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Drowned in Sound Case Study

Rob Miller | Friday August 10, 2012

Categories: GCSE, AQA GCSE, Key Concepts, Audience, Genre, Institutions, Media Language, Representation & Stereotyping, Hot Entries, Magazines, Music Press, Online Magazines, Music, Fan Websites, The Press, New Media, Convergence, Website Analysis, Social Networking Analysis, Web Pages

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URL: www.drownedinsound.com

Drowned in Sound is an independent, online music magazine that has been described as a cross between exactly that, a blog and a music social networking site. Founded by 18 year old entrepreneur, Sean Adams in 2000 it started life in 1998 as an e mail music fanzine called The Last Resort. Sean Adams re-launched it as DIS and is still the current editor and part shareholder. Although independent the remaining percentage shareholding interest is by Independent Music Management company Silentway Ltd who are responsible for mainly independent but some established artists such as Simply Red (popular in the 1990s) and Brett Anderson who used to be the front man of indie Brit Pop band Suede.

The site/magazine is critically successful and attracts 500,000 users per month with 60,000 registered users. DIS was nominated in the Best Music Website Category at the 2007 Plug Awards and also in 2007 at the Shockwaves NME Awards. It is probably for this reason that in the same year DID attracted interest from BSKYB who wanted them to launch 5 new websites – the relationship was short lived as Sean Adams realised that he was compromising the historical independence of DIS and flirting with a corporation who could suggest merger and take over at any minute. Vestiges of this relationship still exist with Sky as one of the major advertisers on the site including a large banner advert for Now TV (financed by Sky), see above and regular adverts for Sky subscriptions. Although Adams reverted back to an independent status in 2008 a site like DIS will be funded primarily by advertising revenue and will need this funding to continue operating unlike websites like www.nme.com who are funded by IPC and www.qthemusic.com who are funded by the Bauer Media Group. It is with this in mind it is worth remembering that despite DIS’s global range of freelance writers and...

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