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AQA Media Studies MEST3 Critical Perspectives Sec A UKIP Labour Party Extended Exemplar

Rob Miller | Thursday August 27, 2015

Categories: A Level, AQA A Level, AQA A2, Admin, Staffroom, Exemplar Materials

Section A Unseen (32/32)

You must read the information provided for Section A in detail. You will be given approximately 15 minutes to study and make notes on the two texts. These notes will not be marked during the assessment process. You must spend 45 minutes answering the three compulsory questions in detail.


  • https://www.youtube.com/watch?v=Zt9uDZF24x8
  • https://www.youtube.com/watch?v=41_zFHcG1R0

The first clip is a UKIP Party Electoral Broadcast entitled ‘Common Sense on Immigration’, first shown on British television April 2014 and featuring their controversial party leader, Nigel Farage. UKIP represent the far right wing of British politics.

The second clip is a party electoral broadcast by the Labour Party for the European Parliament Elections in May 2014. It was first shown on British television on 22nd May, 2014. Traditionally, Labour represents the left wing of British politics.

1. How do the broadcasts use narrative and audio-visual representations to persuade audiences into understanding values and ideology? (8 Marks) Extended response to Question 1 to develop a full understanding of textual analysis.

Using Stuart Hall, the audience are positioned into a dominant preferred reading by the UKIP broadcast in the hope that they (the audience) will share their values and ideology – UKIP’s values represent a far right wing political ideology which encodes nationalist sentiment and belief in ‘Britain for the British’.  The broadcast emphasises notions of inclusivity through mediation with talking heads representing a range of age, social class, gender and to a lesser extent, ethnicity.

The opening establishing shot of the broadcast has connotations of Britain as an island nation with a wide shot of the shoreline and repeated shots of water lapping up against the shore. An upbeat non diegetic soundtrack anchors a direct mode of address which sees the camera constantly panning and zooming suggesting a form...

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