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Home Page Sample Deconstruction

Rob Miller | Tuesday August 07, 2012

Categories: A Level, Eduqas (WJEC) A Level, WJEC AS, WJEC AS Media Studies, Hot Entries, New Media, Internet, New Technologies, Television, Television Crime Drama, Website Analysis, Web Pages

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Fox | Bones Website

URL: http://www.fox.com/bones

Bones is a high production value American Forensic Crime Drama in terms of sub genre. It is owned and distributed by the Fox Network and can be categorised as AQT or American Quality Television (see MediaEdu’s AQT Conventions). The programme is loosely based on the books of Kathy Reichs, herself a Forensic Anthropologist who also produces the show. Bones has two ‘buddy cop’ central protagonists – Dr Temperance ‘Bones’ Brennan who is a Forensic Anthropologist and FBI Special Agent Seeley Booth played by Emily Deschanel and David Boreanaz respectively. Audience identification and cultural capital would reference the star marketing of both actors, Deschanel for her film work including Cold Mountain and Boreanez for his role as Angel in Buffy the Vampire Slayer and subsequent show of the same name. Teamwork is a key appeal with regular secondary characters, each with their own storyline, strong female characters parallel female authorship. Narratives are based around federal legal cases being solved by examining human remains and focuses on the teamwork and sexual tension between the two main characters, a key audience appeal. Bones is in its sixth season and in the UK has been broadcast on Sky One, Sky Two and currently (May 2011) on Living TV.

Sample Deconstruction

  • The leaderboard evidences synergy in relation to the Fox Network programme Glee. It is a common convention for AQT networks like HBO, CBS and Fox to advertise other programmes on a home page dedicated to one particular programme
  • The Bones serif house style font (broken, black lettering with a brown six sided letter O) arouses audience identification and issues of cultural capital for existing audiences who are...

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