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Exemplar WJEC GCSE Lesson Plan | Introducing Print and TV Advertising

Rob Miller | Friday November 14, 2014

Categories: GCSE, Eduqas (WJEC) GCSE, WJEC GCSE Media Studies, Advertising, Intro to Advertising, Hot Entries, Admin, iTraining, Templates

Associated Resources

  • Edusites Lesson Plan Template.docx

NB. Please note this is a suggested template, your school may require a different layout.

Length of Lesson (minutes): 60
Lesson Title: Introducing Print and TV Advertising


This lesson will take place around the February Half Term in preparation for the examined unit on Print and TV Advertising. It is expected that the Controlled Assessment will be complete and that pupils can focus on what is an extensive 2 hour 15 minutes exam in two sections.

Aims and Objectives

To introduce pupils to Print and TV advertising as an area of study but also the way the exam is structured and what is expected in terms of theory and practical assessment. In relation to learning outcomes, pupils will be fully aware of the format of the summer exam and will also have an emerging understanding of specifically in this session, the conventions of print advertising.

Sequence of Activity/Resources

  • Plenary – aims and objectives. Advertising is everywhere; in 5 min identify as many advertising forms as you can. 5 min.
  • Distribute sample MediaEdu exam here - go through with group taking any questions on format and expectations of pupils in terms of theory and practical work. 10 min.
  • Activity 1: in groups, study the following two projected/printed adverts for The Army Reserve and ABF The Soldiers Charity and answer the following questions. Feedback to the group 25 min.
  1. How does framing and type of shot construct meaning?
  2. How is composition important in terms of photographic codes – think about lighting, colour, setting, dress code, object and props?
  3. How is it typical of a printed billboard advert?
  4. How is gender, social class and national identity represented?
  • Activity 2: Distribute one page of blank Storyboard frames – in 10 minutes, individually storyboard the opening 5 frames of a new television advert for a hair colouring brand. Ensure you detail types of shot, lighting, camera angles,...

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