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AQA Media Studies MEST3 Critical Perspectives Video Games & Identities Exemplar

Rob Miller | Friday August 28, 2015

Categories: A Level, AQA A Level, AQA A2, Admin, Staffroom, Exemplar Materials

Section A Unseen (30/32)

You must read the information provided for Section A in detail. You will shown two media products three times and given 15 minutes to study and make notes on the two texts. These notes will not be marked during the assessment process. You must spend 45 minutes answering the three compulsory questions in detail.

Clips

  • http://www.youtube.com/watch?v=yjbF_rNGR08
  • http://www.youtube.com/watch?v=hvoD7ehZPcM

The first clip is a trailer for the action fantasy RPG (role player) video game Fable Legends, part of the Fable franchise. It was marketed globally by the publisher Microsoft Studios and developed by the British company Lionhead Studios for Microsoft Windows and Xbox One platforms. Both publisher and developer consciously targeted a female demographic in their game content and advertising. This trailer was shown online but also on commercial television networks. The game is due for release in 2015.

The second clip is one of the official trailers for Grand Theft Auto, a violent open world action-adventure video game made by British developer Rockstar North and published by the multinational organisation Rockstar Games. The American publisher Take-Two acquired and now owns the rights to all Rockstar Games products. GTA V is part of a long running franchise and was released in September 2013, available as a multi platform game. This trailer was shown online and on commercial television networks and helped to make GTA V the fastest selling entertainment media product in history.

1. How do the two trailers use narrative enigma and genre in the marketing of the games? (8 Marks - 7 Awarded)

Both narrative and genre are techniques used to market to target audiences in video game trailers as part of an integrated marketing campaign. Stereotypically, RPG games have a primary male demographic but Fable Legends subverts this representation with a female rescue narrative within the trailer. This would appeal to female...


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