulation could be difficult in Section B. I have warned my own students about this possibility while choosing questions. It is essential, and WJEC make a point of this to study the artist as a performer, not simply their music videos.

The exam topic areas covered could be:

Section B

  • Production and Production Values
  • Marketing and Distribution
  • Globalisation
  • Digital Technology
  • Audience Targeting and Positioning
  • Audience Responses and Appeals
  • Regulation
  • Star Marketing

Section A

  • Genre
  • Narrative
  • Representation

Beyonce

Beyonce is a global brand and familiar to audiences as a ‘household name’. American Beyonce Knowles’ roots are as a member of the commercially successful R n’ B band, Destiny’s Child. As lead singer of Destiny’s Child she established herself as an artist performing within the mainstream, American dominated genre of R n’ B but rose to this position performing from a very young age. The band were managed by her father, hence the Knowles family had an auteur like control on where Destiny’s Child were heading and in what direction. Along with Bananarama in the 1980s and the Spice Girls in the 1990s, they became one of the best selling girl...


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