Welcome to the coursework unit of the CCEA Moving Image Arts AS qualification. You will be producing a complete mainstream genre narrative fiction film based on an initial idea or theme of your own.
There are four clear areas of assessment:
- Statement of Intentions (30 marks)
- Pre-Production (15 marks)
- Pre-Production Exercise (15 marks)
- Final Product (120 marks)
- Evaluation (30 marks)
Study the following screenshots and identify what themes are being represented - choosing a theme would be a logical starting point for this coursework. The answers are at the end of this resource.


Statement of Intentions
Before you start, be inspired by the following CCEA showcase of Moving Image Arts films at the 2014 award ceremony: https://www.youtube.com/watch?v=3qWnbSiYzC8.
You’ve got a theme: choose one director, cinematographer, production designer etc. whose work interests you (multiple filmmakers can be selected with a common style). The auteurs below have their own recognisable style, who are they?








Study the way their style of filmmaking or the techniques they use can manipulate an audience (this will help with developing creative inspiration for your own short film).
Write up and illustrate your research in no less than 800 and no more than 1200 words and submit it as a PDF. Use the following tips as a starting point in your research:
- Give the name, and short filmography of your director
- Detail the techniques or styles they have used e.g. cinematography, mise-en-scene, editing and sound, narrative, representation of character and use of genre.
- How will these techniques or styles influence you?
Edusites Stimulus – the following directors are known for:
- Wes Anderson: production design, framing and colour palettes https://www.youtube.com/watch?v=FNbSlUaHNXY
- J.J. Abrams: emotive narratives https://www.youtube.com/watch?v=vAf5qSwsZrM
- Alfred Hitchcock: telling a story with the camera...