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BTEC Level 3 Creative Media Production: Critical Approaches to Creative Media Products

Rob Miller | Thursday February 21, 2013

Categories: Nationals, BTEC Nationals, BTEC Nationals Level 3, Level 3 Creative Media Production, Hot Entries

Assignment 1: Targeting and Defining Audiences


  1. Identify three different ways that media producers target audiences.
  2. Detail more fully each form of audience segmentation explaining how it works and what it is based on. 250 words
  3. With justification, which form of audience segmentation is the most sophisticated in targeting audiences and why? 100 words
  4. Choose three media texts only and identify their target audience using all three models with justification. 100 words
  5. What is the difference between a mass and a niche target audience? Give three different examples of media texts for each (different to the ones that you used in Task 4).
  6. Bullet point 5 reasons why a media text can be ‘mainstream’ and 5 reasons why a media text can be ‘alternative’.
  7. What is the difference between Quantitative and Qualitative Research? 100 words
  8. Give a detailed breakdown of who ABC and BARB are. How do they get their figures, what do they tell and how do they benefit media producers? How do film distributors know if their film has been successful? 150 words

Assignment 2: Addressing Audiences (Newspapers) and Audience Feedback


  1. What are the three best selling (in terms of circulation) newspapers in the UK?
  2. What are the three best selling Sunday newspapers?
  3. Bullet point three typical types of ‘news’ and content you will find in a Tabloid and in a Broadsheet. Now bullet point three codes and conventions of each.
  4. How does a Tabloid differ from a Mid-Market Tabloid? 50 Words
  5. In terms of content and News Values, how does The Daily Telegraph differ from The Guardian? 50 Words
  6. Study the front cover of The Guardian and The Sun. Fully deconstruct how it addresses its target audience paying close attention to typography, mode of address, content, news values and construction of content, language code, epistemologies, narratives, visual codes and anchorage and ratio of photography to text. 750 words
  7. What is a Focus Group? Identify the...

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